Premium Essay

Ath Technologies Inc.: Making the Numbers

In: Business and Management

Submitted By ilmzhang
Words 599
Pages 3
The case of ATH is centered on management taking particular strategic paths in order to achieve the desired organization objective(s).
Beginning with the strategy of acquiring market share, Scepter implemented very attractive (personal) incentives in order to achieve this goal. These “earn out” incentives did indeed push for innovation, growth and market segment but it didn’t put any controls on the amount of spending, thus ultimately leading to major losses. The incentives focused more on personal gain i.e.: “Make the company look good at what ever cost so I can get the pay out” sort of notion. It is a good scheme in terms of promoting for continuous developments and to share know-how and make sure the products succeeded, but it didn’t have any other controls or limitation as to how to go about this. Had part of the incentive scheme be linked to the profitability of the company as a whole, then managers would’ve been more inclined to control and keep an eye on expenses and the profitability of the company.

Same situation happened as the changed their outlook and focused on profitability. All of a sudden in 1992 they change the strategic position to concentrate on profitability. Again they use dramatic incentives to push this focus. Once again employees are more self-interested to achieve the goal, at whatever cost, in order to gain the incentive benefits. As in the former strategy, controls to achieve the current goal were non-existent. As a result, profitability was met, but at what costs? Costs were reduced by cutting corners in production resulting in product defect returns, loss in customer loyalty and company reputation, which happen to be critical factors for market share growth. Management should’ve at least had certain controls such as minimum specifications and quality checks to ensure that quality of the company’s products were not harmed.

Upon...

Similar Documents

Premium Essay

Ath Microtechnologies

...HARVARD BUSINESS SCHOOL 9-108-092 REV: JANUARY 14, 2009 ATH MicroTechnologies, Inc. (A): Making the Numbers nstructi This case describes the evolution of an innovative, entrepreneurial firm in the medical technology industry. The successes-and di(fIcult-ies---of the business are due in large part to management's attenpts to design and use formal control systems to achieve profit and performance goals The case is structured in five chronological sections that will be discussed in class. To prepare for the initial discussion,please answer the questions at the end of this case. Founding In 1997, Dr. Charles Casper and John Frost founded ATH MicroTechnologies Inc. to develop, manufacture, and sell a new medical imaging product. Dr. Casper (47), a radiologist, had trained at Johns Hopkins medical school and, after a research fellowship at Harvard Medical School, joined a private practice in Florida. Casper specialized in the use of imaging systems for the medical practice. Over time, he had experimented with different procedures, such as ultrasounds and x-ray, until he became interested in a new technology based on sending electronic impulses through electrodes attached to the skin and observing how these impulses changed as they went through the body. Together with John Frost-an engineer who specialized in digital imaging for medical applicationsCasper perfected the technology, reducing its cost and improving its resolution. Both founders anticipated a significant......

Words: 4842 - Pages: 20

Premium Essay

Paper

...9-108-091 REV: JANUARY 14, 2009 ATH MicroTechnologies: Making the Numbers Instructions: This case describes the evolution of an innovative, entrepreneurial firm in the medical technology industry. The successes—and difficulties—of the business are due in large part to management’s attempts to design and use formal control systems to achieve profit and performance goals. The case is structured in five chronological sections: (1) founding of the company, (2) growth phase, (3) push to profitability, (4) refocus on process, and (5) takeover by new management. At the end of each section, you will be asked a series of questions about how managers should use control systems to overcome the problems that they encounter. Write your brief answer in the space provided before proceeding to the next section. In this way, you can evaluate your understanding of the applicable techniques to balance profit, growth, and control. I. Founding In 1997, Dr. Charles Casper and John Frost founded ATH MicroTechnologies, Inc. to develop, manufacture, and sell a new medical imaging product. Dr. Casper (47), a radiologist, had trained at Johns Hopkins medical school and, after a research fellowship at Harvard Medical School, joined a private practice in Florida. Casper specialized in the use of imaging systems for the medical practice. Over time, he had experimented with different procedures, such as ultrasounds and x-ray, until he became interested in a new technology based on sending......

