...Therapeutic communication in its fundamental concept is providing a best treatment for patient based on patient-centre service. On the video case scenario, it is known that the woman is experiencing cerebrovascular attack. CVA or popularly known as stroke, needs a complex care as it involves plenty of communication barriers between patient and healthcare professionals, such as weakness, numbness, vision, and particularly, speech abnormalities (Grear & Bushnell, 2013). As stroke involves difficult communication, healthcare professionals need advanced skills of communication. For the purpose of the essay requirement, I will review how healthcare professional is conducting session with a patient from the therapeutic communication perspective. A patient is recently assigned to a hospital through emergency department. When paramedic team performs clinical handover to a nurse, he describes that the patient is 35 years old, 28 weeks pregnant and has history of hypertension. The nurse learns that she has difficulty in communication and gives a simple guideline. This is where the essence of therapeutic communication plays a great role. Anytime she shakes her head means affirmation and nodding means negation. Afterward, the nurse describes that there will be some other healthcare professionals visiting her. The first healthcare worker coming in after nurse is the radiographer. His intention is to inform and ask a consensual agreement of CT scan to the patient’s brain. The scanning procedure...
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...ARE WE FLOODED WITH HEROES? The Australian hero: Positive role model or commercial media fabrication? Every individual needs a positive role model to look up to. Australia, as a young country, is endowed with many heroes who have achieved different feats at a national and individual level. Today heroism plays a central part in our cultural identity and spreads pride throughout the hearts of many as effectively as floodwaters spread water throughout the Lockyer Valley. We greatly admire and respect those whom we have acknowledged as heroic because of there actions. Do we not sometimes ask ourselves whether their efforts are even worthy of acknowledgement? We call a crazy bushman wearing a ‘metal bucket’ on his head a hero and a musician who can create a tune from a wobble board who does not even reside in this country an icon. The majority of these so-called ‘heroes’ have done little more than a superhero’s side-kick which in most instances is little to nothing at all. They have been honoured, for example, for their mediocrity or acts of terrorism. The criteria for a real hero have been corrupted and flushed away by today’s technological knowhow via the materialistic communication media. A hero can be defined as an individual of “distinguished courage or performance, admired for his noble qualities” [First definition, Macquarie Dictionary: p. 832]. Nobility is not a popular concept in the current materialistic cultures of today’s world. It is evident that this definition...
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...It is defined particularly for Australian local media content providers (largest) who have over 500,000 Australian users per month, and $50m per annum of revenues from Australian-source for supplying the professional TV like content to the market (Anon., 2012). The plan is that in this manner the local content would be protected in a number of ways. But why isn’t these principles needed to be extended to global media companies like Telstra, Google, Apple, HBO as well. They also contribute to providing majority of the professional content to people. Is it because these companies cannot be regulated under the Australian jurisdictional law? It is an issue which the government hasn’t well thought out either. It would be ideal to recognize whether the classifications given to media content by online “stores” such as Apple iTunes or the Google Android platform or the content broadcasted by the youtube, are subject to approval of the standards applied by the Australian regulator (Flew,...
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...Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs. 1.2CURRENT TARGET MARKET Billabong is a brand that offers numerous products designed to accommodate numerous lifestyles. Included in their extensive range are products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint, however, it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3CURRENTLY SOLD In the mid 1980's, just over ten years since the birth of Billabong, the successes of the small Australian brand were being recognised world wide and Billabong products were in high demand. This led to the export of Billabong products to the global market with countries such as the USA, Japan, New Zealand and Europe first in line. Today, the product range available extends as far as 2200 lines in Australia, 1300 lines in the US and many more in over 60 ...
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...Approaches to Change Management for Flexible Learning Australian Flexible Learning Framework Quick Guides series Based on the knowledge generated from the Australian Flexible Learning Framework projects and selected external literature, the Quick Guides series provides an introduction to key issues related to flexible and online delivery of Vocational Education and Training (VET). Reference as: Backroad Connections Pty Ltd 2003, Approaches to Change Management for Flexible Learning (Version 1.01), Australian Flexible Learning Framework Quick Guides series, Australian National Training Authority. Version 1.02, July 2004 This document can be accessed at: http://flexiblelearning.net.au/guides/change.pdf For a list of other Quick Guides see: http://flexiblelearning.net.au/projects/sharingknowledge.htm#guides / © 2003 Australian National Training Authority This work has been produced by the Sharing Knowledge project with the assistance of funding provided by the Commonwealth Government through the Australian National Training Authority. Copyright for this document vests in ANTA. ANTA will allow free use of the material so long as ANTA’s interest is acknowledged and the use is not for profit. The views and opinions expressed in this document are those of the authors and do not necessarily reflect the views of ANTA. ANTA does not give any warranty...
