Free Essay

Assignment 4: Automotive Production Levels General Motors

In: Business and Management

Submitted By SheliaLott
Words 676
Pages 3
Assignment 4: Automotive Production Levels
General Motors

Shelia Lott

Eco 550 - Managerial Economics and Globalization
Dr. John Ilokwu Ph.D.
September 5, 2012

General Motors Company
General Motors Corporation (GM) is the largest company in an industry that has a major impact on the American economy and in the world. GM has led the auto industry in innovation and for most of the 20th century. From 1931 to 2008 GM led in the industry only to be surpassed by Toyota in 2008.
After major cutbacks for over two years, GM found itself at the brink of bankruptcy and accepted government financial assistance and plan for debt reconstruction and recovery. Under this plan, brands Chevrolet, Cadillac, and GMC became the base brands for General Motors Company. General Motors sales cars in 31 countries, these brands also include Opel, Holden, and Vauxhall.
The law of demand states that the higher the price of a good or service, the less likely will people have a demand for that good or service with all other factors being constant. As a result the higher priced a GM product the less quantity demand by the consumer. A picture of this would indicate a downward slope in the demand curve.
The law of supply states that quantities sold at a higher price will cause an upward slope in the curve and unlike the demand curve the price will remain high because this will increase revenue. In the example to the Chevrolet Camaro a slack in production may increase the price even more because of scarcity. The effect can even be sought for a specific color or equipment. According to USA Today, Chevrolet struggled in 2010 to meet the demand of the Chevrolet Camaro and buyers paid $500 to $2500 more than the suggested retail to have an opportunity to make their purchase. The Chevy Camaro has outsold Ford Mustang for the first time since 1985. In 2011 for the first time, buyers bought 81,371 Camaro’s to 73,716 Mustangs. GM accredits the fuel economy of the Camaro being superior to the Mustang for the increase in sales and for the growing demand.
According to Edmunds, the Camaro sales price starts at $22,245 for a V-6 model and the V-8 models start at $30,245. Pricing only increases from there will no room for negotiation from the sticker price. Dealers will charge what the market will pay, they are independent from the manufacturer. For the Dealership the Chevy Camaro has been good for business.

Determine the equilibrium price and quantity and explain its meaning to your chosen company indicate how your chosen company’s management should use this information to make sound strategic decisions.

Calculate the elasticity of demand for your chosen company’s automobiles (or choose a specific make / model). Interpret what the demand tells your chosen company’s management team.

Speculate what may happen to your chosen company’s specifically if the elasticity of demand calculated above represented a competitor of your choice instead. Provide support for your response.

Create a cost analysis and graph. Include total cost, total variable cost, marginal cost, and fixed costs, along with any other costs you believe are valuable to the cost analysis.

Create a total revenue schedule, marginal revenue schedule, and a graph representing both interpret what the graph tells your chosen company’s management team.

Determine the profit maximizing level of output by assessing the actions your chosen company should take if it is to continue to maximize profits.

Assume your chosen company wants to expand its operations which involve capital budget decisions. Recommend two different and appropriate cost related tools provide support for your recommendation.

Assume your chosen company wants to expand its operations globally into a new market. Suggest two strategies the firm should consider.

References

http://www.gm.com/content/gmcom/home/company/investors/sales-production.content_pages_news_us_en_2012_sep_gmsales.~content~gmcom~home~company~investors~sales-production.html

http://rumors.automobilemag.com/75000-chevrolet-camaros-sold-sales-continue-to-outpace-supply-2624.html

http://www.usatoday.com/money/autos/2009-06-28-camaro-chevrolet-2010_N.htm

Similar Documents

Premium Essay

Diamond Model of Porter with Reference to Indian Automobile Industry

...STRATEGIC MANAGEMENT ASSIGNMENT ASSIGNMENT ON ANALYSIS OF THE SECTOR USING PORTERS DOUBLE DIAMOND MODEL ON INDIAN AUTOMOBILE INDUSTRY Submitted To Prof. A. K. Kher Submitted By Rameez Bagban 03 Shahanawaz Mujawar 11 For the academic year 2014-15 INTRODUCTION: The Indian automobile industry is one of the key drivers of industrial growth and employment, which will gain rapid importance. In order to accelerate and sustain growth in the automotive sector, a roadmap is needed to steer, coordinate and synergize the efforts of all stakeholders. Exogenous and endogenous factors affecting industry also affects the competitiveness of the firms. Competitiveness captures the awareness of both the limitations and the challenges posed by global competition as an exogenous factor. Underdeveloped economies tend to be competitive by producing cheaper products, developing economies by producing better products, and developed economies by producing innovative products continuously. Though Indian automobile manufacturers are manufacturing innovative products and leading India to a new summit, there are various roadblocks, which prevent this industry from being a global player. COMPETITIVENESS DEFINED: Competitiveness has emerged as a paradigm towards the economic development. Michael Porter has defined competitiveness as productivity with which a nation utilizes its human, capital and natural resources. To understand competitiveness, the......

