...Case 37 – Baker Adhesives Background/Facts This case is about Baker Adhesives which is a small company that manufactures specialty adhesives in Newark, NJ. The setting is June of 2006. Baker Adhesives was a modest company founded by Doug Baker’s father who was a chemist and believed in flexible production systems. Baker Adhesives had recently forayed into international markets with a sale to Novo, a Brazilian toy manufacturer. Alissa Moreno was a sales manager and needed to meet with Doug to discuss the recent results. Going into the meeting Doug is excited at the prospects of finding new markets. As U.S. manufacturing continues to migrate overseas, he is under intense pressure to find new markets. This recent sale to Novo had been a financial boost to Baker Adhesives. The company was able to easily meet the order and in fact it freed up some raw material the company had in inventory. The purpose of the meeting was to finalize details on a new order from Novo that was to be 50% larger than the original order. When the meeting started, Moreno hit Baker with the bad news immediately. The problem was that since Novo order was denominated in Brazilian, the payment from Novo had to be converted into U.S. dollars at the current exchange rate. Exchange rates had changed since the time Baker Adhesives and Novo had agreed on a price, the value of the payment was now substantially lower than anticipated. This was going to hurt profit. So obviously Baker was concerned...
Words: 597 - Pages: 3
...Baker Adhesives Case Analysis I. Introduction Baker Adhesives is a small manufacturing company of specialty adhesives in the US. It was owned by Doug Baker who recently entered the International market. In early June of 2006, Baker met with his sales manager, Alissa Moreno to discuss the results of the company’s recent penetration in the international market. NOVO, a Brazilian toy manufacturing company, was Baker’s first international sales and Baker Adhesives was very excited to make another deal. The original sale with NOVO had been 1,210 gallons and significantly boosted the company financially. The purpose of the meeting is to decide whether or not Baker Adhesives should go ahead and accept a new order proposal from Novo. The next NOVO order would be 50% larger than the original order and the adhesive will be used for the production of their new toy product line. The toys needed to be waterproof and the adhesives require very specific needs. Also, the payment from the first order had just been received and Baker was looking to pay down some of the balance of their line of credit, which currently stood at $180,000. However, Moreno told Baker that their sale of adhesives to NOVO was not going to be as profitable as they originally anticipated. The first order from Novo was denominated by Brazilian real (BRL) which would be converted into US dollars (US$). Since the time that Baker and Novo agreed to terms on the sale, the value of the deal had dropped significantly...
Words: 2421 - Pages: 10
...UV0738 BAKER ADHESIVES In early June of 2006, Doug Baker met with his sales manager Alissa Moreno to discuss the results of a recent foray into international markets. This was new territory for Baker Adhesives, a small company manufacturing specialty adhesives. Until a recent sale to Novo, a Brazilian toy manufacturer, all of Baker Adhesives’ sales had been to companies not far from its Newark, New Jersey, manufacturing facility. However, as U.S. manufacturing continued to migrate overseas, Baker would be under intense pressure to find new markets, which would inevitably lead to international sales. Doug Baker was looking forward to this meeting. The recent sale to Novo, while modest in size at 1,210 gallons, had been a significant financial boost to Baker Adhesives. The order had used up some raw-materials inventory that Baker had considered reselling at a loss a few months before the Novo order. Furthermore, the company had been running well under capacity and the order was easily accommodated within the production schedule. The purpose of the meeting was to finalize details on a new order from Novo that was to be 50% larger than the original order. Also, payment for the earlier Novo order had just been received and Baker was looking forward to paying down some of the balance on the firm’s line of credit. As Baker sat down with Moreno, he could tell immediately that he was in for bad news. It came quickly. Moreno pointed out that since the Novo order was denominated in Brazilian...
Words: 1947 - Pages: 8
...This case is about Baker Adhesives which is a small company that manufactures specialty adhesives in Newark, NJ. The setting is June of 2006. Baker Adhesives was a modest company founded by Doug Baker’s father who was a chemist and believed in flexible production systems. Baker Adhesives had recently forayed into international markets with a sale to Novo, a Brazilian toy manufacturer. Alissa Moreno was a sales manager and needed to meet with Doug to discuss the recent results. Going into the meeting Doug is excited at the prospects of finding new markets. As U.S. manufacturing continues to migrate overseas, he is under intense pressure to find new markets. This recent sale to Novo had been a financial boost to Baker Adhesives. The company was able to easily meet the order and in fact it freed up some raw material the company had in inventory. The purpose of the meeting was to finalize details on a new order from Novo that was to be 50% larger than the original order. When the meeting started, Moreno hit Baker with the bad news immediately. The problem was that since Novo order was denominated in Brazilian, the payment from Novo had to be converted into U.S. dollars at the current exchange rate. Exchange rates had changed since the time Baker Adhesives and Novo had agreed on a price, the value of the payment was now substantially lower than anticipated. This was going to hurt profit. So obviously Baker was concerned and wanted to know what could...
