...Assignment- 01 Marketing Management- MKT301 Section: 01 Submitted to: Tania Akter Lecturer BRAC Business School BRAC University Submitted by: Tasnova Alam Sandhi(14304116) Tanisha Das Arpa() Mohammad Rakibul Hasan(14304131) Nasrin Sultana Maesha(14304156) Showmik Dhar() Aynan Haque Oishi(15304122) Date of Submission: 7th February, 2016. Letter of transmittal 7th February, 2016 Tania Akther Lecturer BRAC Business School BRAC University Subject: Submission of assignment Dear Madame, Here is the assignment that we assigned on the topic as per your request. The assignment has been completed by the knowledge that we have gathered from the course MKT-301. We are thankful to all those people who provided us important information and gave us valuable advices. We would be happy if you read the report carefully and we will be trying to answer all the questions that you have about the assignment. We have tried our level best to complete this assignment meaningfully and correctly, as much as possible. We do believe that our tiresome effort will help you to get ahead with this sort of venture. In this case it will be meaningful to us. However, if you need any assistance in interpreting this assignment please contact us without any kind of hesitation. Thanking you, Best Regards, Tasnova Alam Signature ………………. Executive summary Airtel Bangladesh is one of the largest growing mobile phone companies in Bangladesh. Although the market share of Airtel...
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...third largest mobile phone operator in Bangladesh in terms of revenue and subscribers. Robi is a dynamic and leading countrywide GSM communication solutions provider and is a joint venture company between Axiata and NTT DoCoMo of Japan. The company commenced operations under the Aktel brand on 15 November 1997 and embarked on a new journey with the brand name of Robi on 28 March 2010. Robi attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on robust network architecture and a cutting edge Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage, and multiple global partners for international roaming. Robi, being the most innovative operator in the country, launched the first ever Prepaid mobile service and other innovative services. With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity to its customers all over Bangladesh. 1.1 Origin...
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...Final report on EC A Report On “Status of e-Marketing in Bangladesh” Course Name: E-commerce Course code: 425 Submitted To: Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Submitted By: Shaikh Md. Rasel Roll-82, 16th Batch, Sec-B Department of Marketing University of Dhaka Date of Submission: November --, 2013. Letter of Transmission Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Subject: Submission of a report. Dear Sir, With due respect, I beg to state that I am very thankful to you as you have assigned me the report on “Status of e-Marketing in Bangladesh”. It is a great opportunity for me to acquire theoretical and practical knowledge about E-marketing, E-commerce and different terms of E-business. I have tried our best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Shaikh Md. Rasel Roll-82, Sec-B, Batch-16th Acknowledgements Comprehensive works like report making or assignment preparation owe credit to multitude of people. Certainly, I should acknowledge the contributions of the pioneers in the field of E-commerce and E-marketing itself, especially those whose teachings have become a part of our thinking and become...
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...ASSIGNMENT ON E-COMMERCE IN BANGLADESH Submitted To: Submitted by: Table of Contents Ecommerce .....................................................................................3 History of E-Commerce....................................................................3 Why e-Commerce for Bangladesh……………………………………………….4 Traditional and Electronics Business Transaction ............................5 Traditional Commerce vs e-Commerce............................................3 Dimensions of E-Commerce .............................................................6 Business to consumer(B2C) ..................................................7 Business to Business (B2B) ...................................................7 Business to Government(B2G) ..............................................7 Benefits of E-Commerce ...................................................................7 e-Commerce in Different Sector in Bangladesh ................................8 Overview of implementation stage of e-Commerce in Bangladesh 8 Some e-Commerce shop in Bangladesh ............................................9 The impact of e-Commerce ...............................................................9 Constraints to E-Commerce in Bangladesh......................................10 Challenges of E-commerce for Bangladesh......................................11 Recommendations………………………………………………………………………11 Conclusion........
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...Implementing Mobile TV service In Bangladesh Internship Report On “Implementing Mobile TV Services in Bangladesh” Submitted to: MD. Jabir Al Mursalin Asst. professor BRAC Business School BRAC University Submitted by Nusrat Zahan ID: 10104172 BRAC Business School BRAC University 10th September, 2014 Letter of Transmittal 10th September, 2014 MD. Jabir Al Mursalin Asst. professor BRAC Business School BRAC University 66, Mohakhali, Dhaka Subject: Letter of Transmittal. Dear Sir, I, Nusrat Zahan am hereby submitting my internship report. The last 12 weeks has been the most fabulous learning experience for me. Without your guidance and help this learning experience would not have been the way it has been. I have tried my level best to come up with as well written and informative report as possible. However, because of the confidentiality policy of True Services (Pvt.) Limited it has not been possible to put as many data and information as I would have liked to. Hope you enjoy reading the report just as much I enjoyed writing and working for the report. With Regards _____________________ Nusrat Zahan ID: 10104172 BRAC Business School BRAC University Acknowledgement With all thanks to all mighty Allah and Prophet Hazrat Muhammad (SM), it is my concession to thank to MD. Jabir Al Mursalin is Asst. professor of the BBS (BRAC Business School) for rendering me his expertise knowledge and giving the opportunity of practical...
