Free Essay

Avoid the Crowd

In: Business and Management

Submitted By ywjang
Words 1534
Pages 7
Avoid the crowd.
One of the myriad job requirements incumbent upon creatives is staying atop the latest trends and newest technologies. The longer I’ve been around and designing/writing – I’m a fresh-faced 32, full disclosure – the more I’ve realized that this requirement also comes with a corollary: Just because you can do something, it doesn’t mean you should do something. In other words, not every tactic that’s out there is either worth it or right for everyone (or anyone). Today’s tactic du jour that I hope to never hear about again: Crowdsourcing.
Before we go any further, I want to say what crowdsourcing is not. Crowdsourcing is not a blanket term used to define the many ways companies are able to actively and appropriately engage with their customers. Asking folks who own your product to submit videos about the unique ways in which they use it is not crowdsourcing. Nor is asking them to take “action shots” of your product in use that they would, in turn, post on their company blog. Just two of the many healthy ways companies interact with their customers, to say nothing of using social media outlets like Facebook or Twitter to start a conversation. For our purposes, I’ll narrow down what crowdsourcing is to this: Asking people to compete against each other to produce significant branding collateral for only the promise of pay to the ultimate winner.
Here’s how it works: Let’s say, for instance, a company needs a new logo. That company turns to the “crowd” – you, me and everyone else out there who wants to participate with the promise that, if chosen, there’s money waiting at the finish line. We submit our designs, the company picks a “winner” and they get the money. The company gets what they want, most likely at a very nominal cost. Sounds good, right? Some lucky designer might get a really prominent piece for his or her portfolio. The company gets new creative for a small price that also comes with the feeling that they’ve grown their brand by involving potential customers and, perhaps, fostered a grassroots vibe.
It’s fool’s gold. Crowdsourcing amounts to putting lipstick on the pig that is spec work. The AIGA, design’s professional association, defines spec (speculative) work as “work done without compensation in the hope of being compensated, for the client’s speculation.” In other words, not being paid for the job you do. Or, in the rare case that your work does make the grade, often being paid very little for it. What’s $1,000 to a company worth millions or billions for a logo when it would normally cost them hundreds of thousands of dollars if not more? There’s usually the promise of “exposure” attached to some crowdsourced projects (bigger companies) or “more work in the future” (smaller companies). But, last I checked, exposure doesn’t pay the mortgage and “maybe” is often just a delayed “no.”
Apart from hurting yourself by taking part in such a charade, there’s the reality that you’re hurting other creatives, too. Your participation in a system that so poorly values the creative process represents your vote for that system to continue in the future. Every logo or tagline you give away for free or cheap ensures that, in the future, creatives will continue to be expected to undervalue their work. And it also guarantees that companies will have a diminishing sense of what good creative work costs. One of the reasons that crowdsourcing works is that creatives allow it to work. We allow the mirage of a tidy payday to distract us from the fact we’re being taken advantage of. And if we as creatives aren’t more vocal about respecting our craft, how can we expect others to respect it? Or us?
Crowdsourcing is just as harmful to clients. One of the reasons companies work one-on-one with creatives/agencies is that not only are they getting a well-crafted final product, but also that they are benefitting from the in-depth research that led to that final product. Crowdsourcing doesn’t provide those opportunities, nor does it recognize the symbiotic relationship that exists between creative/agency and client. Our value isn’t solely in delivering amazing final products; it also comes in our years and sometimes decades of institutional knowledge about the client. We’re paid to know everything about our clients and to produce work that reflects this knowledge. You get what you pay for. And when you don’t put a proper value on creativity, don’t be surprised when the results aren’t worth it. Nor should you be surprised when the goodwill you think your decision will engender looks more like anger from those who recognize a raw deal when they see it.
Consider what happened to The Gap. When the company announced a new logo that was universally panned – often in terms unfit for polite company – they responded by abruptly announcing that they’d throw the design open to everyone, crowdsourcing their identity. The seemingly impromptu move, which they later reversed by going back to the original logo, smacked of desperation and was met with as much acrimony as was their initial redesign. In fact, when Mike Monteiro from Mule Design Studio penned an eloquent defense of good design in opposition to crowdsourcing and spec work, the link flew across the internet faster than the latest YouTube video of a kitten falling asleep. The Gap looked bad not once, but twice; turning to a tactic they didn’t understand only made matters worse.
The path forward is clear. Creatives, remember that your work has value. Don’t sell it – and your colleagues – short. And companies, don’t confuse active customer engagement with using your clientele as slave labor. Let’s agree to leave the crowd behind and do the kind of standout work that makes us all proud.

