...Individual’s Assignment Atlantic Computer: A Bundle of Pricing Options As Atlantic computer was largest manufacturer of servers and other hi-tech product, Jason Jowers has been assigned the task of developing the pricing structure for the Atlantic Bundle, a unique combination of the TRONN server along with the software tool - Performance Enhancing Server Accelerator – called PESA. The TRONN server has been specifically designed to address the current US market demand. In conjunction with the PESA, the TRONN ‘s performance capacity is four times faster than standard speed. Atlantic has continued to hold a significant portion (20% revenues) of the high-performance sector, but as the continual growth of the internet reached new heights, the demand of a basic server increasing rapidly. Hence, in order to meet the demand of market, the Atlantic company is planning to launch a basic server TRONN with a software tool PESA which will grow up the efficiency of server approximately four times. First of all, apart from choosing the suitable pricing method for Atlantic computers, the broad of this company also need to consider about the lifecycle of their product. Basing on the case of IBM HTTP Server or The server products of Microsoft, it seems that the lifecycle of high tech products is decreasing rapidly nowadays. According to some experts in this field, they believe that the average life expectancy of these products is around 3 or 4 years depending on many factors which include...
Words: 840 - Pages: 4
...Atlantic Computer Case Study Marketing II Assignment Group 17 AMITESH PRIOLKAR (2009009) MANISH ARORA (2009022) NEELAY THALY (2009026) SAGAR KHICHADE (2009040) ALOK SHETTY (2009047) SIDDHARTH CHAKU (2009048) Case Issue Develop a pricing strategy for ¶Atlantic bundle· - the new Tronn server and the PESA (Performance Enhancing Server Accelerator) software tool before SME trade show Company Overview y y Atlantic Computers is a manufacturer of Servers and High-tech products Jason Jowers joined the Company four months back and he was responsible for the pricing strategy of the ´Atlantic Bundleµ i.e (A package of the Tronn server and PESA software tool) y The Tronn was developed mainly f or the emerging US market opportunity for basic web servers y The ´Performance Enhancing Server Acceleratorµ (PESA) would allow Tronn to perform four times faster than its usual speed for standard procedures and hence the bundling made sense y y Existence of 2 market segments - High Performance and Basic Servers Atlantic has 20% market share in High Performance Servers with Radia being premier product over 30 years y y An emerging market for basic servers is coming up in the late 1990s Decided to introduce the Basic server into the market by 2000 with the belief that it won·t be seen as a substitute of the High Performance Servers Advantages of PESA & Tronn PESA ² will improve Tronn speed by 4 times Need to purchase fewer servers Lower annual electricity charges...
Words: 1409 - Pages: 6
...Sarmas www.csupomona.edu/~psarmas CATALOG DESCRIPTION: A seminar course in finance utilizing comprehensive cases to simulate the role of the financial manager. 3 seminar-discussion. Prerequisite: GBA 546, all required 500-level courses, and microcomputer proficiency. Concurrent enrollment in GBA 646. Unconditional standing requirement. EXPANDED DESCRIPTION OF THE COURSE AND INSTRUCTIONAL METHODS: A. Expanded Description of the Course: This course reinforces the basic concepts of financial management. The course provides an in-depth discussion of key topics that are critical to financial management: (1) the goals of the firms, (2) financial statement analysis, planning, and forecasting, (3) working capital policy and management, (4) capital budgeting techniques without and with risk, (5) capital structure theory and application, (5) the cost of capital estimation, and (6) long-term financing decisions. In addition, the course examines issues such as lease financing, merger and acquisition, and international financial management. B. Instructional Methods: The delivery system throughout this course will be a combination of class discussion and case analysis. The case analysis will be both in a written format and oral presentation. The amount of lecture will be limited to detailed coverage of concepts pertaining to each individual case. REQUIRED BACKGROUND OR EXPERIENCE: A. Prerequisites: Fundamental of Financial Management (GBA 546), all required...