Words: 266 - Pages: 2
...Citations de “Gatsby le Magnifique” Dès mon âge le plus tendre et le plus facile à influencer, mon père m'a donné un certain conseil que je n'ai jamais oublié : -Chaque fois que tu te prépares à critiquer quelqu'un, m'a-t-il dit, souviens-toi qu'en venant sur terre tout le monde n'a pas eu droit aux mêmes avantages que toi. J'avais trente ans. Devant moi s'allongeait la formidable, la menaçante route d'une nouvelle décennie. Le visage clair de Daisy se levait lentement vers lui, et il sentait son cœur battre de plus en plus vite. Il savait qu'au moment où il embrasserait cette jeune fille, au moment où ses rêves sublimes épouseraient ce souffle fragile, son esprit perdrait à jamais l'agilité miraculeuse de l'esprit de Dieu. Il avait alors attendu, écouté encore un moment la vibration du diapason qui venait de heurter une étoile, puis il l'avait embrassée, et à l'instant précis où ses lèvres touchaient les siennes, il avait senti qu'elle s'épanouissait comme une fleur à son contact, et l'incarnation s'était achevée. Il m'adressa un sourire (...). Un de ces sourires rare, source d'éternel réconfort, comme on n'en rencontre que quatre ou cinq fois dans sa vie. Un sourire qui défiait -ou semblait défier - brièvement le monde entier, puis se focalisait sur vous comme s'il vous accordait un préjugé irrésistiblement favorable. Qui vous comprenait dans la mesure exacte où vous souhaitiez être compris. Qui croyait en vous comme vous...
Words: 376 - Pages: 2
...Set of Instructions Author Author Affiliation Abstract Instructions are set of guidelines that helps to perform a process or procedure. Making an USB fan is an easy “Do It Yourself” project. Anybody with access to a computer USB port can run a small fan. This paper describes instructions to be followed in order to make a USB fan. Title of Paper Equipment required: 1. Small 5 Volt dc Motor. 2. An adhesive glue, 3. A (exhausted) round shaped marker pen, 4. An USB cable, 5. Cutting tool like scissors or knife, 6. Wire stripper, 7. Tape, 8. Plastic gear available from any small toy car. 9. A circular piece of plastic of diameter 3” Instructions: 1. Firstly cut the USB cable at one end (it should be the end with female jack), 2. Locate red and black cables. Leave the rest. 3. Stripe out the copper wires using cable stripper, 4. Connect the red and black cable to that of the motor, 5. Attach the gear to the shaft of the motor, 6. Now make 8 cut to the center of the circular plastic. It would take small triangular shapes. Twist the triangular shaped wings of the fan slightly inwards, 7. Attach the circular plastic to the gear using glue, 8. Put the motor with the plastic on top of the marker and stick with the glue, 9. Now fix the other part of the marker on top of the cd vertically. 10. Connect the male USB jack to the USB port of a computer. The fan should move perfectly. Figure 1: Completed...
Words: 318 - Pages: 2
...Wearing Quick Weaves versus Sew-ins Today women are more likely to be wearing not just the latest fashion, but also weave. There are many styles and methods when it comes to applying weaves. All techniques of weaves styles have different procedures; some may seem more difficult to apply than others. The two most popular techniques are quick weaves and sew-ins. Quick weaves and sew-ins differ in technique, care and cost. A quick weave is a method of installing hair extensions to hair without leaving out any natural hair. The hair extensions are attached to the natural hair by either adding gel to the natural hair to lay it down or by braiding the natural hair down to the scalp and then gluing the hair extensions down on top of that. With this method a person do not have to worry about choosing a color to match the natural hair, or about blending the hair extensions in with the natural hair. This method also gives a very flat and non bulky look to the hair extensions. A Quick Weave can last up to 4 weeks with proper maintenance. It could last longer but the natural hair needs to be washed and deep conditioned every month, especially when wearing braids or hair extensions regularly. To maintain a Quick Weave style a person should never put any oil based product onto the extension hair, for straight styles a person should wrap the hair every night and tie it up with a satin bonnet or satin scarf, for curly styles a person should apply light mouse and roller set to the hair overnight...
