Premium Essay

Audience Analysis Memo

In: English and Literature

Submitted By berdizzle
Words 625
Pages 3
Memo Date: 10 July 2012
Subject: Audience Analysis for How to Eat Maryland Blue Crabs

The purpose of this memo is to describe and analyze the primary, secondary and tertiary audience for the “Maryland Blue Crabs-How to Pick ‘Em and Eat ‘Em” instruction manual.
Summary:
The target audience for the instruction manual will be categorized in three groups; primary, secondary and tertiary. The primary audience is intended to be people who have never “picked” or eaten a Maryland Blue Crab. The secondary audience consists of people that may be familiar with eating crabs but are only interested in the technique being taught. The tertiary audience would consist of people whom are not necessarily looking to pick up the manual and eat crabs but may look at the manual simply in passing.
Primary Audience:
This audience will be individuals who are new to or visiting Maryland that has an interest in eating this Chesapeake Bay delicacy. Tourists, new Maryland residents or other individuals from the area that have a newly developed interest in crabs are grouped in this category. Tourists are individuals who are not from this area and are likely to be visiting or passing through Maryland. New residents are also part of the prime audience along with current residents of Maryland both who have decided to enjoy what is such a big tradition of the state. With Maryland designating the blue crab as the State Crustation, when individuals visit, “picking crabs” is on the top of the list for “things to do”. The audience in this category is very wide, they could range from any age level, any educational level and could be from any part of the world. Many of these individuals have only seen pictures of crabs and from those photos they may have developed a fear simply because of the crabs’ appearance. While some are fearful, there are others who are excited to learn...

Similar Documents

Premium Essay

Audience Analysis Memo

...MEMORANDUM To: Julie Jones From: Juniper Arnold Date: September, 29, 2014 Subject: Audience Analysis Memo of Healthfinder vs. National Institutes of Health At first glance, the Healthfinder (healthfinder.gov) and National Institutes of Health (nih.gov) websites appear to have so many common themes that the existence two such similar sights, sponsored by the same governmental branch, seems somewhat redundant. However, a closer look quickly reveals key differences in style and messaging that leads the observer to easily conclude that the sites were not developed for the same target audience. Healthfinder and the National institute of Health are government developed and sponsored websites, both with the purpose of getting accurate and relevant health information into the hands of the public. They are both run by the United States Department of Health and Human Services, they both share the government domain name (.gov), and they are both free of private advertisement and commercial content. However, though the overarching goal of public health information remains intact at the highest levels, the day-to-day functions of the two site vary greatly. Under the About link of Healthfinder you will find the following simple phrase: “Welcome to healthfinder.gov, a government website where you will find information and tools to help you and those you care about stay healthy.” (2014. About Healthfinder.gov. section, para 1.). This indicates both a simplicity......

Words: 825 - Pages: 4

Premium Essay

Audience Analysis Memo: Women's Health

...MEMORANDUM To: Anna Rieve From: Kristi Helmer Date: November 5, 2015 Subject: Audience Analysis Memo I have chosen to contrast two websites that deal with Women’s Health, more specifically health during pregnancy, childbirth, and newborns. The websites are BabyCenter.com (http://www.babycenter.com/) and the Association of Women’s Health, Obstetric and Neonatal Nurses (https://www.awhonn.org/awhonn/). The Association of Women’s Health, Obstetric and Neonatal Nurses is a website that promotes an organization. “Promoting the health of women and newborns” is the mission statement of this organization. (AWHONN, 2015) The primary audience for this website is obstetrical and neonatal professional nurses and nurse practitioners. It is an...

Words: 561 - Pages: 3

Free Essay

Memo Writing

...memo writing [pic] TASK ONE: WRITING A POLICY MEMORANDUM GUIDELINES & EVALUATION CRITERIA CONTENTS |Getting Started |2 | | | | |Writing Guidelines |4 | | | | |Evaluation Criteria for Task One |8 | I. Getting Started Steps to complete task one 1. Choose a scenario from the list provided separately 2. Choose a national mission to address 3. Write your policy memorandum 4. Make sure that your policy memorandum is consistent with the submission guidelines below 5. Submit your memo Step 1: Choose a scenario Students should write amemorandum on one of the government national missions on climate change. (Provided in the separate document) Step 2: Choose a national mission to address The national missions are listed in the separate document sent along with this. Choose any of the national missions which are a part of the government of India’s “National Action Plan on Climate Change” Your memorandum should be addressed to the government responding to the action plan your decide to choose from the document attached along. We encourage you to discuss specific features of......

