Free Essay

Bachelor

In:

Submitted By viowang
Words 3147
Pages 13
第一章S
Answer Section

TRUE/FALSE

1.
ANS:
T
PTS:
1
REF:
5

2.
ANS:
F
PTS:
1
REF:
6

3.
ANS:
T
PTS:
1
REF:
7

4.
ANS:
F
PTS:
1
REF:
7

5.
ANS:
T
PTS:
1
REF:
9

6.
ANS:
T
PTS:
1
REF:
9

7.
ANS:
T
PTS:
1
REF:
9

8.
ANS:
T
PTS:
1
REF:
11

9.
ANS:
T
PTS:
1
REF:
14

10.
ANS:
F
PTS:
1
REF:
14

11.
ANS:
F
PTS:
1
REF:
15

12.
ANS:
T
PTS:
1
REF:
16

13.
ANS:
T
PTS:
1
REF:
17

14.
ANS:
F
PTS:
1
REF:
17

15.
ANS:
T
PTS:
1
REF:
17

16.
ANS:
T
PTS:
1
REF:
17

17.
ANS:
F
PTS:
1
REF:
19

18.
ANS:
F
PTS:
1
REF:
19

19.
ANS:
T
PTS:
1
REF:
20

20.
ANS:
F
PTS:
1
REF:
20

21.
ANS:
F
PTS:
1
REF:
22

22.
ANS:
T
PTS:
1
REF:
24

23.
ANS:
F
PTS:
1
REF:
23

24.
ANS:
T
PTS:
1
REF:
30

25.
ANS:
F
PTS:
1
REF:
33

26.
ANS:
F
PTS:
1
REF:
6

27.
ANS:
F
PTS:
1
REF:
16

28.
ANS:
F
PTS:
1
REF:
16

29.
ANS:
T
PTS:
1
REF:
16

30.
ANS:
T
PTS:
1
REF:
6

MULTIPLE CHOICE

31.
ANS:
B
PTS:
1
REF:
5

32.
ANS:
A
PTS:
1
REF:
5

33.
ANS:
B
PTS:
1
REF:
7

34.
ANS:
A
PTS:
1
REF:
7

35.
ANS:
D
PTS:
1
REF:
7

36.
ANS:
A
PTS:
1
REF:
8

37.
ANS:
D
PTS:
1
REF:
9

38.
ANS:
C
PTS:
1
REF:
8

39.
ANS:
C
PTS:
1
REF:
8

40.
ANS:
A
PTS:
1
REF:
9

41.
ANS:
B
PTS:
1
REF:
10

42.
ANS:
D
PTS:
1
REF:
10

43.
ANS:
A
PTS:
1
REF:
11

44.
ANS:
D
PTS:
1
REF:
12

45.
ANS:
D
PTS:
1
REF:
14

46.
ANS:
C
PTS:
1
REF:
14

47.
ANS:
C
PTS:
1
REF:
15

48.
ANS:
A
PTS:
1
REF:
15

49.
ANS:
D
PTS:
1
REF:
15-16

50.
ANS:
A
PTS:
1
REF:
19

51.
ANS:
B
PTS:
1
REF:
18

52.
ANS:
C
PTS:
1
REF:
21

53.
ANS:
A
PTS:
1
REF:
20

54.
ANS:
C
PTS:
1
REF:
21

55.
ANS:
B
PTS:
1
REF:
21

56.
ANS:
C
PTS:
1
REF:
22

57.
ANS:
D
PTS:
1
REF:
22

58.
ANS:
A
PTS:
1
REF:
23

59.
ANS:
D
PTS:
1
REF:
24

60.
ANS:
C
PTS:
1
REF:
24

61.
ANS:
A
PTS:
1
REF:
24

62.
ANS:
B
PTS:
1
REF:
25

63.
ANS:
A
PTS:
1
REF:
25

64.
ANS:
C
PTS:
1
REF:
26

65.
ANS:
C
PTS:
1
REF:
26

66.
ANS:
B
PTS:
1
REF:
28

67.
ANS:
B
PTS:
1
REF:
27

68.
ANS:
C
PTS:
1
REF:
30

69.
ANS:
A
PTS:
1
REF:
30

70.
ANS:
C
PTS:
1
REF:
30

COMPLETION

71.
ANS:

procurement supply management

PTS:
1
REF:
5

72.
ANS:
e-procurement

PTS:
1
REF:
5

73.
ANS:

telecommuting telework PTS:
1
REF:
7

74.
ANS:

electronic funds transfer wire transfer
EFT

PTS:
1
REF:
8

75.
ANS:

value-added networks value-added networks (VANs) value added networks value added networks (VANs)
VANs
VANs (value added networks)

