Premium Essay

Attitudes Toward Shopping

In: Business and Management

Submitted By sambishoy
Words 643
Pages 3
Attitudes Toward Shopping

Considerable research has been done on people's attitudes toward shopping. Such attitudes have a big impact on the ways in which people act in a retail setting. Retailers must strive to turn around some negative perceptions that now exist. Let us highlight some research findings. Shopping Enjoyment: In general, people do not enjoy shopping as much as in the past. So, what does foster a pleasurable shopping experience--a challenge that retailers must address? Many shoppers enjoy bargain hunting ("I get a thrill out of finding a real bargain"), recreational browsing ("window shopping"), being pampered by salespeople (difficult for retailers to accomplish in this era of self-service and cost cutting), and the opportunity to get out of the house or office. Attitudes Toward Shopping Time: Retail shopping is often viewed as a chore: "Consumers now attempt to limit the time they spend shopping. Time-pressed by family and work responsibilities, they spend fewer hours cruising the mall in search of the perfect item, and look to get what they need as quickly as possible. This trend has been dubbed 'precision shopping.' The upside of precision shopping is that consumers spend more money each time they visit a store." Shifting Feelings About Retailing: There has been a major change in attitudes toward spending, value, and shopping with established retailers: "The same shopper who buys commodity goods at a BJ's Wholesale Club Inc. may also buy expensive apparel at Nordstrom. This shift does not appear to be transitory, but rather seems to define a more enduring pattern of the sameness of malls, with their closed-in windowless feel and identical cast of retailers and food court vendors." Why People Buy or Do Not Buy on a Shopping Trip: It is critical for retailers to determine why shoppers leave without making a purchase. Is it prices? A rude…...

Similar Documents

Premium Essay

Attitudes Towards Online Shopping

...International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson.edu market, one that is striving to transform its economy from being manufacturing-based to technology-based. The Chinese government has attached great importance to e-tailing in spurring economic growth and recently has released a series of policies to regularize and guide Internet and e-tailing development (6). Furthermore, China has overtaken Japan as the world's second-largest economy and is predicted to replace the US as the world's top economy in roughly a decade (12). Collectively, all of these factors bode well for an improving etailing environment in China. The focus of this study is to examine whether online consumers in China and the US share similar attitudes with regard to online shopping. While there is a wealth of research focusing on online shopping behaviour in Western countries, relatively little research has compared consumer attitudes toward online shopping across nations. Reflecting the call by Van Slyke, Belanger and Sridhar (13) for more......

Words: 8805 - Pages: 36

Premium Essay

Web-Based Shopping-Consumers' Attitudes Towards Online Shopping in New Zealand

...Journal of Electronic Commerce Research, VOL. 6, NO.2, 2005 WEB-BASED SHOPPING: CONSUMERS’ ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND Gurvinder S Shergill Massey University Auckland, New Zealand G.S.Shergill@massey.ac.nz Zhaobin Chen Global Integration Ltd Auckland, New Zealand ben_chen46@hotmail.com ABSTRACT The growing use of Internet in New Zealand provides a developing prospect for E-marketers. If E-marketers know the factors affecting online New Zealand buyers’ behaviour, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This paper is part of larger study, and focuses on factors which online New Zealand buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This research found that website design, website reliability/fulfilment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. The four types of online New Zealand buyers; i.e., trial, occasional, frequent and regular online buyers; perceived the four website factors differently. These buyers have different evaluations of website design and website reliability/fulfilment but similar evaluations of website security/privacy issues, which implies that security/privacy issues...

Words: 11072 - Pages: 45

Premium Essay

College Students’ Attitude Towards Online Shopping for Electronic Products

...Literature review    “The Internet has changed how information is communicated and processed. People use the Internet for different purposes, including communicating with friends, researching and monitoring online stock prices, trading stock, paying bills, banking, and shopping. Growing numbers of consumers purchase goods and services, gather product information, or just to browse online”(Demangeot & Broderick, 2007). People today are indeed bombarded with technology. Most people cannot get through the day without their laptops or smart phones, especially for today’s youth. Since today's college students were raised in a technological age. “It is no surprise that internet usage among college respondents has seen a marked increase in recent years” (Budden et al, 2007). “Most college students surveyed enjoy shopping online” (Arnaudovska et al, 2010).    Online shopping gradually appears in people’s lives, especially in college students’ life. “Online shopping is the process whereby consumers buy goods or services directly from a seller in real time over the Internet. Online shopping environments are, therefore, playing an increasing role in the relationship between marketers and their consumers” (Demangeot & Broderick, 2007).    Therefore, internet is not only indeed playing an important role today, but also in the future. “In the city of the future, bricks-and-mortar retailers will be just as savvy as their online counterparts. In recent years, the convenience of......