Final Examination Assignment: 2 page response maximum
The article above appeared as part of a blog written by a professional designer and is a critique of Crowdsourcing. Review and analyze the article and provide your own assessments of the author’s arguments.
In grading it is less important whether you agree or disagree with the author. What will be graded is the quality of your analysis.

Final Exam [Case: Avoid the crowd]
Joseph Jang
Crowdsourcing is a form of outsourcing not directed to other companies but to the crowd by means of an open tender (open call) via an Internet platform. That is, Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from the crowd, and especially from an online community, rather than from traditional employees or suppliers. It is important to emphasize that the call should not be limited to experts or preselected candidates. In general, Crowdsourcing seeks to mobilize competence and expertise which are distributed among the crowd.

According to the case of “Avoid the crowd”, Crowdsourcing is related to “Asking people to compete against each other to produce significant branding collateral for only the promise of pay to the ultimate winner.” The author, however, claims that Crowdsourcing is not necessary and companies don’t confuse active customer engagement with using your clientele as slave labor. The reasons are as follows: first, a company gets new creative for a small price that also comes with the feeling that they’ve grown their brand by involving potential customers. Secondly, spec (speculative) work is “work done without compensation in the hope of being compensated, for the client’s speculation.” This means not being paid for the job you do, or often being paid very little for it. Third, there is the reality that you’re hurting other creatives and creatives will continue to be expected to undervalue their work. Lastly, Crowdsourcing is just as harmful to clients. That is, Crowdsourcing doesn’t provide those opportunities, nor does it recognize the symbiotic relationship that exists between creative/agency and client.

Even though Crowdsourcing has some few drawbacks, I think that it has many kinds of merits in fulfilling Crowdsourcing as it can cover its demerits. Above all, Crowdsourcing is very cheaper that other sourcing and it can get diverse ideas and solutions from the crowd. From a company’s perspective or stance, the company can save time and costs, and retain the potential customer through the participation of the crowd with obtaining diverse ideas. Also, from the consumer’s perspective, they can get a reward with money sometimes, show themselves in the market, and take pride in participating in the community. Like such merits, the concept of Crowdsourcing would be popular and diverse business model has been appeared at the same time. However, such Crowdsourcing has a few drawbacks. There are some reasons for these. First, we have difficulties Crowdsourcing in applying all kinds of business. Secondly, the crowd is not a expert, so it can be easily sued in group accidents. Finally, it is hard to be managed and sustain the relationship between the company and the crowd. For these reasons, some problems has been occurred in reality.

Crowdsourcing gets over the limit of creativity through the public’s participation and decrease the cost through open competitiveness. From a company’s perspective or stance, I think that it is optimal solution of the company.
As the author mentioned above,

Similar Documents

Premium Essay

Invention of Lying

...rejected as a suitable partner because Anna doesn’t want her future children to carry Mark’s “snub-nosed” genetic material. Rejected by Anna, out of a job, and in danger of being evicted from his apartment, something changes within him. Some as yet untapped region of his brain suddenly fires and he gains the ability to lie. From here, the film follows Mark as he tries to turn his life around with lies and win the affection of Anna. Through the discovery of lying, we are able to see the concepts in chapter eleven brought to comedic life. The movie causes the audience to reflect on our own society and the reasons why people lie. This chapter in the book covers deceptive acts and why they occur. One explanation is that some lies help you avoid punishment. In the case of Mark, he is very close to being evicted from his apartment due to lack of money to pay the rent. Once he discovers his ability to lie, he tells a teller at the bank that he has $800 when he in fact only has $300. This lie allows Mark to withdraw enough money because the bank teller assumes there is something wrong with the machine as opposed to the fact...

