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Avian Flu Kit

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Submitted By vulniq
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‘Who is Veredus’ competitor?’ Identify one such competitor and write why you view it as a competitor of Veredus. Life Technologies is a company formed through the merger of Invitrogen Corporation and Applied Biosystems Incorporated. However, for the rest of the assignment, I would be referring the competitor as Applied Biosystems Inc., as Life Technologies was formed only in November 2008. The development of the TaqMan Influenza A/H5 Detection Kit otherwise known as the avian flu detection kit was produced in 2006 before the merger. Thus, Applied Biosystems would be the more appropriate company for the comparison instead. Applied Biosystems Inc. was first established in 1981, and has a reputation for producing top quality instruments for diagnostic research. Moreover, the scales of both companies differ greatly. Applied Biosystems has approximately 5000 staff that work under them whereas Veredus has about 20-30 staff. The level of technology and expertise that the firm possesses is equivalent to that of a listed company, in order for Veredus Laboratories to be able to compete with such big market players in the industry and to emerge as a formidable force to be reckon with,. Thus, Applied Biosystems is definitely a strong competitor of Veredus Laboratories with its vast experience. Applied Biosystems developed the TaqMan Influenza A/H5 Detection Kit (Taqman) in 2006, which is capable of detecting the avian influenza in laboratory samples reliably and quickly. Instead of the usual traditional testing which requires up to 10 days for the results to be analyzed, the Taqman requires only 2 hours. This detection kit is very similar to the one that catapulted Veredus Laboratories to its position today, the Avian Influenza Virus H5N1 Detection Kit, which was also produced in 2006. Both products serve the same purpose in terms of detecting the avian flu by using the...

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