Words: 2037 - Pages: 9

Premium Essay

Consumer Attitude Towards Online Retail Shopping in the Indian Context

...Consumer Attitude Towards Online Retail Shopping in the Indian Context Sangeeta Sahney *, Archana Shrivastava** and Rajani Bhimalingam*** The objective here is to look into the various aspects of online shopping in modern day environment and to identify those factors that affect the development of attitudes towards online shopping. The study also aims at identifying customer requirements with respect to online shopping, giving certain conclusions to ensure the success of an online shopping site. This study is descriptive, diagnostic and exploratory in nature, and is aimed at identifying critical parameters in online retail shopping, tapping consumers’ feelings and attitudes towards online shopping, and establishing attitudinal differences across demographics. It reaches a logical conclusion through the identification of key design areas. It helps one to understand what consumers expect from an online retailing store for their satisfaction and delight. By examining the various dimensions uncovered in this study, online retailers can develop a better understanding of consumer needs. Marketing academicians may use this study for assessing consumer attitudes towards online retail shopping in the Indian context, thereby, identifying such attributes that would lead to positive attitudes towards online retail shopping. Online retailers may also use the findings of this study as a resource, while constructing, managing, and evaluating their marketing strategies in the Indian......

Words: 13507 - Pages: 55

Premium Essay

Factors Affecting Women Shoppers’ Toward Online Shopping Attitude

...proposal Study On Factors Affecting Women Shoppers’ Online Shopping Attitude STUDY ON FACTORS AFFECTING WOMEN SHOPPERS’ ONLINE SHOPPING ATITUDE Rusfazaira binti Ahmad Fadzil (2003105365) 12 TABLE OF CONTENTS | | | Page | CHAPTER 1 | INTRODUCTION | | | 1.1 Background of the Study | 1-2 | | 1.2 Problem statement | 3-4 | | 1.3 Objectives of The Research | 5 | | 1.4 Scope of Study | 6 | | 1.5 Limitations | 7 | | 1.6 Definition of Terms | 8 | | 1.10 Summary | 9 | | | | CHAPTER 2 | LITERATURE REVIEW | | | 2.1 Literature Review | 10 | | 2.1.1 Concept of financial leverage with bank profitability | 11-15 | | 2.1.2 Concept of liquidity with bank profitability | 16 | | 2.1.3 Concept of size with bank profitability | 17 | CHAPTER 3 | APPENDICES 3.1 Number Employed, Unemployed and Unemployed Rate (Female) 2000-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development. 3.2 Enrolment in Government-assisted Educational Institutions by Level of Education 2001-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development 3.3 2013 Budget Presentation Speech by Malaysia Prime Minister. 3.4 The Household Use of Internet Survey,2005 by Malaysian Communications and Multimedia Commisions. | | | | | CHAPTER 1 INTRODUCTION 1.1 Background of the Study The usage......

Words: 1982 - Pages: 8

Premium Essay

Literature

...Issue – February 2012] FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING Zuroni Md Jusoh Goh Hai Ling Centre of Excellent for Sustainable Consumption Research Department of Resource Management and Consumer Studies Faculty of Human Ecology Universiti Putra Malaysia 43400 Serdang, Selangor Malaysia. Abstract Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the factors influencing consumers’ attitude towards e-commerce purchases through online shopping. The study also investigate how socio-demographic (age, income and occupation), pattern of online buying (types of goods, e-commerce experience and hours use on internet) and purchase perception (product perception, customers’ service and consumers’ risk) affect consumers’ attitude towards online shopping. Convenience sampling method was conducted in this study and the sample comparison of 100 respondents in Taman Tawas Permai, Ipoh. Data were collected via self-administered questionnaire which contains 15 questions in Part A (respondents’ background and their pattern of using internet and online buying), 34 questions in Part B (attitude towards online purchase) and 36 questions in Part C (purchase perception towards online shopping). One-way ANOVA were used to assess the......

