...transmit and represent. This international company adapted itself to a trend that, in an occasion such as Olympic Games are, inevitably, sees in competition not only the athletes but also the brand they wear; it is a battle led through campaigns in various mass media. Focus of my analysis is placed on three TV commercials, videos each of which lasts 30 seconds. I find it necessary to describe them before proceeding with my analysis in order to provide a better insight in the material I will discuss and to present the way I saw and understood this campaign. Each of the videos has famous athletes as its protagonists and they are all made in the way that with digital trickery present day athletes are matched with champions from the past. First of them is Olympic champion Haile Geberlassie. In the video we find this Ethiopian athlete preparing himself for a surreal, 10 000 meters long race. He is surrounded with his clones, all dressed slightly different but all in Adidas. In the background we hear his voice talking in first person saying that despite all medals won and the records broken it is necessary and possible to always improve yourself and beat yourself one more time. The video closes with Adidas logo and the suffix “com” added to the name of the brand. In the second video of the campaign the role of main character is played by famous gymnast Nadia Comanci. She performs a utopian exercise simultaneously with another Russian Olympic heroine Nastia Luikin on two uneven bars. As...
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...Sports Helps to Develop Good Character Good Character Professor Good Character Participating in team sports helps to develop good character. Why? Because studies on sports participation have found that sports have a positive influence on character buildings. Sporting activities instill a certain leadership quality that enables athletes with the abilities to assist, motivate, and develop others in need of special guidance. The positive character traits such as personality and social responsibility was believed can and should be taught and learned in a sport and physical activity setting (Omar-Fauzee, 2012). An active involvement in sports can help individuals to learn skills, sportsmanship, strategies, commitment, respect and disciplines. In sports, while training hard mentally and physically, the traits referenced above reflect heavily upon the developmental process of having good character. Given an in depth analysis on why participating in team sports helps to develop good character, the strategies of these traits will be suggested throughout this paper. If you take great athletes such as Michael Jordan or Kobe Bryant, these basketball players had to prepare themselves mentally and physically before every game that they have played and by displaying self determination and discipline they were able to lead their teams to multiple National Basketball Association (NBA) Championships. Without good leadership qualities and good character, you cannot play a role of this...
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...in the current world begun their business in 1962. The company focused on high-quality running shoes designed especially for the athletes. The key factor for Nike was that they have been able to create strong brand preferences among the customers. Nike created their brand image into consumers mind by using celebrity. The company’s commitments to designing innovative footwear for serious athletes help it build a cult following among American consumers. They run their marketing by using top athletes in their advertisement all over America and found that it put a huge influence to the consumer mind. Nike found that product and brand choices of consumers are hugely influenced by the preferences and behavior of their beloved celebrities. So the company signed an upcoming popular runner named Steve Prefontaine for their advertisement in 1973 and Prefontaine’s irreverent attitude matched Nike’s spirit. At the end the thought of using professional athletes in their advertising campaign proved both efficient and effective. Another important reason for Nike’s success was that they read the consumers mind perfectly. Nike does not sell “Nike air max” shoes, it sold a way of life, which is key to its success. This flag is the incentive for the people, and the philosophy behind the energy and determination, is that everyone concerned, whether you are not athletes. Nike uses a motivational type of language to inspire consumers. No matter who you are, your hair or skin color is what you suffered...
