... Word Count: 1,377 | 10/9/2014 | Contents Introduction:2 Social Media use in Ireland2 Key Characteristics of Social Media Marketing (SMM)2 Benefits for Retailers adapting an SMM Strategy3 Limitations for Retailers of adapting an SMM Strategy3 B2B & B2C Social Media Marketing4 Conclusion6 Bibliography:7 Introduction:Trade publications have reported that consumers now use social media more frequently than corporate websites when searching for information on the company, brand or product (Dei Worldwide 2008). Trattner and Kappe (2013) Defined social media marketing as "the process of gaining website traffic or attention through social media sites”. However in comparison Chi (2011) defines social media marketing as a "connection between brands and consumers, while offering a personal channel and currency for user centred networking and social interaction". Although both definitions provide a basic understanding of the concept, there is more to social media than merely acquiring traffic. Chi's definition underlines the vital understanding of customers that the marketers must gain ‘personal channel and user centred networking’; retailers who have a deeper understanding of their consumers can ensure their marketing strategies are effective. This review examines current literature that focuses on Social Media Marketing as a promotional tool in Retailing. Social Media use in IrelandAccording to a study carried about by Ipsos (2014); Facebook is now at its...
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...CHAPTER 1 1. How do you define Electronic Commerce EC involves conducting transactions electronically. Major categories of EC are pure versus partial EC, Internet versus non-Internet, and electronic markets versus company based systems. 2. Major types of EC transactions - B2C,B2B, C2C, c-commerce, e-government, social commercing 3. What are elements of digital world? - Digital economy, digital enterprises and digital society CHAPTER 2 1. What does E-marketplace prepresents and what are its components. e-marketplace or marketspae, is a virtual market that does not suffer from limitations of space, time or borders. Its major components are customers, sellers, products, infrastructure, front-end processes, back-end activities, electronic intermediaries, other business partners, and support services. 2. What are characteristics of Web 3.0 - Web 3.0 is definedas connective intelligence; connecting data, concepts, applications and ultimately people. 3. What are main benefits and limitations of auctions - Major benefits for sellers are the ability to reach many buyers, sell quicklly, and safe on intermediary commissions. CHAPTER 3 1. E-tailing as a business models? It can be classified by distrubution channel – a manufacturer or mail.order company selling directly to consumers, virtual e-tailing, a click and mortar strategy with both online and traditional channels, and online malls that provide...
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...Review Questions 9 1.) What are the unique features of e-commerce, digital markets, and digital goods? * Name and describe four business trends and three technology trends shaping e-commerce today. * E-commerce today is being shaped by not only new technology but also new business trends. In today’s business world small businesses are aided a lot more with bigger companies such as Google and Amazon providing a medium for them to work through. Another business trend is digital everything such as ebooks, ecoupons and instant stream digital movies. Ecommerce is also transforming the way industries function. As with the digital everything trend, marketing firms are now inclined to focus heavily on digitals ads as opposed to billboards and other tangible forms of advertising. * However, the driving force behind all of these trends and the enabler is the rapid expansion and growth in technology in recent years. Wireless technology and the ability to access the internet from anywhere due to wireless hotspots has to be one of the biggest reasons why ecommerce has emerged as such a huge force. Other technology such as mobile devices that allow for the use of the internet and the ability to use ebooks is also huge. Social networking sites have also been a huge catalyst for the growth of ecommerce as it is a great way to expose the public and consumers to products and services. * List and describe the eight unique features of e-commerce. * Ubiquity – internet/web...
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...B2b market globally. After considering the different ways in which our economy can be improved, we can understand the current state of the economies by analyzing the marketing strategies that are undertaken by business houses in a nation. Marketing strategies will help the business grow in volume and hence is an essential element for an enterprise to survive. When a certain industry is under tough competition, that is if there are multiple players competing for the same prize there shall be an increasing successful marketing industry providing these services. The profits and growth of the marketing industry - be it online, viral or one to one, reflects on the mood of the economy. Today, China has an online market place that has also catered to international business called 'Alibaba.com'. The USA has various sites like Alibaba (B2B & B2C site) named Ryze that is similar to alibaba but also includes networking in it's gamut. India has various sites, the most popular (popular not successful) is indiamart.com. Comparing the worthiness of these sites - Alibaba.com takes first position among all. US sites come second and the rest follow. Why do you think Alibaba.com, a site born in China that caters to the world needs is so massively successful while their counterparts remain to be content with a smaller share? The reasons lie in the economic development of the respective nations. China, a post communist regime turned democrat is the home to alibaba. The world...