PTS:
1
REF:
9

76.
ANS:
digital piracy

PTS:
1
REF:
12

77.
ANS:
virtual community

PTS:
1
REF:
17

78.
ANS:
Distance

PTS:
1
REF:
18

79.
ANS:

firms companies PTS:
1
REF:
20

80.
ANS:
hierarchical

PTS:
1
REF:
21

81.
ANS:
diminishing

PTS:
1
REF:
25

82.
ANS:
network

PTS:
1
REF:
26

83.
ANS:
supporting

PTS:
1
REF:
26

84.
ANS:
machine

PTS:
1
REF:
34

85.
ANS:
localization

PTS:
1
REF:
34

86.
ANS:
trust

PTS:
1
REF:
34

87.
ANS:
culture

PTS:
1
REF:
35

88.
ANS:
infrastructure

PTS:
1
REF:
38

89.
ANS:
access

PTS:
1
REF:
39

90.
ANS:
trust

PTS:
1
REF:
32

91.
ANS:

strategic business business PTS:
1
REF:
23

92.
ANS:
network effect

PTS:
1
REF:
26

93.
ANS:
International

PTS:
1
REF:
39

94.
ANS:

Global Reach global reach

PTS:
1
REF:
33

95.
ANS:

English english PTS:
1
REF:
13

ESSAY

96.
ANS:

The following business processes are well suited to electronic commerce:
Sale/purchase of books and CDs and other commodities, online delivery of software, sale/purchase of travel services, online shipment tracking, and sale/purchase of investment and insurance products.

PTS:
1
REF:
15

97.
ANS:

Transaction costs are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-sale transaction. Although brokerage fees and sales commissions can be a part of transaction costs, the cost of information search and acquisition is often far larger. Another significant component of transaction costs can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer.

PTS:
1
REF:
21

98.
ANS:

For each business unit, the primary activities are as follows: 1) identify customers, 2) design, 3) purchase materials and supplies, 4) manufacture product or create service, 5) market and sell, 6) deliver, and 7) provide after-sale service and support. The support activities include: 1) finance and administration, 2) human resources, and 3) technology development.

PTS:
1
REF:
27-28

99.
ANS:

Strengths

What does the company do well?
Is the company strong in its market?
Does the company have a strong sense of purpose and the culture to support that purpose?

Weaknesses

What does the company do poorly?
What problems could be avoided?
Does the company have serious financial liabilities?

PTS:
1
REF:
30

100.
ANS:

Consumer shopping on the Web, often called business-to-consumer (or B2C).
Transactions conducted between businesses on the Web, often called business-to-business (or B2B)
Transactions and business processes that companies, governments, and other organizations undertake on the
Internet to support selling and purchasing activities.