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...PSYC 460 Forum Week 3 Do you tend to be an individual that struggles with stress and anxiety? If not, explain your general arousal personality. What are possible factors that influence your arousal, stress, and anxiety status before an event? What are strategies that you can apply to reduce stress and anxiety and maintain appropriate arousal levels? PSYC 460 Forum Week 4 Ways to enhance social support Ways to increase proximity Ways to increase group distinctiveness Ways to create a perception of fairness Ways to increase similarity PSYC 460 Forum Week 5 Psychology Skills Training PSYC 460 Forum Week 6 Goal-Setting PSYC 460 Forum Week 7 Exercise and Psychology Well-being PSYC 460 Forum Week 8 Part 1: Young athletes participate in and discontinue sport programs for a variety of reasons. Stress can also significantly affect a young athlete's sport participation. Addictive behaviors can influence both participation and performance. In this activity, you'll reflect on your childhood youth sport experiences and determine what factors played a role in your decision to participate in and discontinue participation in a youth sport program. Part 2: Stress and addictive behaviors can have a significant impact on youth sport participants. To help them cope with stress and/or addictive behaviors, you can adapt and use several anxiety reduction techniques that are relevant for children. Identify and explain three. Part 3: In frustrating sport situations, young...
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...Devron Edwards TV Analysis Ian Peters 12/8/14 Community Today there are many shows that reflect American culture and issues that occur because of it. One of the shows that does an excellent job doing this is Community. Community is an American TV comedy created in 2009 by Dan Harmon. The show not only addresses social issues with a comedic approach, it also delivers great story telling. The show uses race and ethnicity to deal with serious issues, but in a comical way that makes it less controversial. Its use of the sitcom framework allows it to make light of situations and build upon them in the future. It is because of this use of the sitcom formula, that the show has developed a deep fan base that keeps the show alive. Community reflects American culture through its use of stereotypes, sitcom structure, and its development of a cult following. Community’s main cast is very diverse in race, age, and culture. Though the 7 characters are all diverse, they fit into stereotypes sometimes. Troy the black male, was supposed to play sports for Greendale community college, this follows the stereotype of schools getting black athletes to come to their schools. Troy is also portrayed as unintelligent which touches on the stereotype that athletes are not smart. Though Troy follows these stereotypes, Dan Harmon challenges them by making Troy dorky. Troy becomes best friends with Abed, an Indian character that very weird and is only into movies and television. The two have a very...
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...Managements Role in Players Being Violent Jennifer Grant BUS/ December 3, 2012 Dr. David Snow Managements Role in Players Being Violent When sports first started up they were meant to be something fun, to relieve stress, and teach youth about working hard, time management, teamwork, and to build character (Champion, Ruddell, & Thornton, 2012). Over the years, sports have gotten more and more competitive. Sports should have a positive impact on our community and serve as entertainment. If entertainment to our society is violence and causing harm to others then we are living in a messed up world. Management plays a major role in this violence by either being to tranquil in how they handle violence or even if they are encouraging the violence. When I was growing up the sports I participated in taught me about sportsmanship, character, being a good loser and winner, showing respect to others, teamwork, hard work, time management, social skills and more. My coaches played a big part in that, they made sure that we played fairly, and always played with sportsmanship. The coaches that I played under were great role models and winning did not mean anything if we didn’t do it the right way. In high school, we made it to the final four twice, won district all four years, were regional runner-ups twice and won regionals twice. We were very successful and at no point was violence being encouraged, and if there was any bad sportsmanship or violence...
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...What is Muscular Christianity? It is a Christian commitment to devotion and physical health, basing itself on the Ten Commandments, which sanctions the concepts of character and well-being. I knew that James Naismith was in some way responsible for promoting Muscular Christianity and I wanted to know what made him invent a game that involved a religion which spread like a virus once introduced. Description of activities and lessons in this unit * KWL Chart (Know – What you Want to Know – Learned) * Ralk Chalk Video * 13 Rules of Basketball (movie) * Roosevelt’s “Strenuous Life” * Mark Oppenheimer’s “In the Fields of the Lord” * I created a quiz using the timeline of Muscular Christianity Newest Heroes * I researched Muscular Christianity Significant Figures During 1980’s - Today Analysis * KWL Chart – It helped me organize my thoughts on what I knew already about Muscular Christianity and What I wanted to know about it. * 13 Rules of Basketball – I thought the movie tried to interpret how those 13 rules belonged in Kansas and how significant they were in playing a role to spread Muscular Christianity. * Roosevelt’s “Strenuous Life” – I had high hopes for such a titled work by one of America's great leaders. This is a speech Theodore Roosevelt made in 1905 in Chicago, and in it, Roosevelt extols men--and he is very clear that he is speaking to men--to live strenuous lives full of struggle and grand dreams. He stresses on Muscular Christianity...