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...Channel or B2B Promotions Almost every time when people talk about business-to-business commerce, the first thing comes to my mind is Alibaba, since this is where I learned the term--B2B. But another interesting thing I’ve noticed recently is that in digital age, B2B has become more like a platform rather than a business model. Take Alibaba as an example, as a B2B international group and sourcing destinations of many small business owners, it has officially transformed into online trade platform to serve more needs. Alibaba has been actively promoting cross-border shopping, which also provide foreign merchant more opportunities to enter Chinese market. During last year, Alibaba opened up to foreign suppliers with the addition of twenty-four South Korean brands through its “Direct From Overseas Markets” program. In this way, foreign brand could reduce costs and face up with the vast number of sell/consumers directly. For those small business merchants, it would be difficult for them to establish a fine cooperation and mutual-trust relation with foreign suppliers in a long distance. But through Alibaba, they could get better source to develop their own business within limited principal. Alibaba’s platform allows for resource maximization, and makes the small businesses do more with less. Also, I noticed that in today’s marketplaces, B2B is used in the context of communication and collaboration. And this is a point when content marketing comes into play, and serve as an...
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...Nepal, Bangladesh, Maldives & Bhutan besides India. SIEL commenced operations in India in December, 1995. Initially, a player only in the Colour Televisions segment, it later diversified into colour monitors (1999) and refrigerators (2003). Today, it is recognized as one of the fastest growing brands in the sphere of digital technology, and enjoys a sales turnover of over $ US 1 billion in a just a decade of operations in India. Samsung in India has a presence in the following areas of business: • • • Consumer Electronics (CE)/Audio Visual (AV) Business Home Appliances (HA) Business Information Technology (IT) Business Its operations are broadly divided into the following key sub-functions: • • • Sales & Marketing Manufacturing Software Centre Operations THE SALES & MARKETING FUNCTION Headquartered in New Delhi, Samsung India has a network of 19 branches and 16 Area Sales Offices (ASOs) located all over the country, and the number is expected to grow, as the organization continues to expand its horizons. The Sales & Marketing function at Samsung is primarily divided into two categories: • • Sales & Marketing (IT) Sales & Marketing (AV/HA) Apart from sales to households through its robust distribution channel, SIEL also has a huge clientele in the Institutional Sales space. Therefore, there is a separate department devoted completely to this function. It is the VMB (Vertical Market Business) department that is responsible for making sales...
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...CMOs' Top Goals and Challenges by Ayaz Nanji | July 16, 2015 26 inShare Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group. The report was based on data from a survey of 447 marketers at B2B, B2C, and mixed-model (B2B and B2C) companies from around the world (57% based in the Americas; 29%, EMEA; 14%, APAC). Some 81% of senior marketers surveyed say retaining customers is one of their top agenda items; increasing brand awareness is the next most common goal (74% cite), followed by improving customer satisfaction (67%) and increasing customer profitability (54%). Below, additional key findings from the report. Challenges More than half (55%) of respondents say a top challenge is meeting the needs of modern buyers who have access to a wealth of information about competing products/services. Some 40% of respondents say they struggle to create enough content for their marketing efforts. Best-in-Class Performers As part of their analysis, the researchers examined what differentiates the data strategies of the best-in-class performing companies—those who self-report being in the top 20% in customer retention, revenue growth, profit margin, and response time to customer needs. The analysis found best-in-class marketers are more likely to use customer...
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...DIGITAL & SOCIAL MEDIA MARKETING FINANCIAL TIMES SPECIAL REPORT | Wednesday March 7 2012 www.ft.com/digitalsocialmediamarketing2012 | twitter.com/ftreports Advertisers rush to master fresh set of skills There are great opportunities, says David Gelles, but companies are still largely feeling their way Inside this issue Cautionary tales David Gelles finds reasons to be careful when companies take advertising online Page 2 B2B Paul Taylor sees a chance for business to gain traction with customers Page 2 Ownership Ajay Makan looks at the wide variety of corporate responses Page 2 Viral campaigns April Dembosky looks behind the success of internet sensations Page 3 Marketing budgets Tim Bradshaw says campaigns via social media are still often unpredictable Page 3 A life in the day David Gelles follows the chief marketing officer of Gannett Page 3 Advertising Predictions of the display ad’s demise are premature, writes Jane Bird Page 3 Mobile Tim Bradshaw explains why the promised land is not quite with us Page 4 On FT.com April Dembovsky explains everything you need to know about Pinterest O nly a few years ago digital marketers might have thought all was plain-sailing. After a decade of disruption wreaked by the emergence of the popular web, companies and advertising agencies had finally understood the intricacies of placing online display and search ads. Yet in the past few years, a new generation of technologies has come along to disrupt once again the way advertisers...
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...Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by ...
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...Social Media Marketing The New Age of Business Name: Dipali Patel Student Number: 300814137 Professor’s Name: Nadira Singh Course Name: Business Culture & Craft Course Code: BUSN 733 Date Submitted: 11/18/2015 Executive Summary Social Media Marketing is the best opportunities available today to connect with prospective consumers. Social media marketing is the new mantra for current businesses to socialize. Marketers are focusing on different social media opportunities and taking new social initiatives more than ever before. Now days, business cannot afford to have no presence on the social channels, all business small to large uses Social Media Marketing for their marketing activities. In the current business practices, many companies and marketers are not using social media marketing effectively. Marketers are using selected social media platforms and staying not interested for other available many different social media platforms. In addition, many marketers present avoiding attitude towards new social network. Many marketers are not spending proper time the social media marketing. To stay in the competitive marketplace and grow the business, marketers should Increase their use of Social media marketing and use different possible social media platforms for the marketing activities. Companies and marketers have to adopt new social media networks to grow their connections and should spend more and more time on...