PTS:
1
REF:
5

第四章
S
Answer Section

TRUE/FALSE

1.
ANS:
T
PTS:
1
REF:
168

2.
ANS:
F
PTS:
1
REF:
168

3.
ANS:
T
PTS:
1
REF:
168

4.
ANS:
F
PTS:
1
REF:
172

5.
ANS:
F
PTS:
1
REF:
172

6.
ANS:
F
PTS:
1
REF:
172

7.
ANS:
T
PTS:
1
REF:
172

8.
ANS:
T
PTS:
1
REF:
175

9.
ANS:
F
PTS:
1
REF:
177

10.
ANS:
T
PTS:
1
REF:
179

11.
ANS:
T
PTS:
1
REF:
179

12.
ANS:
T
PTS:
1
REF:
179

13.
ANS:
T
PTS:
1
REF:
181

14.
ANS:
F
PTS:
1
REF:
181

15.
ANS:
F
PTS:
1
REF:
185

16.
ANS:
T
PTS:
1
REF:
191

17.
ANS:
F
PTS:
1
REF:
195

18.
ANS:
T
PTS:
1
REF:
195

19.
ANS:
F
PTS:
1
REF:
196

20.
ANS:
T
PTS:
1
REF:
196

21.
ANS:
F
PTS:
1
REF:
196

22.
ANS:
F
PTS:
1
REF:
197

23.
ANS:
T
PTS:
1
REF:
199

24.
ANS:
T
PTS:
1
REF:
201

25.
ANS:
F
PTS:
1
REF:
202

26.
ANS:
T
PTS:
1
REF:
204

27.
ANS:
F
PTS:
1
REF:
206

28.
ANS:
T
PTS:
1
REF:
204

29.
ANS:
F
PTS:
1
REF:
182

30.
ANS:
F
PTS:
1
REF:
190

MULTIPLE CHOICE

31.
ANS:
C
PTS:
1
REF:
167

32.
ANS:
C
PTS:
1
REF:
168

33.
ANS:
A
PTS:
1
REF:
168

34.
ANS:
B
PTS:
1
REF:
172

35.
ANS:
B
PTS:
1
REF:
173-174

36.
ANS:
B
PTS:
1
REF:
178

37.
ANS:
D
PTS:
1
REF:
178-179

38.
ANS:
B
PTS:
1
REF:
179

39.
ANS:
B
PTS:
1
REF:
181

40.
ANS:
B
PTS:
1
REF:
182

41.
ANS:
C
PTS:
1
REF:
182

42.
ANS:
A
PTS:
1
REF:
185-186

43.
ANS:
B
PTS:
1
REF:
186

44.
ANS:
A
PTS:
1
REF:
186

45.
ANS:
A
PTS:
1
REF:
187

46.
ANS:
C
PTS:
1
REF:
187

47.
ANS:
B
PTS:
1
REF:
187

48.
ANS:
A
PTS:
1
REF:
188

49.
ANS:
B
PTS:
1
REF:
189

50.
ANS:
C
PTS:
1
REF:
191

51.
ANS:
D
PTS:
1
REF:
191

52.
ANS:
A
PTS:
1
REF:
193

53.
ANS:
B
PTS:
1
REF:
193

54.
ANS:
A
PTS:
1
REF:
193

55.
ANS:
A
PTS:
1
REF:
193

56.
ANS:
D
PTS:
1
REF:
193

57.
ANS:
C
PTS:
1
REF:
195

58.
ANS:
A
PTS:
1
REF:
195

59.
ANS:
B
PTS:
1
REF:
196

60.
ANS:
B
PTS:
1
REF:
196

61.
ANS:
B
PTS:
1
REF:
195

62.
ANS:
D
PTS:
1
REF:
196

63.
ANS:
A
PTS:
1
REF:
196

64.
ANS:
C
PTS:
1
REF:
196

65.
ANS:
A
PTS:
1
REF:
196

66.
ANS:
B
PTS:
1
REF:
198

67.
ANS:
A
PTS:
1
REF:
198

68.
ANS:
A
PTS:
1
REF:
198

69.
ANS:
D
PTS:
1
REF:
198

70.
ANS:
B
PTS:
1
REF:
199

COMPLETION

71.
ANS:
value

PTS:
1
REF:
167-168

72.
ANS:
marketing

PTS:
1
REF:
167

73.
ANS:
segmentation

PTS:
1
REF:
173

74.
ANS:

one-to-one
1 to 1 one to one
1-1

PTS:
1
REF:
176

75.
ANS:
behavioral segmentation

PTS:
1
REF:
177

76.
ANS:
occasion

PTS:
1
REF:
177

77.
ANS:
Routiners

PTS:
1
REF:
179

78.
ANS:
bargainers

PTS:
1
REF:
178

79.
ANS:
exploration

PTS:
1
REF:
180

80.
ANS:
familiarity

PTS:
1
REF:
180

81.
ANS:
PRIZM

PTS:
1
REF:
181

82.
ANS:

life-cycle life cycle

PTS:
1
REF:
181

83.
ANS:
acquisition

PTS:
1
REF:
182

84.
ANS:

Interactive Advertising Bureau
IAB

PTS:
1
REF:
185

85.
ANS:

interactive marketing unit
IMU

PTS:
1
REF:
185

86.
ANS:

cost per thousand
CPM

PTS:
1
REF:
186

87.
ANS:
page view

PTS:
1
REF:
187

88.
ANS:

ad view advertisement view

PTS:
1
REF:
187

89.
ANS:

pop-up pop up

PTS:
1
REF:
189

90.
ANS:

ad-blocking ad blocking

PTS:
1
REF:
189

91.
ANS:

marketspace market space

PTS:
1
REF:
193

92.
ANS:
brand leveraging

PTS:
1
REF:
197

93.
ANS:
affiliate program

PTS:
1
REF:
199

94.
ANS:
search engine

PTS:
1
REF:
201

95.
ANS:

META meta PTS:
1
REF:
201

ESSAY

96.
ANS:

When customers are likely to buy items from particular product categories, or are likely to think of their needs in terms of product categories, this type of product-based organization makes sense.