Words: 3255 - Pages: 14
...What credentials does her provider have? Sofia’s provider is Ruth Ann Raymond, her credentials are; MD. 3. What patient was seen on 11/05/2010? What is the patient’s date of birth? John Peters was seen on 11/05/2010. His date of birth is 5/25/1965. 4. What date and time did patient #1298 visit the doctor’s office? What is the patient’s name and date of birth? Lucy Ann Johnson was born on 6/12/1975. She was seen by a doctor on 06/04/2011 5. What patient lives in 1704 N. Atlantic Ave Ontario, AZ 85320? What is its encounter number? John Peters lives on 1704 N. Atlantic Ave in Ontario, AZ. His encounter number is 111218. Patient Info Table | Pat# | Last_Name | First_Name | Middle_Name | Birthdate | 10259 | Pallares | Sofia | Yakaria | 9/18/1985 | 30528 | Peters | John | | 5/25/1965 | 1298 | Johnson | Lucy | Ann | 6/12/1975 | Patient Address Table | Pat# | Address | City | State | Zip | 10259 | 705 E. Woodlawn St. | Peoria | CA | 91762 | 30528 | 1704 N. Atlantic Ave | Ontario | AZ | 85320 | 1298 | 5150 W. Eugie St. | Glendale | NY | 95627 | Patient Visits Table | Pat# | Encounter_# | Date | Time | Provider_# | 10259 | 100876 | 20111221 | 10:00 | 2 | 30528 | 111218 | 20101105 | 11:30 | 3 | 1298 | 120548 | 20110604 | 17:15 | 1 | Provider Info Table |...
Words: 901 - Pages: 4
...Perspective Taught by: Dr. John Theodore Assignment 7.2: Jihad vs. McWorld By: Introduction Assignment 7.2, I was asked to analyze the case of Jihad vs. McWorld applying the criteria, as defined by Barber the scientist, as follows: utilize the Jihad vs. McWorld reading assignment, define Barber’s two primary metaphors “McWorld” and “Jihad,” create the major summary issues about the nature of social, cultural, and/or religious resistance to globalization, and establish a list of “dos” of “don’ts” for global enterprises to avoid the tensions reflecting from the resistances. The Jihad has the agenda to care for and protect the community, environment, and everyone living within the parameter that the global businesses are conducting the sales to the global consumers. The McWorld had the agenda to supply the global consumers’ needs and wants as the business knows best. The two opponents head opposite directions. Nevertheless, they do not support and have anything to do with democracy. The Jihad employs violent to stir up the attention of the public or the McWorld in a way to resist or prevent globalization from successfully dominating the whole world. Alternatively, the McWorld while striving to supply or exploit the global consumers with large-volume sales, it ignores major responsibilities regarding culture, social, politics, religious, and so forth existing within the areas – countries and societies. ( Barber, The Atlantic, 2012, JIU, 2012). Because of these...
Words: 950 - Pages: 4
...ASSIGNMENT MARKETING MANAGEMENT |CASE |INDIVIDUAL ASSIGNMENT |GROUP ASSIGNMENT | | |(Please select 1 question for your individual |(Please select 2 questions for your group assignment | | |assignment regardless how many questions are given in |regardless how many questions are given in each case) | | |each case) | | | |Submission deadline: JANUARY 4TH, 2014 | | |Submission to: ANHDANGLUCKY@GMAIL.COM | |ZENITH |What would you do to improve the reliability of the |What managerial and research problems that face Zenith?| | |market research, if you were the top management of the | | | |company? |Where could Zenith get the relevant information? | | |What would the best way be to discover the market |What would you do if you were Pearlman? | | |demand of the new product of Zenith? | ...
Words: 693 - Pages: 3
...The Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation options, and evaluate the pros and cons of each. 4. If you were Dana Wheeler, what would you recommend and why? 5. Dana is filling the role of change agent in this organization. How should she manage the discussion and meeting to be most effective in leading the group to make the right decision? Atlantic Computer: A Bundle of Pricing Options – Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: Student Study Question 1 What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e., Tronn servers+PESA software tool)? Student Study Question 2 Think broadly about the top-line revenue implications from each of the four alternative pricing strategies. Approximately how much money over the next three years will be “left on the table” if the firm were to give away the software tool away for free (i.e., status quo pricing) versus utilizing one of the...
