...AT&T Merging with Comcast Tonya Mealey, Teneisha Bonner, and Richard Chan ECON220-X-1302B-02/Professor Luzius July 14th, 2013 Abstract For our group 5 project, we have collected information about the company AT&T merging with Comcast. In this paper, the industry description introduces the company and explains the history of the company. The supportive argument and the argument against the merger are discussed. Keywords: AT&T, Comcast AT&T Merging with Comcast Initially, Comcast proposed to buy AT&T Broadband for 44.5 billion in assets and 13.5 billion in deficit assumption. AT&T’s committee did not accept the acquisition and Comcast offered to merge with AT&T broadband to establish AT&T Comcast. AT&T assets have been dropping and this coalition would probably help them by letting Comcast, which has a great understanding in the broadband business, work with the many resources AT&T has to present. The merger is set at $72 billion. Comcast thinks the coalition with AT&T will keep them rich and it will get 2.2 million broadband consumers and 22 million co responders, news and entertainment supporters. They are evaluating the merger to decide if the aftermath will be an accomplishment or a downfall (Brinkerhoff, 2010). Industry Description: AT&T, is considered to be a telecommunications industry, and is among the world’s premier voice, video, and data communications companies serving millions of consumers, businesses...
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...After several months bidding, Comcast finally win and value at $72 billion on this merger. Comcast has confidence in merging, because they believe that this merger will not only reduce their cost but also increase the market share. Needless to say, this merging would be beneficial for both AT&T and Comcast. Firstly, Comcast will still focus on its cable and broadband business and engage in innovation the cable and broadband services. By merging AT&T, Comcast will absorb the telephone services from AT&T, who is the leader in this industry. This acquisition would allow the new corporation, AT&T Comcast, to develop and provide a variety of correlated products, which would increase the economies of scope. Secondly, because the consumers’ demands for high-tech are increasing, the future of broadband technology is very impressive. Comcast has the potential to leading this industry if merging with AT&T. From the case analysis, AT&T Comcast will take over 22 million cable subscribers, which is about 30% of U.S. cable subscriber. Also the new company would become the largest cable operator. This would be a great opportunity for AT&T Comcast to lead the broadband industry. Thirdly, becoming the largest cable operator, AT&T Comcast will decrease the threat of programmers (Disney, Viacom and News Corp) and decrease the threat from substitutes such like DIRECTV, which is satellite operator. The best way to determine whether the acquisition is successful is...
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...BEST PRACTICES IN MEASURING CUSTOMER SATISFACTION Case Study: Comcast Corporation GM588: Managing Quality INTRODUCTION In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. It is critical to give customers the opportunity to provide feedback about their overall satisfaction level and specific likes and dislikes. It is equally important to consistently measure and monitor that input. Without an effective customer satisfaction research program in place, a company will lose business, missing opportunities, and putting itself at a competitive disadvantage. “Customer wants and needs drive competitive advantage, and statistics show that growth in market share is strongly correlated with customer satisfaction.”(Evans, 2010) An outstanding customer experience creates promoters, and promoters are more valuable to a company than other customers. Customer satisfaction is tied directly to profitability. If your customers are happy, they tend to be loyal. And if they’re loyal they not only buy more, they refer other customers. Well-established research by Bain & Company found that, for many companies, “an increase of 5% in customer retention can increase profits by 25% to 95%” (Bain, 2000). The same study found that it costs six to seven times more to gain a new customer than to keep an existing one. Moreover, one bad...
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...Observational Essay 1 I work for Comcast as an install and service technician. With this position, I get to go inside many homes and I get to see how many different types of people live. It is consumer behavior at its finest. The saying, “don’t judge a book by its cover,” reigns true even in the cable industry. When arriving at a house it is easy to look at a home and think, “I bet this house is nice, clean, dirty, unorganized, or just empty.” You make assumptions from the way the yard is presented, the cars in the driveway and the overall look of the home, but when you walk in your entire view changes. It could be a million dollar house with hoarders living in it or no furniture at all. I’ve even been in dilapidated trailers that are so clean you have to take your boots off. These same people have spending habits for themselves that are based off certain demographics. Demographics that include age, income, ethnicity, education, gender, and even sexual orientation. Consumer behavior is defined as, “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (Robinson 6). This means that consumer behavior is the byproduct of the spending habits of these people. When looking at a company like Comcast, being they are in the entertainment industry, you expect a slightly more independent...
