...ASSIGNMENT COVER SHEET (to be completed by the student) AIB student ID number: Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: BBA-LOGISTICS AND SUPPLY CHAIN MGT MARKETING PRINCIPLES AND PRACTICE MS.BEVERLY FOSTER SITAL COLLEGE OF TERTIARY EDUCATION LTD 16 2150 DECLARATION I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET (to be completed by the examiner) Student name: Course name: Subject name: Assessor/marker: COMMENTS Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) /4 Application of principles. That is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification /8 How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed /4 Structure and presentation /2 Style, grammar and language /2 Total Less penalties GRAND TOTAL General comments /20 FOR MODERATOR’S...
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...GROUP ASSIGNMENT MODULE CODE: MKTG 2003 MODULE NAME: Fundamentals of Marketing COMMENCEMENT DATE: 3 MAY 2016 (Group 1) 4 MAY 2016 (Group 2) SUBMISSION DATE: 14 JUNE 2016 (Group 1) 15 JUNE 2016 (Group 2) Notes to students: 1. This is a group assignment. You should have no more than five (5) members in your group. You are to hand in only ONE copy of the assignment. The length of the assignment should be between 2,000-3000 words. 2. All assignments should be type-written, 1½ line-spacing, complete with header, footer and page numbering 3. Assignments should be in a ring-binder or stapled with the prescribed coversheet and grading sheet(s) enclosed. 4. You may include pictures, charts, graphs and copies of articles in your assignment but they should be labelled, annotated or properly illustrated. 5. References and citations are necessary to demonstrate the validity of your research and the sources from which you have obtained your information and results. 6. Failure to adhere to the submission date will cause your assignment marks to be reduced or in an extreme case of delay, rejected altogether. Plagiarism is the misrepresentation of the work of another as your own. It is academic theft; it is a serious infraction of the University Honor Code, which you are deemed to have read and accepted upon entering SUC. Instances of plagiarism or any other cheating will be reported...
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...Marketing Assignment Nguyen Le Anh Nanyang Business School Nanyang Technological University Marketing assignment Introduction Needless to say, value proposition, market segmentation, differentiation and positioning are closely related concepts and play an indispensable role in marketing strategy of any companies. But more importantly, businesses must decide how they can apply these concepts in their situations, because using mechanically without research can lead them to terrible results. All of the issues related to these concepts discussed in the article “Being unique is good, isn’t it?” by C.J. Hayden brought to us challenges which businesses have to take into account when implementing their marketing strategies. Challenges related to marketing concepts In this article, the author mentioned two main challenges which affect companies’ decisions in marketing. The first challenge starts with a question: “These are all reasons why being different can be good. But how different should you be?”. After that the authors illustrated his question by providing an example of failure strategy when a student decided to advertise for management consultants in his local Yellow Pages and no customers came to him. All of us know that differentiation is “distinguishing our offerings from competitors to attract potential customers” (Wikipedia). The student in this case chose a special way to stand out in management consultants market, but why was he failed? The answer is...
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...UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar.edu.my) Ms. Loo Siat Ching (loosc@utar.edu.my) ` 8. Tutor: Unit Plan of UBTM/UKTM 1013 Principles of Marketing October 2014 1 9...
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...INDIVIDUAL ASSIGNMENT 5 1) The price of bottled water: Under normal circumstances, the price of a regular bottled water depends on the bottling, packaging, shipping, marketing and retailing costs. On the other hand, although the mentioned costs are nearly the same for the same product, the related price might change significantly according to the parameters such as customer’s perceived value, his/her willing to pay, location, environment, volume etc… For example, as for the stadium example, under the time pressure, the people waiting for the match to start, probably will not have enough time to find a bottle of water with a lower price. This situation will increase the customer’s willing to pay for the same product under this different circumstance. So, the seller could find himself/herself in a more comfort position in terms of higher pricing. As for the cafe case, the pricing strategy will be different from that of the supermarket and street seller. The reason behind this might be depending on the factors such as added value of the cafe environment, customer service, even being visible there or belonging to a member of the audience group etc. The mentioned factors might explain the premium pricing applied especially in touristic or high society places. On the other hand, the service costs such as rent, electricity, wages, tax etc. should be included in the product price somehow in terms of profitability. The pricing for the minibar case is very similar to the...
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...UNIT 3 ASSIGNMENT, MARKETIG PLAN MARKETING MANAGEMENT BRAND EXTENSION MARKETING PLAN, CONNECTING WITH THE CUSTOMER The established fundamental goals for the quality of the business/product offering and customer satisfaction consist of: * Making our stores more accessible to customers by adding more location internationally. * increasing our lingerie line sales by 20% in the 4th quarter of 2014. * making our products meet the needs of women in all demographics. * finding out more about our customers to offer them more of the products that they want and like. * To be number one when it comes to producing innovative products that is one of a kind to our products line. My new line of lingerie will be displayed in stores in their own area, sectioned off from the other Steve Madden products. The are displays will be exclusive to the Sexy Lingerie Collection. The Sexy Lingerie Collection will have their own section in the catalogs for easier access to order the new line. The Sexy Lingerie Collection will be offered through a link from the Madden website for an easy and consistent ordering process. One of my fundamental goals is to be recognized as number one when it comes to providing quality, sexy, affordable lingerie to women in the market. My next goal is to add sizes that will meet the needs of plus size women. My goal is also to make this product line one of the best selling lines for the Madden Company. My value proposition will catch...