Words: 895 - Pages: 4

Free Essay

Final Essay Exam

...FINAL ESSAY Your name Course Name Date 1. Describe the major hormonal changes that occur during adolescence. Describe girls’ reactions to menarche and boys’ reactions to spermarche during puberty. What factors influence the way adolescents respond? Describe the impact of puberty on parent–child interaction and the adaptive value of this change in adolescents’ relationships with their parents. Hormonal change is at its peak during adolescence and is a period of rapid psychological and physiological transformation. During puberty boys and girls sweat and their oil glands become more active. This will result in body odour and acne. They also get underarm and pubic hair in the body. The brain releases Gonadotropin – releasing hormone (GnRH) for stimulating pituitary gland. Pituitary gland is also known as the Master gland releases luteinizing hormones and follicle stimulating hormone. In boys, interstitial cell stimulating hormone and it stimulates interstitial cells to produce to from hormones in male organ of testicles. Both male and females have estrogens and androgen in their body in low level and after puberty, males begin to have more androgen including testosterone. In female they get more oestrogen as puberty crosses. Menarche is the first menstrual bleeding in a girl and her reaction to this event can be both emotional and physical. It is a sign of growing up and happens between the age of 9 and 15 years. The girls usually show stress, irritability......

Words: 2851 - Pages: 12

Free Essay

What

...Scope of Work D.C.M.A. Solutions Nathan Manor, Jonathan Delconte, DeShawyn Redish, Crystal Jones “The Beginning to the End of Homelessness” Project Description Team D.C.M.A. Solutions chose to battle homelessness as a charity event project. Homelessness is a growing problem, not just in America, but all over the world. Crystal and Nathan both relate strongly to homeless veterans who make up a staggering 57,849 of the 610,042 people experiencing homelessness on any given night in the United States. Our team however, is not just concerned with homeless people and families, but also their pets and the millions of other homeless animals in America. This event will drive awareness of organizations dedicated to combating the problem of homelessness in America. Though Washington, D.C has vowed to end homelessness mainly for veterans, we desire to aid everyone through groups like The National Student Campaign Against Hunger and Homelessness, the National Alliance to end Homelessness, the National Coalition for the Homeless, Pets of the Homeless, Homeless Pets Foundation, The Humane Society of the United States, and Habitat for Humanity. We will call on local restaurants to supply meals, home improvements stores for materials and “fix-it” expos, health and social services for medical and mental healthcare needs, and other agencies who can provide housing, clothing, food, jobs, and emergency aid. We will need transportation and security to assist with participants. We desire......

Words: 729 - Pages: 3

Premium Essay

Deception

...Deception Debra Winger once said ''Most bad behavior comes from insecurity''.At some points in our lives, we are all overcome with insecurity in many different ways and our mind is full of self-defense mechanisms. Insecurity can sometimes turn us into someone we are not and make us act in a dismissive way. This essay will focus on two characters from two different proses; Blanche DuBois: a southern beauty from A Streetcar Named Desire and George Orwell: a sub-division office from Shooting an Elephant. Even though both characters differ in many different aspects such as background, upbringing, era, and class, both characters have something in common; their insecurities make them act in a negative way to compensate for their void. Each character expresses their insecurity differently; DuBois feels the need to act superior to others to mask her inadequacy, whilst Orwell feels the need to act against his better judgement to impress others. Although they are completly different characters, they both fear rejection and humilation by those surrounding them. Adding to that, their past experiences have impacted and influenced them into believing and acting in the way they do. Therefore, although both characters are extremely different in many ways, their insecurities and past experiences have caused them to act in negative and unpleasant ways. Blanche DuBois is supposedly a southern belle, representing delicacy, beauty, and innocence. However Blanche is anything but this. She is...

Words: 1990 - Pages: 8

Free Essay

Agoraphobia

...(Flavo, 2009). Some people avoid going into situations or places in which they have formerly had a panic attack in anticipation of it reoccurring again. These people have agoraphobia, and they tend to stay away from public places where they feel that urgent escape might be difficult. About one in three people with panic disorder develops agoraphobia. Their world may become lesser, as they are always on guard, waiting for the next attack (Anxiety and Depression Association of America, 2010-2012). In this paper, I will discuss the lifestyle of people living with agoraphobia as well as the interventions, and factors that may act as retraining forces in agoraphobic individuals. Agoraphobia is a type of anxiety disorder in which individuals tend to avoid situations that they feel may cause them panic. People with agoraphobia may even avoid being alone, leaving their home or any predicament where they could feel humiliated, trapped, or helpless if they do panic. According to Mayo Clinic Staff (2011), people who are agoraphobic do not feel safe in any public place, especially where there is a crowd. They can feel trapped inside of their own home because their fears are so emotionally overpowering. Treatment for agoraphobia can be rough because this usually means coming face-to-face with their fears. Common places and situations that agoraphobic people fear are elevators, sporting events, bridges, public transportation, shopping malls, airplanes, and crowds or lines of people......

