...INTRODUCTION Tengo limited is a company that deals in manufacturing of notebooks computers with high rate of sales in 30 countries due to low cost on student laptops, which has made them grown into popularity across Europe. The objectives of this report focuses on Tengo poor service quality, causing employee dissatisfaction which leads to low turnover (Wilton, 2010). This report identifies some key areas that focuses on the employee attitude towards their job. Job satisfaction is what every employee wants, an individual behaviour and attitudes determines how she/he is being motivated, which shows in the characteristics of the individual and how the individual carries out task with pleasure.(Robbins et al, 2010). However, an employee who is dissatisfied about his/her job tends to hold negative feeling towards their job which could lead to employee turnover. This secondary report mainly focus on poor services performance in Tengo Ltd and factors which leads mostly to the employees dissatisfaction. Using theories of HR practices and strategies, some problems were identified in this case such as; lack of trained workers, high work pressure, lack of motivation, poor emotional intelligence, lack of positive feedback and poor reward system. Recommendations were outlined at the end of this report on how Tengo Ltd can solve the problem of poor customer service and high rate turnover and overcome the future challenges. Some of the key issues to be discussed on this...
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...Study #6: Avon in Global Market in 2009: Managing and Developing a Global Workforce 1. Referring to this chapter and chapter 9, evaluate Avon’s Strategic International Human Resources practice in global market regarding development of a global management cadre, HCNs, and building company associates and independent representatives in host countries. I believe Avon is very successful in its international human resources management in global market. First of all, Avon’s first female CEO took charge of company and implemented efficient policies to make the company get out of debt problem and sluggish sales problem. Secondly, Avon also focus on international market. They hire millions local door-to-door representatives who know well about local culture. Meanwhile, to improve the quality of their workforce, Avon runs leadership program and on-the-job training seminar on a regular basis. Thirdly, Avon set up Avon foundation to help charitable program and women issues around the world. Fourthly, Avon also builds up its good reputation by workforce diversity and minority recruitment. 2. Describe how Avon’s business model has changed in light of demographic and social changes in the United States and abroad. What role has IHRM played in the company’s global expansion? In global market, Avon hires and trains the new local workforce in its door-to-door selling model (Avon’s salespeople and company representatives become more critical in their door-to-door selling in diverse markets). Avon’s...
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...The London School of Economics and Political Science THE ROLE OF CIVIL SOCIETY IN THE DEMOCRATISATION OF GLOBAL GOVERNANCE INSTITUTIONS: From ‘Soft Power’ to Collective Decision-Making? Saif Al-Islam Alqadhafi A thesis submitted to the Department of Philosophy of the London School of Economics for the degree of Doctor of Philosophy, London, September 2007 Declaration I certify that the thesis I have presented for examination for the MPhil/PhD degree of the London School of Economics and Political Science is solely my own work other than where I have clearly indicated that it is the work of others (in which case the extent of any work carried out jointly by me and any other person is clearly identified in it). The copyright of this thesis rests with the author. Quotation from it is permitted, provided that full acknowledgement is made. This thesis may not be reproduced without the prior written consent of the author. I warrant that this authorisation does not, to the best of my belief, infringe the rights of any third party. 2 Abstract This dissertation analyses the problem of how to create more just and democratic global governing institutions, exploring the approach of a more formal system of collective decision-making by the three main actors in global society: governments, civil society and the business sector. The thesis seeks to make a contribution by presenting for discussion an addition to the system of international governance that is morally...
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...CURTIN UNIVERSITY OF TECHNOLOGY School of Information Systems End of Semester 1 Examination June 2006 Internal/External Students: Internal and External. All Campuses. Unit Name: Business Statistics 101 Unit Number & Version: 10993 Version 3 Duration: Two hrs preceded by a 10 minute reading period. Supervisor will indicate when answering of exam may begin. If you wish to make notes, please use the back of your exam paper, or on the edge columns. Instructions: Answer all five questions in the space provided on this paper. Total Marks: 60 Aids to be supplied by the University: None Aids to be supplied by the Student: One A4 sheet of paper hand- or type written on both sides. Text book by Keller [any edition; need not be clean] Calculator: As approved by the School THIS IS A RESTRICTED BOOK EXAM Mobile phones or any other devices capable of communicating information are prohibited from use during examinations. Electronic Organizers / PDAs or any other similar devices capable of storing text or other restricted information are prohibited. Calculators – if the use of a calculator in the exam is allowed, only calculators specifically approved by the school may be used. The examiner will check for compliance prior to the commencement of the exam. Any breaches of this policy will be considered cheating and appropriate action will be taken as per University policy PLEASE FILL IN YOUR DETAILS BELOW: ...