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...MARKETING ASSIGNMENT AZURE ABOYELA GILBERT PG8859613 GILSAM ENTERPRISE MARKETING PLAN PREPARED FOR MANAGEMENT BY THE MARKETING MANAGER ON 25TH APRIL 2014 MISSION STATEMENT The core activities of Gilsam Enterprise will be the production and sale of sachet water and delivering of the water to all target customers at their various locations. VISSION Our vision is to bring to the people of Garu/TempaneDistrict and its closed neighbours a portfolio of clean drinking water that satisfies people desires and need. Gilsam enterprise will nurture a network of customers and suppliers so as to create a mutual enduring value to maximise returns while being mindful of our social responsibilities. CURRENT MARKET POSITION Gilsam enterprise is a new establishment and has no existing customers and do not have records of previous actives to account for. However, the Owners of Gilsam enterprise are experient in the industry. The are also financially capable of conducting business in the industry successfully. GAOLS Our goals is to continuously improve customer service satisfaction and retention while making an after tax profit of about twenty percent of total operation cost and expanding of about ten percent quarterly. Gilsam enterprise targets to produce one thousand bags of thirty packed sachet water every day. Even though the store capacity is not big enough the distribution system is to be made so efficient that there will be no production backlog and production is expected to...
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...MARKETING MANAGEMENT Index 1. Executive Summary…………………………………………………..03 2. Outline of marketing plan………….…………………………………04 3. Critical evaluation of marketing environment………………………..05 4. Impact of new technology and new media…………………………...06 5. Contemporary issues of the firms reputation…………………………10 6. References……………………………………………………………12 EXECUTIVE SUMMARY This is the assignment based on the study of Primark marketing strategy and how they are reacting in the market. This strategy is good for the firm to read the mind of the customer and react according to it. They have to work hard in the market so that they are able to achieve the result whichever they want. They have to do market survey so that they are able to make changes which are good for the firm and give them required level of customers. Primark is performing well in the market and they are currently renovating their stores so that they are able to accommodate more customers. OUTLINE OF MARKETING PLAN FOR PRIMARK Ltd Marketing is important part of every business and firm has to adopt proper marketing strategy to be successful in the market. The firm has to research market and think which strategy they want to adopt according to market situation. The firm has to think and then go and use that marketing strategy in real world. Author takes well performing firm from the UK market called Primark. This firm is popular for cheap cloths in the market and specifically concentrate on the particular...
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...Marketing Plan Group Assignment (Phase Three) 10% MRK 200 XX [pic] Ford Motor Company Hybrid Ford Escape Group Memebers: Yasmine Kustec Ramon Pinto Bowang Zhou Zang Yue Brett O'connell Yoon Joon Table of Content Cover Page Table of Content 1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development)...
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...Marketing Assignment. BOC is a global company specialising in the production and distribution of gas, the company has been established in Australia for ~100 years and originated from the United Kingdom. In 2006 BOC was acquired by a smaller International player based out of Germany, Linde. The company retained its brand of BOC (a subsidiary of the Linde Group) for the Australiasia Hub. Production of gas is a large part of the company however they do also have outlets throughout Australia for the sale of industrial & safety equipment. The outlet is termed BOC Gas & Gear (G&G), in each outlet there is also the sale of bottled gas (and associated equipment). The strategy that industrial specialist who come into buy gas will also need associated equipment * Safety gloves and other safety equipment * Regulators * Welding items and equipment * Trade tools Current market situation is as follows * Safety Equipment market share is current ~12%, it is supported by sub markets of foot protection (~13%), Head Protection (~41%), Hand Protection (~12%), Protective Clothing (~24%) & work place safety (~10%). In total the sub market earns ~$64M for the South Pacific region * Our capability is strong in the area offering 3 different brand equipment (BOC, Umatta & Blue Steel products). Each brand is priced to attract a different part of the market. Blue Steel & Bisley high range, BOC brand is mid range & Umatta is low range. ...
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...| Marketing Strategy | Pantene- Colour Therapy | | | | | Contents 1.0 Situation Analysis/Current Marketing Mix 2 1.1 Current Product 2 1.2 Current Pricing 3 1.3 Current Distribution 4 1.4 Current Promotion 5 2.0 Segmentation Theory 5 2.1 Define and Explain Segmentation 6 2.2 Benefits of using Segmentation 6 3.0 Target market Segmentation 7 3.1 Geographic Segmentation 7 3.2 Demographic Segmentation 7 3.3 Physiographic Segmentation 8 3.4Behavioural Segmentation 8 4.0 Target Market Collage 9 5.0 Completion of Discussion/Rationale of the Target Market Collage 10 6.0 Reference List 10 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The colour therapy product is enriched with Pro-V Complex and is designed with the objective of providing improved, protected and revived colour treated hair. The current product comes in three variants namely shampoo, conditioner and spray conditioner. It has been clearly mentioned in all the three products that they are inter related to each other and for best results the customer must make use of all the three in a series of steps to be followed by the user. The booklet found inside the package of the product explains how one should treat their colored hair i.e. first head wash using the shampoo and then conditioner followed up by the spray conditioner. Thus, three products are being targeted to be sold at once the potential customer decides to purchase the product (Pantene 2011)...
