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Audi

In: Business and Management

Submitted By Diecitres12
Words 335
Pages 2
Audi R8 V10 Plus

Audi come with an advertisement which reflects highly American spirit to the TV screens. A scene starts with retired astronaut, he once walked to the moon, but now he is depressed and do not gout of the house a lot. His son shows up in the commercial and he give his Audi to his father, which can go up to 205 miles an hour. He remembered his younger version when he was boarding his rocket and taking off, and we can see that this old astronaut coming alive again through this brief taste of speed while David Bowie’s “Starman “ plays at the background..
The target audience of ad is totally wealthy person who is probably mid of his age, and this advertisement is totally made up for only man. The advertisement targets only 1 -2 % of car owners but in an effective way. The advertisements is affective and little bit functional. Because when we consider the recent death of David Bowie. The scene and the song perfectly match each other. But there’s a real melancholy that comes from watching a man whose best day passed by, and he feel and remember his young year because of a car. It is a heart warming advertisement. Audi use very American values , such as America is the nation who landed on the moon first. At the end of the advertisements, a motto, a slogan appears on the last scene “ Choosing the moon brings out the best in US “ . There is also an hidden emphasize about the speed of the car. Showing a rocket and going Audi car at the same time means Audi R8 V10 is fast as rocket. Sum up , I believe that Audi did a great job with commercial, which is heart warming, very emotional advertisement which make a connection with his audience personally. Especially when we consider recent death of David Bowie , it was a great touch upon a legend too , which refer to an old time but good times.

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