Words: 4891 - Pages: 20

Premium Essay

What Drives Consumers to Shop Online? a Literature Review

...Ruyter Maastricht University, Maastricht, The Netherlands Keywords Information media, Internet, Purchasing, Shopping Abstract While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a framework to increase researchers’ understanding of consumers’ attitudes toward online shopping and their intention to shop on the Internet. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by exogenous factors and applies it to the online shopping context. The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping. 102 Introduction Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is still growing (Forrester Research, December 2001). Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent last year. This means that 59 million Europeans use the Internet regularly for shopping purposes. However, not only does the number of online shoppers grow, the volume of their......

Words: 9196 - Pages: 37

Free Essay

Online Shopping

...Consumers’ Attitude towards Online Shopping Factors influencing Gotland consumers to shop online Online Shopping Högskolan på Gotland VT2011 Master Thesis in Business Administration Authors: Muhammad Umar Sultan and MD Nasir Uddin Department of Business Administration Supervisors: Per Lind and Mr. Sjostrand Fredrik Abstract In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. The population selected for the research is Gotland, and narrowed down to Gotland University students, University cafeteria and Gotland Public library, the sample size selected for this research is 100 and we have used convenience sampling technique. Our findings indicated that among the four factors selected for this research the most attractive and influencing factor for online shoppers in Gotland is Website Design/Features, following convenience the second most influencing and thirdly time saving. Results have also......

Words: 14053 - Pages: 57

Premium Essay

Management

...SHOPPERS ATTITUDES TOWARDS ONLINE SHOPPING Brief Introduction The idea of e-commerce isn’t new. However, keeping our country’s current position in mind, it is a developing concept. We are still using the same old way of buying things - going to the market, visiting shops, bargaining, and coming home with the product. This trend is rapidly changing; customers and businesses are switching to e-commerce, because it provides a brand new experience of buying and selling The main reason that why e commerce is not flourishing in Pakistan is that only 28% of the population has the access of internet. Similarly the people are not literate they don’t know how to do shopping online. Problem statement: I opted preferring factors related to online shoppers attitude because I do feel that there is need of convenience to add value to our lives .As observed that online shopper do alienate himself with the use of digital media. This proposed research goes on to evaluate the factors which would affect the online shoppers attitude. The variables like Search engines, Auction web sites, online shopping malls, convince, prices, brands, refund, promotion, and security do have an important role to play in shaping up the shoppers attitude towards online shopping. As it is often deemed as that would not prefer online shopping. Purpose of the research: The main purpose of this study is: 1. To understand the factors that may influence consumer’s attitude and behaviors towards online......

Words: 521 - Pages: 3

Premium Essay

Marketing Research

...Doctor Arnaldo Fernandes Matos Coelho September, 2011 ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market Abstract Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web experience elements, moreover the autor figured out the relationship between the web factors and the customer`s attitudes, intentions and actual buying behavior. The results will lead to the understanding of the most important web experience elements that influence the......

Words: 30250 - Pages: 121

Premium Essay

Air Line

...the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th Abstract Purpose - The purpose of this research aims to investigate the factors that affecting behavioral intention to purchase low-cost airline e-ticket and this research. Design/methodology - This research employed an empirical study with the use of the questionnaire survey method, in total, 430 responses were collected through randomly mailing and sent out to consumers who had an experience of purchasing low cost airline e-ticket. Findings - The result showed that marketing efforts, perceive ease of use and perceived usefulness positively affects attitude toward using low cost airline e-ticket and attitude toward using and subjective norm also positive affect behavioral intention to purchase low-cost airline e-ticket. The research showed that perceived usefulness was the most important factor that affect to the behavioral intention to purchase low-cost airline e-ticket. Practical implications - The research showed perceived usefulness was the most important factor that affect to the behavioral intention to purchase low-cost airline e-ticket. . The most influence question in this factor is “using internet for flight reservation increase reservation performance”. Customers think that when they reserve the flight by online booking, they will get the best deal because the website provide all information and they...