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...Unit 4 Assignment 2: Acceptable Use Policy (AUP) Definition AT&T: Spam/E-mail/Usenet Abuse: Violation of the CAN-SPAM Act of 2003, or any other applicable law regulating e-mail services, constitutes a violation of this AUP. Spam/E-mail or Usenet abuse is prohibited using IP Services. Examples of Spam/E-mail or Usenet abuse include but are not limited to the following activities: * sending multiple unsolicited electronic mail messages or "mail-bombing" - to one or more recipient; * sending unsolicited commercial e-mail, or unsolicited electronic messages directed primarily at the advertising or promotion of products or services; * sending unsolicited electronic messages with petitions for signatures or requests for charitable donations, or sending any chain mail related materials; * sending bulk electronic messages without identifying, within the message, a reasonable means of opting out from receiving additional messages from the sender; * sending electronic messages, files or other transmissions that exceed contracted for capacity or that create the potential for disruption of the AT&T network or of the networks with which AT&T interconnects, by virtue of quantity, size or otherwise; * using another site's mail server to relay mail without the express permission of that site; * using another computer, without authorization, to send multiple e-mail messages or to retransmit e-mail messages for the purpose of misleading recipients as to...
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...Institute of Technology Dr. Uchenna Nwabueze April 07, 2013 Executive Summary Major Player’s in the U.S Voice-over Internet Protocol market namely Comcast Corporation, Time Warner Cable, Cox Enterprises and Vonage have embraced internet technology and wireless broadband making VOIP one of the most sought out service. Skype’s partnership with AT&T only fuels the boost usage of Voice- over Internet Protocol usage over land line usage. In the wake of these technology advancements, it became clear to entrepreneurs that offered voice traffic and internet service would be one of the next major applications to take full advantage of Voice-over Internet Protocol. There are more advances than innovations in the VOIP world. That’s because some of the most important developments had more to do with commercial and political maneuvers than with technical creativity. One of the most prominent developments was net net neutrality which enables user access to participating networks that advocates no restrictions to materials throughout the modes of communication allowed online ("The mobile World," 2011, para. 4). Further, this industry also have to consider pressures influenced by the government ( FCC) that could dismantle net neutrality by limited user access as well as decrease the power of big wireless communication giants like AT&T. Still, such maneuvers often helped spread the benefits of VOIP much more than technical innovation. And collectively, the advances brought some already...
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...Comcast and Time Warner Merger One of the largest and most controversial proposed mergers in recent history is the acquisition of Time Warner Cable by Comcast. This proposed acquisition was structured through a friendly agreement between Time Warner Cable and Comcast. Comcast, the initiator of this merger, is set to acquire Time Warner Cable’s eleven million managed service subscribers, Time Warner’s other equity holdings in areas such as Sterling Enterprises and DukeNet Communications, along with it’s local programming and news stations. The proposed method of financing for this acquisition is a stock-for-stock transaction. Through this Comcast will acquire all of Time Warner’s 284.9 million outstanding shares for an equity stake in Comcast amounting to 45.2 billion dollars at the current market value (Comcast 1). In order to address competitive market failure concerns associated with the proposed acquisition, Comcast structured a mutual agreement with competing firm Charter Communications under which Comcast will divest 1.4 million existing Time Warner Cable customers to Charter for cash, along with a trade of 1.6 million customers between Charter and Comcast in order to promote and greater enhance the geographic market presence of both firms (Kang 2). Through this additional action Comcast and Charter seek to improve operational efficiencies, grow customer satisfaction, and better deploy technology in their respective markets (Comcast 1). As stated earlier this merger...