Words: 4635 - Pages: 19

Premium Essay

Ath Microtechnologies

...HARVARD BUSINESS SCHOOL 9-108-092 REV: JANUARY 14, 2009 ATH MicroTechnologies, Inc. (A): Making the Numbers nstructi This case describes the evolution of an innovative, entrepreneurial firm in the medical technology industry. The successes-and di(fIcult-ies---of the business are due in large part to management's attenpts to design and use formal control systems to achieve profit and performance goals The case is structured in five chronological sections that will be discussed in class. To prepare for the initial discussion,please answer the questions at the end of this case. Founding In 1997, Dr. Charles Casper and John Frost founded ATH MicroTechnologies Inc. to develop, manufacture, and sell a new medical imaging product. Dr. Casper (47), a radiologist, had trained at Johns Hopkins medical school and, after a research fellowship at Harvard Medical School, joined a private practice in Florida. Casper specialized in the use of imaging systems for the medical practice. Over time, he had experimented with different procedures, such as ultrasounds and x-ray, until he became interested in a new technology based on sending electronic impulses through electrodes attached to the skin and observing how these impulses changed as they went through the body. Together with John Frost-an engineer who specialized in digital imaging for medical applicationsCasper perfected the technology, reducing its cost and improving its resolution. Both founders anticipated a significant market......

Words: 4842 - Pages: 20

Premium Essay

Test

...laws are subject to severe criminal penalties. Disseminate in accordance with provisions of DoD Directive 5230.25.. DESTRUCTION NOTICE - Destroy by any method that will prevent disclosure of contents or reconstruction of the document. HEADQUARTERS, DEPARTMENT OF THE ARMY 15 JUNE 2012 TB 11-5800-229-10 LIST OF EFFECTIVE PAGES/WORK PACKAGES NOTE: The portion of text affected by the change is indicated by a vertical bar in the outer margins of the page. Changes to illustrations are indicated by a vertical bar adjacent to the title. Zero (0) in the “Change No.” column indicates an original page or work package. Date of issue for the original manual is: Original: 15 June 2012 TOTAL NUMBER OF VOLUMES IS 1, TOTAL NUMBER OF PAGES FOR FRONT AND REAR MATTER IS 14 AND TOTAL NUMBER OF WORK PACKAGES IS 14, CONSISTING OF THE FOLLOWING: Page/WP No. Front Cover Blank A (1 pg) B Blank i (1 pg) ii Blank iii-iv (2 pgs) Chp 1 Title Page Blank v (1 pg) vi Blank Chp 1 Title Page (1 pg) Blank WP 0001 (8 pgs) Chp 2 Title Page Blank WP 0002 (12 pgs) WP 0003 (20...

Words: 42929 - Pages: 172

Premium Essay

Data Costing

...Case Map for Horngren, Foster & Datar: Cost Accounting: A Managerial Emphasis, 10th Edition (Prentice Hall) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook or selecting the cases and articles. Every case map provides only a partial list of relevant items from HBS Publishing. To explore alternatives, or for more information on the cases listed below, visit: www.hbsp.harvard.edu/educators Case Title Institution, HBSP Product Number, Length, Teaching Note Geographical and Industry Setting, Company Size, Time Frame Abstract, Key Subjects PART ONE: COST ACCOUNTING FUNDAMENTALS Chapter 1: The Accountant’s Role in the Organization Chapter 2: An Introduction to Cost Terms and Purposes Carver HBSP United States, Consulting Co. #199006 consulting, 10,000 7p employees, 1994 Daniel Dobbins Distillery, Inc. HBSP #189065 7p TN #189172 Tennessee, liquor distillery, 1988 The managing partner of a relatively new consulting firm is concerned because training costs at the firm's new training center are higher than expected. Analysis of actual costs compared to those expected is required. In addition, he is considering capitalizing some training costs for later amortization. A management control system for the center is also a priority. A distiller increases whiskey production and income declines because of accounting methods in use. Questions are......

Words: 6264 - Pages: 26

Free Essay

Alakajs

...PINOY INTERNET: PHILIPPINES CASE STUDY March 2002 INTERNATIONAL TELECOMMUNICATION UNION GENEVA, SWITZERLAND This report has been written by Michael Minges, Esperanza Magpantay, Lucy Firth and Tim Kelly of the International Telecommunication Union (ITU). The report is based on field research carried out between 1 – 5 October 2001 as well as articles and publications sourced in the document. The National Telecommunications Commission provided incalculable support; without their assistance, this report would not have been possible. Equally, the report would not have been possible without the cooperation of the many from the Filipino public and private ICT sector who offered their time to the report’s authors. The kind hospitality of Philippine Electronics and Telecommunications Federation (PETEF) is also acknowledged. We would also like to thank N. Santiago of Globe and A. Bengzon, Undersecretary for Communications, for their insightful comments. The report is one of a series of case studies examining the Internet in South East Asia carried out in 2001. Additional information is available on the ITU’s Internet Case Study web page at http://www.itu.int/ITU-D/ict/cs/. The report may not necessarily reflect the opinions of the ITU, its members or the government of the Republic of the Philippines. The title refers to the Filipino (Tagalog) word “Pinoy” meaning ‘Filipinos by Heart.’ The SMS message appearing on the mobile phone screen (“Kmusta txt k nman”) is also in Tagalog and......

