...Café Italia Marketing Plan Branding Strategy- Name, Logo, Slogan and Product Extension Café Italia is a family owned Italian restaurant, located in the China Town area of Washington, DC. We serve every Italian dish on our menu that our customers desire. Majority of our client base are families that live near by that are looking for that great authentic taste, whether it’s for lunch, dinner or even late night (Some items are excluded). We have extended our hours during the busiest nights of the week, Thursday through Sunday for those who are out late having a night on the town. During those nights we offer a specialty meal (at a discounted rate); kind of like an introduction to a dish we are considering putting on the menu to see what types of reviews it will receive from our customers. We strive on being the best Italian restaurant in the area; our slogan is “A taste of Italy in your backyard.” Here is our logo: Café Italian plans to expand by opening multiple restaurants in the most popular areas. Our next plan is to locate a spot in the City of Arlington, VA and taking suggestions for other potential locations. Please visit our site at www.cafeitalia.com and join our fan page for a chance to be a part of our potential franchise. Brand Strategy Cafe Italia cooks every dish from scratch. Nothing we use is store bought, or frozen. All of our ingredients are grown in my parent’s garden in Italy and shipped to us pretty regularly to include our...
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...Pueblo de Los Angeles, which is a historical monument. The town was originally established by Latino families in 1800’s and was the foundation of what would become Los Angeles. The street had been planned to be knocked down in the 1920’s, but was saved by a woman named Christine Sterling. Sterling was able to revive the street and turn it into a historical monument. Since then Olvera St. became a very large tourist attraction because it gave people an insight on what Latino culture, specifically Mexican, is really like. The importance of Olvera St. being saved is very significant for multiple reasons. It holds significance to the Mexican community because of its roots and heritage such as how their ancestors may have lived and what their culture was like. It tells the history of one of the first towns in Los Angeles and it is a location that brings a very diverse crowd to the city. Olvera St. serves as a place where people who have Mexican or Latino backgrounds can see what a Latino “old town” in Los Angeles was really like. It gives an example of what their ancestors may have grown up around and what their lives may have been like. One of the most significant features of Olvera St. is the Avila Adobe, which is a house made of clay. The Avila Adobe is the oldest standing house in Los Angeles and is now a small museum. It was the home to countless Latino families and has much to show about how living in the 1800’s was like. There are no lights in the house because there was no...
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...Chipotle Mexican Grill, Inc. in Beijing, China Goal The goal of the well-known fast food restaurant chain, Chipotle Mexican Grill, Inc., is to introduce the franchise to a brand new market, Beijing, China. The market is totally different for many perspectives, such as Asian culture and different customer base. It will be very important and challenge to find effective ways to attract dinners. Hence, Chipotle Mexican Grill, Inc. has to build and promote a new definition for fast food, which is healthy. People in Beijing, China become more and more pay attention to the food they eat and whether it is safe and healthy. The developing process will definitely not be easy, so the corporation needs to seek ways to overcome all the possible barriers and problems it may happen in the future. The ultimate goal is to survive and to be successful in the new market, and slowly and stably expand franchises in Beijing, China, and growing 15 percent of the market share within one year. Introduction Chipotle Mexican Grill, Inc. is a fast food restaurant chain that was founded by Steve Ells in 1993. Ells used his father’s loan, $85,000, to open the first Chipotle restaurant in Denver, Colorado. It became a huge success by selling over 1,000 burritos a day. The second store opened two years later, also in Colorado. The father of Ells invested $1.5 million, and then Ells used the funds to expand Chipotle by creating a board of director and business plan. In 1998, McDonald’s made a small...
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...EL RINCON DEL MUNDO The small town of Guadalupe has Spanish history, as does most of the southwest region of the USA. Most of Guadalupe’s jobs center around agriculture. “El Rincon del mundo” which is what the region was thought of, literally mean the edge of the world in English. The name of Guadalupe is derived from either “La virgen de Guadalupe” or “Rancho de Guadalupe”. THE SKINNY BEAR Oso Flaco or (skinny bear) is a salt water lake near Guadalupe, gets it’s name from a story of a Spanish adventurer who kills a bear then eats its meat not knowing that the bear had been poisoned by the local Native Americans. The teens of Guadalupe organize a youth group called “Thee Group B”. “The Group B” has it’s own house band called “Soul Explosion” which eventually changes it’s name to “Congress”. Soul Explosion and Thee Group B have bonfires and party at the outskirts of town. THE DUNE THAT NEVER MOVES In 1923 The Ten Commandments a silent movie by Cecil B. DeMille is shot at the southern end of Guadalupe. A gigantic set is created for the film, complete with 20-ton pharaoh statues and a “City of Pharaohs”. After completion of the film the set is bulldozed with sand giving it term “The Dune that never moves”. To big city folk like those whom make movies there, Guadalupe and her surrounding area looks very different from what they are used to, from it’s farmland, to the fact that in the whole town there is not a single traffic light, to it’s cities building’s...
