...Kiara Willis English IV Mrs. Lynn Black December 9, 2014 Athletic Training Athletic trainers are health care professionals who collaborate with physicians. Athletic trainers help prevent and treat injuries that are typically caused by athletic involvement. (Live Strong 1) Athletic training first emerged during the 20th century at the Olympic Games. After football surfaced as a national sport in the United States, many realized the need for these trainers to be present at the games. (Live Strong 1) In the 1930’s athletic trainers tried to form a national organization (National Athletic Trainers’ Association), however it disappeared during the 1940’s during World War 2. It was not until the 1950s when the National Athletic Trainers Association (NATA) was brought back. In 1989, the National Board of Certification emerged as a certified program for athletic trainers. (Live Strong 1) Finally, athletic training as a professional health career first emerged in 1990, when the American Medical Association deemed it an “allied health profession”. In order to understand Athletic Training, one must consider educational requirements, equipment, and the safety procedures. By the 1990s the curriculum for athletic trainers began to emerge. In 1986, Sayers Miller, proposed a major specific option for athletic training to be offered in colleges.(Jenkins 1) Athletic trainers meets qualifications set by the Board of certification, Inc., and adhere to the requirements of a state licensing...
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...Athletes participating in every sport at the collegiate and professional levels have come to rely on an athletic trainer for all of their injuries and ailments. Athletic trainers' specialized scope of practice includes injury prevention, emergency care, clinical diagnosis, therapeutic intervention and rehabilitation of injuries and medical conditions. So if I was the head of an athletic training staff I would first trying to find ways to overseeing the general care of my student-athletes. The athletic trainer is the healthcare professional who takes care of student-athletes even after the school nurse and other staff have left for the day. This is when the athletic trainer begins the daily routine of injury rehabilitation, injury evaluations, protective taping, practice preparation, monitoring environmental conditions such as heat and humidity, consulting with physicians, checking the status of weather conditions, conducting concussion follow-up and honoring return-to-play protocols. Coordinating care with teachers and other administrative staff, and student workers to make sure that everyone is on the same page to what is expected and time schedule for treatment and thing of that nature. I would try to detect care for a wide range of injuries that occurs more often. Injuries vary from sprains and strains to more severe, unusual injuries or conditions that require specialized training, recognition, management and treatment. Along the way I would be developing relationships with...
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...step by step and they are called athletic trainers. Athletic trainers are there to help athletes build themselves up physically, and help them recover when they are injured. There are new effective technologies in athletic training such as the new concussion policy and Cryotherapy that have evolved it. A big part of an athletic trainer's job is to help an athlete to recover....
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...High School athletic director. In preparation, I have obtained an internship with Brian Thomas at Northern Guildford High School. During my internship I am going to shadow Brian to see exactly what being an athletic director entails. Also, I am going to ask him questions about his journey in becoming an athletic director. My goal during my internship is to first, see what Brian does day by day, as I believe there is not a typical day for an athletic director. From what I understand, athletic directors do something different every day, whether it's budgeting, fundraising, planning home games and away games or prepping fields. Next, I plan to see where Brian started his career. I understand it's difficult to become an athletic director right out of college. It will be beneficial to see where he started and what kind of experience he obtained. Through my research, I have found, some athletic directors need a master’s degree. In addition, I am anxious to see how he budgets the allowances for things like team uniforms without favoring one team over another. Lastly, I hope to get enough insight and experience of what being an athletic director fully entails, to my decision of pursuing a career in this field. I am very excited to start my internship and I am ready to adapt to the change of working and no just going to school. I am going to take in, and learn as much as I can when working with Brian. I am eager to finish school and start my career, whether as an athletic director or...
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...scholarships are prestigious awards for student athletes. More times than not athletic scholarships are rarer than academic scholarships. It says a lot about an athlete if they can accomplish competing at the next level in college, but it says more when they are awarded with a scholarship. Most athletes work a substantial amount of their lives to have an opportunity to earn an athletic scholarship. ` Typically, most athletes that are in college, have received some type of athletic aid. Approximately there are 300 hundred total varsity athletic scholarships available in Division 1. Athletes have to work toward a scholarship since they are a freshman and sometimes even younger. It is not easy to get the attention of college coaches. Therefore, scholarships are not as easy as people make them out to be. On average, the amount given to each student is roughly $13,800. A lot of people think athletes get full ride scholarships but in reality it is not enough to cover for the full cost of college. If they were to receive more than the average cost they would be able to actually afford to buy the necessities that an average day college student may go through. The average cost of college in the United States is estimated to be around $33,000. And if we base this number on the amount that we had stated above we would get the amount of $19,200 and multiplying this by four we would have the typical college student leaving with $76,800 dollars in debt if they were on track...
