...E-Commerce Business Models: B2B & B2C Name of the Student Name of the Institution Definition of B2B Model (Business to Business): The B2B business model is defined as a form of trading in which the buyer and different companies come together to make purchases and sales in an electronic environment (Yeoman, 2004). In this kind of trading on the electronic medium both the buyers and the sellers are business people or two organizations. The example of this trade can be when the wholesalers are selling their goods to the retailers through internet. Another example can be when the manufacturers advertise and sell their productions online to the wholesaler or to the retailer. In this kind of trade the end consumer of the product is not involved. Definition of B2C Model (Business to Consumer): Business to consumer model in electronic environment is very effective model in the study of commerce. This model has opened the ways to access to a wide market of customers. In this kind of trade there are more chances of involving the potential customers into sales. B2C model is defined as internet based trading that’s allows the different buyers (manufacturer, wholesaler or retailer) to communicate and sell its product to the end consumer. This model is also defined as all the e-commerce activities that take place to cater end consumer of the product (Coteanu, 2005). Unlikely B2B model the seller is the business person and the buyer is the individual consumer...
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...Towers Hotel Organizational buying behavior 1. What classification is your organization and what do you provide for the customers? Sheraton Towers Hotel is classified into the user organization and wholesaler which is included in Commercial customer as we purchase the goods, materials and service to support our production process. We widely offer the customers both the products i.e. food and beverage, gift shop and the luxury experiences i.e. Guest services, business services and entertainment service. 2. How do think about the role of dinning in Sheraton Towers and how many restaurants does it have for dinning services? Of course it takes one of the very crucial roles in our organization. We have the Banquet services for events such as weddings, dinner and dance parties and big meetings, Pool Bar, Lobby Bar, The Dining Room, DOMVS and Li Bai. 3. Among them which dining division will attract other industries and organizations? Among them the Banquet department will have more B2B tractions with other industries because we offer the services of holding the organizational events. 4. Does the company’s classification affect the buying behavior of Banquet? How does it affect? What is the purchasing process of it? Of course, it does. We have to purchase the huge amount of the raw material and goods for our food and services. We have to consider their quality. In the case of introducing new dishes in menu or new types of events, we will need to...
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...Task 1 (e-business) Customer Service takes variety of forms based on the nature of the business and the target market. Electronic business applies to both business to business (B to B) and business to consumer (B to C) organization. B to B are two businesses that work together for the selling and buying of goods and services like a manufacturer serving components on line. Business to business purchasing process is a structured process involving complex decision-making and procedures. Each organization has its purchasing process for B to B. 1.1 Purchasing process for business to business Identifying need or problem Developing product specification sspecs+++++ss+++++++specification++++++++ Searching for prod/supplier Evaluating products and supplier Placing an order Evaluating products and supplier performance performance Follow up on purchase B to C organization. Selling goods and services to customers like Amazon.com serve the customers directly. Amazon Retailer Customer In business to customers, the purchasing process is as follows: B to C buying process Identifying need Looking for information Checking for alternatives Purchase decision Post purchase evaluation Business-to-business (B2B) B2B describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Business-to-consumer (B2C) B2C (sometimes also called Business-to-Customer) describes activities of businesses...
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...brand in a business-to-business context different from doing so in the consumer market? Before answering this question, let me first define what Business to Business or B2B. Then I introduce what business to consumer or B2C in short form. Both B2B and B2C describe the nature and selling process of goods and services. While B2B products and services are sold from one business to another, B2C products and services are sold from a company to the final user. Any products or services exchanged in B2C mode can be considered a part of B2B. However, products which are transacted in the B2B market are never a part of B2C. An example will clear the difference between B2B and B2C. Personal Computer, for example, is a typical product of B2C. When a Cyber Café orders PC for a large quantity, the transaction is considered B2B transaction and as a result, the product is no longer B2C, but B2B. Building a brand in a business-to-business context is different from doing so in the consumer market because of the nature of buyers. In the B2B mode, buyers are normally another manufacturer, wholesaler or a retailer. While in the B2C market, transactions occur between a company and end users. By entering a new markets Cisco has gained new competitors such as IBM, Microsoft etc. In order to compete against these competitors Cisco uses the outstanding methods of both business to business and the consumer marketing. Initially, Cisco has been selling products to other businesses. B2B markets are...
