...Attitude Survey Paper In today’s economy, measuring attitudes is important. According to Hogan (2007), an attitude is usually defined with respect to its object. Objects include concepts, practice, group, institutions or an individual (p. 573). Attitudes consist of three components: cognitive, emotional and behavioral. I designed an attitude survey using the SERVQUAL approach to assess the attitudes of my coworkers at Ralcorp Frozen Bakery Products (RFBP). The purpose of the survey is to gain an understanding of the attitudes and perceptions that RFBP employees have toward the company. The purpose of the paper is to discuss the design, administration, scoring, and interpretation of the survey as well as any issues I experienced while creating the survey. Design According to Fink and Kosecoff (1998), surveys are a collection of data used to obtain information from individuals. The design of the survey was based on the SERVQUAL approach. The survey was designed for two purposes: employees to express his or her concerns toward Ralcorp and measure his or her expectations of the company while employed. The audience for this survey was employees who have been with the company for less than a year and for employees who have been with the company more than five years, to see if any improvements have been made. The survey will be administered two weeks after he or she comes off probation through a written format. This survey consisted of 11 items and took each employee...
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...Attitude Survey William Steward PSY / 475 September 28, 2015 Cheryl Goltl Attitude Survey In this paper I will name a contemporary issue that is of interest. Develop an attitude survey using the selected issue, that will be administered, I will discuss the preliminary design issues experienced in creating the survey. I will give specific instructions for administering, scoring, and interpreting the survey. The topic for this survey will be Nursing home Care. The focus will be on the people that have the most direct experience with the clientele. Nurses and aids will be the main focus of the survey. The issues that are experienced when deciding on this type of survey is anyone that has work in this field for any length of time are either very passionate about their job or they strongly dislike it usually there is no middle ground. The care of the clientele has changed over the years, it has become more focused on patient care. By this it is meant that the staff has to be geared more to the patient’s wishes as oppose to what is in the best interest of the patient. In today’s nursing home environment the resident is able to have an input on their direct care if they are cognitive enough to make decisions for themselves. If at any time they want to refuse treatment then even if it is a life or death situation the staff has to respect their wishes (Deborah Armstrong, 2002). Here are three examples of what is a small part of the residents rights and on a personal...
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...Attitude Survey One’s attitude can give a lot of depth and color to their life, and can have a great effect on how that person behaves, there emotions, and their cognition. People are sounded by events, experiences, and situations that can have great power over the way they look and feel about some object, it can be an individual or concept, a group, a practice, and an institution. For the attitude survey that I made it is Likert survey and when creating a survey it is important to first clearly define the purpose, the target variables and target group, and then consider preliminary design issuers, including such matters as mode of administration, length, item format, training, numbers of scores, and score reports. In this paper it will explain the steps I took to create my survey, it will explain the purpose of the survey, discuss the preliminary design issues I experienced in creating my survey, and describe the specific instructions for administering, scoring, and interpreting my survey (Hogan, 2007). The purpose of my survey is to assess perceptions and attitudes of students at University of Phoenix (UOP) upon graduating. I thought this would be interesting because I am only two classes away from graduating myself so it made me thing back over the past 4 years and think about my own attitude about UOP, which from my own experience it has been a positive one, however I have heard that some other people have a different attitude about UOP. There are always survey at the end...
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...Attitude Survey Attending Online Universities While attending an online university, has anyone every asked what kind of experience you have had? Are you receiving a quality education like you would be if you were physically sitting in the classroom on campus? These very questions can be answered by answering an attitude survey which is a method that can allow for gathering facts, expectations, experiences and insights from a group of students whether the involvement was a constructive experience or was not. Purpose of Survey The drive of this survey is to create scores from advancing students on their level of fulfillment, awareness on partaking in online education and to obtain understanding from past experiences along with what to believe once they have pledge themselves to continuing their schooling in an online learning environment. This information will be gathered using a ranking scale survey. The audience of the test will be students that have attended an online university for over a year. The survey will acknowledge each student’s level of satisfaction and other factors by retrieving scores based on an attitude survey with multiple choice questions and comment section. Preliminary Design Issues The mode of administration for this test will be an emailed survey. One of the encounters for allocating and managing this survey is that the students attending an online campus are spread across the United States. More than likely, to send out an email with a link...