Words: 1907 - Pages: 8

Premium Essay

The Role of Sub-Cultural Factors of the Automotive Industry

...Assignment 1 In this assignment I will be evaluating the role of sub-cultural factors such as social class, age, gender, race or ethnicity as they affect consumer behaviour in my chosen market. The market I have chosen to investigate is the automotive/car industry. Also I will be discussing how a marketing manager might improve their marketing through use of my analysis of sub-cultural factors. Automotive Industry Outlook Automotives are an essential part of the daily life in the UK; about 75% of households own at least one car. Despite this, the Motor Vehicle Manufacturing industry has had a bad time recently. Industry revenue is forecast to stagnate at 0.1% per annum growth over the five years through 2011-12 to reach £37.4 billion. Car and commercial vehicle production is expected to decline by 2.5% per annum over the five years through 2011, to about 1.45 million vehicles. Revenue is expected to grow by 4.2% in 2011-12 but this positive performance is nothing to be complacent about. Competitive pressures and increasing complexity have led automotive companies to look for an edge wherever they can find out. Improved customer insight into vehicle shopping and buying behaviour can provide that valuable advantage. Cultural Factors Cultural factors have a significant impact on customer behaviour. Culture is the main reasoning behind a person’s wants, needs and behaviour. Marketers are always trying to spot cultural shifts which might point to new products that......

Words: 2107 - Pages: 9

Premium Essay

Globalization

... | Page | Chapter 1: Globalisation | | Introduction | 2 | 1.1 What is globalisation and the aspects that affect it? | 3-4 | | | Chapter 2: Application | | 2.1 Examine globalisation with a South African based company | 5-6 | 2.2 History of Toyota | 5-6 | 2.3 Some of the products that Toyota | 7 | 2.4 Toyota’s vision and mission | 8-9 | 2.5 Toyotas Road to Globalisation | 9-12 | 2.6 Toyotas Fundamental Steps to Global Stategy | 13-15 | 2.7 The Advantages Of Gobalisation Affecting Toyota | 16 | 2.8 The Disadvantages of Globalisation Affecting Toyota | 17 | | | Chapter 3: Recomandation | | Conclusion | 18 | Bibliography | 19 | | | INTRODUCTION This assignment stems from the subject strategic management and within this subject the concept of globalisation needs to be learnt and by doing so this assignment will help and improve the researchers understanding. The researcher will discuss the concept of globalisation with regard to leadership, management and strategy within this topic the researcher uncovers what is globalisation. As part of the assignment a local South African business was chosen to explore globalisation and how it contributes to the success of a company’s leadership, management and strategy. Globalisation is a process where an increased proportion of economic,......

Words: 4549 - Pages: 19

Premium Essay

General Motors

...RESEARCH PAPER ON GM Introduction "General Motors has no bad years, only good years and better years" (Sloan, 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point, but is called into question today by many, including Wall Street. General Motors Corporation, also known, as GM or GMC is the world’s 2nd largest auto company in sales revenue behind Toyota which took the lead in 2006. General Motors reigned as the global leader in the automobile industry for the last 76 years, which was longer than any other automaker. Today, Richard Wagoner, Jr., GM Chairman and CEO currently runs GM, which was founded in 1908. GM today employs approximately 324,000 people around the world, with their global headquarters in Detroit Michigan. Their European headquarters is based in Zurich, Switzerland. In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM, Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, and Vauxhall. General Motors has a superb relationship with international connection. GM takes pride in fostering global partnerships and consumer relationships. GM is majority shareholder in GM Daewoo auto & Technology Co. of South Korea and has had collaborative ventures in technology and manufacturing with several other automakers. It also has ventures with Shanghai Automotive Industry Corporation of China. GM’s largest national market is the......