Words: 2955 - Pages: 12

Premium Essay

Asking the Right Questions

...The business memo, written to Mr. Hector Fuentes (President, APEU Local No. 121) from Ms. Mary Ford (APEU Director of Human Resources) is in response to Mr. Fuentes request of Ms. Ford to evaluate the state’s proposed option to privatize the state’s Department of Motor Vehicles (DMV) information systems management function. In order to validate each argument in the memo I will apply the critical thinking model from the book “Asking the Right Questions” by Browne and Keeley (2010). This model is comprised of ten steps for an audience to critically analyze a conclusion by speakers and writers. The first step of the critical thinking model is to identify the conclusion of a speaker’s or writer’s argument (Browne & Kelley, 2010). Browne and Kelley (2010) define the conclusion of a speaker or writer as the “message that the speaker or write wishes you to accept”. The conclusion of the business memo is stated by Ms. Ford, “APEU Local No. 121 should challenge the governor’s proposed privatization of the DMV information systems management function as an unfair management practice”. The conclusion in this memo is located at the end of the memo and clearly stated in the conclusion section however to validate that this statement is the conclusion, identification of the issue is necessary. Browne and Kelley (2010) define an issue as a “question or controversy responsible for the conversation or discussion”. The critical thinking model describes two types of issues that......

Words: 2585 - Pages: 11

Premium Essay

Business and Management

...Communication is a vital component to so many aspects of business life. From investment banking to marketing, from entrepreneurship to corporate planning, understanding the techniques of business communication will be an invaluable addition to every Stern student’s portfolio of knowledge. This course is a highly-interactive and participative experience that introduces the basics of business communication strategy and delivery. Deliverables will include written documents and oral presentations based on several cases. You will present both individually and in a team and will receive feedback to improve your presentation effectiveness. In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. By doing this, you will see how ideas, data and advocacy are combined for a professional, persuasive presentation. Pre-Work 1. Form a team of five people before the first day of class. Refer to the class roster on Blackboard and try to link up...

Words: 3089 - Pages: 13

Premium Essay

Memo Sample

...Sample Memo Summary: This handout will help you solve your memo-writing problems by discussing what a memo is, describing the parts of memos, and providing examples and explanations that will make your memos more effective. Contributors: Courtnay Perkins, Allen Brizee Last Edited: 2011-05-17 05:29:24 TO: Kelly Anderson, Marketing Executive FROM: Jonathon Fitzgerald, Market Research Assistant DATE: June 14, 2007 SUBJECT: Fall Clothes Line Promotion Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. Internet Advertising XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites: * Google * Facebook * Myspace * EBay * iTunes Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more......

Words: 472 - Pages: 2

Premium Essay

Document Analysis

...The document that I am analyzing is a memo sent out to the department heads whom was written by Debora Lynn; a manager at Crafston Solutions, Inc. The purpose of this document is to inform and provide information to employees about the company policy regards to annual bonus leave for employees with outstanding performance. The purpose of the document was fulfilled because it gave out important information only, it got straight to the point, and it also was appropriate for any audience to read. Even though this document is from 2006, it is a memo that I found to be quite relevant and well- organized. Memos relay information, give directives, and provide instructions. Information about the subject is presented in a straightforward, helpful manner. The document is very successfully written because it has a readable style, the tone of the piece is appropriate for the audience, and it also has sensible organization. In this analysis, I evaluated the document on regards to how successful it was and by bringing in examples to back up my statements. The style of the document is readable for the audiences that it was intended for, which are the department heads and the employees. The memo is very clear and concise. It was written in a way for a semi technical reader to understand. (The bonus leave will be accounted for separately and will remain available until used, notwithstanding any other limitation of the total number of days of annual leave that may be carried forward. Clear...

Words: 507 - Pages: 3

Premium Essay

Accounting Memo Summary

...Accounting Memo Summary BCOM/230 Accounting Memo Summary The time of an Executive is extremely valuable, thus the information you’re going to present must be equally as valuable. The information must be presented to them in a manner that is easy to understand and comprehend. This will be what they use to base they their decision on, or at least explore the possible benefits further. This summary should be started off with the same change that has greatly benefited a competitor recently. (i.e. the news about $9M in tax refunds for Macy’s) This would be enough to spark this person’s interest for sure. Then, data and figures should be provided regarding how this change would directly affect our company, not just “because someone else did it.” Be sure to list the advantages and disadvantages, to show that this has been looked at in an objective manner. Is the overall and ongoing benefit worth the cost of changing the way we account for inventory on our P&L’s? (i.e. IT work, reporting changes, legal fees for case vs. U.S., etc.) Making a change like this will have an impact on more than one department. Information like this would be most easily communicated with the use of Powerpoint slides and graphs for quick and easy analysis. This isn’t just an interoffice memo and shouldn’t have that look. It should be presented in a more formal manner. The information should be concise. If it’s too wordy, the actual point of the intended message may not get across,......