Words: 1288 - Pages: 6
...Introduction Virgin Atlantic is a British airline company that is majority-owned by Sir Richard Branson’s Virgin group 51%. The remaining 49% is owned by Singapore Airlines. The airline was established in 1984 and is the second largest long-haul airline in the UK and the third largest European carrier over the North Atlantic. Their route network also includes destinations in US, Caribbean, Far East, India and Africa. Virgin Atlantic is valued at a minimum of 1.225 billion euro. Their fleet is consist of more than 26 Boeing 747s and Airbuses. Virgin Atlantic is known for challenging the industry, championing the customer, improving the service and repeatedly won the best airline awards. They are pioneers in the airline industry it’s a “long list of firsts include being the first airline to have individual TVs in all classes, to provide child safety seats, to offer a super economy service, to have no smoking flights, to have drive-thru check-in, to have an arrivals lounge, to allow mobile connectivity and SMS texting on board, the first to have at-seat podcasting and, most recently, the first to fly one of its planes using biofuels” (innovationleaders.org PROFILE: VIRGIN ATLANTIC 2007). Micro environment analysis Customer behavior analysis Who are Virgin Atlantic´s customers? Virgin Atlantic attracts customers who appreciate and value customer care in terms of a combination of service elements and attributes. Virgin Atlantic operates a two class system: Upper Class and...
Words: 2657 - Pages: 11
...Wake Forest University hgurnani.isb@gmail.com (Professor Sodhi will lead Sessions 1-5 and Professor Gurnani Sessions 6-10.) Course objective and content: The overall goal is to develop an understanding of how to determine the general direction to ensure that the decisions being made to improve or create operations are coherent, i.e., towards the same organizational objectives. We will refer to a framework (7V framework under development by Professor Sodhi) as a lens for viewing and re-positioning operations using a subset of the 7Vs. The same framework can be used to justify or fine-tune a decision that has already been made, e.g., merger with a company or adoption of a new IT platform. Course Schedule: 1) Please prepare for the case discussions beforehand as outlined below. 2) Teaching notes and slides will be available online. Assessment: This module is assessed by coursework and...
Words: 1747 - Pages: 7
...“IPad’s” Security Breach BUS 508: Contemporary Business August 16, 2011 Strayer University Dr. Robert L. Kight Assignment 4: iPad’s Security Breach This document will attempt to discuss hacking into a Web site. Is it ever justifiable? The document will create a corporate ethics statement for a computer security firm that would allow or even encourage activities like hacking. The document will discuss whether it is important for organizations like Gawker Media to be socially responsible. It will determine factors CEOs should consider when responding to a security breach. Finally, it will create an email script to be sent to AT&T customers informing them of the security breach and a plan to resolve the issue and state the rationale. Apply your theory to a real-world case in which someone hacked into a system, including the name of the company and details. As I attempt to discuss this assignment, I could not avoid thinking about the age-old opinion that Apple products were unique, and that they were protected against criminal encroachments. As such, Apple became one of the hottest technological innovations in the industry. Today, like most other such technology, Apple is becoming increasingly vulnerable to intrusion. It is becoming a medium for posing threats to an entire corporate network as well as devices for official and unofficial use. My answer to this question is twofold. In other words qualification of any kind for such conduct must be based...
Words: 1981 - Pages: 8
...Unit 9 Assignment 1: Geology of the Area Maryland’s Geology From the Atlantic coast on the east to the Appalachian Plateau on the west, Maryland has a great variety of geology and landforms. Maryland is part of six physiographic provinces (shown in the figure below). A physiographic province is a geographic area in which the geology (including lithology and structure) and climate history have resulted in landforms that are distinctly different from adjacent areas. An overview of the geology by physiographic province is provided below. Atlantic Coastal Plain The Atlantic Coastal Plain Province is underlain by a wedge of unconsolidated sediments including gravel, sand, silt, and clay, which overlaps the rocks of the eastern Piedmont along an irregular line of contact known as the Fall Zone. Eastward, this wedge of sediments thickens to more than 8,000 feet at the Atlantic coast line. Beyond this line is the Atlantic Continental Shelf Province, the submerged continuation of the Coastal Plain, which extends eastward for at least another 75 miles where the sediments attain a maximum thickness of about 40,000 feet. The sediments of the Coastal Plain dip eastward at a low angle, generally less than one degree, and range in age from Triassic to Quaternary. The younger formations crop out successively to the southeast across Southern Maryland and the Eastern Shore. A thin layer of Quaternary gravel and sand covers the older formations throughout much of the area. Mineral...