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...brand in a business-to-business context different from doing so in the consumer market is very important in both sectors. Creating and emergent a strong product is a very serious step towards introduction or situations a corporation apart from its challengers. This pace depends on many inconsistent within the company settings within which the corporation subsist and be in the right place. An case in point an group has to comprehend its process, its promotion and most prominently who its patrons and opponents are within the industry. A trademark is basically a name, drawing or score that notifies and advises its clients the distinctiveness of a goods and also facilitates patrons to decrease most jeopardy concerned in the exchange conclusion. To grow a business-to-business (B2B) product, a business must be ready and capable to apportion and conduit some of its possessions and liveliness on enlightening its customers. This engages, the opening to the good(s) in subject and the organization’s character such as its competence and the customary and eminence of its good(s). Responsiveness and edification and operations are the furthermost paraphernalia’s in a B2B to facilitate the sale of the standing of a company and its trade name and good(s), which Cisco effectively accomplished. In a B2B the embattled assemblage is more often than not a firm, institute or corporation. During its B2B, Cisco listening carefully to its thought on manufacturers of IT conclusion within business and company...
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...B2B案例研習 <<Alibaba>> 課程:電子化採購與B2B 課程序號:09070300 任課老師: 宋培建老師 學生姓名:朱家爵 學號:138354032 Contents * Definition pg.3 * Company Introduction pg.4 * Companies and affiliated entities pg.5-pg.7 * The Growth of Alibaba pg.8-pg.10 * Alibaba Business Model pg.11 * Five Forces Analysis pg.12-pg.13 * Present the Corporation Now pg.13 * Business Environment pg.14-pg.15 * The Financial Analysis pg.17-pg.18 * SWOT Analysis pg.19 * Recommendation for Alibaba pg.20 * Conclusion pg.20 * References pg.21 Definition * E-commerce Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media...
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...The Supply Chain Differs On A B2C Site Compared To A B2B Site The coined term B2C or business to consumer describes a form of business where a company sells products to consumers. An example of a B2C in tangible terms would be walking into Wal-Mart and buying something. An example of a B2C eCommerce would be going to Wal-Mart’s website and making a purchase. B2C eCommerce can be any business selling a product, service or information to consumers online. B2C in eCommerce is basically electronic retailing or shopping electronically. B2C’s can be anything from vacations, cruises, airline tickets, games, books, clothes etc. The coined term B2B or business to business describes a form of business when one company buys from or sells to another. An example of a B2B in tangible terms would be a copy machine salesman going door to door to business’s trying to sell copy machines to offices. An example of a B2B eCommerce site would be a copy machine website serving the copy machine needs of offices all over the world. B2B eCommerce is more than just buying or selling however, many B2B sites now outsource their supply chain as well. B2B’s include processes that either enable or improve relationships between individual firms or multiple companies. B2B’s can include design, engineering, supply, delivery, accounts payable, accounts receivable, product search, electronic payments and managing logistics. There are many differences in B2B and B2C sites, in which I will try to outline and...
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...2012 2012 B2B E-Commerce Survey: Results and Trends 2012 B2B E-Commerce Survey: Results and Trends Introduction Although business to consumer (B2C) gets a lot of attention for being on the “sexy” side of ecommerce, 2010 U.S. Census data shows estimates for business to business (B2B) revenue transacted online—not through electronic data interchange (EDI)—at approximately US$300 billion. Compare that with almost $200 billion in retail transactions, and the B2B commerce story suddenly becomes more interesting. Additionally, with 50 percent more revenue than retail—according to a 2011 B2B online survey—the adoption among B2B entities of e-commerce has just begun, with only 25 percent of the B2B companies represented having an e-commerce site and significantly less than that having a site that is current. B2B e-commerce transactions are also more complex. Most involve more than two decisionmakers, but 28 percent have five or more decision-makers involved in the process. All this data points to the fact that the next decade will be an innovative and demanding one for B2B e-commerce. With this landscape in mind, this white paper publishes the results from a 2011 survey of B2B e-commerce professionals and provides insight into key trends and areas of investment for building an online presence. 1 2012 B2B E-Commerce Survey: Results and Trends About the Survey In November 2011, Endeca (acquired by Oracle in February 2012) conducted a survey to help B2B e-commerce professionals...