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...tea (with vanilla, strawberry flavor) are becoming popular in developed countries like the USA and Japan. So we bring our new product “Tea Garden”: The ultimate readymade milk tea in the Bangladeshi market. But this product is quite different from other. Every one offer this kind of product in a powdered form which need to boil in water for 2-3 minutes and then filter it to drink but this is time consuming, other company provide tea bag of raw tea and other market this as a form of cans. But we bring this product in a tea bag with separated chamber for each item that is sugar, milk and tea leaves. This product is completely new in Bangladeshi market. We are going to introduce this product with the slogan “Refreshing Bangladesh”. And we are here to refresh the Bangladesh again with a strong sprite. 1.1 Product Preview This product is produced under the brand name “Tea Garden”. This product is available in a box which contains 30 tea bags. It is also available in mini packages that contain 5 tea bags. This product is also available in Standard and Gold category. Ingredients 1) Filter Paper 2) Quality Tea Leave 3) Refined powder milk 4) Icing sugar Posted by অমি২০১২ at 12:02 am No comments:...
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...compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. Although most of the revenue of online transactions comes from business-to-business commerce, the practitioners of business-to-consumer commerce should not lose confidence. It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers’ behavior from different perspectives. Many of their studies have posited new emergent factors or assumptions that are based on the traditional models of consumer behavior, and then examine their validity in the Internet context. E-commerce is already quite popular in Bangladesh and it is only increasing. Compared to other countries of the world, E-commerce came at a later stage in our country but it...
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...Mobile Banking “Banking in Your Hand” 11/24/2013 Department of Management Information Systems University of Dhaka Dhaka 1000, Bangladesh An Assignment on “Mobile Banking” Prepared by: ID: 05-036 ID: 05-048 ID: 05-053 ID: 05-054 ID: 05-067 Md. Khalilur Rahman Ashik Ahmed Md. Taijul Islam Jowel Sarker Md. Nurul Amin Prepared for: Mr. Ariful Islam Apu Lecturer Department of Management Information Systems University of Dhaka Page 2 of 26 Executive Summary Importance of banking system in a country is increasing day by day. It is quite impossible for any country to develop in industrial and commercial sector without sound banking system in modern economic era. Mobile Banking is one of the significant functions of the bank. It plays a vital role in overall economy of the country. Bank collects information from numerous sources relating to cost and revenue from Customer Management. Globalization of national economies has given a boost to international trade. The seller and the buyer in an international trading transaction must agree for a product or its quality, price etc. enter into a sales contract, spelling out precisely shipping and delivery details, terms of payment, required documentation and other related issues including dispute settlement procedure and legal framework available. The major objectives of my report is to describe the Mobile banking system of our country, measurement the employee behavior and performance, determine the wide range of services, and evaluate...
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...Course Title: E-Commerce Course Code: 435 An assignment prepared as a part of BBA program by the students of 4th year 2nd Semester, under direct supervision of Mohammad Mizenur Rahman, Assistant Professor, Department of Business Administration, Shahjalal University of Science and Technology, Sylhet-3114. Assignment on: A Comparative Study on E-banking: A Study on Web information of Agrani Bank Ltd. & Mercantile Bank Ltd. Submitted to: Mohammad Mizenur Rahman Assistant Professor Department of Business Administration Shahjalal University of Science and Technology Sylhet-3114 Submitted By: Name Registration No. Subrata Ray 2007731005 Shams Md. Safwan Radi 2007731041 4th year 2nd Semester Department of Business Administration Shahjalal University of Science and Technology, Sylhet. Date of Submission: 1st January, 2012. A Comparative Study on E-banking: A Study on Web information of Agrani Bank Ltd. & Mercantile Bank Ltd. Electronic banking is an umbrella term for the process by which a customer may perform banking transactions electronically without visiting a brick-and-mortar institution. In other words electronic banking does not mean only 24-hours access to cash through an Automated Teller Machine (ATM) or through internet or Direct Deposit of pay checks into checking or savings accounts as many consumers may think. Electronic banking (e-banking) involves many different types of transactions; it is a form of banking...
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...ASSIGNMENT Submitted to : Ms. Atia Nasim Bano Faculty, School of Business Course: Management [BBA-1201] AUB, Rajshahi Campus Bangladesh. Designed, Composed & Submitted by : Shantanu Das (Leader, PERCEPTION) Student, BBA 17th Batch 4th Semester, Section: B AUB, Rajshahi Campus Bangladesh. Date of Submission: 24-March-2008. Rajshahi. PERCEPTION Group-Member Details No. Name Shantanu Das (L) --------------------------------------------Marks obtained: >>> RID R00711109 10+1/10 (Extra: 1) R00710058 10/10 Authentication Mahfuza Begum Barsha ----------------------------Marks obtained: >>> SIGNATURE R00711078 9.5/10 R00711052 9.5/10 R00711066 10/10 ( Ms. Atia Nasim Bano ) 24-March-2008. Asma Haque Shormi ----------------------------Marks obtained: >>> Amrin Nahar Saleha ----------------------------Marks obtained: >>> Md. Moniruzzaman ----------------------------Marks obtained: >>> Managerial Techniques - Specialization and Motivation. KEEP PROMISES MAKE IT EASY BE RESPECTFUL BE INSPIRING Page 2 of 31 Forward Although, Bangladesh is a very young country with its 36-years of independence and she doesn’t even have enough land to hold the entire population on her lap; still, this is one of the extremely poorest countries in the world having a very tight growth of population which say “NO” to decreasing! But, there’s a lots of possibilities here where the people never give-up hope, where people never stop moving...
