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Bagri

In: Business and Management

Submitted By Tasaddaq
Words 4715
Pages 19
Being global is not just about where you do business.Robert J. House, The Wharton School
GLOBE Principal Investigator |
GLOBE is the acronym for “Global Leadership and Organizational Behavior Effectiveness,” a 62-nation, 11-year study involving 170 researchers worldwide. The GLOBE Project was introduced in my first article (click here). In this third article, I will overview GLOBE’s findings about how business values and practices vary across nations and cultures. Cultural Dimensions, the Measuring Rods of Cross-Cultural ResearchAs I explained in my first article, the first major question addressed by the GLOBE researchers was which measurement standards to use so that they could be precise about the similarities and differences among numerous societal and organizational cultures. After a thoroughgoing literature review as well as two pilot studies, the team identified nine "cultural dimensions" that would serve as their units of measurement, or (in research language) "independent variables."Cultural dimensions have been around as long as the field of intercultural research (i.e., since the early 1960s). They provide concepts and terminology that enable all of us to become aware of, to measure, and to talk knowledgeably about the values and practices found in a human culture – and about the similarities and differences among human cultures.

What exactly is a cultural dimension? It’s a concept that is depicted graphically as a continuum. In most cases, only the two ends of the continuum are named. Here, graphically, is one of the cultural dimensions actually used by the GLOBE research team.Of course, the meaning of “assertive” must be precisely defined. Also to be developed and pilot-tested are ways of carefully measuring the degree to which assertiveness is present or absent in an individual or group. If we plan to compare the degrees of...

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