Words: 395 - Pages: 2

Premium Essay

Lawyering Skills

...student (and new lawyer), you will receive legal problems and will be asked to analyze the problem and write up the results of that analysis. The typical vehicle that lawyers use to do this is the legal memorandum. When you write a memorandum, you will make use of the several analytical skills you have been developing. This handout explains the form and content of a legal memorandum. II. PURPOSE OF A MEMORANDUM A legal memorandum is a document written to convey information within a law firm or other organization. It is a written analysis of a legal problem. The memorandum is usually prepared by a junior attorney or by a law clerk for a more senior attorney early in the firm's handling of a legal dispute. The writer analyzes the legal rules that govern the issues raised by that problem and applies those rules to the facts of the case. These memoranda prepare attorneys to advise clients how to proceed, if at all, with prospective business dealings or litigation. The memo must be complete and objective including both the rules and facts that help the client and those that do not. In concludes with a considered opinion of the likely outcome on each issue. The attorneys will then use the memo to understand the issues that the case raises, to advise the client, and to prepare later documents for the case. Office memoranda present an objective analysis of a legal problem for use inside a law firm or legal institution. A business client may have questions about the future......

Words: 7173 - Pages: 29

Premium Essay

Business Writing Portfolio

...Business Writing Portfolio Part I: Business Writing Steps • Do an audience analysis • Identify o The target audience  Store managers  Store employees  Retail customers and the public o The communication channels  Oral or written o What the message is set to do  Persuade, inform, praise or shock (Townsend Hall, 2005) • Organize o The structure and format of the message o Keep communication simple and to the point. o Proofread the message o Deliver the message • Follow-up o Was the message clear to the audience o Does the audience have additional questions o Determine if extra communication is required Part II: Portfolio Business Letter: Store Managers Hook Retail 1234 Main Ave Charlotte, NC 28213 January 19, 2010 Mrs. Sophia Walker 532 Shortbend Road Charlotte, NC 27563 RE: Hook Retail Stores Modified Operations Dear Mrs. Walker, We would like to thank you for your dedication and hard work you have provided this company over the years. You may be aware of the increase in gas prices. Due to the rise, it is causing higher costs to the company as well as inflating gas bills for managers and employees commuting to work. We want to take this opportunity to inform you of the upcoming changes to our retail chains. These changes should ease your current position, save our employees’ money and time, and in the end guarantee the survival of our company. Effective February 1, 2010, a workday will consist of 10 hours.......

Words: 1066 - Pages: 5

Premium Essay

Business

...Business writing portfolio Marianella Moore Com/285 September 25, 2012 Walt Hill Business writing steps Thesis statement; How do I relay a negative message in a positive way to three different audiences? 1. Perform an audience analysis 2. Determine audience type 3. Choose message formats • A business letter • A business memo • An e-mail message 4. Offer a solution to fix problem 5. Consider positive and negative 6. Show empathy in message 7. Offer alternatives Portfolio Marianella Moore September 25, 2012 Strawbridge’s 678 Presedential St. Philadelphia, PA 19116 Store Managers Strawbridge’s 2469 Ridge Ave Philadelphia, PA 19137 Dear Store Managers; As some of you are aware there has been many budget cuts within the company, in result we had to make some changes in order to save your jobs. Due to the Issues Strawbridge’s is currently facing there will be some adjustments made that will affect your work schedule. All Managers will have to work fewer days a week. The company is forced to make these adjustments in effort to combat rising gas prices and save money on store operations. In the upcoming week Stores will be closed on Sundays. On Monday through Saturday, stores will open an hour later and close an hour earlier. Full-time employees, including managers,......