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...When people become an athlete, there is no choice in living as a role model. Athletes show their sportsmanship when they are role models to people, especially children. Almost every child wants to become an athlete when they grow up, choices are basketball, football, baseball, etc. When begin in the public eye as one of the fastest and strongest athlete, encourage children to become better athletes. People expect athletes to be professionals throughout his or her career, but fail to realize that athletes are still humans. Mistakes have been made, just like the rest of society. Athletes are in public eyes at all times because of their career. It is best for athletes to show positive leadership for the upcoming generation. Some athlete’s society never hear negative news about, but there are many that is in public eye of social media. Randy Roberts wrote a book called “A Team for America, The Army-Navy Game That Rallied a Nation” (Roberts, 2012). In the book he discusses how a few good men from the Army-Navy stopped fighting during World War II in 1944 just to play a rivalry game of football. People from over the world tuned in as the Navy, ranked number two battled it out on the field against the Army for the number one spot. War was raging around the world in places like Africa, Europe, and the Pacific, people at home had just had Thanksgiving with no turkey, not to mention the lives lost just a day before because of the Great War raging around the world. For just a moment, everyone...
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...of age of these three Black males. As a contribution to the scholarly discourse on Boyz N The Hood, this paper provides an examination of how structural dimensions of the setting in which the film is set (South Central Los Angeles) have a damaging impact on the progression of these Black males. The structural frame championed by Bolman and Deal (2008) serves as the dominant lens through which this film is analyzed. John Singleton's movie Boyz N The Hood is the story of three young men who are forced to deal with the reality of life in South Central, Los Angeles. Singleton uses this setting to illustrate the obstacles facing these young black men who unavoidably encounter violence all around them. Singleton refrains from portraying his characters as inner-city misfits but instead he characterizes them as average American teenagers who are caught in a situation in which they have no control....
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...Housman's "To An Athlete Dying Young" A. E. Housman's "To an Athlete Dying Young," also known as Lyric XIX in A Shropshire Lad, holds as its main theme the premature death of a young athlete as told from the point of view of a friend serving as pall bearer. The poem reveals the concept that those dying at the peak of their glory or youth are really quite lucky. The first few readings of "To an Athlete Dying Young" provides the reader with an understanding of Housman's view of death. Additional readings reveal Housman's attempt to convey the classical idea that youth, beauty, and glory can be preserved only in death. A line-by-line analysis helps to determine the purpose of the poem. The first stanza of the poem tells of the athlete's triumph and his glory filled parade through the town in which the crowd loves and cheers for him. As Bobby Joe Leggett defines at this point, the athlete is "carried of the shoulders of his friends after a winning race" (54). In Housman's words: The time you won your town the race We chaired you through the market place; Man and boy stood cheering by, And home we brought you shoulder-high. (Housman 967). Stanza two describes a much more somber procession. The athlete is being carried to his grave. In Leggett's opinion, "The parallels between this procession and the former triumph are carefully drawn" (54). The reader should see that Housman makes another reference to "shoulders" as an allusion to connect...
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...Celebrity Advertising: Literature Review and Propositions Peter Yannopoulos* In this paper we review several studies in the area of celebrity advertising. Topics include, why companies use celebrity advertising, achieving the right fit between the brand and the celebrity, the use of athletes as spokespeople, financial considerations of celebrity advertising, and potential risks of celebrity advertising. Next, we develop several propositions and discuss the conclusions and managerial implications of the research. Field of research: Celebrity advertising, Celebrity endorsers, Sponsorship, Celebrity spokespeople 1. Introduction A celebrity endorser is “an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed” (Friedman & Friedman 1979). Sponsorship is defined as “providing support for and associating the organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006). Corporations have chosen both sponsorship and celebrity endorsement as means to increase exposure and brand awareness, as well as reposition their products. The terms celebrity endorsement and sponsorship will be used interchangeably in this report. It has been estimated that about 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Agrawal & Kamakura 1995). Because of its importance, it is imperative for managers...