Words: 1299 - Pages: 6

Free Essay

A Classical Comedic Relief

...variety crowd. No matter what age or ethnicity all can appreciate the baritone’s magnificent voice. Groban is a very accomplished prolific singer having performed with other amazing singers such as Andrea Bocelli and Celine Dion. He has also sung multiple memorable performances at a variety of events including the Grammys, American Music Awards and the Super Bowl XXXVIII. Groban selected to open the show with a piano solo of “You Are Loved”. He sung to a lento tempo graciously to the crowd of 20,000 people causing an amazing silence. Following after a few second cadences Groban continues to sing another ballad “Awake”. Groban makes all the women sway their hands to the pretty grave tempo. He sings a story pleading to stay awake to avoid a broken heart as the flutes and piano softly makeup the triple composition. The song is mainly homophonic and toward the end goes into a polyphonic rondo. “Awake” ends with a pianissimo crescendo of all instruments. The band consisting of two basses, six violins, two french horns, a trumpet, two flutes, a harp, drums, a piano and two guitars helps Groban transition into “Oceano”. “Oceano” is sung in Italian and depicts an amazing abyss of love that a man attempts to hide. The mezzo forte crescendo leading to the chorus causes the forum to tremble. The piano carries strongly as the violins sing the tale of fighting off the heart break storms. Groban melody accompanied with the fierce drums and cymbals leave your racing. The crowd......

Words: 494 - Pages: 2

Premium Essay

Case Study

...market to reach in line with their goals. It invested heavily on resources to make it meet international standards, rides were imported from abroad and crew are trained from Disney, USA. Initially, the admission price was at high end as it was catering to the high social classes in the country but after economic crisis it adopted marketing strategies that cater to other social classes.  III. Background Enchanted Kingdom is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Enchanted Kingdom economic conditions prevailing in the late 1997 that the company deferred its expansion plans, facing problem like how to even out demand throughout the year?, how customers avoid spending too much time waiting for the major rides and how the park boost park attendance. IV. Review of Related Literature Enchanted Kingdom is the pioneer theme park in the country, boasting seven fantastic theme zones and imported rides and attractions. It is located in Sta. Rosa, Laguna, Philippines. It is 26 kilometers away from Makati, It is a proud member of the International Association of Amusement Parks and Attractions. It also got accredited with the International Theme Park Inc. to ensure that it complied with international safety standards. Aside from its 21 rides and attractions, all of which were imported from the United States, Germany, and Japan, there were a variety of food outlets, specialty shops and......

Words: 1149 - Pages: 5

Premium Essay

Speech

...I have been working with this for 5 years now. I have a degree in international communication and foreign culture from Copenhagen Business School. 2. Today is all about mingling and the difference of culture. Mingling creates new connections and possibilities. Professional networking is about meeting people and letting them meet you. This is what communication is all about. Like anything else, it takes practice. Often it is very hard for people to mingle; in fact some people find it as hard to mingle, as it can be to stand in front of a crowd and give a speech. The art of mingling can be very difficult to understand and execute. To feel more at ease at the event, prepare ahead of time, with full stomach, the right attitude and the right business tools, which I will give you throughout this course. 3. One thing every culture has in common is the initial contact. The first handshake and word is important, no matter which crowd or individual you choose to mingle with. When meeting and greeting in a professional context; make eye contact, smile, shake hands and say hello. Introduce yourself with your first and last name. This signals confidence, and that’s a signal you would like to show when presenting yourself as it gives you credibility. Approach people standing on their own or groups. When approaching a group of two you may be interrupting...