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...An Abridged Guide to the Harvard Referencing Style Academic Learning Centre Academic Communication The Abridged Guide to the Harvard Referencing Style (author-date) is based on Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Australia, Milton, Qld. This document can be found on CQUniversity’s referencing Web site at http://www.cqu.edu.au/referencing (click on Harvard). Other information about academic writing is available via the Academic Learning Centre’s Moodle site. Maintained by Academic Learning Services Unit Edition T1 2014 Published by CQUniversity Australia COMMONWEALTH OF AUSTRALIA WARNING This Material has been reproduced and communicated to you by or on behalf of CQUniversity pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. CQUniversity CRICOS Codes: 00219C – Qld; 01315F – NSW; 01624D – Vic Table of Contents Why reference/cite? .....................................................................................................1 How to reference ..........................................................................................................1 In-text references.....................................................................................
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...Caroline Barnes and Simon Jackson This paper offers a critical reading of Robin Boyd’s narrative of the Australian nation created for Australia’s pavilion at Expo’70. The critique offered is from an environmental perspective, using this example to lead into a broader reflection on Australian design history’s ‘modernity problem’. We argue that although the examination of Australia as a socio-cultural context for the practice of design continues to engage scholars, the will to profess the existence of progressive Australian design has precluded significant examination of design’s regressive effects. The current environmental crisis is, as Arturo Escobar argues, ‘a crisis of modernity, to the extent that modernity has failed to enable sustainable worlds.’[1] Design is implicated here for its contribution to environmental degradation, as is design history for accounts that validate designers’ development of concepts, processes and products that impose the unsustainable on societies. The latter is pronounced in Australian design history. When modernity and its cultural manifestations are understood as European inventions, admitting limited scope for cultural exchange, claiming historical significance for Australian design inevitably involves the uncritical application of imported principles.[2] The halting attempts to write Australian design history are mostly bound up in proselytizing for the values and benefits of the modern and eulogising designers’ efforts to force change in the...
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...An Abridged Guide to the Harvard Referencing Style Academic Learning Centre Academic Communication The Abridged Guide to the Harvard Referencing Style (author-date) is based on Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Australia, Milton, Qld. This document can be found on CQUniversity’s referencing Web site at http://www.cqu.edu.au/referencing (click on Harvard). Other information about academic writing is available via the Academic Learning Centre’s Moodle site. Maintained by Academic Learning Services Unit Edition T1 2014 Published by CQUniversity Australia COMMONWEALTH OF AUSTRALIA WARNING This Material has been reproduced and communicated to you by or on behalf of CQUniversity pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. CQUniversity CRICOS Codes: 00219C – Qld; 01315F – NSW; 01624D – Vic Table of Contents Why reference/cite? .....................................................................................................1 How to reference ..........................................................................................................1 In-text references..................................................................
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...2012 Abridged Harvard Referencing Guide (author-date) Edition 2012 CQUniversity Australia Rockhampton Queensland COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Central Queensland University pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. CQU CRICOS Codes: 00219C – Qld; 01315F - NSW; 01624D – Vic DEVELOPED BY Academic Learning Services Faculty of Arts, Business, Informatics & Education Rockhampton Queensland Australia This abridged guide explains the Harvard style of author-date referencing system. The information it contains is based on: Commonwealth of Australia 2002, Style manual for authors, editors and printers, 6th edn, rev. by Snooks & Co., John Wiley & Sons Australia, Brisbane. Copyright: Commonwealth of Australia, style reproduced with permission. It is referred to hereafter as ‘the manual’. This guide has been written primarily for the use of students undertaking the preparatory program entitled Skills for Tertiary Education Preparatory Studies (STEPS) at CQUniversity. At an undergraduate level, this document should be used for guidance only. Undergraduates should also consult their Study Guides and lecturers to find out which referencing...
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...there is only one way marketing communication called Lavidge and Steiner Model (1961) models applied to plan and conduct company marketing strategies . Schultz & Schultz (2004) reported that, out-bound distribution of messages and incentives were two main factor relied by marketers to attract the customers. In this one-way communications, companies focus on developed messages , selected distribution forms and incentives and sent it through traditional ways such as broadcast , print media and television on mass or directed to targeted groups of people , which help marketers control easily and tightly manage about their products in a small area (Belch,Belch,Kerr and Powell, 2011) . On the other hand, the customer initiated marketing communication model by Duncan considers consumers as the most important role as the source or initiator of the message through their complaints, suggestions and requests to the organizations. After that, marketers could receive these messages and take actions to respond to the customers. By doing them, marketers would have more opportunities to improve the interaction with their customers in a more meaningful manner. In addition, the use of customer –initiated communications could help understand more about their customer behaviour and determine the environments influencing them. According to Webber (2007), Internet is referred as the most important large-scale way to create significant two-way communication with their customers, which is highly...
