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At&T Business Strategy

In: Business and Management

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AT&T Executive Summary

AT&T provides telecommunication services to consumers, businesses and other entities. More specifically AT&T is classified as a diversified telecommunication services. AT&T has been around since 1876, when Alexander Graham Bell invented the telephone. ( Headquartered in Dallas, TX, AT&T is the largest landline and wireless service providers in America. They also provide Uverse, which is ultra-high speed internet and interactive high definition cable TV service. AT&T also provides wireless phone and data service, primarily to American customers, in over 200 countries. ( The US wireless market constitutes over 243M wireless subscribers. This represents a market penetration of 81%. The wireless market sells mobility of voice and data (video-media, download content and internet access). The wireless market is distributed between the following major competitors and distinguishing technology.
Verizon Wireless – CDMA, EV-DO
Sprint-Nextel- CDMA, EV-DO
T-mobile - GSM, UMTS

AT&T's Strategies vs. Competitors' Strategies
AT&T's strategy is "bringing it all together for their customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses." (
AT&T is a horizontally diversified, related businesses company. Their complementary products are sold between consumers and small to large businesses which include wireless telephone service, landlines and internet/data services.
AT&T wants to differentiate itself from its competitors though superior, reliable and cutting edge technological service. They don't aim to be the lowest cost, but they do like to market low costs. This is in comparison...

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