Words: 5995 - Pages: 24

Free Essay

Uuuu

...Abstract of thesis presented to the Senate of Universiti Putra Malaysia in fulfilment of therequirement for the degree of Doctor Philosophy FACTORS AFFECTING STUDENTS' ONLINE SHOPPING ATTITUDE ANDPURCHASE INTENTION By NARGES DELAFROOZSeptember 2009Chairman : Associate Professor Laily Paim, PhDFaculty : Human Ecology The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudesand intentions is crucial to further develop their marketing strategies in converting potentialcustomers into active ones, while maintaining the existing online customers.Purchase intention is an important determinant of online shopping behavior and represents thebest estimates of future behavior available to market researchers. From an e-commerceperspective, understanding of the Theory of Reasoned Action, Theory Planned Behavior, andTechnology Acceptance Model could provide a valid basis for explaining and predictingconsumers’ intentions towards adopting online shopping behavior.iii This study sets out to examine the factors influencing students’ online shopping attitudes andintentions at Universiti Putra Malaysia (UPM) through a five-pint Likert scale self-administeredquestionnaire. The instrument has demonstrated acceptable levels of internal consistency,reliability, and content validity according to previous documented studies. A sample of 370students was selected among......

Words: 317 - Pages: 2

Premium Essay

Research Paper Marketing

...Marketing Intelligence & Planning Factors influencing consumers’ attitudes and purchase intentions of e-deals Isaac Cheah Ian Phau Johan Liang Article information: Downloaded by New Mexico State University At 01:40 02 February 2016 (PT) To cite this document: Isaac Cheah Ian Phau Johan Liang , (2015),"Factors influencing consumers’ attitudes and purchase intentions of e-deals", Marketing Intelligence & Planning, Vol. 33 Iss 5 pp. 763 - 783 Permanent link to this document: http://dx.doi.org/10.1108/MIP-05-2014-0081 Downloaded on: 02 February 2016, At: 01:40 (PT) References: this document contains references to 89 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 989 times since 2015* Users who downloaded this article also downloaded: Rodney Graeme Duffett, (2015),"Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials", Internet Research, Vol. 25 Iss 4 pp. 498-526 http://dx.doi.org/10.1108/ IntR-01-2014-0020 Jacob Weisberg, Dov Te'eni, Limor Arman, (2011),"Past purchase and intention to purchase in ecommerce: The mediation of social presence and trust", Internet Research, Vol. 21 Iss 1 pp. 82-96 http://dx.doi.org/10.1108/10662241111104893 Echo Huang, (2012),"Online experiences and virtual goods purchase intention", Internet Research, Vol. 22 Iss 3 pp. 252-274 http://dx.doi.org/10.1108/10662241211235644 Access to this document was granted......

Words: 11348 - Pages: 46

Premium Essay

Online Buying Behavior of Consumers

...INSTITUTE FOR FUTURE EDUCATION ENTREPRENEURSHIP & LEADERSHIP, LONAVALA, INDIA A Research on Online Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is......

Words: 5932 - Pages: 24

Free Essay

Online Behavior of Appearel

...customized apparel shopping in India” Mahesh Jethwa (12), Firoz Khan (15), Sneha Rathi (25) and Agnes Thomas (30) Institute for Future Education, Entrepreneurship and leadership (iFEEL), Lonavala 29-Apr-13 2 Introduction: Internet and IT industry has had a tremendous impact on the modern-day business and has played a crucial role in its transformation to what it is today. The rise in use of internet and online commerce has become a major business opportunity. Finding the way on to the loyalty card of an Indian customer is not an easy task. It has taken quite a long time for the people to understand and accept the advantages that e-commerce has to offer. Today every business sees being present online as a business necessity. In the quest to gain “e-market share,” various brands now offer customized products and services to their customers. This is more so in apparel industry. Popular apparel brands are making maximum use of their online presence to increase touch points with their customers. Involvement of the customers is not just limited to filling up feedback forms or placing an online order. These brands offer products codesigned by the customers. Though there is extensive research conducted to understand the acceptance level and the influencing factors on an online purchase behavior, it is very limited when it comes to purchase behavior of customized products. Thus, our research project focuses on analyzing the attitude of Indian youth towards purchasing......

Words: 1472 - Pages: 6