Words: 6125 - Pages: 25

Premium Essay

Toyota

...Assignment 2: Toyota BUSI2701H Name: Ronnel Belda Student CUID: 100847861 Executive Summary: With thorough understanding of the benefits and cost involved in allowing Toyota to operate in the country, it is apparent that the company should be permitted to expand in the country. This proposal was based on the numerous benefits that exceed the risks associated with the operation. These benefits include the mass production that will upsurge the country’s export and employment, and help produce supporting industries. In 2012, Toyota manufactured 9.75 million vehicles1. In addition, Toyota’s large sales will generate high tax revenue. In 2012, Toyota’s net revenue was $226,106 million2. Moreover, Toyota provides training to individuals that will improve the country’s level of knowledge. Furthermore, Toyota’s competitiveness will influence its rivals to operate in the same country. In addition, Toyota also operates in non-automotive business. Lastly, Toyota can improve its products and services in the country. Company Description: Toyota Motor Corporation, established by Kiichiro Toyota in 1937, is a Japan-based automaker company headquartered in Toyota, Aichi, Japan3. The company offers various types of vehicles such as sedans, minivans, 2BOX cars, sport-utility vehicles, and trucks, as well as car related parts and accessories. Moreover, Toyota extends its corporation to non-automotive business, including housing, financial services,......

Words: 3251 - Pages: 14

Premium Essay

Magna Industries

...Individual Assignment Advanced Management Accounting ACCT 4000 Presented to: Alan Dryden Presented by: Priscilla Lee Date: November 19, 2015 Magna International Inc. is a global automotive supplier, which manufactures auto parts, based in Aurora, Ontario, Canada. Magna consists of “285 manufacturing operations and 83 product development, engineering and sales centres in 29 countries, …[with] over 125,000 employees.” 2 Magna supplies auto parts to companies such as the Big 3, General Motors, Ford Motor Company, and Chrysler LLC. As well as, Tesla Motors, Volkswagen, BMW, Toyota, and other auto companies internationally. The vision that Magna stands by states: We aim to be our customers’ preferred global supplier partner for the automotive industry, by delivering the best value built on innovative products and processes and World Class Manufacturing. We strive to be the employer choice, an ethical and responsible corporate citizen and a superior long-term investment for our shareholders.[1] Here, this report will discuss some of the management strategies, and their control systems and processes that assist Magna deal with problems, improvements, and future growth of the organization. A “strategy specifies how an organization can create value for its customers while differentiating itself from its competitors”[2] In Magna’s Board Charter document, displays...

Words: 1552 - Pages: 7

Premium Essay

General Motors' Crisis Communication Plan

...General Motors’ Crisis Communication Plan Public Relations & Corporate Communications Company Overview General Motors (GM) is an American global car manufacturer headquartered in Detroit Michigan. Employing 202,000 people, GM produces automobiles in 31 out of the 157 countries in which it conducts business. In 2011, GM succeeded in surpassing Toyota and Volkswagen with the largest number of sales worldwide, 9.03 million vehicles1. At the heart of General Motor’s charge is customer satisfaction: “At the new General Motors, we are passionate about designing, building and selling the world’s best vehicles. This vision unites us as a team each and every day and is the hallmark of our customer-driven culture.”2 Background Information As the world emerged into the 20th century, automobiles were viewed as new, cutting edge technology. Little did the world know how dependent economies would become on this “carriage with no horses.” In order to meet the growing public demand for automobiles, new companies emerged on a widespread scale. Among the first on the scene was General Motors founder, William “Billy” Durant who founded the company on September 16, 19083. Throughout the first few decades after the company’s creation, General Motors only held possession of Buick Motor Company, but as the years progressed General Motors acquired an additional twenty car manufacturers including Oldsmobile, Cadillac and Oakland, also known as Pontiac. After the world......

Words: 5773 - Pages: 24

Premium Essay

Tesla Strategic Analysis

...SECTION I: Introduction/Executive Summary Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components. Named after the scientist Nikola Tesla, Tesla Motors ($TSLA) was founded in 2003. Exactly who founded Tesla Motors can be discussed, but it was probably by a group of intrepid Silicon Valley engineers Martin Eberhard, Marc Tarpenning, and Ian Wright. Their goal was to build an electric vehicle with the same performance as a Porsche and more environmental friendly than a Toyota Prius. The problem was that the founders didn't have the money needed to realize their idea, so they contacted Elon Musk, who decided to invest in the company. Elon Musk had earlier founded the companies Zip2, PayPal, and SpaceX. The difference between Elon Musk and the founders was that Elon Musk wanted Tesla Motors to become an improved General Motors with several car models, while the original founders wanted to design only a sports car. Elon Musk became interested in electric cars because he is well aware of peak oil. The idea behind peak oil is that oil is a finite resource we will run out of. Elon Musk believes the production of oil will begin to decrease after year 2020. As the production of oil decreases, the price of oil will increase and more people will buy electric cars SECTION II: Current Situation Tesla Motors headquarters is in Palo Alto, California. Its goal is to speed up this transition from gasoline cars......

