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Bahrain

In: Business and Management

Submitted By kamille
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COMPANY CASE
Bahrain Bay: Building Customer Relations for the Future

Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools?
A: Bahrain Bay’s four foundational philosophies are: * Scale and Aesthetics (the artistic designs are the key edge of Bahrain’s buildings), * Social Equity (Bahrain Bay offers a wide range of opportunities for all), * Community (Bahrain Bay seeks to maintain unified community for its residents & business) * Tomorrow’s Environment (is environmentally friendly).
These foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment, which adds a unique value to the project and opens an entire new market and fulfill more customers through diversification.

Q2: What would you see as being Bahrain Bay’s mission?
A: It describes the development of the project and Bahrain Bay present collection of waterfront residential, retail, and commercial developments.

Q3: What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers and retailers?
A: MIPIM is a trade show that its organizers describe as a "market for international property trade". It takes place annually in Cannes, France. It was really important for the venture to make some sort of appearance there to get the attention of nearly 26,000 property and investment professionals from around the world, which included investors that were looking to contribute in such project.

Q4: Why might the Kingdom of Bahrain be an attractive location for overseas investors?
A: Simply because of the economy of Bahrain grows and diversifies, a new community will be created that will offer a way of living and working designed for the 21st century. as a major financial and commercial center, as well as many rising

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