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...Roshni Allen Dr. Leon Watson GEOG 1500 18 March 2013 4 Dream Vacation Spots Switzerland Growing up in India, I used to watch movies where one of the most cherished vacation spots shown over and again in many movies was Switzerland. Actors and actresses would sing romantic songs in the beautiful snow filled Alps or gorgeous green and lush fields, with trees in the background that I had only learned about in school. Switzerland has environmental issues such as some acid rain, air pollution from vehicle emissions, water pollution from fertilizers, and loss of biodiversity (CIA World factbook1). It is something I will most likely not worry about though. However, avalanche, landslides, and flash floods could be something that I may study prior to leaving to avoid it. I will be able to use my credit card as usual in the country, as long as I notify my bank in advance. This will take hassle out of carrying cash and worrying about the latest currency exchange rate or thieves. Safety and travelling systems are rated A, which means strict rules and regulations. For ex, travelling through highways requires a sticker that needs to be purchased prior to travelling (CountryWatch1 ,159). I would like to go for at least a week with my family (husband and son). I would visit in summer, since I get cold easily and will not be able to colorful scenery. One of the places I would like to visit is the Island of Brissago (see attachment A1), a botanical garden of the Canton Ticino...
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...[pic] FIRST ARMY EQUAL OPPORTUNITY REPRESENTATIVE COURSE STUDENT GUIDE TO CULTURAL AWARENESS INDEX LESSON TITLE PAGE 1 Philosophical Aspects of Culture SG- 3 C1 Native American Experience SG- 4 C2 White American Experience SG- 23 C3 Arab American Experience SG- 43 C4 Hispanic American Experience SG- 53 C5 Black American Experience SG- 76 C6 Asian American Experience SG-109 C7 Jewish American Experience SG-126 C8 Women in the Military SG-150 C9 Extremist Organizations/Gangs SG-167 STUDENTS ARE RESPONSIBLE FOR BEING FAMILIARIZED WITH ALL CLASS MATERIAL PRIOR TO CLASS. INFORMATION PAPER ON THE PHILOSOPHICAL ASPECTS OF CULTURAL DIFFERENCE Developed by Edwin J. Nichols, Ph.D. |Ethnic Groups/ |Axiology |Epistemology |Logic |Process | |World Views | | | | | |European |Member-Object |Cognitive |Dichotomous |Technology | |Euro-American |The highest value lies in the object |One knows through counting |Either/Or...
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...4 Main Idea • • • • • What is a main idea? What is a topic? How do you recognize the difference between general and specific ideas? What is a stated main idea? What is an unstated main idea? Everyday Reading Skills: Selecting a Book Copyright ©2010 by Pearson Education, Inc. 118 CHAPTER 4 Main Idea What Is a Main Idea? The main idea of a passage is the core of the material, the particular point the author is trying to convey. The main idea of a passage can be stated in one sentence that condenses specific ideas or details in the passage into a general, allinclusive statement of the author’s message. In classroom discussions, all of the following words are sometimes used to help students understand the meaning of the main idea. thesis main point central focus gist controlling idea central thought Whether you read a single paragraph, a chapter, or an entire book, many experts agree that your most important single task is to understand the main idea of what you read. Topic Main Idea Major Detail Major Detail Major Detail Minor Detail Minor Detail Minor Detail Minor Detail Minor Detail Recognize General and Specific Words The first step in determining the main idea of a selection is to look at the specific ideas presented in the sentences and try to decide on a general topic or subject under which you can group these ideas. Before tackling sentences, begin with words. Pretend that the sentence ideas in a selection have been reduced...
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...CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your...
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...Microeconomics Chapter 13—Earnings, Productivity, and the Job Market MULTIPLE CHOICE 1. If all persons had identical preferences and productivity factors (ability, skill level, education, experience, etc.), the highest paying jobs would be the most a.|prestigious.| b.|convenient.| c.|undesirable.| d.|easily learned.| ANS: C PTS: 1 DIF: Moderate NAT: BUSPROG: Analytic TOP: Why Do Earnings Differ? KEY: Bloom's: Comprehension MSC: Suggested Quiz 2. Automated production methods are only attractive when they a.|are undertaken in heavily unionized sectors of the economy.| b.|reduce per-unit costs.| c.|replace workers.| d.|decrease labor productivity.| ANS: B PTS: 1 DIF: Moderate NAT: BUSPROG: Analytic TOP: The Link between Productivity and Earnings KEY: Bloom's: Comprehension MSC: Suggested Quiz 3. The fact that some people will work hard to earn a lot of money while others will be content with much less income indicates that a.|worker preferences are an important source of earning differentials.| b.|economics ranks one set of worker preferences as more desirable than another.| c.|some people can be paid less for doing hard work while others have to be paid a premium for doing a similar task.| d.|skill levels of laborers are a minor consideration in wage rate determination.| ANS: A PTS: 1 DIF: Moderate NAT: BUSPROG: Analytic TOP: Why Do Earnings Differ? KEY: Bloom's: Comprehension MSC: Suggested Quiz 4. Which of the following is...