Words: 8262 - Pages: 34

Free Essay

Process Management

...at Urbana-Champaign College of Commerce and Business Administration BADM 467 - Process Management Summer 2003 Dilip Chhajed Nick Petruzzi chhajed@uiuc.edu petruzzi@uiuc.edu 323 DKH 328D DKH office hours: office hours: Description Process Management includes a myriad of activities: insuring that a product or service is of high quality, choosing the appropriate design and technology for producing a good or service, planning and controlling the flow of materials or customers so that lead times are minimized, and distributing finished goods or services. Relevant decisions range from how much material to order for making a product, to determining how much capacity is needed to provide a good level of service, to evaluating which technology will best meet a company's needs. In short, this course focuses primarily on developing and applying tools and techniques to ensure that the right products and resources are at the right place at the right time so as to maximize profit within a business process or supply chain. The “products” could be either goods, services, or both; and the “resources” could be either material, people, money, information, or any combination of the four. In the first part of this course, we will focus on process design and improvement issues by studying the relationships between key process parameters such as capacity and throughput, and by analyzing processes in order to identify and eliminate......

Words: 2041 - Pages: 9

Premium Essay

Tata Motors

...Crafting a Compelling Employee Value Preposition for Tata Motors This case has been prepared by Tata Motors Corporate HR for TML Case study competition- ‘Mind Rover’. This case study is recommended for being used for the ‘Mind Rover’ case study competition only and does not illustrate either correct or incorrect handling of an administrative situation. No part of this case can be used, reproduced or distributed in any manner without the approval of Tata Motors. Crafting a Compelling Employee Value Preposition for Tata Motors 2 As a part of his induction Prabir had visited Tata Motors’ manufacturing & assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune. He met employees at not just these manufacturing units but also the sales and marketing offices across the country and the R&D centres. “I think we are doing just the right things that any company should. However, I find one best practice in one location is very different from how it is practiced in another location. As someone who is still new to the culture, I am still to discover ‘One Tata Motors’ way of doing things when it comes to employee initiatives”. He had commented. Having said that, the average attrition rate of 9%, was way below the industry average of 13.3%. There were employees who had been in the system for 24 to even 35 years and they carried a lot of tacit knowledge. This needed to be transferred and documented for the next gen. What bothered Prabir was there were still some......

Words: 5927 - Pages: 24

Premium Essay

Consumer Behaviour Towards Tvs Motors (Jhalandhar Region)

...Lovely Professional University Assignment – 1 Research Methodology ( MGT516 ) On Consumer Behaviour Towards TVS Motors (Jhalandhar Region) Presented to Mr Pranav Ranjan By Md Abdulla Hoque MBA (International Business) Roll = A16 Sec = R1011 Reg No = 11005070 Consumer Behaviour Towards TVS Motors (Jhalandhar Region) Indian Automobile Industry The Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about 1.5 million every year. The dominant products of the industry are two wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. About 91% of the vehicles sold are used by households and only about 9% for commercial purposes. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people. Hero Honda Motors is occupying over 41% and sharing 26% of the two wheeler market in India with Bajaj Auto. The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium.  Investment in the technology by the producers has been high. System-suppliers of integrated components and sub-systems have become the order of the day. However, further investment in new technologies will help the industry be more competitive. Over the past few years, the industry has been volatile.......

Words: 3445 - Pages: 14

Premium Essay

Ethics

...Thursday, November 13, 2014 [Ethics of the Automobile Industry: Ford Motor Company] | By Amir Rafih, Jordan Mather, Jennifer Sprague, Eric Parr, Gloria Ledi, and Meshal Mustafa | | (04-71-300 ) Business Ethics in a Global Context by Dr. Kent Walker Table of Contents Executive Summary 3 Introduction 4 Global History & Development of Automotive Industry 4 Value Chain of the Automotive Industry 6 PEST Analysis 7 Political Factors 7 Economic Factors 9 Social Factors 9 Technological Factors 10 Stakeholder Interests 11 Shareholders 11 Domestic Part Suppliers 12 CAW/UAW (Employees) 12 Customers 12 Environmental Groups 13 Stakeholder Position Analysis 13 CEO 13 Customers 13 Competitors 14 Analysis of History of Recalls and Assessment of Ethics 14 History of Recalls 14 Potential for Improvement 16 Economic, Social and Environmental Impacts of the Global Automobile Industry 17 Utilitarianism 17 Feminist Ethics 18 Postmodern ethics 20 Kant’s categorical Imperative 21 Corporate Social Responsibility, Corporate Social Responsiveness and Corporate Social Performance 22 Conclusion 27 References 27 Appendices 29 Executive Summary Before only the wealthy could afford cars but this changed with the Ford Model T. This car was specifically targeted at average family household by making it affordable to own. By 1918, Model T was owned by half of American car consumers (LoveToKnow, 2014). Standards must be set for......