Words: 28120 - Pages: 113

Premium Essay

Meralco

...Contents 1 2 4 6 10 24 32 36 40 44 49 77 78 79 80 162 167 170 Our Company Financial and Operating Highlights Message from the Chairman Message from the Chief Executive Officer Report of the Chief Operating Officer Corporate Governance Board of Directors Corporate Officers Subsidiaries Corporate Social Responsibility Management’s Discussion and Analysis Report of the Audit and Risk Management Committee to the Board of Directors Statement of Management’s Responsibility for Financial Statements Independent Auditors’ Report Financial Statements Glossary Business Directory Contact Information Credits Acknowledgments R E - E N E R G I Z E D After a stellar year, Meralco is re-energized and ready to pursue new opportunities that will accelerate growth in the longterm. Despite unprecedented challenges in the past, we have prevailed, and more importantly, thrived. Thanks to the support of our shareholders and our unwavering faith in the corporate values that have sustained us through the years. We look forward to a brighter future strengthened by our strategic pillars and the extraordinary commitment of our leadership. An empowered, enlightened Meralco is ready to seize it. A new day has come. 1 Meralco 2010 Annual Report Our Company Meralco marches on to its 108th year of service in 2011. Consistently in the list of the Philippines’ top five ......

Words: 21488 - Pages: 86

Premium Essay

Hello

...Engineering: An Introduction for High School Annapurna Ganesh Chell Roberts Dale Baker Darryl Morrell Janel White-Taylor Stephen Krause Tirupalavanam G. Ganesh Say Thanks to the Authors Click http://www.ck12.org/saythanks (No sign in required) www.ck12.org iii To access a customizable version of this book, as well as other interactive content, visit www.ck12.org CK-12 Foundation is a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide. Using an open-content, web-based collaborative model termed the FlexBook®, CK-12 intends to pioneer the generation and distribution of high-quality educational content that will serve both as core text as well as provide an adaptive environment for learning, powered through the FlexBook Platform®. Copyright © 2011 CK-12 Foundation, www.ck12.org The names “CK-12” and “CK12” and associated logos and the terms “FlexBook®”, and “FlexBook Platform®”, (collectively “CK-12 Marks”) are trademarks and service marks of CK-12 Foundation and are protected by federal, state and international laws. Any form of reproduction of this book in any format or medium, in whole or in sections must include the referral attribution link http://www.ck12.org/saythanks (placed in a visible location) in addition to the following terms. Except as otherwise noted, all CK-12 Content (including CK-12 Curriculum Material) is made available to Users in accordance with the Creative......

Words: 61128 - Pages: 245

Premium Essay

Strategy

...Acclaim for THE LEAN STARTUP Acclaim for THE LEAN STARTUP “The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s great problems. It’s ultimately an answer to the question How can we learn more quickly what works and discard what doesn’t?” —Tim O’Reilly, CEO, O’Reilly Media “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scienti c process that can be learned and replicated. Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons here for you on your quest toward the new and unknown.” —Tim Brown, CEO, IDEO “The road map for innovation for the twenty-first century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, UC Berkeley Hass Business School “Every founding team should stop for forty-eight hours and read The Lean Startup. Seriously, stop and read this book now.” —Scott Case, CEO, Startup America Partnership “The key lesson of this book is that startups happen in the present —that messy place between the past and the future where nothing happens according to PowerPoint. Ries’s ‘read and react’ approach to this sport,......

