Assignment 4: Internet Technology, Marketing, and Security

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Assignment 4: Internet Technology, Marketing, and Security


Bus 508 – Contemporary Business



Abstract
Modern business depends on complex electronic information systems that require computer and internet capability to keep that information flowing. There is a problem when someone outside of that business relationship between the business and the consumer interferes, or hacks, that information flow. An entire industry has been created to protect that information flow from being “hacked”. In 2011, Sony went through what is known as the largest security breach in history. The breach affected 77 million PlayStation Network users, 24.5 million users of Sony Online Entertainment and many more customers across the nation. All this was caused, according to Sony, by an “outdated database from 2007” (Lina, 2011).













Assignment 4: Internet Technology, Marketing, and Security
In 2011, there were more than 300 corporate security breaches. Sony, Citigroup, and Morgan Stanley Smith Barney are among the major firms that have reported to their customers that they have been hacked (Mintzer, 2011). Hacking is continuously happening to companies all over the world.
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony Corporation was founded on May 7, 1946. The headquarters is located at 1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan. Its corporate executive officers include Howard Stringer, Chairman, and Kazuo Hirai, President and CEO. The major products that it sells are televisions, digital imaging, audio and video players, personal computers,…...

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