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...B2B vs. B2C For more than a decade usage of the Internet has increased exponentially changing the way companies interact with their customers. According to Ralph Oliva (2007, p.1), “Forecasters expect domestic B2B purchases will continue to total trillions of dollars annually.” He goes on to say that in 2004, “domestic B2B online sales totaled $2.7 trillion” while online retail sales in 2004 reached $184 billion. This increase has opened up new opportunities and challenges for marketing to these customers electronically. Because business customers and individual customers react differently to marketing, strategies and tactics used to reach one segment may differ from those used to reach the other. This paper will first look at how the business customer and retail customer are different, then delve into the differences between B2B and B2C marketing. Relationship Differences One important aspect of marketing is to build good relationships with customers. “In B2B or business to business this requires a commitment of time and good customer service prior to ever making that first sale.” (Warholic, 2007, p.1). One of the differentiating factors between B2B and B2C sales is the B2B sales process takes longer because business customers require more communication and product details. Business customers are not apt to purchase during the first contact with a vendor. Usually the sale, especially the first one, takes multiple contacts creating a bonding relationship. Business...
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...Marketing is the front line of every organization’s attitude to social responsibility and corporate citizenship. In recent times, every successful company has one common agenda at all stages – their main aim is to focus on customers and also they are heavily loyal to marketing. Every companies share a passion for understanding and satisfying the wants and needs of their customers in distinct target markets. The world where the marketing takes place is a self-motivated and potentially very exciting one. However, what it actually means, and how it benefits for the business. Marketing “ is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services to create exchange that satisfies individual and organizational goals”(AMA,1985). The marketing includes all these things including own experiences that influence and encourage customer’s attitudes to organizations and the product packages on offer. It helps consumers to build expressive bonds with the products they purchase, and to gain psychological as well as functional satisfaction from their use. The Chartered Institute of Marketing defines marketing as, ‘Is the Identification, Anticipation, and satisfaction of customer needs, profitability’. The main role of every organization is to create image and lasting customer relationship in the market based on creating value. Marketing is a process or efforts by organizations to inspire society/community to get them best solutions...
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...3. Comprehensive Discussion on Consumerism Issues Panasonic adopted Firefox OS on their TV Panasonic faced huge competition in distributing and promoting the smart TV with operating system among the competitors such as Sony with Android TV, LG with webOS and Samsung with Tizen. In order to stay stable among the competitors, Panasonic made a great effort in their Smart TV platforms. Hence, Panasonic united together with Mozilla and subsequently came out with Panasonic Smart TV powered by Firefox OS. (Hands on: Panasonic Firefox OS Smart TV, 2015). By launching Firefox OS in smart TV, it will definitely bring more choices to customers, hardware manufacturers, developers and community. Panasonic has used the Firefox OS since year 2014. This development of the Firefox OS enhances the accessibility of the smart TV by supporting the HTML5 and web technologies on desktop computer and smart phones or tablets. (Harris, 2014). Simultaneously, this platform also facilitates the consumers in the optimal access to web browsers as well as broadcasts the content and services through the Internet. With the introduction of new Mozilla-pioeered WebAPIs for hardware operation, next generation smart TVs are capable of monitoring and controlling the devices of the home appliances. (Harris, 2014). Other than that, the manufacturers can create innovative applications across the connected devices by leveraging the flexibility of the web. (First Panasonic Smart TVs powered by Firefox OS Debut Worldwide...