Words: 1423 - Pages: 6

Premium Essay

Jit Process

...Benefits of Online Shopping OUTLINE Specific Purpose: to inform to my audience about three benefits of online shopping for people Central Ideas: online shopping is the best options to shopping for those who always busy due to convenient, better prices and variety of choices. Introduction I. Online shopping becomes well known over decades due its various advantages over conventional shopping. A.  Shopping on the Internet will save us from being annoyed by a salesperson persuading them to purchase a specific item.   B. That’s way more and more people these days prefer online shopping as a new ways of shopping. II. We only need to access online shopping websites and can buy whatever we want whether it’s a toothpaste or rubber bathroom or any else. III. The first reason why people are moving from conventional shopping to online shopping is comfort. IV. The concept of online shopping is that everything reaches to us without spending hours on street. V. Today I would like to share with you all about benefits of online shopping that can help you do your shopping easier. Body I. Many online shopping website let you shop from the comfort of your own house. A.  Because online shopping is so convenient, you don't have to tolerate the stress of sitting in traffic jams and waiting at the queue lines. 1. Online shopping allows us to relax in the comfort of our own home or office to research our products, whenever we want, and can purchase......

Words: 717 - Pages: 3

Free Essay

Who Cares

...news Pope Francis in Brazil: A crowd mobs a silver Fiat carrying Pope Francis in Rio de Janeiro.Pope's wrong turn thrills crowd in Brazil . San Francisco Bay Area has a problem: Gulls gone wild Woman sexually assaulted during Sunday church service in Seattle Florida sued by DOJ for keeping disabled kids in nursing homes sports Image: Von Miller (© Joe Mahoney/AP)Report: Broncos star facing suspension . Police: MTSU player choked woman as teammates watched Attorney: Dwyane Wade reaches financial settlement with ex-wife Bucs release Eric Wright after failed physical & voided trade entertainment Image: Paula Deen (© Peter Kramer/NBC)Deen fans launch butter campaign . Is 'Real Housewives' star getting a spin-off? Pink not angry about Kanye West's leaked foul-mouthed rant Ryan Murphy: 'Glee' tribute episode for Cory Monteith money Image: Dog taking a nap (© Alexander Chiu Werner/Getty Images)5 household items you should insure . Following Detroit's path? 10 cities that are selling stuff to get by Jim Jubak: Financial crisis never really ended, & it's still being felt One less thing to worry about: Great places to retire without a car popular searches Prince Charles (© Ben Wyeth/Rex Features)Prince Charles delighted with grandson . Beyoncé fan faints in front row after star grabs his hand Abu Ghraib prison raid frees hundreds of inmates in Iraq New data suggests Mars may have had huge oceans autos Image: Volkswagen......

Words: 1364 - Pages: 6

Premium Essay

Lala

...Table 1 Frequency and Percentage Distribution of Respondents According to Age Age | Frequency | Percentage | 15-20 yrs old | 13 | 13.00 | 21-25 yrs old | 6 | 6.00 | 26-30 yrs old | 11 | 11.00 | 31-35 yrs old | 12 | 12.00 | 36-40 yrs old | 17 | 17.00 | 41 yrs old and above | 41 | 41.00 | Total | 100 | 100% | Table 1 showed the Frequency and Percentage Distribution of Respondents According to Age. Majority of the respondents belong to age bracket 41 yrs old and above, having a frequency of 41 and percentage of 41%; ages 15-20 yrs old, having a frequency of 13 and percentage of 13%; ages 21-25 yrs old, having a frequency of 6 and percentage of 6%; ages 26-30 yrs old having a frequency of 11 and percentage of 11%; ages 31-35 yrs old, having a frequency of 12 and percentage of 12%; and 36-40 yrs old, having a frequency of 17 and percentage of 17%. Most of the respondents are 41 yrs old and above which are the adults and residents of Bulacan, in which its easy for them to watch and celebrate the said festival. Based on the researchers observation these respondents are a devotee of the Krus ng Wawa that means most of them usually attend the festival before they stop having the parade. Also the respondents were able to attend/watch the festival last July to celebrate the reviving of the Pagoda. According to Philippine CountryFiest/Festival is bundle of Filipino culture and each City and Barrio have atleast one festival of their own. Therefore most of the people...