Words: 7489 - Pages: 30
...Unit 9 Assignment 1: Geology of the Area Maryland’s Geology From the Atlantic coast on the east to the Appalachian Plateau on the west, Maryland has a great variety of geology and landforms. Maryland is part of six physiographic provinces (shown in the figure below). A physiographic province is a geographic area in which the geology (including lithology and structure) and climate history have resulted in landforms that are distinctly different from adjacent areas. An overview of the geology by physiographic province is provided below. Atlantic Coastal Plain The Atlantic Coastal Plain Province is underlain by a wedge of unconsolidated sediments including gravel, sand, silt, and clay, which overlaps the rocks of the eastern Piedmont along an irregular line of contact known as the Fall Zone. Eastward, this wedge of sediments thickens to more than 8,000 feet at the Atlantic coast line. Beyond this line is the Atlantic Continental Shelf Province, the submerged continuation of the Coastal Plain, which extends eastward for at least another 75 miles where the sediments attain a maximum thickness of about 40,000 feet. The sediments of the Coastal Plain dip eastward at a low angle, generally less than one degree, and range in age from Triassic to Quaternary. The younger formations crop out successively to the southeast across Southern Maryland and the Eastern Shore. A thin layer of Quaternary gravel and sand covers the older formations throughout much of the area. Mineral...
Words: 7488 - Pages: 30
...Assignment 1 - Employment-At-Will Doctrine Michelle D. Payne Professor Diana Smith, Esq. Legal 500 - Law, Ethics and Corporate Governance October 27, 2012 Describe what steps you would take to address the following scenario involving skills, competence, and abilities: The employee seems to be unable to learn the computer applications that are basic to her job responsibilities, but, consistently “tells” her boss that she is “a good worker and a genius” and that he does not “appreciate her.” Even after a few months of training and support, she is unable to use the computer tools to be productive and efficient in completing the required tasks. There are several strategies that can be used to help resolve this problem, such as performance evaluation, progressive discipline and termination (DelPo & Guerin, 2007). Resolving performance problems is one of the most important tasks of an employer or manager. In some cases, detecting a performance or productivity problem will be as simple as observing an employee and noting the subpar nature of her work. Or you might receive weekly printouts of employee productivity and notice that an employee's numbers are low. The most effective way to deal with employee performance or productivity problems is through a performance evaluation system. The performance evaluation system will foster the communication and collaboration you need to address the problem. In this instance, since the person is a...
Words: 2062 - Pages: 9
...Gulf Coast Hospital Eva Michelle Carlin HCS/533 October 20, 2014 Dr. Kevin Lett Gulf Coast Hospital The Gulf Coast Hospital, a 350-bed facility, is located in New Orleans, Louisiana along the Gulf coast. The Gulf coast has been hit with numerous hurricanes and tropical storms and in 2005 Katrina hit land. Hurricane Katrina was the deadliest and most destructive Atlantic tropical cyclone of the 2005 season and made her way onto the shores of the Gulf coast on the morning of Monday, August 29, in southeast Louisiana. The storm surge was the cause of much of the destruction. The levee system catastrophically filed resulting in major flooding and destroyed the patients files stored in the basement of the hospital. It is managements plans to keep patients records secure by implementing new policies and procedures for responding to an emergency that has the potential of damaging systems that contain electronic protected health information by scanning paper medical records into the computer, establishing procedures for creating and maintaining backups of any electronic protected health information, (backups that are exact copies and retrievable at any time, but also kept secure from unauthorized access) and storing the backups off site. In 2000 Gulf Coast Hospital started moving the paper files to the EMR and started staff training on the use of EMR. Part of the job as administrator of a hospital in hurricane prone areas is to train the staff for the future hurricane...
Words: 1902 - Pages: 8
...create value and profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company’s customers are vital for the company’s continued success and require constant monitoring of market, environmental, technological and competitive forces. Marketing is therefore integral to establishing a company’s strategic direction. This in turn makes marketing skills and perspective essential to the success of all business managers in any business. This course provides an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. In most classes, we will analyze case studies that require us to identify marketing opportunities, refine value propositions, select customer segments and develop marketing programs for a variety of management situations. The course also includes a number of creative and analytic...
Words: 5405 - Pages: 22