PTS:
1
REF:
168

97.
ANS:

Technology-enabled relationship management occurs when a firm obtains detailed information about a customer's behavior, preferences, needs, and buying patterns, and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with that customer. PTS:
1
REF:
193

98.
ANS:

For years, Digital Equipment Corporation (DEC) was a leading manufacturer of midrange computers. When the market for computing shifted to personal computers, DEC found that its branding did not transfer to the personal computers that it produced. The consumers in that market did not see the same perceived value or differentiation in DEC's personal computers that the buyers of midrange computers had seen for years.

PTS:
1
REF:
196

99.
ANS:

Simplifiers: are users who like convenience. They are attracted by sites that make doing business easier, faster, or otherwise more efficient than is possible in the physical world.
Surfers: use the Web to find information, explore new ideas, and shop. They like to be entertained, and they spend far more time on the Web than other people.
Connectors: use the Web to stay in touch with other people. They are intensive users of chat rooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.
Sportsters: are similar to Routiners, but they tend to spend time on sports and entertainment sites rather than news and financial information sites.

PTS:
1
REF:
178-179

100.
ANS:

The first is to use a banner exchange network. A banner exchange network coordinates ad sharing so that other sites run one company’s ad while that company’s site runs other exchange member’s ads. The second way that businesses can place their banner a dvertising is to find Web sites that appeal to one of the company’s market segments and then pay those sites to carry the ads. A third way to place banner advertising is to use a banner advertising network. A banner advertising network acts as a broker between advertisers and Web sites that carry ads.