Words: 1485 - Pages: 6

Free Essay

Ska Night

...Juice, a young Seattle ska band consisted of a lead and rhythm guitar player, drummer, bassist, tenor sax, and trombone and trumpet player. The group as a whole performed very strongly, their sense of timing and teamwork brought the set together. However, their individual playing abilities were far below their organizational skills and caused the sound quality to suffer. The rhythm guitar player/vocalist was harsh and out of tune in many of the songs. As the venue began to pack more bodies and heat, his guitar grew sharper, causing the sound of his music to pierce the ears of the audience. The bass player’s volume was to quite when compared to the rest of the group and he lurked in the corners of the stage, barely noticeable. As for the horn section, the trumpet and trombone player lacked communication with the band and each other. The trombone player played most of his horn into the ground, which left very little sound to reach the audience. Because he was sharing a mike with the trumpet player, the trombone player was hardly noticeable as the trumpet blared across the room. If the trombone player had raised his arms to lift the trombone higher, he would have been heard more clearly, as well as increased his lung capacity. The average young trumpet player enjoys blaring high notes at insane speeds with no regard to anyone else. This is exactly what the trumpet player did. The sax and trombone player stayed quite, below the vocals and constantly checked to see if they were in...

Words: 606 - Pages: 3

Free Essay

Part 2, Chapter 1 Summary, 1984

...up, she passes him a note that reads, “I love you.” Winston tries desperately to figure out the note’s meaning. He has long suspected that the dark-haired girl is a political spy monitoring his behavior, but now she claims to love him. Before Winston can fully comprehend this development, Parsons interrupts him with talk about his preparations for Hate Week. The note from the dark-haired girl makes Winston feel a sudden, powerful desire to live. After several days of nervous tension during which he does not speak to her, Winston manages to sit at the same lunchroom table as the girl. They look down as they converse to avoid being noticed, and plan a meeting in Victory Square where they will be able to hide from the telescreens amid the movement of the crowds. They meet in the square and witness a convoy of Eurasian prisoners being tormented by a venomous crowd. The girl gives Winston directions to a place where they can have their tryst, instructing him to take a train from Paddington Station to the countryside. They manage to hold hands briefly, in which time Winston “learned every detail of her hand”, but dare not look into each other’s eyes. Character details: Winston: * revealed to still experience moments of empathy, despite his thought that the girl may be an enemy, he “had instinctively started forward to help her … it was as though he felt the pain in his own body” – a stark contrast with his earlier desire to “smash her skull in with a cobblestone.” ......

Words: 723 - Pages: 3

Premium Essay

Collaborative Platform

...The proposed idea is to create a very interactive and entertaining globally scaled collaborative platform using open innovation and crowd sourcing, platform dedicated to decision making process - targeting: policy makers, business executives, NGOs leaders, independent professionals and private people. My vision is that key people need a larger scale of legitimacy, freshness & horizon in their diverse daily decision making process when choosing the best ideas, strategies, products, concepts, advice, trends to follow, etc. On short: anything that stands at the foundation of better choices and combats the dangers of isolating thinking. The business concept proposed targets 2 main core objectives with a longer-range: 1. To offer permanent exit options to smaller and bigger dilemmas 2. To share market intelligence For objective 1: Whoever needs a golden idea / advice / counseling / concept / objective opinion, etc - regarding any kind of problem that can be answered in less than 3 pages: • Launch their request on our platform • Set a challenging stake and a deadline for closing the submissions, project criteria, etc • Gather hundreds and thousands of answers to strengthen and uplift the quality of their choices and decisions. • Award the best one(s). For objective 2: To create a vivid and innovative open negotiation e-market place for innovations and by that to share market intelligence (part of our platform). Key Differentiations and Advantages vs the......

Words: 621 - Pages: 3

Premium Essay

An 800 Ticket Sales, Concert for International Artiste(S

...An 800 Ticket Sales, Concert for International Artiste(s) Name: Institutional affiliation: An 800 Ticket Sales, Concert for International Artiste(s) Introduction In this century concerts have widely become a money making venture. The entertainment industry is generating millions of dollars through the sales of tickets. This scenario has benefited all the players of the industry particularly artist who incurred incur losses through illegal downloading of their artistic work. The prospects of this industry remain high. According to past researches, money generated from concerts rose by $3.6 billion in a span of 14 years from 1995 to 2005 in the United States. Over the last six years, music and festivals concerts have recorded sales increase of 69% and admissions growth of 29%. This growth marked a slowdown in 2010 where unemployment among the youth and declining consumer confidence were to blame. As the size of the entertainment industry increases, so do the expectations of professional project management concerts. Project management in concerts has become an important skill as artists are seeking such professionals to reap from their live performances. The aim of this study is to show my understanding of project management course as taught in class. This project thus involves application of tools and modules for project management where I will be managing a concert for international artistes where by 800 ticket sales are scheduled for sale. Project scope......

Words: 2279 - Pages: 10