Premium Essay

Ati Group

In: Business and Management

Submitted By saleem12345
Words 1604
Pages 7
Table Of Contents
1. Executive summary
2. Business description
3. Market strategies
4. Competitive analysis
5. Design and development plan
6. Operations and management plan
7. Financial factors

Executive Summary
ATI Group is an international travel agency that comes with a motto of " IMPROVING TRAVEL SERVICES FOR THE NEW BREED OF CLIENTS" . Considering the fact that national tourism and travel industry world wide is growing at 4% annually according to Market research reports for Transportation Services industry, this industry would be a great success . ATI group is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. ATI in order to achieve the goals needs to focus on the areas of Effective segmentation and targeting of adventure travelers within the larger travel market, Successfully position ourselves as adventure travel specialists, Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing and develop a repeat-business base of loyal customers in order to create sufficient sales.
The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems (CRS), has changed the way travel agencies operate. The Internet gives agencies and individuals the ability to perform travel related research. One notable trend in the travel industry is increased deregulation. Deregulation has increased the need for differentiation and has, in many cases, lowered the prices of airfare and other travel-related services. Additional trends include caps on agency commissions by many of the larger airlines, increases in adventure travel, and reduction of profit margins. The travel industry is highly fragmented. There are large national chains, small home-based

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