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Automakers Become Software Companies

In: Business and Management

Submitted By appletowerskc
Words 2054
Pages 9
Case Study 2

Automakers’ diving in head first in merging cutting edge technology with automobiles has caused some growing pains. The issues with providing a constant source of Wi-Fi capabilities, privacy concerns, distributing necessary software upgrades, and protecting the customers identity have been issues auto makers have faced since this endeavor started to enter the cars we buy. So companies like Ford, GM and BMW have been on the razor edge of break through innovation to draw the curious techy generation to friendlier interface systems, with high-tech navigation, Pandora music, Wi-Fi capabilities, and applications that car buyers and use to continue their social networking, technological dependent lives on the road. Together these advances suggest that auto makers are on the verge of entering an another industry to supplement their industry.

Identifying the major issues and their outcomes

Identifying the major issues in automakers exploring inclusion into technology within their cars is numerous, although the upside is great and there is evidence to support it. Of the many issues that automakers face, one of the more prominent is the lack of a central system to feed into to, or off of. This system does not exist yet to where these systems can receive traffic information, schedule reservations, or even connect to the internet under its own system similar to a cell phone. Privacy concerns similar to that of smart phones have become an issue, and tracking software can easily make someone a victim. Today, a company like Ford Motor Company, sends out over 250,000 data sticks with updates to their owners, because they have not been able to develop a method to install software updates over the cloud. These...

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