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...Research Review Phillip Richard Cross Oakland University Rochester, MI Abstract This primary research paper explores the topic of college athletics, and if student athletes receive fair compensation for their sporting services. As to how this question was answered, it was conducted with two separate interviews. One of them was with Ben Anderson, my former varsity basketball coach, and also Matt Okaiye, a close friend who plays college football at Michigan State. The main findings of this research was that college athletes receive a great deal of fair compensation, as scholarships and publicity are the primary focus to why. For athletic scholarships, we see that the student athletes receive numerous amnesties and benefits that compensate them extremely well. Publicity is the same way, as the athletes have a large amount of attention on them which leads to economic and compensated value. This research will ultimately lead to the final project which will be on the argument that college athletes should not be paid. College Athlete Compensation The notion of paying college athletes has been an ongoing debate for decades. With college sports continuing to gain popularity and revenue increasing for the National Collegiate Athletic Association (NCAA), people have questioned whether college athletes should be benefited beyond their athletic scholarships. The question is, do college athletes receive fair enough compensation for their services? In order to find out, I have interviewed...
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...Ethics in College Athletics: How Far Does Winning Go John Williams 27 September 2013 Abstract Introduction Whether it is ultra-competitive collegiate athletes, the need for university programs for funding, or the drive for a championship, the perceived need to win is ever increasing in today’s collegiate sport programs. This perceived need plays a large role in the perceived successfulness of the program. In today’s collegiate world, more wins equates to more money for the program, more recognition for coaches and players, as well as increased awareness of the university as a whole. These benefits to winning are the drive behind many collegiate programs to get a step ahead of the competition, however, when does this drive and the pressure to win outweigh the coach’s and program’s code of ethics. The collegiate world has recently seen many different scenarios where the need to win has resulted in the poor decision to throw away one’s ethics for the benefit of personal gain or the win of single game. Each of these scenarios is a culmination of poor personal decisions, poor program management, and poor character development. These scenarios present themselves as learning experiences as well as opportunities to educate the future leaders of our sporting world. Review of Literature The term ethics is defined as, “moral principles that govern a person’s or group’s behavior” (Meriam-Webster, 2013). By this definition, there is a code of conduct that guide...
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...Athletic Trainer Who helps the world's greatest athletes recover from their injuries? Who is responsible for Alex Morgan's triumphant return? The answer to both of those questions is an athletic trainer. Athletic trainers (ATs) are health care professionals who collaborate with physicians; to administer preventative services, emergency care, clinical diagnosis, therapeutic intervention and rehabilitation of injuries and medical conditions. Without athletic trainers several of the world's greatest players would not have been able to continue their careers after injuries. The history of athletic training goes all the way back to the early 1900's. Athletic training started when American Medical Association deemed it an" allied health profession"....
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...Athletic training can be a very time-consuming job as well a very rewarding job. The relationships that you build with your clients as they are going through therapy for an injury or just staying healthy is what makes it that much more joyful. Athletic training doesn’t just have to be at a school or a hospital, it could be with a professional sport, clinics, law enforcement and military (Explore Health Careers). Athletic trainers (ATs) are highly qualified, multi-skilled health care professionals who collaborate with physicians to provide preventative services, emergency care, clinical diagnosis, therapeutic intervention and rehabilitation of injuries and medical conditions (NATA). Athletic Training is the perfect job for someone who enjoys...
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...Athletic Footwear Industry Analysis The global athletic footwear market has shown steady growth in recent years with only minimal slowing down during the global economic crisis. China, as a leader, contributing over 63% of the world’s production, followed by Vietnam, Italy, Indonesia, Belgium and Brazil. It grew by 2.6% in 2009 to reach a value of $196.3 billion. In 2014, the global footwear market is forecast to have a value of $230.8 billion, an increase of 17.6% since 2009 (starta.co.uk). The U.S. continues to be the leading consumer in this market, even though it was projected that in the coming years it will be preceded by Europe and Asia. The athletic footwear market will be analyzed using Porter’s Five Forces where footwear retailers are players, buyers are individual consumers, and footwear manufacturers are the key suppliers. The market is dominated by large retail groups such as Foot Locker, Inc. Nike, Inc, Adidas AG, Finish Line, Inc. that hold a strong position in the market bargaining power over suppliers. Rivalry is the strongest between these large groups. The footwear is a basic necessity, so sales volumes are high what reduce buyer power. Much of the footwear has been produced in low-cost manufacturing locations, such as South-East Asia. Many domestic manufacturers in Western countries are unable to compete effectively with South East Asia manufacturers, as a result, many Western suppliers have gained power within the market by offering highly differentiated...
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...Television Business Taking Over College Athletics College Athletics have always been a form of entertainment for many Americans and people around the world, but with the continued evolution of technology is has become a business for television companies. Major television networks like ESPN, Fox, CBS Sports, and Turner Broadcasting Systems have made college athletics a profit machine. Each company sign big contracts with the NCAA and each conference to gain the rights to broadcast the athletic events of the institutions. The conference then distribute that money evenly through its’ members. For the television networks, The “Big Five” Conferences (ACC, Big Ten, Big 12, Pac-12, SEC) are the ones that will bring the most ratings and result in...
