Audience Analysis Paper
Week 2 LaKeeta Seals
University of Phoenix
Anita White - Instructor
January 27, 2011

Audience Analysis

To present quarterly sales information has to be substantial to an audience that is persuaded to a group that need to be interested in what is presented. The group of people is the stakeholders who are the managers, salespeople, and customers. The audience analysis is various groups of people who is convinced with interesting messages that will connect to what is being said from the presenter. The different characteristic of the audience is described along with which communication channels that is appropriate for the audience. A diverse audience also has to have some considerations and how to ensure that the message is effective to the people.

It is a variety of different people who would listen in any particular meeting or conversation. This is called the audience. The audience has all kinds of characteristics to consider in the business world. The first option is a message that is presented to what kind of audience. The message is delivered to stakeholders, managers, salespeople, and customers. Each audience has different levels of messages in different situations. Managers and customers will have different characteristics when presenting a message to them. The characteristics of the audience are the primary audience and the secondary audience. The primary audience is the group of individuals who will decide rather or not to accept the recommendations of the message, and the secondary audience is the group on individuals who may be asked to comment on the message at a later time (Locker & Kienzler, 2008). The primary audience is the managers and the salesperson, and the secondary audience is the consumers who are later asked to comment or provide feedback on the information that was given. The characteristics of the audience are very important because it determines how the message will be displayed.

The communication channels are important when dealing with different types of audiences. A communication channel is the means by which is conveyed to a message. Communication channels vary in speed, accuracy of transmission, cost, number of messages carried, and number of people reached, efficiency, and ability to promote goodwill (Locker & Kienzler, 2008). The presentation channel of communication is important to stakeholders because it determines the level of production, profit, and production. Using quarterly sales information in charts, graphs, and spreadsheets that explain the information for everyone to understand is one method. Individuals can see the change in sales information through spreadsheets. Another communication channel is Power Point presentation and this, will give a more visual understanding to certain audiences. Visual aids of a presentation or writing project helps the audience receive and understand the message of the presenter. This channel is important because this adapts to the needs of the audience. The same with the characteristics of the audience presenters need to know what channels to use in the presentation for that particular audience. These two types of communication channels aid the audience in understanding where the company is financially. Everyone has to be considered of the diversity of the audience. When a presenter is sensitive to different cultures this will have a big impact on the message from the presenter. The presenter has to recognize the kind of audience they are giving a presentation to so that they will not lose interest. An organization’s culture is revealed verbally in the organization’s myths, stories, and heroes as well as in documents such as employee manuals (Locker & Kienzler, 2008). Some of the considerations to keep in mind given the diversity of the audience are to first analyze an organizations culture by asking questions. The questions that are asked in an organization are

• Does the organization value diversity or homogeneity?

• Does it value independence and creativity or being a team player and following orders?

• How important are friendship and sociability? To what extent do workers agree on goals, and how intently do they pursue them?

• How formal are behavior, language, and dress?

Messages are consistent with the organization’s culture have a greater chance of succeeding (Locker & Kienzler, 2008). This will help the company to achieve goals when they honor diversity in an organization. To ensure that the messages are effective is to visually recognize audience so that any chances need to be made then do so. The message is updated to what is important to the audience. The presenter can lose the audience if the right information is not presented. Making sure that what is said is not rude, arrogant, or condescending. The audience does not want to believe that they are disrespected or undermined. To present quarterly sales information has to be substantial to an audience that would be persuaded to a group that will be interested in what is presented. The group of people may be stakeholders who are managers, salespeople, and customers. The audience analysis are various groups of people who will be convinced with interesting messages that will connect to what is being said to them. The different characteristic of the audience were described as spread sheets and power points for visual along with communication channels that were appropriate for the different types of audiences. A diverse audience also has to have some considerations and how to ensure that the message is effective to the people from the presenter.

References
Locker, K. & Kienzler, D. (2008) Business and Administrative Communication (8th edition) New York, NY: McGraw-Hill