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...Victoria DeGuzman 4/19/2016 T-Mobile Name: T-Mobile USA Industry: Telecommunications Website: www.t-mobile.com BACKGROUND and HISTORY T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play. Around the country, our Personal Coverage Check gives customers a clear picture of their local coverage. Presently John J. Legere is an American businessman who is the chief executive officer and president of T-Mobile US. -Mobile US Inc. said earnings nearly tripled in the fourth quarter as the wireless provider continues to add customers at a solid clip as of Feb, 2016. T-Mobile reported 2.1 million net ads in its latest period, bringing its tally for the year to 8.3 million. Meanwhile, the company boosted branded postpaid customers--the most lucrative type of wireless subscriber--by 1.3 million in the quarter. T-Mobile continued to be the fastest growing wireless company in America in the third quarter of 2015 as customers continue to flock to the Un-carrier for value, flexibility and choice. The Company reported 61.2 million total customers at the end of the third quarter, growing its base by 2.3 million total customers. T-Mobile has successfully delivered over 1 million total net customer additions for the past ten quarters and more than 2 million in five of the past seven quarters. ANALYSIS VIA PORTER’S FIVE FORCES MODEL The five forces applied to T-Mobile gives the management...
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...Paper Comcast is the largest cable provider of mass media, internet and places third with home telephone services in the United States. Comcast provides cable television, broadband internet, telephone service and home security to residential and communication customers in 40 states across the nation. In 2011 Comcast acquired 51% stake in NBCUniversal from GE, then the remaining 49% in 2013 at a cost of $16.7billion. They have several cable networks such as E! Entertainment Television, Style Network, G4, the Golf Channel and NBC Sports Network. Comcast understands the importance of marketing their products that create a successful mix of the right products. For example, the equipment they rent to customers must have a sleek compact design to fit in most entertainment spaces along with the highest quality of workmanship. The product element is the new product itself. Second, of all of the variables of the marketing mix, the selling price must meet the needs of a large number of customers in order for the company to make a profit and increase market share. In theory, price is really determined by the discovery of what customers distinguish is the value of the item for rent. For example, Comcast offers a DVR transmitter. This transmitter offers the ability to record a set of your favorite TV series shows, while you are away from home. The price point is set at an afford rate to allow customers to rent one for every room in their home. Comcast also incorporates...
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...Comcast: A Leader in Technology Innovation Overview of Comcast Comcast was founded in 1969 in Pennsylvania by Ralph Roberts, Joe Roberts, and Julian Brodsky after Roberts bid successfully for cable franchises in Philadelphia. After this success he decided to expand the company’s operations further and in 1972 they took the company public due to the stagnation of subscriber rates. Comcast decided to move into the telephone business in 1988 when they purchased Amcell, this was the first time a cable company was able to offer their customers telephone service from another source other than the telephone providers. Ralph Roberts named his son, Brian L. Roberts to be the next president of the company which took everyone by surprise but he turned out to be a very efficient manager. In the mid-1990s there was an increase in activity for the cable and telecommunications industries due to deregulation which brought the cable and telephone companies into competition with one another, an increase of mergers and acquisitions were seen since many companies wanted to build more efficient networks. Microsoft Corporation decided to invest one billion dollars into Comcast so they would have a cable partner that could test “ interactive television and high-speed computer services,” (Funding Universe) they decided to choose Comcast due to them having the most advanced cable systems in the country at the time. Around the same time Microsoft invested, Comcast converted to a new fiber-coaxial...
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...Justin Webb ACCT 221 Principles of Accounting II October 25, 2015 Comcast SEC 10K Professor Nancy Christie Abstract An SEC 10K Report is a summary of a company’s performance that is sent to the Securities and Exchange Commission. The yearly 10K report generally contains a lot more detail than a quarterly report that is available to stockholders, employees, or anyone with a vested interest in the company. Within the yearly 10K Report, detailed accounting statements are shown. People can use these statements to evaluate the financial stability of a company. Outlined within the report are financial statements, allowance for doubtful accounts, as well as other company information. Company Background Comcast Corporation is an American multinational mass media company and is the largest broadcasting and Cable Company in the world by revenue. It is the second largest pay-tv company after the AT&T-DirecTV merger and largest residential Internet Service Provider in the United States. It is also the nation's third largest home telephone service provider. Comcast services U.S. residential and commercial customers in 40 states and the District of Columbia. Comcast Headquarters Comcast is headquartered in Philadelphia, Pennsylvania. The company’s state of incorporation is also the state of Pennsylvania. Brian L. Roberts is Comcast’s Chairman and Chief Executive Officer. Michael J. Angelakis is Comcast’s Chief Financial Officer. Lawrence J. Salva is Comcast’s Chief Accounting...