Words: 86508 - Pages: 347

Free Essay

A Comparative Study of Artificial Bee Colony Algorithm

...of Computer Engineering, Melikgazi, 38039 Kayseri, Turkey a r t i c l e i n f o a b s t r a c t Artificial Bee Colony (ABC) algorithm is one of the most recently introduced swarm-based algorithms. ABC simulates the intelligent foraging behaviour of a honeybee swarm. In this work, ABC is used for optimizing a large set of numerical test functions and the results produced by ABC algorithm are compared with the results obtained by genetic algorithm, particle swarm optimization algorithm, differential evolution algorithm and evolution strategies. Results show that the performance of the ABC is better than or similar to those of other population-based algorithms with the advantage of employing fewer control parameters. Ó 2009 Elsevier Inc. All rights reserved. Keywords: Swarm intelligence Evolution strategies Genetic algorithms Differential evolution Particle swarm optimization Artificial Bee Colony algorithm Unconstrained optimization 1. Introduction Population-based optimization algorithms find near-optimal solutions to the difficult optimization problems by motivation from nature. A common feature of all population-based algorithms is that the population consisting of possible solutions to the problem is modified by applying some operators on the solutions depending on the information of their fitness. Hence, the population is moved towards better solution areas of the search space. Two important classes of population-based optimization algorithms are evolutionary......

Words: 19739 - Pages: 79

Premium Essay

Information Processing

...DATABASE MODELING AND DESIGN The Morgan Kaufmann Series in Data Management Systems (Selected Titles) Joe Celko’s Data, Measurements and Standards in SQL Joe Celko Information Modeling and Relational Databases, 2nd Edition Terry Halpin, Tony Morgan Joe Celko’s Thinking in Sets Joe Celko Business Metadata Bill Inmon, Bonnie O’Neil, Lowell Fryman Unleashing Web 2.0 Gottfried Vossen, Stephan Hagemann Enterprise Knowledge Management David Loshin Business Process Change, 2nd Edition Paul Harmon IT Manager’s Handbook, 2nd Edition Bill Holtsnider & Brian Jaffe Joe Celko’s Puzzles and Answers, 2 Joe Celko nd Location-Based Services ` Jochen Schiller and Agnes Voisard Managing Time in Relational Databases: How to Design, Update and Query Temporal Data Tom Johnston and Randall Weis Database Modeling with MicrosoftW Visio for Enterprise Architects Terry Halpin, Ken Evans, Patrick Hallock, Bill Maclean Designing Data-Intensive Web Applications Stephano Ceri, Piero Fraternali, Aldo Bongio, Marco Brambilla, Sara Comai, Maristella Matera Mining the Web: Discovering Knowledge from Hypertext Data Soumen Chakrabarti Advanced SQL: 1999—Understanding Object-Relational and Other Advanced Features Jim Melton Database Tuning: Principles, Experiments, and Troubleshooting Techniques Dennis Shasha, Philippe Bonnet SQL: 1999—Understanding Relational Language Components Jim Melton, Alan R. Simon Information Visualization in Data Mining and Knowledge Discovery Edited by Usama Fayyad, Georges G.......

Words: 89336 - Pages: 358

Free Essay

Apple

...大华银行(中国)有限公司 2012年度报告 UNITED OVERSEAS BANK (CHINA) LIMITED Annual Report 2012 雨林英姿 严家程 Splendour of Rainforests Ngiam Kiah Seng 目录 Contents 3 4 5 6 7 重要提示 公司简介 母行简介 主要财务信息 董事长致辞 Important Notice About United Overseas Bank (China) Limited About United Overseas Bank Limited Financial Highlights Chairman’s Statement Corporate Information Supervisor Board of Directors Organisation Chart 2012 in Review Corporate Governance Risk Management Important Highlights Our Network Audited Financial Statements 11 公司信息 12 监事 13 董事会 20 组织架构图 22 管理层报告 29 公司治理 39 风险管理 50 重要事项 51 营业网点 52 审计报告 《雨林英姿》严家程 水墨画 2010 Äê´ó»ªÒøÐÈ«¹úæ-±ü°×½ð¡£ËΨµÉè¼ÆÁé¸ÕýÔÓÚ ÑÏ Ïµ¡£ÓêÁÖÐÄÊ÷¾óÕ×Å-ò»¢Éúü¦¬âë´ªÒøس¤ÆÚ·¹ÇòÎñ½ÂÔ±¶º ÑÏ ¼Ó ÏÈ Æ µÄ Éú µÄ ÊÓ Õâ ¾õ ·ù ÒÕ »Êõ ×÷ ·¢ ÊÇ Ä¿ Ç° ´ó »ª Òø Ð Õä ²Ø µÄ ÖÚ Õ¹ ¡£ ÖÁ ½ñ ÒÑ Óµ ÓÐ ²Ø Æ· ³¬ ¹ý ¶à ÒÕ Êõ ×÷ Æ· Ö® Ò» ¡£ ×Ô ÉÏ ÊÀ ¼Í Æß Ê® Äê ´ú Æ𠣬 ´ó »ª Òø Рʼ ÖÕ Ö Á¦ ÓÚ Í¨ ¹ý ÊÕ ²Ø À´ 1700 ¼þ £¬ Æä ÖÐ µÄ ´ó ²¿ ·Ö ÔÚ ÊÀ ½ç ¸÷ µØ µÄ ´ó »ª Òø Ð ·Ö Ð ¼° °ì Ê ´¦ ½ø Ð Õ¹ ʾ ¡£ Ö§ ³Ö РÏÈ Éú ÔË Óà Òõ Ñô ±Ê ´¥ µÄ ¼ ÇÉ£¬ ÇÉ Ãî µØ ÒÔ È ´ø Óê ÁÖ Îª Òâ Ïó Õ¹ ÏÖ ÁË Ð ¼Ó Æ ½ð ÈÚ Ìå ϵ µÄ ÎÈ ¶¨ Óë ¹ú ¼Ò ·¢ Õ¹ Ö® ¼ä Ïà ¸¨ Ïà ³É µÄ Áª splendour of Rainforests by ngiam Kiah seng Ink and Colour on Paper Ngiam Kiah Seng received the Platinum Award in the 2010 UOB Painting Of The Year Competition for this painting. It is the...

