Audience Analysis and Reception

In: Business and Management

Submitted By tclarkcoopr
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Audience Analysis and Reception




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Audience Analysis and Reception

Audience Analysis and Reception

In this paper, I will present some important facts while preparing a report for the management of my company. My goal while speaking to them would be to either inform, persuade or entertain the upper management. While doing this I need to know the interests, likes and dislikes. I will tailor my speech to the needs of the management which would lead to a positive reaction from them. Why you need to know your audience? This is important because in order to achieve your purpose, as well as to get the expression and applause you desire, you must satisfy the audience with something in which they are interested. Thus, it is important to know what your audience is interested in, what their expectations are and even what mood they are in.

In speaking to a group of managers at work, you have a good idea of who will be in the audience. There may be some individuals to be wary of or to whom you should focus the speech.
It is a good idea to know who is important in my career in giving his presentations.

If you find out about some key people in the audience, you can use them in your opening comments to gain rapport with the audience. Everyone likes a humorous comment about the boss, at your expense, not at his or hers.

Audience Analysis and Reception Page 2

Comments you make at the beginning of the speech or presentation can give you clues about your audience and their expectations.

When you know what the audience wants and likes, when you know what mood the audience is in, and when you know something about the audience, they become more interested in what you have to say.

Often the speaker does not even have to be…...

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