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...Case Study 5: Net Neutrality Q2. Do some Internet research to identify the current status of Net Neutrality legislation being considered by Congress. Briefly summarize the content of the legislation. Net Neutrality in the United States has been an increasingly heated issue since the Internet blossomed. The Federal Communications Commission (FCC) has power to regulate "interstate and international communications by radio, television, wire, satellite and cable in all 50 states, the District of Columbia and U.S. territories" (FCC, n.d.). It would, therefore, seem a natural fit to include the Internet as another means of regulated communication. Currently, FCC regulations shape Net Neutrality more than laws. However, the FCC has recently been deemed by the court to lack the authority to enforce Net Neutrality. It's Open Internet Order, a set of policies prohibiting the blocking or charging of services by ISPs, was largely struck down in early 2014 in the ruling of Verizon v. Federal Communications Commission (Weil, 2014). The reasoning of the court was that the FCC cannot regulate the broadband providers because they are defined as data services, not telecommunication services. Since that ruling, the FCC has been considering policies involving tiered Internet access, but has yet to act. Since the court struck down FCC rule of network neutrality, there have been several attempts to enact laws regarding Net Neutrality. These include: • S. 1981, The Open Internet Preservation...
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...Problem Solution: Global Communications The first section of the problem solution focuses on the most important past events that led to the issues and opportunities listen in Table 1. This is an analysis of the situation Global Communications finds itself in. These events are not the problem of the case but are what started the problem. In the stakeholder perspectives and ethical dilemmas section you will find various stakeholders identified, their interests, rights and values. The conflicting interests, conflicting rights, and ethical dilemmas are discussed here using the information in Table 2. The problem statement section includes what Global Communication aspires to be and the range of opportunities it must seize to achieve that vision. The end-state vision section focuses on where the company would want to me in the next few years. If all the challenges overcome, all the problems were solved and all the opportunities are realized then where would Global Communications stand. The statement directly reflects the desired end state Global Communications targets. The visions statement helped formulate the end-state goals listed in Table 3. The alternative solutions section you’ll find solutions that support my problem statement. These solutions summarize the benchmarking findings related to the problem statement, the relevance of benchmarking to Global Communications and specific solutions that give us details for Global Communications findings. Analysis of alternative solutions...
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...1. Mission Statement: We will deliver a superior experience to our customers every day. Our products will be the best and we will offer the most customer-friendly and reliable service in the market. 2. Vision Statement: As Comcast evolves, we continue to look to the future - seeking out new communications technology, new opportunities, and more choices. We want to continue to provide people with the communications products and services that connect them to what’s important in their lives. 3. Strategy: Lets get to work, that is not only their strategy where the company will do anything and everything to achieve the goal or technology but also this represents the motto that each call center, service center, truck and HR documents will have. 4. Introduction: a. Comcast is one of the largest cable companies in the Country, as a former customer service representative in the Miramar call center I was part of a lot of changes that management wanted to implement, with this being said, the most significant change was the application of the new system called peer to peer program, this was an initiative from management to have employees participate and grow within the company. b. In order to have a good result towards the initiative of change or long-term goals, to have a good outcome the change agent (management) has to change their image throughout the situation they are put in. By having the initiative, management wants to boost the participation of the employees and the...
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...March 26, 2013 Telephone Analysis Report The telephone analysis was conducted with several telephone providers. These providers were AT&T, Earthlink, and Comcast. I received several quotes and information regarding 3 years contract terms. The findings are as follows: Current Service with AT&T: The audit of the AT&T bill revealed a monthly increase for several reasons. One reason the monthly increase arose over several months is that the promotional contract expired after a 24 month term. The price that was originally quoted was based on a 24 month term with the company entering into a new contract after the term was fulfilled, because we failed to renegotiate with AT&T, our bill increased by an average of $150 dollars at its highest price. I have enclosed an AT&T Monthly Analysis to show the increase over the past year. We also had a double increase in our long distance charges during the months of September, October, and November. The charges also made our monthly charges higher. The only consistent charges that we are paying are the internet charge. It was consistent at $54.95 per month. The areas of comparison were on set-up fees, local, long distance, internet, voicemail and installations. The findings are as follows: * AT&T- This term is for 2 years, the local service includes all of our current services plus the internet will be charged at a rate of $139.00 monthly. This includes 3 lines, long distance, internet, and voicemail. There...
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