Audi , the executive cars subsidiary of Germany's Volkswagen[->0] group, has attributed its success to a wider model range and broader distribution.

Encouraged by robust demand for their cars in the world's fastest-growing major market, the brand with four interlocked rings aims to sell 200,000 cars a year in China by 2015, when its global sales will reach 1.4 million units. Audi combined sales networks for its locally-made and imported products in China.

Audi started to build cars at a joint venture with Volkswagen and First Automotive Works Corp (FAW) one of the top Chinese auto groups in the 1990s. The venture's works in Jilin Province now make the new A6 and A4 sedans as well as Volkswagen models.
Audi plans to rapidly expand its dealership network across China and open stores in several large cities where it isn't present now. Local production capacity will be ramped-up as well.

strategy
[->1]
Demand for luxury cars might not be hurt by a broad trend toward smaller and fuel-efficient vehicles. He said the global premium-car market is expected to grow to more than seven million vehicles by 2020 from around 4.1 million currently and faster than the overall car market.
Audi entered the small-car segment with the recent launch of the A1, but Audi's focus is on boosting its presence in the so-called C-class and D-class segments of compact and midsize vehicles.
The luxury-car segment was battered last year as demand for new vehicles nose-dived during the economic downturn, as credit markets tightened and consumer confidence waned. But Audi and its peers staged a faster-than-expected recovery in the first half of this year.
Still, luxury-car competition is intensifying and will be comparable with more mature markets in four or five years' time. China has emerged as a crucial market for luxury-car makers in recent years.
Audi is the market leader in Chinese premium-car segment, thanks to an early market entry by its parent Volkswagen AG. thanks to its strong, long-term partnership in the nation, where demand for luxury cars is spreading rapidly with the growing wealthy population.

lately news
[->2]Last year, it overtook Daimler AG's Mercedes-Benz brand as the world's second best-selling luxury car maker behind BMW AG, fueled by its large footprint in the fast-growing Chinese market and sales gains in the U.S.

Sales volume of Audi's compact A3 model in China could gradually reach the level of its best-selling A4 and A6 models and reach about 100,000 cars a year. Audi will launch the new-generation of its A3 hatchback in the second half of this year and add a sedan version to model's lineup.
Audi also plans to expand its range of sports-utility-vehicles in coming years, one of the key growth drivers for Audiand its peers. SUVs could account for around 50% of global premium-car sales in the midterm and possibly even more in China.
（A1）small car
（A3）sportback
（A4）sportsmanship The ideal balance between performance and efficiency, sportsmanship and sovereignty, intelligence and emotion: The Audi A4.
（A4 Avant）系列是中型旅行车，
（A4 Cabriolet）系列是敞蓬车，
（A5）系列有两门、四门、敞篷、硬顶版本，The Audi A5 Coupé changes the way you see and the way you drive: perfect bends in design and asphalt. Superior elegance and impressive efficiency.
（A6）（A6L)系列是公务轿车，High-tech for the business class: the Audi A6 Saloon's assistance- and multimedia systems are full of functions, yet easy to handle.
（A7）轿跑车 The A7 Sportback is the first in its class to unite the elegance of a Limousine, the functionality of an Avant and the dynamics of a Coupé.
（A8）（A8L）系列是大型公务轿车.

（Q）打头的越野车：（Q7）（Q5）（Q3）越野车，the urban way to go offroad: powerful, versatile, compact and efficient. Strong and expressive.
（TT）The Audi TT Coupé. Pure emotion packaged in form and function. Pure consistency in quality and efficiency. Pure sportsmanship brought to the road.
（S）打头的运动车：（S3）（S4）（S4 Avant)(S4 Cabriolet)(S5）（S6）（S6 Avant)(S8）运动车，The Audi S5 Sportback: dynamic sportsmanship featuring a unique blend of elegance, visualized through various design-elements.
（RS）打头的高性能运动车：（RS4）（RS4 Avant)(RS4 Cabriolet)(RS6）（RS6 Avant)(RS6 Plus）高性能运动车，
The dynamic silhouette of the Audi RS3 Sportback shows hints of what lies within: a serial quattro drive high performance engine.