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...Introduction The purpose of this essay is to analyse the macro environment of the new washing machine which is being developed for launch in 2008 by Smart Wash Company. An organization's marketing environment can be defined as: the actors and forces external to the marketing management function of the firm that impinge on the marketing management's ability to develop and maintain successful transactions with its customers (Kotler, 1997). Virtually all introductory textbooks in marketing reserve a section for an analysis of the macro environment (McCarthy, 1996). Thus, we aim to analyse the relevant macro environment for Smart Wash Company, so that we plan our marketing strategy and target the market in 2008. External environment The macro environment is generally categorized into demographic, political/legal, economic, cultural, technological and natural environments. The basic tenet is that what happens in the broader environment has significant implications for organizational functions (Mavondo, 1999). For example, McKee et al. (1989) found environmental turbulence to have a significant impact on marketing variables. The macro environment introduces a degree of homogeneity in a given industry through similarities in regulatory pressures, strategic alliances, human capital transfers, social and professional relationships and competency blueprints (Oliver, 1997). Environmental variation has been shown to impact on strategy (Hrebiniak & Joyce, 1985) and...
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...If I was the Chief Marketing Officer at India Cements: The reason for choosing a cement firm (India cements) is that cement is a commodity for which the profit making in a large scale company is fundamentally dependent on its marketing abilities. In India Cements, marketing is the mainstay which primarily governs the profit making capacity of the company. Factors like quality, price, variety in the product, etc., matter but might not play a vital role in gaining an edge over the market. Therefore capturing the cement market is entirely a matter of identifying the need or creating it and then making the product available at ease at the desired time. It's also important that we are able to cater to the quality and quantity demanded from our customer to obtain long term satisfaction thus ensuring loyalty among the customers, dealers and distributors. We need to be able to instill in the minds of them a notion that for us "Customer is truly the king". India Cements - an overview : India cements is the 3rd largest manufacturer of cement in the country and largest producer of cement in South India. They are one of the oldest cement manufacturers in India, which started cement production in the year 1946, at Sankargarh in Tamilnadu. Since then it has setup a total of 9 plants with a capacity to produce about 14 million tons of cement per annum. India cements is the market leader with a market share of 28% in the south and is likely to rise to 35%. The company has access to limestone...
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...I N T R O D U C T I O N According to Professor Dr. Lars Perner, “the environmental forces which affect the marketing process are most of the time uncontrollable by the organization and therefore the company should do the necessary to cope with these forces.” The marketing environment consists of all the players and forces outside marketing that influence the marketing management’s ability to develop and maintain successful relationships with its target customers. (ZainBooks, 2010) These environmental forces might affect directly or indirectly, sometimes both and it will create both opportunities for further growth or threats declining a company’s growth. Therefore a company should always keep an eye on its environmental forces and adopt quickly and better than its competitors according to the changes in the environmental forces in order to survive in the market and to grow further. Oman is a developing country and its market in general is in rapid growth, especially the Fast Food industry. This rapid growing industry does have influential marketing factors. Both the macro-environment and the micro-environment factors do affect the Fast Food industry in Oman. Some affect in larger percentage and some very minimal that it seems so invisible. Following are the seemingly active environmental forces shaping the Fast Food Industry in Oman: Micro Environment: Employees Customers Company Competitors Suppliers Shareholders Media The Company – The Company...
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...Target Market: Homemaid would primarily be used by independent males and females between the age of 21-40. These include people living alone, in share houses, couples, parents and people in the work force. Product Homemaid is designed to be a product of convenience working as a home organiser to allow consumers to store their essential everyday needs in the one place. It’s small in size and has great functionality due to its ability to be conveniently placed in small space on the wall. An additional benefit that will largely attract the fast-moving technology orientated generation is its ability to charge small wireless devices such as mobile phones, iPods and mp3 players. We have decided to stay aligned with the design of our product to be similar to that of IKEA’s products due to its simplicity in look and innovation in design and use. The wood used for the product will comply with forestry management of IKEA and ensure that the area it sourced from does not threaten high conservation values. Product Differentiation It differentiates itself from other home organisers due to its size and the ability to charge small devices. It is also clutter free as it allows you to store just your essential items in a hidden compartment within the unit without displaying all the things like other organisers. Like all other IKEA products this is a self assembling product using medium range Brand Name: Homemaid closely resembles the simplicity of the Swedish Furniture Company IKEA...
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