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Submitted By tamacha93

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Words 1684

Pages 7

BY

TANYA BROWN

STRAYER UNIVERSITY

PROFESSOR KRISTINA BARNES

BUSINESS ADMIN CAPSTONE

March 3, 2014

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion. Since the 1900, Kellogg Company has always been passionately committed to serve people all over the world nutritional cereal brands to help meet their dietary needs. The company's major main aspect is the manufacturing and marketing of on-the-go cereal and conveninence foods that include crackers, toaster pastries, cookies, cereal bars, fruity gummy snacks, and frozen waffles and vegetables. They are known for their diversified product lines under the brand names such as Famous Amos, Rice Krispsies, Corn Pops, Pop-tarts, Fruit Loops, Eggo, Frosted Flakes and much more. Their products are manufactured throughtout 17 countries and then marketed in more than 180 countries. The Kellogg Company bought over Priangles for an estimated amount of $2.7 billion from Procter and Gamble. Kellogg had announced that their agreement for acuiring Procter and Gamble's Pringles food label for $2.7 billion US dollars like sale of brand towards Diamond Foods was terminated because of ongoing accounting scandals as well as the change within the United States snack food maker does their management. Procter and Gamble claimed articular interest within Pringles other several suitors. Several multinational food organization have tried to refocus their strategies as well as restruct the company for building strong portifolio about snack products. Kraft Foods, most essentially, has been in the process of trying to form the...

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