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...the story is fictional or did not actually happen but relates and compares to similar situations in everyday life. The novel fits the situation because many people in high school deal with bullying and athletes struggle with competitiveness with other players. For example, one of the main conflicts for T.J. and his teammates is trying to earn the lettermen jacket and that is a typical conflict for many high school athletes aswell. Setting and Mood The story takes place in Cutter High School, Spokane, Washington and All Night Fitness Gym where T.J. and his swim team practice daily. The novel is indirectly stated as a present time setting. The setting of the story gives the reader the feeling of sympathy, trust, joy, sadness, and pride. For example, the reader feels sympathy when he sees Chris Coughlin being shoved into a locker by Mike Barbour for wearing his deceased brother’s lettermen jacket. The reader also feels joy and pride when the zero-to-hero swim team finally earns their lettermen jackets. The story would change dramatically if the setting was different such as, if the story took place in the past, the main conflict wouldn’t be earning a jacket for swimming, it would be for surviving the longest during the Black Plague. Tone The tone of the main character is very confident and wise. In certain situations, such as when T.J. tells the team that he believes that the entire team can earn a jacket, his tone was very confident. When he talked to females in the...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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...Derek Hillegas Sport Media Triad Research Write-Up 6/6/14 Michael Sam and his portrayal in the Media Introduction: The number of gay athletes that are starting to come out and announce that they are gay are increasing. Every time this happens it is a shock to people and the media gets a hold of this information and makes it known. Homosexual athletes will face challenges. Most locker rooms have a “don’t ask don’t tell” policy, and there are few openly gay male athletes in hyper masculine sports like American Football. Michael Sam became the first open gay player to enter the NFL draft and eventually would be selected in the draft by the St. Louis Rams. He announced he was gay back in February and ever since them he was the main focal point of the NFL up until the Draft. The main point of this paper is to take basic ideologies such as masculinity, violence, Race, Gender, sexuality or meritocracy, and use these ideologies to analyze how the media portrays Michael Sam. Another point that will be touched upon is how the news media and sport media have different ways of portraying Michael Sam in the media. Methods: The first thing I did to conduct my research was to find 10 media sources that were related to how the media portrayed Michael Sam. In these 10 media sources I was looking for different types of ideologies and how the media used these articles to describe Michael Sam. Once I found 10 media Articles I needed to find 2 more Academic articles. It was going to be hard...
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...yMacmillan Study Companions Sharon R. Wilson-Strann POETRY FOR THE CSEC® ENGLISH B EXAMINATION Second edition Prescribed list for 2012–2017 CSEC® is a registered trademark of the Caribbean Examinations Council (CXC) POETRY FOR THE CSEC® ENGLISH B EXAMINATION is an independent publication and has not been authorised, sponsored, or otherwise approved by CXC. CSEC Study Comp Poetry 2nd Ed_2011.indd i 9/6/11 4:31 PM Macmillan Education Between Towns Road, Oxford OX4 3PP A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN: 978-0-230-41802-8 Text © Sharon R. Wilson-Strann 2011 Design and illustration © Macmillan Publishers Limited 2011 First published 2008 This edition published 2011 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publishers. These materials may contain links for third party websites. We have no control over, and are not responsible for, the contents of such third party websites. Please use care when accessing them. Designed by Mike Brain Graphic Design Ltd Typeset by E Clicks Enterprise, Malaysia Cover design by Clare Webber Cover photo by Jenny Palmer The author and publishers are grateful for permission to reprint the following copyright material: Bloodaxe Books for the poem...
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