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...` Introduction A. Opening Device – In 2015 the National Collegiate Athletic Association generated an estimated $1.5 billion from the annual March Madness basketball tournament according to Yahoo! Finance. While it is an extremely exuberant amount, the NCAA is the only institution in America in which it doesn’t pay the people that fuel its industry, the student-athletes. B. Thesis Statement – As the NCAA continues to reap immense profit, it is only right for these student-athletes to be compensated for the revenue they generate. C. Preview – First, I’ll inform you on the current principles and policies that the NCAA has in place, why those principles and policies are absurd, and I’ll discuss the fight for student-athletes to be recognized as employees. II. Body A. Current NCAA principles and policies 1. Amateurism- the bedrock principle of the NCAA. a. “Student-athletes shall be amateurs in an intercollegiate sport, and their participation should be motivated primarily by education and by the physical, mental, and social benefits to be derived.” (NCAA) 2. Student-Athlete a. “In the collegiate model of sports, the young men and women competing on the field or court are students first, athletes second.” (NCAA) b. “We provide them remarkable opportunities to get an education at the finest universities.” (Emmert) c. In the long ongoing controversy of whether or not the NCAA should pay students-athletes, the NCAA has staunchly defended its stance, stating students...
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...Executive Summary In analyzing the New Balance case we were asked to address four core topics: the current operations strategy of the company, the cost of maintaining 25% of manufacturing in the United States, the impact of the Adidas/Reebok merger on New Balance, and the future of the NB2E initiative. We organized our paper around the key areas of the business; beginning with an overview of the current operations strategy, followed by manufacturing and supply chain, and finally finishing up with marketing and sales. Within each of these sections we provide a summary of the current situation as well as our recommendations for New Balance moving forward in the wake of the Adidas/Reebok merger. The four core topics we were asked to analyze are addressed throughout the paper in the appropriate areas. In the overview of current operations we suggest that New Balance maintain its current strategy as a company focused on performance and operations rather than fashion and marketing, even in the face of the Adidas/Reebok merger. The manufacturing and supply chain section includes the calculations of the cost of maintaining 25% of production in the US and, based on these cost figures, suggests several strategies for reducing inventories, lead times, and costs. In the marketing section we recommend that New Balance utilize the Adidas/Reebok merger as a way to remind customers of who New Balance is and what the company stands for: quality and performance, not big business...
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...counterweight large enough to rival with Nike, the world’s dominant player in athletic footwear and apparel. The Davises, sole owners of New Balance, know that this transaction will have an impact on the industry and their business. They wonder how to react to ensure long-term business profitability and whether they should adjust the company’s priorities in light of the changing competitive landscape. New Balance wants to grow and needs to find the appropriate strategy to effectively support this endeavour. At the same time, the company’s leaders wish to remain committed to its core values, philosophy and heritage. The athletic footwear industry is very competitive and each player tries to differentiate itself from the rest of the pack. Although New Balance produces cutting-edge, high performance running shoes, their style, or lack of, plays against them. The market has evolved since the successful introduction of its iconic 990 running shoe, and more and more people are now wearing sneakers for casual purposes. The Adidas-Reebok merger will certainly have consequences on the industry. Many stakeholders, including New Balance’s own employees, will soon begin to ask questions about the company’s response. In order to secure its assets, the Davises must quickly determine how to tackle the situation and capture resulting growth opportunities, if any. External Analysis New Balance operates in the athletic footwear industry. Unlike its main competitors – Nike, Reebok and Adidas...
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..."Athletics in American colleges and universities form a part of those diversions of college life generally termed either outside activities, in the sense that they lie beyond the academic requirements of the institution, or student activities, as representing one means whereby students may exercise their abilities and predilections apart from the strictly educational or academic routine" (Savage, 1929, p. 10). Student-Athlete The term student-athlete refers to an individual that is a full-time student and participates in athletics. For the purpose of this thesis, student-athlete refers to the non-athletic scholarship collegiate athlete. Most of these individuals are highly recruited resulting in different expectations when compared to other students. The realization for incoming freshmen to be able to balance education and participate in athletics at the college level takes complete dedication. Participation in athletics has been linked with reports of growth in the individual's personality and leadership skills and with their overall satisfaction with the college experience (Ryan, 1989). These skills are qualities that could carry over to an individual's everyday life. According to Lapchick, Sperber, Telander, and Thelin, (as cited in Pascarella, Truckenmiller, Nora, Terenzini, Edison and Hagedorn, 1999) "The attractiveness of a university is often focused on how well the athletic teams perform. There can be little doubt that intercollegiate athletics is one...
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