PTS:
1
REF:
185-186

第五章
S
Answer Section

TRUE/FALSE

1.
ANS:
T
PTS:
1
REF:
220

2.
ANS:
F
PTS:
1
REF:
223

3.
ANS:
T
PTS:
1
REF:
224

4.
ANS:
T
PTS:
1
REF:
225

5.
ANS:
T
PTS:
1
REF:
225-226

6.
ANS:
F
PTS:
1
REF:
230

7.
ANS:
T
PTS:
1
REF:
231

8.
ANS:
F
PTS:
1
REF:
239

9.
ANS:
T
PTS:
1
REF:
238

10.
ANS:
F
PTS:
1
REF:
239

11.
ANS:
F
PTS:
1
REF:
248

12.
ANS:
T
PTS:
1
REF:
220

13.
ANS:
T
PTS:
1
REF:
222

14.
ANS:
T
PTS:
1
REF:
226

15.
ANS:
F
PTS:
1
REF:
231

16.
ANS:
T
PTS:
1
REF:
242

17.
ANS:
F
PTS:
1
REF:
242

18.
ANS:
F
PTS:
1
REF:
221

19.
ANS:
T
PTS:
1
REF:
246

20.
ANS:
T
PTS:
1
REF:
229

21.
ANS:
F
PTS:
1
REF:
222

22.
ANS:
T
PTS:
1
REF:
229

23.
ANS:
F
PTS:
1
REF:
237

24.
ANS:
F
PTS:
1
REF:
239

25.
ANS:
T
PTS:
1
REF:
239

26.
ANS:
T
PTS:
1
REF:
240

27.
ANS:
F
PTS:
1
REF:
241

28.
ANS:
T
PTS:
1
REF:
242

29.
ANS:
F
PTS:
1
REF:
241

30.
ANS:
F
PTS:
1
REF:
241

MULTIPLE CHOICE

31.
ANS:
A
PTS:
1
REF:
220

32.
ANS:
B
PTS:
1
REF:
223

33.
ANS:
B
PTS:
1
REF:
223

34.
ANS:
B
PTS:
1
REF:
223

35.
ANS:
C
PTS:
1
REF:
225

36.
ANS:
B
PTS:
1
REF:
226

37.
ANS:
C
PTS:
1
REF:
228

38.
ANS:
A
PTS:
1
REF:
229

39.
ANS:
D
PTS:
1
REF:
229

40.
ANS:
C
PTS:
1
REF:
229

41.
ANS:
C
PTS:
1
REF:
229

42.
ANS:
C
PTS:
1
REF:
229

43.
ANS:
B
PTS:
1
REF:
229

44.
ANS:
C
PTS:
1
REF:
231

45.
ANS:
A
PTS:
1
REF:
231

46.
ANS:
A
PTS:
1
REF:
231

47.
ANS:
B
PTS:
1
REF:
237

48.
ANS:
A
PTS:
1
REF:
237

49.
ANS:
C
PTS:
1
REF:
237

50.
ANS:
A
PTS:
1
REF:
237

51.
ANS:
C
PTS:
1
REF:
239

52.
ANS:
A
PTS:
1
REF:
240

53.
ANS:
C
PTS:
1
REF:
240

54.
ANS:
B
PTS:
1
REF:
241

55.
ANS:
A
PTS:
1
REF:
241

56.
ANS:
A
PTS:
1
REF:
242

57.
ANS:
C
PTS:
1
REF:
242

58.
ANS:
C
PTS:
1
REF:
242

59.
ANS:
A
PTS:
1
REF:
242

60.
ANS:
D
PTS:
1
REF:
247

61.
ANS:
C
PTS:
1
REF:
251

62.
ANS:
D
PTS:
1
REF:
252

63.
ANS:
C
PTS:
1
REF:
252

64.
ANS:
B
PTS:
1
REF:
221

65.
ANS:
C
PTS:
1
REF:
222

66.
ANS:
A
PTS:
1
REF:
226

67.
ANS:
A
PTS:
1
REF:
230

68.
ANS:
B
PTS:
1
REF:
237

69.
ANS:
C
PTS:
1
REF:
242

70.
ANS:
B
PTS:
1
REF:
220-221

COMPLETION

71.
ANS:
operating

PTS:
1
REF:
223

72.
ANS:
administration

PTS:
1
REF:
225

73.
ANS:
Human resource

PTS:
1
REF:
225

74.
ANS:

ACH automated clearing house

PTS:
1
REF:
241

75.
ANS:

EDI-capable
EDI capable

PTS:
1
REF:
241

76.
ANS:

Radio frequency identification devices
RFIDs

PTS:
1
REF:
245

77.
ANS:
Transaction sets

PTS:
1
REF:
231

78.
ANS:

value added network value-added network value-added network (VAN)
VAN

PTS:
1
REF:
237

79.
ANS:
Nonrepudiation

PTS:
1
REF:
239

80.
ANS:

Electronic funds transfer
EFT

PTS:
1
REF:
241

81.
ANS:

financial VANs
FVANs

PTS:
1
REF:
241

82.
ANS:
independent

PTS:
1
REF:
248

83.
ANS:

p-cards purchasing cards

PTS:
1
REF:
223

84.
ANS:
e-procurement

PTS:
1
REF:
221

85.
ANS:
spend

PTS:
1
REF:
222

86.
ANS:

contract replenishment PTS:
1
REF:
222

87.
ANS:
Independent

PTS:
1
REF:
248

88.
ANS:
Public

PTS:
1
REF:
248

89.
ANS:
ultimate consumer orientation

PTS:
1
REF:
247

90.
ANS:
Nonrepudiation

PTS:
1
REF:
239

91.
ANS:
private stores

PTS:
1
REF:
251

92.
ANS:
Indirect

PTS:
1
REF:
222

93.
ANS:
Covisint

PTS:
1
REF:
252

94.
ANS:

RFID
Radio frequency identification

PTS:
1
REF:
246

95.
ANS:
supply chain management

PTS:
1
REF:
247

ESSAY

96.
ANS:

Purchasing activities include identifying vendors, evaluating vendors, selecting specific products, placing orders, and resolving any issues that arise after receiving the ordered goods or services.

Procurement generally includes all purchasing activities, plus the monitoring of all elements of purchase transactions. It also includes the job of managing and developing relationships with key suppliers.

PTS:
1
REF:
220

97.
ANS:

Direct connection requires each business in the network to operate its own on-site EDI translator computer.
These EDI translator computers are then connected directly to each other using modems and dial-up telephone lines or dedicated leased lines.

With an indirect connection, the trading partners pass messages through the VAN instead of connecting their computer directly to each other.

PTS:
1
REF:
237

98.
ANS:

Suppliers can:

Share information about customer demand fluctuations.
Receive rapid notification of product design changes and adjustments.
Provide specifications and drawings more efficiently.
Increase the speed of processing transactions.
Reduce the cost of handling transactions.
Reduce errors in entering transaction data.
Share information about defect rates and types.

PTS:
1
REF:
243-244

99.
ANS:

Direct materials are those materials that become part of the finished product in a manufacturing process.
Indirect materials are all other materials that the company purchases, including factory supplies such as sandpaper, hand tools, and replacement parts for manufacturing machinery.

PTS:
1
REF:
222

100.
ANS:

Advantages of using VANs are as follows:

Users need to support only the VAN’s communications protocol instead of many possible protocols used by trading partners.
The VAN records message activity in an audit log. This VAN audit log becomes an independent record of transactions, and this record can be helpful in resolving disputes between trading partners.
The VAN can provide translation between different transaction sets used by trading partners.
The VAN can perform automatic compliance checking to ensure that the transaction set is in the specified
EDI format.

PTS:
1
REF:
238-239

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