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...Analysis of the Online Business in Supply Chain Management and Marketing Strategy by © Renjie Wu __________________ 2011 Student Number: WU_11340881 Tutor: Dr Luca Lo Sicco Table of Content |Chapters |Pages | |Abstract |3 | |I. Introduction |4-6 | |1.1 Introduction of online business |4-5 | |1.2 Current situation of online business and the reason for this issue being raised |6 | |II. Research significance of Pattern changes in terms of Supply Chain Management in Fashion industry. |7-9 | |2.1 Definition and the importance of Supply Chain Management |7 | |2.2 Recent changes in Supply Chain Management in retailers under the impact of online business booms |8-9 | |2.3 Identify the advantages and disadvantages of the changes. |9 | |III. Research the Marketing strategy and Analysis |10-15 ...
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...ESE Universidad de los Andes Executive MBA Primvera 2013 Marketing Avanzado El impacto de la nueva economía Profesor: Guillermo Armelini Teléfono: 2618-1566 Email: garmelini.ese@uandes.cl Marketing Avanzado Prof. Guillermo Armelini Marketing Avanzado Introducción La digitalización de la información y la creciente interacción entre personas a partir de medios de comunicación electrónicos, genera importantes desafíos en la estrategia comercial de las empresas. El consumidor más empoderado y afectado por el efecto “Google” (quiere más precisión y más rapidez) ha producido un cambio importante en la forma de entregar, comunicar, y cotizar los productos y servicios. En este contexto, el principal objetivo de este curso es familiarizar al alumno sobre los desafíos que generan las tecnologías digitales en las estrategias comerciales de las empresas con un foco en las tendencias más actuales de digitalización (web 2.0 principalmente) Objetivos Específicos de Marketing Avanzado Comprender el impacto de las tecnologías digitales en la política comercial de una empresa Entender cómo aporta la tecnología digital en comprender al consumidor, mejorar su satisfacción y a ayudar a la empresa a vender mejor. Reflexionar sobre modelos de gestión digital que incorporen varias plataformas Metodología El curso consta de 9 sesiones de 75 minutos cada una, de las cuales 7 serán destinadas a analizar una situación comercial concreta mediante el método del caso y las 2 restantes serán conferencias...
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...E-Commerce and E-Business E-Commerce (EC): Electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners. Electronic Commerce can be defined in several ways: 1. From a communication perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes...
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...Social Networks and Media Conquer B2B Social Networks are a flourishing phenomenon in today’s generation. It has already entered and affected the B2C network. In B2C network the social networks have become a concerning factor and plays a major role in marketing and communications. As we are all familiar with the B2B network and what does it actually implies, the question arises whether the social networks can play an important role in B2B network and for B2B companies. Social networks are not another passing phenomenon; they have matured and have registered themselves highly in the minds of the customers. B2B network also gets conquered by the social networks the business houses that trade with each other are actually the customers of each other and they also engage themselves in social networking. Some useful statistics from the social networking world states that the total time spent on social media has increased from 6% in 2007 to 20% in 2011. The registered users will almost reach 2 billion people by 2014. These figures show relentless growth and usage of social media. Already 91% of the B2B companies are active on Facebook, 53% on Twitter and 47% on LinkedIn. These statistics reveal that social media has conquered B2B network and has entered in that chain as means of effective communication and presentation. B2B companies deal with people and not robots. So the influence of emotions before purchasing a product is applicable to them also as they are not immune to these...
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...The Evolution and Development of E-Commerce Market and E-Cash Azamat Nogoev1 Faculty of Business Management and Globalization LimkokwingUniversity of Creative Technology, Cyberjaya, Malaysia Azamat_nogoev@yahoo.co.uk Rashad Yazdanifard2 Faculty of Management,Multimedia University Cyberjaya, Malaysia rashadyazdanifard@yahoo.com Shahriar Mohseni3 Faculty of Management,Multimedia University Cyberjaya, Malaysia shahriar_mohseni@yahoo.com Behrang Samadi4 Faculty of Management,Multimedia University Cyberjaya, Malaysia behrang_samadi@yahoo.com Meera Menon5 Faculty of Design Inovation, LimkokwingUniversity of Creative Technology, Cyberjaya, Malaysia meera@limkokwing.edu.my ABSTRACT Given the impact of the Internet on all aspects of economic life, it can be regarded as a source of emergence of new electronic economy with an extremely rapid growth, creating new opportunities for Industrial and business activity, increase employment opportunities.Robust economic activity on the Internet or by using its capabilities led to the emergence of a new concept- electronic commerce. KEY WORDS Internet, electronic commerce, electronic payment systems. 1. INTRODUCTION Advances in communication technologies within the last decade of the twentieth century paved the way for innovations, promoting rapid globalization. The convergence of telecommunications and computer technology has given birth to a new business organizational system called the internet, presenting a revelation...
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