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DEPARTMENT OF MARKETING AND BUSINESS ECONOMICS
ALBERTA SCHOOL OF BUSINESS
International Marketing
MARK 644 - X50, Winter 2015

Instructor: Edy Wong, PhD
Office: BUS 3 – 21B
Phone: 780 492 8137
Email: edy@ualberta.ca
Office Hours: By appointment
Class Location: Business B 9
Class Times: Wednesday, 6:30 p.m. to 9:30 p.m.
Course Duration: January 7th to April 8th, 2015

I.

COURSE DESCRIPTION

This course is designed to provide students with an understanding of how marketing principles and strategy must be adapted to the international business environment and how an effective international marketing strategy should be formulated. Topics for the course include an overview of the global business environment, influence of culture on consumer preferences and marketing strategy, effects of socio-economic and political factors on market analysis and marketing strategy, techniques of competitive analysis, logistical and supply chain considerations, and relevant government regulations on international trade. The learning strategy for this course will be based on a combination of class lectures, group discussions and presentations, and a group paper. Students are encouraged to contribute to the learning process by drawing on their professional and business experience in class discussions and projects.
Learning outcomes in this course will include an understanding of the principles of international marketing, an appreciation of the relevance of politics, culture and international agreements to the conduct of international business, familiarity with the basic concepts of marketing and supply chain management, and an ability to produce an international marketing plan.
II.

METHOD OF EVALUATION:

Mid-term exam
Presentation of Assigned Case Study
Group report on Assigned case study
Group Project Presentation
Written Group Paper

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10%
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