Words: 9752 - Pages: 40

Premium Essay

Applied Strategic Managemnet

...Executive Summary BMW is an acronym for Bayerische Motoren Werke AG or in English: Bavarian Motor Works. It is a German automotive company brand founded in 1917 with its headquarters in Munich, Bavaria, Germany and is amongst the worlds best automakers known for it’s intriguing - one of the kind designs, quality of engineering, performance and elegance in its fleet of vehicles. BMW Group is also a manufacturing company for motorcycles and engines for aircrafts, bullet- trains and has won the award for the best engines a numerous times in the worldwide automotive industry. The BMW Group also owns and produces vehicles under the brand MINI marquee, motorcycles under BMW Motorrad and Husqyarna and is also the parent company of Rolls-Royce Motor Cars, which are known to be the most luxurious, expensive and hand built vehicles baring not only a heavy price tag but specifically known to have a prestigious status symbol. To insure the company’s stability and expansion, BMW Group has a strong management control that ensures an edge over its competitors in the automotive market. The Group faces constant demands for cost, quality and productivity improvements within shorter product lifecycles, but also face the new challenge of building cars to customer order in short order lead-times and numerous other external and internal environmental factors. This report focuses on BMW’s flexible production and the process of technologies that enable the shift towards achieving a higher......

Words: 4001 - Pages: 17

Premium Essay

Ford Motor Company

...ACC 599 Assignment: – Ford Motor Company AHMED M. KAMARA DR. TONY SOMATHITI April 19, 2012. Introduction Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.Ford Motor Company completed its third year in a row of improved annual operating profits and announced the reinstatement of paying quarterly dividends for the first time in over five years. The automobile industry continues to face a number of challenges, including ongoing economic uncertainty, rising fuel and commodity costs, and the need to reduce CO2 emissions. (www.corporate.ford.com.) In the light of this, this research paper will focus on Ford Motor Company as it discussed the related issues below: 1. Based on the most recent quarter pre-tax operating profit, project the profit for the next four (4) quarters assuming that the U.S economy stays the same as today, declines into a recession and modestly improves. Explain the assumptions made to support your calculations. The most recent quarter pre-tax operating profit was $1.1 billion which is the 4th quarter profit in 2011. Projection for the next 4 quarters in 2011 will be base on the trend from quarter 1 to quarter 4 in 2011 depicted as follows: 2011 | Q 1 | Q 2 | Q 3 | Q 4 | ......

Words: 1890 - Pages: 8

Premium Essay

Team Project

...2011  Planning & Assessing RX 330 Productions for Toyota North  America   Team Charlie Oscar Oscar Lima  AMBA 640, Section 9044  8/9/2011  Section I II III Executive summary Introduction Exercise 1: Toyota Production System (TPS) today TPS term definitions & practical examples IV Exercise 1: TPS as a total entity Advantages Limitations Evolution TPS use among other companies V Exercise 2: Grid analysis (Weighted scoring model) Exogenous factors & assumptions Endogenous factors & assumptions Constraints VI VII Exercise 2: Location recommendation Exercise 3: Decision tree analysis TMMC production capacity recommendation Limitations Past performance: RX 330/350 VIII Exercise 4: Current regional production strategy Assessment Change recommendations IX Summary Appendix A References Page 2 3 4 4 7 7 8 8 9 10 11 13 16 16 17 17 18 19 19 19 21 21 23 24 1    I. Executive Summary Toyota Motor Corporation is leading the way to future mobility through innovation, productivity, quality and efficiency. Toyota uses a self-developed strategy known as the Toyota Production System (TPS) to guide business process improvements. This strategy applies principles of “just-in-time” production, also called “lean”, to align supply closely with consumer demand while avoiding surplus inventory. The report defines eight TPS terms, i.e. jidoka, just-intime, hoshin, heijunka, muda, kaizen, standardized work, and pokayoke; and gives examples of how terms are applied in other industries...

Words: 6813 - Pages: 28