What is the main attraction of this program to you?
(Nestle)This program is attractive to me mainly because of the company. I'm a coffee lover. Of all the brands in the market, Nestle's golden coffee is always my first choice. The loyalty for your company's coffee naturally extends itself to the company itself. What's more, I'm quite impressed by the slogan,"good food& good life", which I appreciate very much for company's social responsibility.
So when I saw this opportunity to gain an internship in the company, I never hesitate to sign up.
(Audi) I am applying to Audi because of its emphasis on the honor code. Audi has always been dedicated to the excellence and the most outstanding. Actually, with Germany's "passionate attention to detail", it has done so well in providing cars with both sportsmanship (series S) and sovereinty (A6\8). I'm drivened by its enterprise with excellence and I expect to work very hard in the company and I want to do so in an environment such as the one which pervades Audi.

(all) From the books I have read, the alumni I have spoken to, and the students I have met, one theme is reiterated: XX is about people . XX has an integrated training system to nurture you how to improve not only your work skills but also leadership skills-- that's what the real world is all about.

Please describe your ideal job after graduation.
This job must provide me with opportunities to be a continuous learner. I have always evaluated my experiences by two criteria. First, I ask myself if I am learning, i.e. am I growing my knowledge base and am I becoming a brighter, more effective contributor to my business? Second, I ask my self if I am being challenged. Though no one wants be overwhelmed and overcome by a surplus unattainable objectives, I am happy when I am asked to stretch myself, to "take it to the next level." It would also promise an environment where encourages creativity.
More specifically, I'd like to find a position in marketing or project and planning in terms of marketing.

How do you evaluate yourself in terms of strength and weakness?
I can work on several assignments at once, thus being stress resistant. I worked for school newspaper for two years, and my boss often gave me multiple tasks. I had deadline after deadline. Some people might got panic deadlines, however, I always fulfilled tasks on time through planning and time management.
Being an undergraduate in law school, I never had chances to study in marketing. Probably lack of systemically academic training is my biggest weakness. However, I'm a quick learner and my experience as a marketing intern could help me better prepared in the job situation.

intern experience
I chose Touchers' glove as my starting point in marketing. It is a company offering a wide range of hi-tech gloves that is compatible with touchable screens. I was impressed with the assignments I have received and the steady increase in my level of responsibility. The specific project of which I am most proud involved the reengineering of the weekly pushed weibo ad-compaign. When I first joined my group, I though the one-day-one-post pace was slow. I lobbied for the opportunity to investigate the successfully campaign case using weibo. My proposals for updating on a more frequent basis with respect to posting policies were implemented a lost in their entirely.

your distinctiveness
Different people, events, and situations in my life have shaped who I am today and the distinct blend of these influences has made me the individual I am. Three major influences, I believe, have contributed to my development and positioned me for success. First, my experience in voluntary work has taught me a grab deal about who I am. I have learned much about to what extent an individual can impact the society. Second, my tenure as vice president of Shanghai High School Media Union gave me my first opportunity to take a true leadership influence on my community. Finally, my prof, Stephtn, has been for me a shining example proving that excellence and achievement can and, in fact, must go hand-in-hand with ethical integrity and courage. These three influences have ,I believe, made me unique and predisposed to future success.

leadership
During my junior year at SJTU, I led school newspaper, through a period of great change which saw the house regain on-campus housing, increase its subscription, and renew its image. The prior year, newspaper was regarded as policy cliche.
As the newly elected Chief Editor, I initiated a year-long program of broadened social activity, publishing work, college out-reach and journalist growth which culminated in the complete resurrection of school newspaper. We actively promoted our new weibo account and encouraged people to download our personalized mobile app. It is always with a sense of great pride and accomplishment that I look back and realize that we were able to work together, refocus our goals,a nd become a positive leadership force on the SJTU campus.

[->0] - http://search.proquest.com/docview/248247375/13E172EF60D5E0FA3F6/8?accountid=13818#
[->1] - http://search.proquest.com/docview/734577220/13E177CD4893356FE4/10?accountid=13818#
[->2] - http://search.proquest.com/docview/734577220/13E177CD4893356FE4/10?accountid=13818#