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...Attitude Survey Paper Ashley Smith Psych 475 August 8th, 2012 John Papazafiropoulos Attitude Survey Paper In the United States it is important to be able to understand the general populations attitudes on different subjects that are important or items that are on the market. In psychology attitude surveys are used to gather a sense of individuals attitudes while being able to turn the results into empirical evidence to back up the theory or question that is at hand. A attitude can affect different aspects of a persons thought and behavior process such as, their cognitive thinking, emotional reaction, and physical behaviors (Hogan, 2007). My survey was designed using the SERVQUAL approach to developing a attitude assessment. I developed this survey to asses and understand how students of The University of Phoenix online campus feel about their educational experience upon their graduation from the program. This survey could help to fix different issues in communications and staffing process for future students allowing for better learning experiences and more enrollments. This paper will examine the development of my survey, administration process, scoring of the surveys and the interpretation of the scores. I will also describe issues I had while designing the survey. Survey Design I designed this survey knowing that my participants would be UOP online campus students who are graduating from their programs. The perfect participants for my survey would be students who...
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...Reflecting on the child survey project, I have established that reading should be fun and most students only read because their teachers make them. The reading attitude survey I conducted proved that. I chose my 9-year-old daughter Lynnleigh who is in the fourth grade to take the survey. I started the assignment by reading the article “Measuring Attitude Toward Reading: A New Tool for Teachers” and then I sat down with her and asked her to take the survey. She gladly accepted and began to read the questions and circle the pictures. The first circle was the semi-grumpy Garfield and the second and third circles were the very grumpy Garfield. I have to admit I was surprised by her answers because she is a very bright girl, as I watched her continue to circle the grumpy Garfield pictures I began to get concerned. Lynnleigh answered question numbers six, nine, and ten by circling the happy Garfield. On question numbers, two, three, five, and seven Lynnleigh circled the very grumpy Garfield pictures. These questions were all about how she feels about reading during non-school hours. This showed me that she does not like to read outside of school. Lynnleigh answered question number 15 in the survey "How do you feel about learning from a book?" and number 19...
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...A Survey of Student Attitudes, Experiences and Expectations on selected vocational courses at the University of Northumbria April 2005 Anna Round Student Retention Project, University of Northumbria Part One: Background Section One: Introduction 1:1 Background 1 1:2 Literature survey 2 1:3 Primary research 4 1:3:1 Student questionnaire 4 1:3:2 Staff questionnaire 6 1:3:3 Interviews 6 Section Two: Literature survey 2:1 Student perceptions and the student experience 7 2:1:1 Holistic approaches 7 2:1:2 Academic preparedness and study skills 9 2:1:3 Student attitudes to feedback 11 2:1:4 Student attitudes to teaching and learning 13 2:1:5 Tutor-student relations 15 2:1:6 Accommodation and retention 16 2:2 Student Characteristics 18 2:2:1 Views of students 18 2:2:2 Student self-perceptions: skills 19 2:2:3 Student self-perceptions: workload 21 2:3 Transformation 22 2:4 Widening participation: some further issues 26 2:4:1 Non-traditional students and the student experience 26 2:4:2 Support and access to support 27 2:5 Students and motivation 28 2:5:1 Types of student motivation 28 2:5:2 Retention and motivation 29 2:5:3 Motivations for entering higher education 30 2:5:4 Goals and values (Mäkinen et al) 31 2:5:6 Motivation and satisfaction...
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... 2. Who else influenced Paul’s decisions? 3. How did Paul’s definition of family expand to include the community later on in the film? 4. How and why does Paul’s attitude change over the course of the movie? 5. How would you characterize his level of personal responsibility and investment as events unfolded? 6. How would you describe Paul’s level of empowerment throughout the movie? Explain. Homework for next class: On a separate piece of paper write a paragraph where you explain how the colonization of Rwanda by the Belgians connects to the massacre and the conditions of the people today. You may use details from the movie, the timeline, and outside research to compose your answer. I expect that you use three examples to support your ideas. _____/15 NAME: ______________________________ Hotel Rwanda Movie Assignment Answer these questions on a separate piece of paper while watching the movie. First, take notes while watching the movie; then, rewrite your notes into complete sentences that answer these questions: 1. What role did Tatiana Rusesabagina play in shaping Paul’s actions? 2. Who else influenced Paul’s decisions? 3. How did Paul’s definition of family expand to include the community later on in the film? 4. How and why does Paul’s attitude change over the course of the movie? 5. How would you characterize his level of personal responsibility and investment as events unfolded? 6. How would you describe...