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...AVON PRODUCTS, INC.: DEVELOPING A GLOBAL PERSPECTIVE INTRODUCTION “When the history of this organization is written,” noted James E. Preston, chairman and chief executive officer of Avon Products, Inc., in February, 1993, “a meeting last June in Florida of 60 managers from around the world may turn out to have been a watershed event. Our four days of brainstorming, debate and discussion brought to an end two years of research and examination of our basic businesses, and launched us on a new way of thinking about and managing those businesses.” Preston was excited about the new direction taking shape at Avon. The past several years had been difficult for the organization. Hostile takeover attempts plagued the firm during the 1980s. Avon sales volume in the United States and international markets showed little or no growth. Profit margins on many products declined due to price discounting by competitors. Turnover rates of sales representatives had increased. The corporate debt was referred to as “staggering” at $1.13 billion or 82.5% of total capital in 1988 (See Appendices A, B, and C). Preston was confident, however, that 1993 would be a year of improvement for the company, both in financial performance and in the progress made “repositioning ourselves as the woman’s company for the Nineties and beyond.” Avon’s research department informed management that corporate problems centered around image and market access. That shaped the agenda of the June, 1992, meeting in Florida: How...
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...GLOBAL ANALYSIS- AVON MGT 795: Section G11 Professor: Patrick Saparito Jennifer Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion...
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...Avon Calls on Foreign Markets Case Study Introduction Avon is a 125 year old beauty product manufacturer, who has for over a century left a mark on millions of people throughout hundreds of countries. Avon is most popular for their direct selling technique in which the company sells products directly to distributors or final consumers rather than to trading companies or other intermediaries in order to achieve greater control over the marketing function and to earn higher profits. While this method has proven to be successful for Avon and has certainly contributed to their longevity in the market, there are still crucial factors imposing on the company’s global presence throughout the world. The case study “Avon Calls on Foreign Markets” shed light on issues related to branding, pricing, promotion, as well as distribution. Throughout this analysis, I have identified the shortcomings of Avon over the decades and have also provided recommendations for moving forward. Global Branding Avon is known for their standardized branding, which allows the company to create a uniform global quality image while saving costs by using uniform ingredients and packaging. While this method may be helpful in increasing sales in Thailand as consumers prefer to buy beauty products made by foreign companies, this may not necessarily always work out to Avon’s advantage. For instance, Daniels et al (2011) reveals several barriers to uniform branding that Avon should most certainly be aware...
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...Avon’s Foreign Markets One of the world’s largest direct-selling companies is, Avon, and it is available to women in over 100 countries (Avon Markets, 2014). There are five types of marketing orientations; production, sales, customer, strategic marketing and social marketing. Production, internationally for Avon is managed by its country managers, who decide what products to sell in their markets (Daniels, Radebaugh & Sullivan, 2011, p. 622). Avon sales its product in the United States and 100 countries around the world (Avon Markets, 2014). The customer is very important to Avon, who the majority being women has been very successful, and that is their target strategy, women, but currently, Avon does have products for men. There were several needs for its customers due culture and age, and Avon wanted to capitalize their efforts. The strategic marketing orientation consists of producing different items to fit the customer’s needs. Avon combined sales, customers and production to sell its products in the United States. Social marketing is used in their campaigns for Breast Cancer and Domestic Violence Programs (Avon Foundation, 2014). Through social marketing, Avon is also using celebrities to help sell its products (Daniels, Radebaugh & Sullivan, 2011, p. 624). Avon depends on its global markets more than it American markets. Avon sells on every continent, except Antarctica and derives most of its sales outside of the United States (Daniels, Radebaugh...
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...GLOBAL ANALYSIS- AVON MGT 795: Section G11 Professor: Patrick Saparito Jennifer Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion...
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...INTRODUCTION: Avon is a world largest leading manufacturer of beauty and home products organization. The company was as established in 1886 under the name of California Perfume Company (CPC) and then was changed to Avon Product, Inc in 1939 by the same founder David H. McConnell and remained the same to current period. Avon is a globally famous and successful in its direct selling strategy if selling door to door, the company creates more than $10 billion in annual revenue. Avon Company has acquired a strong and attractive brand portfolio that attracts multiple of customers around the world. The company is selling in more than hundred countries operated with forty six thousand employees and has over six million representatives. Avon is a multi marketing company. The company chairman and CEO is Andrea Jung who was promoted to the position in the year 1999. She is so far in the position of CEO for twelve years as is considered to be the longest termed female CEO among five hundred companies. Avon was primarily directed for female customers; however the company expanded its products line and now offers varieties of products including male, toys and home products. The company is largely under control of women and serving under the goal of women empowerment and continues to help women by providing fund for education purposes and researches such as for breast cancer. 1) Evaluate Avon’s Strategic International Human Resources practices in global market regarding development...
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...Company Background Avon Products, Inc. is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $9.9 billion worldwide as of 2007. Avon Product is a multi-level marketing company. The company's chairman and CEO is Andrea Jung, who was promoted to the position in 1999. She has completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. B. Research Design and Methodology This paper is primarily to formulate and recommend general strategies for the Avon Company in terms of competition in cosmetic and beauty industry. This will determine the company’s situation in the market. II. External Analysis A. Economic Forces Avon is the world's largest direct seller. Being an Avon Representative means you’re selling an iconic global brand while running your own local business. With Avon, you are in business for yourself but not by yourself. Avon's field management, as well as your fellow Representatives, provide mentoring, training and support every step of the way. Powerful Brand Avon Representatives around the world sell four lipsticks every second. Avon has 90% brand recognition in most major markets. In fact, two out of five women worldwide purchased an Avon product in the last year. And more beauty products carry the Avon name than any...
