Premium Essay


In: Business and Management

Submitted By mexjsr
Words 1765
Pages 8
Por: Jorge S. Rosas Torres
Fecha: 22 de Octubre 2010


1. Cuál es la hipótesis a resolver 2. Hechos del caso 3. Cómo funciona el Negocio 4. Cuál es la variable dependiente (VD) y cuáles son las variables independientes
5. Cuál de las variables independientes son estadísticamente significativas? 6. Que variable o variables independientes influyen en una mayor medida en el


1. Cuál es la hipótesis a resolver

El caso plantea dos preguntas:

1. El caso analiza la influencia que pueden tener algunas variables en los raitings de las películas televisivas (PT). La hipótesis a resolver es cual o cuáles de esas variables tiene más relevancia en el raiting.

2. El caso examina la relevancia de que una película esté basada en hechos reales o sea una historia ficticia y plantea la pregunta sobre si Edgar Sherick debe invertir $10,000.00 USD en adquirir los derechos exclusivos temporales de una historia real o evitar dicho pago inclinándose por una historia ficticia.

2. Hechos del caso

a) Ubicación de tiempo y lugar. a. Los Ángeles, California. b. Mayo de 1993.

b) Participantes del caso: c. Edgar Sherick i. Productor de películas televisivas independientes ii. En los años 50s era uno de los productores independientes más exitosos. iii. Estuvo al frente del departamento de programación de la ABC en los años 60s iv. Fundó Sherick Associates en los 60s, produciendo más de 25 películas televisivas desde entonces, múltiples películas para la pantalla grande y más miniseries televisivas que cualquier otro productor en EUA. v. Debía preparar una reunión mensual con NBC, en la que debía presentar su última idea para una...

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