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...Implicit Association Test Gina Pylka ETH/125 October 27, 2013 Constance Dolecki Implicit Association Test I found taking a couple of the tests on the IAT homepage interesting. The test I took said I had an automatic preference for young compared to old. I found the results something to think about. I would of said I had no known preference. In examining our own prejudices I think we automatically respond in terms of race and ethnic backgrounds. There are so many other areas in life where our prejudices surface. My understanding of prejudice is a negative attitude towards an entire group of people. By this simple explanation after taking this test it becomes clear to me that without even realizing it there is a prejudice because I prefer one group to another. This being the case for most of us I will assume for right now. I would have to say that prejudice would be difficult to measure. Some prejudice is very clear and directly out in the open. Some examples would be in how we respond to other’s because of the where they live or how they dress. Jumping to conclusions about someone without getting to know them is such a loss for everybody involved I personally feel. What has come clear to me in this weeks assignments is that no matter how hard we try I think we are always prejudice against others. The lines aren’t always clear when it comes to how we approach or avoid people as we go about own individual lives. Boundaries can shift as things happen to us or around us...
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...Attitude Theories Your attitude is your positive or negative evaluation about an object. There is more than one theory about how a person’s attitude is formed through cognitive, behavioral, and affective processes. This paper will outline two theories of how a person’s attitude is formed. Self Perception Theory Fazio stated that self perception theory argued that attitudes stem from the observation of one’s behavior. (Fazio, 1987, p. 129) A person’s attitude toward something is formed after that person observes their behavior toward an object. An example is you listen to rock music, therefore you must like it, and you would form a positive attitude towards rock music based on your behavior of listening to it. An individual decides their attitude, and emotional feeling toward an object based on the observation of their own behavior and the circumstances that caused the behavior. Self-perception theory also suggests that when the internal cues are weak or uninterpretable, the individual is in the same position as the outside observer who must rely on external cues to infer the individual’s inner state. (Bem, 1972) What I believe to be a negative aspect of this attitude theory is I don’t believe an attitude toward an object is based solely on one’s behavior. An example would be as a child my mother told me to eat spinach and even though I ate the spinach, didn’t mean I liked it because I ate it. I ate it so I wouldn’t get in trouble but my attitude towards spinach was that I...
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...Name Writing Assignment #1 Date I have purchased a product within the last week and half using many of the marketing examples we recently learned about in Chapters 1-4. I have an app on my phone called Wanelo, and it allows you to browse through different items posted on a very simple screen. They have a good website because it saves everything that I have liked, looked at, and even pulls new items in based on what I recently have viewed. One day I was just browsing on this app using my technology, and came across a dress I liked, so I clicked on it and it took me to the website. I went to all the dress selection, and found a dress I just needed to have. I then realized a marketing transaction was going to occur because there was me and the owner, my desire of wanting the dress, communication through email or phone, and my money in exchange for the dress. With this product, I was part of the target market and when I was purchasing it I had to consider the Four P’s: product, price, promotion, and place. The product was my dress, the price was reasonable, the promotion was the convenience of “one click” buy, and the place was the newly installed app right at my fingertips. In the buying process, there were most of the environmental forces in play. I think the social force, played the biggest role as the site was aimed towards everyone but then did a special draw for the generation Y people. There was also the economic forces with knowing my income to whether I...
