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Executive Briefing for Pinterest

To: Ben Silbermann, CEO From: Ryan Ross
Re: Strategic Plan Date: 04/15/2014

Executive Summary
The objective of this strategic plan is to find a way for Pinterest to create revenue. Pinterest has plenty of traffic on their website, but has not found a way to create inflow of cash. The strong suggestion is to incorporate advertising to Pinterest’s website and charge a low fee to businesses using Pinterest to market their goods and services. To do this, Pinterest needs to engage in Self-Service Ads and Engagement Ads, like Facebook does. Pinterest should duplicate their revenue model on Facebook’s revenue stream.
Opportunities to Create Value Through Revenue Stream

Strategic Area: Opportunities to Create Value: Challenges to Create Value:

Accounting • Create large cash flow for immediate expenses • Limited free cash flow

Finance • Create capital for current and future investment opportunities • Lack of capability to invest in opportunities

Management • Create a relationship with ad/marketing consultants • Negotiations about details with new consultants

Marketing • Market new opportunities for others to advertise on Pinterest and charge fees to businesses • Lack of experience in selling Ad space and charging for business membership

Opportunity and Challenge Overview
• The plan to create a revenue stream will help with many areas. Every business needs money to run, and Pinterest has no income. This income will allow Pinterest to pay more employees, which will help with their everyday tasks.
• New financing will allow Pinterest to invest in new expenditures to expand their business. For example, Facebook created revenues with advertisements, and obtained desirable workspaces to entice the best employees. Pinterest does not want to be without capital for

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