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...AVON PRODUCTS, INC.: DEVELOPING A GLOBAL PERSPECTIVE INTRODUCTION “When the history of this organization is written,” noted James E. Preston, chairman and chief executive officer of Avon Products, Inc., in February, 1993, “a meeting last June in Florida of 60 managers from around the world may turn out to have been a watershed event. Our four days of brainstorming, debate and discussion brought to an end two years of research and examination of our basic businesses, and launched us on a new way of thinking about and managing those businesses.” Preston was excited about the new direction taking shape at Avon. The past several years had been difficult for the organization. Hostile takeover attempts plagued the firm during the 1980s. Avon sales volume in the United States and international markets showed little or no growth. Profit margins on many products declined due to price discounting by competitors. Turnover rates of sales representatives had increased. The corporate debt was referred to as “staggering” at $1.13 billion or 82.5% of total capital in 1988 (See Appendices A, B, and C). Preston was confident, however, that 1993 would be a year of improvement for the company, both in financial performance and in the progress made “repositioning ourselves as the woman’s company for the Nineties and beyond.” Avon’s research department informed management that corporate problems centered around image and market access. That shaped the agenda of the June, 1992, meeting in Florida:...
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...Running Head: SELLING PRODUCTS ABROAD Avon’s Global Marketing Strategy Columbia Southern University MBA 6601 International Business Professor Yvonne Balbin July 29, 2012 Abstract Avon is a company that specializes in selling beauty products for women in the United States and in over 140 countries worldwide. Since the 1886, Avon has been providing women vanity products via direct selling in the beginning because the marketing strategy didn’t include purchases at brick and mortal stores. Recently Avon has allowed its representatives the ability to operate from small stores or kiosks do to the change in women roles in the work force today. Today I will discuss how Avon successfully went international with its products and adjusted its selling methods to accommodate local markets. Also, I will be discussing how the strategy of the company has changed with time due to a change in customers. Throughout the entire ordeal and changing times Avon has remained competitive and always found a way to make its products stand out. Avon has had great success in marketing its products in all of its market via word-of-mouth and. Right now Avon is looking for ways to better reach its current audience while creating new customers. I feel the use of the different marketing orientation could help them reach their adjective. By using product orientation they can mass produce products as to save the company time and money by not catering to a specific clientele. While mass producing...
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...STRATEGIC ANALYSIS OF AVON PRODUCT INC Name: Institution: Tutor: Course: Date: Table of Contents Strategic Analysis of Avon Product Inc 2 Executive Summary 2 Introduction 3 1.1 Background of the Company 3 2.0 Market Segmentation strategy 4 2.1 Value addition for new products and services 4 2.2 Strategic economic evaluation and implementation processes 4 2.3 Development in sales and cost effectiveness 5 2.4 Good market studying strategies 5 2.5 Proper search of the new market and opportunities 6 3.0 Targeting strategy 6 3.1 Proper market survey 6 3.2 Diversification through acquisition 7 3.3 Waste reduction and Environmental sustainability 7 3.4 Production of healthy and high quality products 8 4.0 Positioning strategy 9 4.1 Techno-economic paradigm 9 4.2 Proper market decision 9 4.3 Primary and secondary data collection 10 Recommendation 10 References 11 Strategic Analysis of Avon ProductInc Executive Summary Avon Company is the leading world beauty company that operates as a manufacturer, retailor, and marketer of cosmetics and other beauty related products. It started its operations in 1880s as a small segment through a door-to-door sale of perfume products. It later diversified into health-related products in 1980s, a period during which it recorded negative profit margin due to poor management, production and market plans. Despite the challenges, Avon Company has grown to be the number one global producer and marketer of the beauty products with women...
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...more products than they could carry in their sample cases. 1945 - The company launched one of the most memorable advertising campaigns of all time with the “Ding Dong Avon Calling” commercials. 1946 - With sales of $17.2 million and profit rising to more than $1 million, Avon became a publicly-traded company. 1959 - Avon launched operations in Western Europe, in the United Kingdom and Western Germany. 1969 - Avon entered Japan, expanding its operations to the Asia Pacific market. 2005 - Avon invested $100 million to build a new cutting-edge Global Research and Development Center in Suffern, NY, furthering the company’s commitment to stay at the forefront of the beauty marketplace, bringing leading-edge, technology-based products to women around the world. 2007 - Avon launched the Hello Tomorrow Campaign, a global marketing campaign that encompasses product and representative recruitment advertising; and the Hello Tomorrow Fund, which empowers women and improves society by providing individuals with cash awards that will allow them to pursue a project or initiative to better the lives of women of all ages. 2009 – Avon grew to 6.2 million Active Representative, as women worldwide recognized Avon could be the answer to a challenging global economic environment. BACKGROUND OF THE COMPANY Avon Cosmetics is one of the largest and well known companies producing cosmetics in the world and operating in direct sales system. Besides the importance of the supply structure...
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