Words: 809 - Pages: 4

Premium Essay

Mcgregor

...share the same features, that is, they have a beginning, a middle, and an end. We discuss these features in further detail in the Guides to Effective Writing and Speaking in Part Three. Here, we simply encourage the instructor to pull together some organizational principles. Some suggestions for focusing student discussion: When defining your content, marshalling your arguments, and developing your structure, try to meet the following criteria: Beginnings should: 1. Gain the audience's attention and focus it on your topic. 2. Explain why the topic is important, timely, or otherwise of interest. 3. Indicate the point of view you will take or suggest your conclusion. 4. Establish a relationship of mutual respect with your audience. Middles should: 1. Develop your main argument by identifying and addressing its component parts. 2. Address subtopics according to their level of importance (either ascending or descending). 3. Clearly signal how each part of your argument fits into the whole. 4. Acknowledge and neutralize reasonable alternative proposals. Endings should: 1. Show how your evidence and arguments lead to your conclusion. 2. Emphasize the importance of your proposal. 3. Show how the expectations raised in your...

Words: 2158 - Pages: 9

Free Essay

Audience Analysis and Reception

...XBCOM/275 Audience Analysis and Reception Effective writing in the workplace is an essential skill. The rules are basically the same for any type of writing, however there are some special issues which arise in the business context. Knowing the elements of good business writing can make or break a career. Knowing your elements is the key to a effective business writing is knowing your audience. Before you sit down to compose your letter, memo or report, think about the recipient of your document. What are you trying to say to this person? Organization is crucial. Outlines are an invaluable aid to writing a lengthy report or memo. Remember time is in short supply for most professional. By organizing your thoughts beforehand, you can determine what exactly you are trying to say. Decide what details must be included in the report or memo. Look for graphic elements to add to your presentation, especially if you report contains many boring statistics. Statistics and research bolster your conclusions, especially if they are presented in a visually appealing manner. With the advent of modern word processing programs such as Microsoft Word and Corel WordPerfect, it’s easy to include spread sheets, graphs and colorful clip are to your report, thereby making your work memorable and convincing. After you have decided what the message is that you are trying to convey, work on saying it in concise language. Be brief whenever possible. Avoid wordless and unnecessary large words. ......

Words: 341 - Pages: 2

Free Essay

Owner

...SAMPLE BUSINESS MEMORANDUM (The business memo format is best suited for presenting analysis and results of an issue that requires no more than 2-3 pages of text and a couple of tables and exhibits. Anything longer should use a business report format with a very short transmittal memo). DATE: TO: FROM: March 13, 2004 Martha Glamour, CEO Stylish Living Magazine Simpson and Lee Consulting Associates (This tells the reader your role as writer – e.g. consultant, analyst to reporting to manager, etc.) Thomas Simpson (Principal Writer) Richard Lee (Principal Editor). (The words principal writer and editor do not appear in a real business memo; they are here for grading purposes only. In the real world you would substitute the titles of the authors, e.g. Partner or Senior Manager). RE: Analysis of existing cost system and desirability of switching to ABC. Thank you for allowing us the opportunity to work with your company (simple courtesy and positive start). As requested, we have evaluated the strengths and weaknesses of your company’s existing cost system and evaluated the desirability of switching from the existing cost system to an activity based cost system ABC). (This sentence should clearly state the “big” issue in the case. It should also help to remind the intended audience of the purpose of this memo). Our analysis uses Products X and Y as test cases to understand how the existing and proposed ABC systems would compute product costs. Based on our study, we have......

Words: 805 - Pages: 4

Premium Essay

Assignment 2 Technical Writing

...the following statement. 7. A computer can transmit data, but it cannot give ___________________ to the information. In items 8–10, choose the letter of the expression that best completes each statement. 8. _______ A technical document focuses on (a) the needs of the audience, (b) the writer’s feelings, (c) both the needs of the audience and the writer’s feelings, (d) marketing, or (e) none of these. 9. _______ An effective technical document is based on (a) intuition, (b) usable information, (c) the writer’s deepest impressions, (d) inspiration, or (e) none of these. 10. _______ The information in a technical document must be (a) entertaining, (b) accessible, (c) confidently judgmental, (d) prosaic, or (e) none of these. Chapter 2 Quiz Indicate whether statements 1–7 are TRUE or FALSE by writing T or F in the blank. 1. _______ Primary and secondary audiences read technical documents for different reasons. 2. _______ When unable to identify all members of an audience, you should aim at the least specialized members. 3. _______ Primary audiences usually expect a semi technical message. 4. _______ Information needs may be culturally determined. 5. _______ Audience analysis is only necessary when the document...

Words: 909 - Pages: 4