Words: 57503 - Pages: 231

Premium Essay

Paper

...Assistant: Meghan Orvis Vice President, Career and Professional Marketing: Jennifer McAvey Marketing Director: Deborah S. Yarnell Senior Marketing Manager: Erin Coffin Marketing Coordinator: Shanna Gibbs Production Director: Carolyn Miller Production Manager: Andrew Crouth Senior Content Project Manager: Andrea Majot Senior Art Director: Jack Pendleton Cover illustration: Image copyright 2009. Used under license from Shutterstock.com Production Technology Analyst: Tom Stover © 2010 Course Technology, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Professional Group Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or...

Words: 229697 - Pages: 919

Free Essay

Desktop Search

...SIGIR 2010 Geneva, Switzerland July 19-23, 2010 DESKTOP SEARCH Workshop of the 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval Organised by David Elsweiler Gareth J.F. Jones Liadh Kelly Jaime Teevan Copyright ©2010 remains with the author/owner(s). Proceedings of the SIGIR 2010 Workshop on Desktop Search (Understanding, Supporting and Evaluating Personal Data Search). Held in Geneva, Switzerland. July 23, 2010. Preface These proceedings contain details on the invited talks and the papers presented at the SIGIR 2010 Workshop on Desktop Search (Understanding, Supporting, and Evaluating Personal Data Search), Geneva, Switzerland, 23 July, 2010. Despite recent research interest, desktop search is under-explored compared to other search domains such as the web, semi-structured data, or flat text. Even with the availability of several new desktop search tools, users are more successful finding information through browsing their personal collections and subsequently show preference for this approach. Problems with existing desktop search tools include performance issues, an overreliance on good query formulation, and a failure to fit within the user’s work flow or the user’s mental model. As the available storage for desktop collections becomes cheaper and more plentiful and new media types continue to appear, the size and types of items stored in personal collections is growing rapidly. The need for effective......

Words: 27968 - Pages: 112

Free Essay

Travel and Tourism

...The Tourism Industry in Iraq Development. It was prepared by the joint venture partnership of The Louis Berger Group / The Services Group under Contract # 267-C-00-04-00435-00 The Tourism Industry in Iraq IZDIHAR— USAID Contract #267-C-00-04-00435-00 International Economic Consulting April 17, 2006 The Tourism Industry in Iraq DISCLAIMER The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. The IRAQ IZDIHAR project is funded by the United States Agency for International Development (USAID) and implemented by the joint venture partnership of: THE Louis Berger Group, INC. Engineers Planners Scientists Economists THE SERVICES GROUP The Tourism Industry in Iraq IZDIHAR— USAID Contract #267-C-00-04-00435-00 Table of Contents i TABLE OF CONTENTS I. Executive Summary...........................................................................1 II. Tourism: A Global and Regional Perspective...................................3 A. Profile of the Global Tourism Industry................................................................................3 1. Key Trends in Tourism...........................................................................................3 a. Long haul trips on the rise.........................................................................4 b. Safety and security: a growing concern..........

Words: 11153 - Pages: 45