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B2B Columbia Industries Case Study

In: Business and Management

Submitted By Shahaan14
Words 1137
Pages 5
Case #1
Columbia Industries Inc.

Centennial School of Business
B2B Marketing & Channel Management
BUSN-301-001

Columbia Industries, Inc.
Columbia Industries is one of highly established, largest manufacturing of code- approved products. It was started in 1948 in British Columbia. Columbia Industries went on to flourish and in 1194 opened a branch in Toronto. They then decided to globally expand opening a new branch in Los Angeles. In 1997, the company faced a problem which needed to be addressed quickly and as soon as possible.
1. Problem Identification:
In 1999, the plant manager, industrial engineer and the plant engineer recommended to the company’s general manager that they require 7 new lift trucks. Lift trucks were essential at the warehouse as they are used to move heavy objects from one place to another. The issue with the old lift trucks were that there were safety concerns and one of the driver had recently experienced a near accident while working. Another reason for the requirement of the new lift trucks is that the Vancouver plant has experienced a rapid sale and demand in the past few years. But because of the unavailability of proper lift trucks, the company were unable to address the customer’s needs in the given time and eventually had to lose valuable customers.
Therefore, Columbia Industries require 7 new truck lifts which has the ability to do the job and provide a very reliable service. They should also consider the cost of these lift trucks and try to purchase life trucks which has a low cost of maintenance. They should also consider buying the trucks which has a low downtime and do not get depreciated quickly. These are the five key performance indicators or needs that Columbia Industries should keep in mind while purchasing the new lift trucks.
2. Situation Analysis:
Columbia Industries require seven new truck lifts so

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