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...Chapter 7 – Attitudes The Power of Attitudes Attitude: A lasting, general evaluation of people, (including oneself), objects, or issues. • Is lasting because it tends to endure over time • It is general because it applies to more than a momentary event • Can be very product-specific behaviours (Crest toothpaste rather than Colgate) • Can be toward more general consumption-related behaviours (how often they should brush their teeth) Attitude Object (A0): Anything toward which a person has an attitude, whether it is tangible or intangible. The Functions of Attitudes Functional Theory of Attitudes: Attitudes exist because they serve some function for the person; that is, they are determined by a person’s motives. • Developed by psychologist Danial Katz Attitude Functions 1. Utilitarian Function a. Related to the basic principles of reward and punishment b. Develop attitudes based on whether these products provide pleasure or pain c. Ads that stress straightforward product benefits appeal to the utilitarian function 2. Value-expressive Function a. Express the consumer’s central values or self-concept b. Product attitude not because of its objective benefits c. Of what the product says about him/her as a person d. Highly relevant to lifestyle analyses, where consumers cultivate a cluster of activities, interest and opinions to express a particular social identity 3. Ego-defensive Function a. Formed to protect the person, either from external threats...
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...SUGENTHEERAN KOMANNAYAR (28380) GAYTHRI KUPUSAMY (26347) SELF PERCEPTION THEORY Self-perception theory is an account of attitude change developed by psychologist Daryl Bem. It asserts that people develop their attitudes by observing their behaviour and concluding what attitudes must have caused them. The theory is counterintuitive in nature, as the conventional wisdom is that attitudes come prior to behaviours. Furthermore, the theory suggests that a person induces attitudes without accessing internal cognition and mood states. The person reasons their own obvious behaviours rationally in the same way they attempt to explain others’ behaviours. The self perception theories is categories into three parts which is, Foot-In-The-Door technique There is both foot-in-the-door phenomenon and foot-in-the-door technique. As you can guess, the technique is used to get the phenomenon. The phenomenon is the tendency for people to comply with some large request after first agreeing to a small request. As you can then imagine, the technique is used to get compliance from others (to get them to behave in a way you want) in which a small request is made first in order to get compliance for a larger request. For example, someone might want you to give to give 5 hours of your time a week for the three months as a volunteer to a charity (a big request). But to get you to agree to this big request, they first ask you to volunteer for 1 hour one time and one time only. After hearing...
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...Chapter 7 1. An attitude is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. 2. The functional theory of attitudes was initially developed to explain how attitudes facilitate social behavior. 3. The knowledge function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning. 4. Which of the following attitude functions is associated with a focus on particular social identities and lifestyles (e.g., “What sort of man reads Playboy)? Value-expressive 5. What do the “A, B, Cs” of the ABC model of attitudes stand for? Affect, behavior, and cognition 6. According to the basic of ABC model of attitudes, _____ refers to the beliefs a consumer has about an attitude object. Cognition 7. What is the first step in the standard learning theory hierarchy approach? Cognition 8. The _____ hierarchy assumes the consumer does not initially have a strong preference from one brand over another. Instead, he acts on the basis of limited knowledge and then forms an evaluation only after the products has been purchased or used. Low-involvement 9. According to the _______ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide). Experiential 10. Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement...
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...Relationship between Attitudes and Behavior Attitude is holding a particular object in some degree of favor or disfavor. The attitude object can be a person, an event, an action or a thing. Previously it was believed that the inner dispositions are what controlled the actions of man. This is to say that man is rational with all behavior being deliberate. However, evidence has shown that this is not always the case and though attitude does influence behavior to an extent, it is not the only factor that influences behavior. Moreover, in some cases behavior can cause attitude change. Theory of planned behavior This theory aimed at predicting deliberate and premeditated behavior. The theory was an add on to the previously formulated theory of reasoned Action when research proved that human action is not entirely voluntary or controlled by rational reason. According to this theory the greatest determinant that leads to behavior is intention (a person’s willingness and readiness to perform a certain action).This intention is determined by attitude towards the behavior, subjective norms and an individual’s perception on their ability to control behavior (Ajzen 2005). Cognitive Dissonance theory According to this theory people have a tendency of seeking a consistency in their inner dispositions (both attitudes and beliefs). Further there is also a need for personal behavior to be in tune with attitudes and beliefs held. If there is a disconnect between behavior and attitudes, then it is...
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