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Ba Case Study

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Apple released new product again

Qiaozhen yu operations management
Edward Ruppel
2013/9/12
Apple released new product again Apple as a wonderful company in the world, update the mobile electronic products. Today, Apple just let the world down. iPhone the color of the 5C and 5S high prices become the key topic in the China. Even the usual lasts more than two hours of conference, this year is only an hour. What’s wrong with Apple? In my opinion, Apple’s product is not a lot of innovation in this time. In this article, I try to analyze this event, and give some of my opinions.

Apple released new product again The event is now over — no big surprises from Apple. As faithful Apple followers know, September announcements usually mean a new iPhone. And Apple followed the script once again this year.But this time, Apple introduced two new phones. The 5C comes with a plastic cover and will sell at a lower price point than usual for new iPhones. The 5S has all the latest technology from the company, including a faster processing chip and improved camera. Both phones come in a variety of colors. Iphone5s looks almost identical to the iPhone 5, except that it's available in black, white or a classy-looking coppery gold. It's priced the same as last year's model, too: $200, $300 and $400 for the models with 16, 32 and 64 gigabytes of storage.

Inside, though, there’s a new processor, which Apple says is twice as fast as before. It’s also the cellphone world’s first 64-bit processor, according to the company, which is an especially attractive feature for game makers; it can “load in” new scenes five times faster than the previous chip.

There’s also a coprocessor — a smaller, assistant chip — dedicated to monitoring and processing data from the phone’s motion and location circuits. It can

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