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...Richard Frenkiel invented mobile phone at first, people could only make and receive call with that and it was mentioned as an unbelievable invention at that time. But they didn’t know that more surprising things were waiting for them. People became more surprised Internet was spreading all over the world with its mobility power and its popularity. For this consequence mobile phone Internet started its journey in Bangladesh at September when they found many unbelievable items in their cellular mobile phone and one of those items was mobile phone internet. Mobile phone met with Internet at 1999. From then mobile phone 1999 with the hand of one private mobile phone company named Grameen Phone. Now all the cellular mobile phone companies are providing their subscriber Internet service through mobile phone. This seminar paper is based on about the user satisfaction of mobile phone Internet in Bangladesh. The objectives of this paper are to identify the current picture of this sector, problems and solutions. After having fundamental ideas about mobile phone Internet, we met with the related people of every mobile phone company for collecting data about their companies. But some obstacles hampered the project activities. In many cases officials and employees were not co operative because of their restrictions; there were lack of time and money. However, a survey was made among some people in Sylhet about customer satisfactions of using Internet through mobile phone. From that survey...
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...“OVERVIEW OF MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH.” INTRODUCTION: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Besides telephone, now-a-days mobile phones are playing a great role to communicate from one place to another. Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status...
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...Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Submitted to Humaira Matin Associate Professor Dept. of Banking and Insurance Faculty of Business Studies University of Dhaka Submitted By Amit Kumar Banik 51531013 Sohan Kowsar 51531085 Prahlad Kumar Shah 51531019 Safanur Sifat 51531026 Ali Hossain Maruf 51531050 Submission Date: 23.04.2016 Executive summary Walton is the pioneer of electric product manufacturing in Bangladesh with the slogan “Made in Bangladesh”. Starting from 2006, they are now the first multinational manufacturing company of Bangladesh. Overcoming all the hurdles they are now representing Bangladesh with their high quality product all over the world. Capturing the local market with their electronic products, now they are also manufacturing two wheeler vehicles. With low labor cost they are offering highly affordable price to the consumers. All their foreign competitors are having tough competition in all the sectors but Walton has made and unique brand image by branding Bangladesh. They have spread out their marketing and service network all over the country. Now they have the best marketing network in South Asia with superior service. Among all other good quality products their refrigerator is the most popular and widely accepted that has captured 70% of the local market share. With ISO certificate it is also started to capture the international market. With their...
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...An Analysis of Internet Banking Adoption and Usage by Users in the Developing World Nishali Prasadika Ranasinghe BSB10183-3-Project Submitted to the Business School in partial fulfillment for the degree of Bachelor of Arts (Hons) in Business Management Supervised By: Fathima Nazeefa Fawzer Word Count: Table of Contents Abstract 3 Acknowledgement 4 1 Working Title 5 2 Introduction 5 2.1 Problem Statement 6 2.2 Problem Justification 6 2.3 Objectives 7 3 Literature Review 8 3.1 Determinants of internet banking usage 8 3.2 Barriers for internet banking adoption and usage 10 5 Conclusion 13 6 References 14 Abstract Similar to the adoption of automatic teller machines, banks around the world are looking at online banking services as the next technology to reduce costs while maintaining or enhancing services to the customer. In developing countries, the low cost of online banking may enable banks to reach new customers, much like the cell phone offered new possibilities in telephony. Banks must understand, however, that the mediating use of technology increases interpersonal distance between banks and their customers, which can build barriers for adoption of this technology. Hence, this critical literature review seeks to explore the internet banking adoption and usage by users in the developing world and to discover the barriers affecting internet-banking adoption within the geographic scope examined. Four factors namely, perceived usefulness and security and...
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...Faculty of Business Studies Hajee Mohammad Danesh Science and Technology University, Dinajpur Assignment MBA (Evening) COURSE TITLE: PRINCIPLES OF MANAGEMENT COURSE CODE: F 5101 SEMESTER-I Proposed by: Submitted by: Md. Zahangir Kabir Md. Fardous Ahmad Assistant Professor ID No. E130502005 Department of Management MBA (Evening), Batch-2 HSTU Assignment on Organizational Environment of Prime Bank Limited Table of Content |SI No. |Description |Page No. | |1 |Letter of Transmittal | | |2 |Declaration | | |3 |Introduction | | |4 |Concepts | | |5 |External Environment | | | |The General Environment | | | |The Tusk Environment ...
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