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...Summary In 2000, Australian broadcasters became the roll out of digital terrestrial television services (digital service) across the country as the replacement technology for the old analogue system. In order to meet the cut-over date set by the Australian Federal Government, all analogue television services have to be converted to digital by the year 2013. This document does not discuss the entire analogue to digital migration in Australia but it only covers implementation of the Sunshine Network (SN) digital service in the town of Longreach located in outback Queensland. The planning, design, implementation, and testing were done by an external contractor, but in close cooperation with the SN, at the total cost of $250,000. The Longreach digital service is one of the key services in Queensland providing coverage to around 3750 people in the area, mostly engaged in farming. The brief scope of work for the new service included: * Mains power and air-condition system upgrade, * Installation of additional equipment rack to accommodate extra equipment, * Improvement of the existing earthing system, * Installation of the new transmission system. After the completion of the project the town’s audience was delivered with more television channels and significantly enriched content. Table of Contents Introduction 1 Project classification 1 Organizations’ business model 2 Stakeholders’ analysis 2 Project Scope and Work Breakdown Structure 3 ...
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...CURRICULUM VITAE John Robinson Present Position: Professor, School of Mathematics and Statistics, University of Sydney. Degrees: University of Queensland, B.Sc. (1961) University of Queensland, B.Sc. (Hons II, 1, Mathematics)(1963). University of Sydney, Ph.D. (Mathematical Statistics)(1969). Thesis title: ”Mixtures of Distributions”. Honours: 1984: Elected Member of the International Statistical Institute. 1990: Elected Fellow of the Institute of Mathematical Statistics. 2008: Awarded the Pitman Medal of the Statistical Society of Australia. Positions held: Biometrician, Queensland Department of Primary Industry, 1961-1964. Lecturer, Biometry Section, Department of Agriculture, University of Sydney, 1964-1966. Lecturer, Department of Mathematical Statistics, University of Sydney, 19661971. Senior Lecturer, Department of Mathematical Statistics, University of Sydney, 1972-1982. Associate Professor, Department of Mathematical Statistics, University of Sydney, 1983-1991. Professor, School of Mathematics and Statistics, University of Sydney, 1991Visiting Associate Professor, Department of Statistics, University of Connecticut, 1969-1970. Visiting Associate Professor, Department of Statistics, University of Waterloo, Canada, 1975-1976. Visiting Lecturer, Department of Statistics, University of California, Berkeley, 1979-1980. Visiting Associate Professor, Department of Statistics, University of Rochester, NY, 1986, January-July. Administration: Head of Department of Mathematical Statistics...
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.................................. 5 1. Introduction ............................................................................................................................... 7 1.1 Why is an Australian Government Cloud Computing Strategy required? .......................... 7 1.2 Objective .............................................................................................................................. 9 1.3 Audience .............................................................................................................................. 9 2. What is Cloud Computing? ...................................................................................................... 10 2.1 Types of Cloud Computing................................................................................................. 12 2.2 Cloud Service Capability .................................................................................................... 13 3. Potential Risks and Issues of Cloud Computing ...................................................................... 14 4. Potential Business Benefits of Cloud Computing for Australian Government Agencies ........ 17 5. Potential Opportunities of Cloud Computing for Australian Government Agencies .............. 19 6. Australian Government Cloud Computing Policy ................................................................... 21 6.1 Policy Statement .......................................................................
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...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000 ‘followers’...
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...Kuala Lumpur. Additionally, there was increasing demand for a single global data and telephony network which could seamlessly expand with the business into new markets internationally, while remaining centrally managed and keeping overhead costs to a minimum in line with the company’s low cost business model and strategy. “Air Asia operates on a ‘low cost airline’ model globally, which means we need to closely examine every facet of the business to ensure we are operating on as low an overhead cost as possible, in order to keep our prices as low as possible for our passengers” says Air Asia Chief Commercial Officer, Darren Wright. “We found that our global communications network was not only a business system of growing importance to Air Asia, but one of escalating cost as well” he says. What we ideally wanted in place was a single global IP based network which would not only greatly reduce our communications costs, but would deliver us a single, centrally managed infrastructure with full redundancy solutions built in.” The Solution Air Asia initially engaged Comscentre to establish an IP voice and data network between their Australian branch office in Brisbane and their Australian port bases located in Perth, Melbourne and the Gold Coast. Impressed by Comscentre’s response which created a fully managed and supported national IP voice and data network for Air Asia in Australia, Comscentre were soon rolling out IP voice and data network installations into more Air Asia ports including...
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