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...B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business strategy with tremendous potential, is worth taking a close look at what works and why and why it can work. In the today business environment, there is a clear advantage to being on the Web ahead of the competitors and in presenting a high quality image and positive, productive communications through Internet contacts. Advertising by promotional pages is an extremely effective way to highlight a single product and is rapidly becoming the product presentation form preferred. Especially when combined with e-mail or newsletter programs, it offers terrific versatility in adapting your advertising to specific interest groups and retail customers. Promotional pages have been regularly used in print media to introduce a product, but the electronic version can be used and reused for as long as needed without additional printing expense. It is clean, focused, concise, and detailed, is the next best thing to putting a product sample in the consumers hands. Marketing by means of the Internet offers both opportunity and hazards for businesses that choose to operate online. On the opportunity side, the B2B electronic market is an remarkably...
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...Information Technology is having a tremendous impact on today's workplace in creating new ways of doing business. The expanding capabilities of networks, the extensive use of the Internet, and the radical improvements in personal computers are all contributing to creating a foundation for conducting business electronically, and bringing us into the age of electronic commerce (E-Commerce or EC). The advent of Internet-based business-to-business electronic commerce (B2B-EC) has brought about many benefits to enterprises in developed countries. It offers direct links between trading firms and their customers, which creates a new trading mechanism in a highly effective and efficient manner, thus reducing operating costs and achieving quick response time. As such, enterprises in developing countries have begun to apply B2B-EC to their businesses, in order to achieve these benefits as well. China has been developing dramatically these years, and has joined the WTO in 2001. However, B2B electronic markets are still in their early stages of development. Diverse aspects of consumer economy such as purchasing habits, payment methods and modes of exchange are different from those of the developed countries. These years, many corporate suppliers and customers in China are looking for Internet-based solutions to streamline their procurement procedures and to reduce the cost of establishing trading relationship by conducting trading transactions electronically (Martinsons, 2002). Due to...
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...Alexandrina Andreyanova 艾丽克 B2B brief overview and marketing Internet-based business-to-business (B2B) e-commerce is conducted through industry-sponsored marketplaces and through private exchanges set up by large companies for their suppliers and customers. Of course, companies also sell to business customers through their own Web sites. In the early 2000s, industry-sponsored marketplaces (ISMs) accounted for only a small percentage of B2B transactions. The main reason, according a survey of 25 ISMs published in the industry periodical B to B, is that ISMs have had problems convincing buyers and sellers to use them. For one thing, companies are reluctant to acquire customised designs through marketplaces because they don't want to reveal proprietary information on an site that is shared by competitors. These companies fear they will give away too much information about their competitive strategies simply by taking part in such a marketplace. ISMs also do not necessarily level the playing field for small companies against larger competitors. As a result, companies use such marketplaces mainly to purchase commodity goods, manage their supply chains, and conduct indirect procurement transactions not related to their core business. Business-to-business (B2B) e-commerce is significantly different from business-to-consumer (B2C) e-commerce. While B2C merchants sell on a first-come, first-served basis, most B2B commerce is done through negotiated contracts that allow the seller...
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...you are still just marketing to people. But business-to-business (B2B) and business-to-consumer (B2C) marketing is different because, emotionally a person buying a product for themselves verses buying for their company is a very different. Building a strong brand that is able to set a company apart from other business is always an important job. Depending on who the intended client is determines how the company will build their brand. A brand is defined as a name, term, sign, symbol, or design, or any combination to identify goods and services of a seller or group of sellers. (2007). According to Walter Landor, founder of the Landor Associates, the world’s leading brand consulting firm; a brand is a promise that the company will provide satisfaction and quality. (Burgess, C) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. The table below summarize the differences between B2B marketing and B2C marketing. Business to Business(B2B) | Business to Customer (B2C) | Small, focused target market | Large target market | Relationship driven | Product driven | Brand identity created on personal relationship. | Brand identity created through mass communication like TV, radio, magazine advertisements. | Maximize the value of the relationship | Maximize the value of the transaction | Rational buying decision based on business value | Emotional buying decision based on...
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