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...Licensed to: iChapters User Licensed to: iChapters User Modern Food Service Purchasing Robert Garlough Vice President, Career and Professional Editorial: Dave Garza Director of Learning Solutions: Sandy Clark Senior Acquisitions Editor: Jim Gish Managing Editor: Larry Main © 2011 Delmar, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Product Manager: Nicole Calisi Editorial Assistant: Sarah Timm Vice President Marketing, Career and Professional: Jennifer Baker Executive Marketing Manager: Wendy Mapstone Senior Marketing Manager: Kristin McNary Marketing Coordinator: Scott Chrysler Production Director: Wendy Troeger Senior Content Project Manager: Kathryn B. Kucharek For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be e-mailed to permissionrequest@cengage.com. Library of Congress Control Number:...
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...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
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...Good Guys Last of the Good Guys Last of the Mark Irwin Copyright 2008 by Mark Irwin All rights Reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the author or publisher. There is one exception. Brief passages may be quoted in articles or reviews. Library and Archives Canada Cataloguing in Publication Irwin, Mark, 1944Last of the good guys / Mark Irwin. ISBN 978-1-926582-04-7 I. Title. PS8617.R87L37 2008 C813'.6 C2008-907141-7 Dedication LCDR WB IRWIN MMM CD CHAPTER ONE Shipside A Bayou In Southeast Louisiana Early Monday Evening Bobby identified the second shot from the here and now, the first staying webbed into his dream. He knew without pleasure what the gunshots meant. Though he hadn’t known Howie more than a couple of days, he had become predictable. The lunacy of the disconnected. He pushed the tarp from his head and realized it was still daylight, with the sun backing decisively into evening. Uncomfortably covered with two days of sweat and grime he headed astern without thinking about it. Slowly, getting his legs under him, he moved in favor of the aches in his body. He hoped that everything would take care of itself by the time he got there. When he got to the aft quarterdeck he found Gomez sitting where he’d slept. Their eyes met and Bobby saw without speaking that Gomez didn’t want to...
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...Good Guys Last of the Good Guys Last of the Mark Irwin Copyright 2008 by Mark Irwin All rights Reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the author or publisher. There is one exception. Brief passages may be quoted in articles or reviews. Library and Archives Canada Cataloguing in Publication Irwin, Mark, 1944Last of the good guys / Mark Irwin. ISBN 978-1-926582-04-7 I. Title. PS8617.R87L37 2008 C813'.6 C2008-907141-7 Dedication LCDR WB IRWIN MMM CD CHAPTER ONE Shipside A Bayou In Southeast Louisiana Early Monday Evening Bobby identified the second shot from the here and now, the first staying webbed into his dream. He knew without pleasure what the gunshots meant. Though he hadn’t known Howie more than a couple of days, he had become predictable. The lunacy of the disconnected. He pushed the tarp from his head and realized it was still daylight, with the sun backing decisively into evening. Uncomfortably covered with two days of sweat and grime he headed astern without thinking about it. Slowly, getting his legs under him, he moved in favor of the aches in his body. He hoped that everything would take care of itself by the time he got there. When he got to the aft quarterdeck he found Gomez sitting where he’d slept. Their eyes met and Bobby saw without speaking that Gomez didn’t want to...
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...CALIFORNIA CALIFORNIA An Interpretive History TENTH EDITION James J. Rawls Instructor of History Diablo Valley College Walton Bean Late Professor of History University of California, Berkeley TM TM CALIFORNIA: AN INTERPRETIVE HISTORY, TENTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2008, 2003, and 1998. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1234567890 QFR/QFR 10987654321 ISBN: 978-0-07-340696-1 MHID: 0-07-340696-1 Vice President & Editor-in-Chief: Michael Ryan Vice President EDP/Central Publishing Services: Kimberly Meriwether David Publisher: Christopher Freitag Sponsoring Editor: Matthew Busbridge Executive Marketing Manager: Pamela S. Cooper Editorial Coordinator: Nikki Weissman Project Manager: Erin Melloy Design Coordinator: Margarite Reynolds Cover Designer: Carole Lawson Cover Image: Albert Bierstadt, American (born...
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...co Food and Beverage Operations DHM 102 The Official Guide Boston Business School 520 North Bridge Road #03-01 Wisma Alsagoff Singapore 188742 www.bostonbiz.edu.sg All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publisher. This guide may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which is published, without the prior consent of the Publisher. The Guide is a useful resource for those seeking to gain the internationally recognised CTHCM qualifications. The Guide however must be used together with the recommended textbooks. CONTENTS 1. Introduction 2. Food Production Methods 3. Food Service Outlets 4. Food Service Methods 5. Food and Beverage Service Staff 6. Menus and Beverage Lists 7. Food and Beverage Service Area and Equipment 8. Food Service – Accompaniments and Covers 9. Food and Beverage Service Sequence 10. Beverage Service – Non Alcoholic Beverages 11. Alcoholic Beverage Service – Wine and Beer 12. Alcoholic Beverage Service – Spirits, Liqueurs and Bar Operations 13. Customer Care and Selling Skills 14. Functions and Events 15. Supervisory Aspect of Food and Beverage Management 1 5 31 46 65 77 92 113 128 167 181 207 228 244 262 1 Introduction Description The aim of Food and...
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