Words: 660 - Pages: 3
...[Type the company name] | Game of Guess Your Card | Math 104 Algebra with Applications | | [Type the author name] | 12/8/2012 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | The Crazy Card Game with Logic Application The guess your card game I just wonder why are we playing this game are we that bored. Or maybe we are stranded in a cabin in the mountains in a snow blizzard or something of that nature. No we are playing this game because our nutty professor say’s we have too. Just joking Professor Crossley just trying to make light of the situation and add a bit of humor I’m sure you will agree so laugh and enjoy. Ok back to the guess your card game in which each player draws three cards without looking at the three cards they have chosen. Each card has a number between 1 and 9 on it. Then my opponents place their cards on their heads so that all of us but themselves can see the cards. Our objective is to guess what cards we have ourselves. The first person to do this wins the game I guess I don’t see any other great prize we will receive for performing this task enough with that on with the show. During the playing of the game, each player, in turn, draws a question at random from a stack of questions. Then each player answers the question bases on the cards that they see...
Words: 546 - Pages: 3
...in turn cause me to have tearing of my skin and the pain in removal were excruciating. In which lead me to believe that there could be a better medical tape on the market that could help others not only myself. My invention would advance the wound and care industry, by using the silicone with a new, silicone based adhesive tape that provides an optimal balance of securement and gentleness when, applying and with removal. The silicone base tape is easy to use and satisfies long –unmet needs for physician and patients seeking a reliable adhesion and a gentle removal. In which minimizes the risk of injury to a person skin from repeated bandage change. DISCRIPTION The silicone tape with vary in size from 1 inch to 3 inches. The color will be a standard white color. The tape will wrapped around a cardboard roll that will be able to pulled to select the length in which a person needs to cover the bandage. Research of the effects of Traditional tape vs. Silicone tape Unlike traditional tape that increases adhesion over time, silicone tape delivers constant adhesive strength for as long as it’s left in place. MATERIALS SILICONE ADHESIVE POLYMERIC BACKING THERMOPLASTIC POLYESTER ACRYLIC POLYMER BINDER BACKING PIGMENT PHYSICAL AND CHEMICAL PROPERTIES General Physical Form: Solid Odor, Color, Grade: Opaque, white tape. Odor threshold Not Applicable pH Not Applicable Melting point Not Applicable Boiling Point ...
Words: 436 - Pages: 2
...My family is in the process of re-opening a small business to the north of Atlanta, Georgia call The Cake Shoppe (bakery). We are in the middle of a complete re-model, and this section has been very enlightening for me as I assist them. I found that one of the most important concepts for The Cake Shoppe, especially during this remodel, is technological forces (pg 67), which is defined as “inventions or innovations from applied science or engineering research” (Kern, Hartley, & Rudelius, 2012, pg 67). The previous owners did not use social media or advertise at all, so the new branding of our new products and lines, social media networking and electronic commerce, which is “any activity that uses some form of electronic communiciation in the inventory, exchange, advertisement, distribution, and payment of goods” (Kern, Hartley, & Rudelius, 2012), will be extremely important. We are in the process of re-vamping our logos to make them more appealing for the website, creating social media accounts for the bakery, and even producing online advertising via social networking, online giveaways, and e-mail coupons. Utilizing online savings websites like Groupon and Living Social to promote our business has boosted sales tremendously. Another very important concept is competitive forces (pg 68). Competition is “alternative firms that could provide a product to satisfy a specific market’s needs” (Kern, Hartley, & Rudelius, 2012, pg 68). I believe that attracting customers is...
Words: 591 - Pages: 3
...SWATI JOSHI MG 800 STRATEGIC MANAGEMENT BUSINESS PLAN DATE: 12/11/13 Business Plan: Fitness Bakery Business Plan: Fitness Bakery Executive Summary Introduction Fitness Bakery is a start-up bakery located in the heart of Manhattan. Our bakery is targeting active people living, working or visiting New York. Our bakery will provide the highest quality of ingredients and customer service for the more active branch of our society. We aim to be a completely different bakery by targeting the athletes. Our recipes will be mainly composed of wholesome ingredients, proteins, carbohydrates and fruits. By creating a new niche in the bakery industry, we plan to increase our sales by almost $150,000 (see sales forecast) by the third year of business. We will strive for perfection in both products and service and aim to be a major leader in the bakery industry. Mission Provide the highest quality of ingredients and customer service for the more active branch of our society. We aim to be a completely different bakery by targeting the athletes. Our recipes will be mainly composed of wholesome ingredients, proteins, carbohydrates and fruits. Goals: * Obtain funding of $15,000 via the Small Business Administration (SBA) loan program. * Achieve sales of $155,736 in the first year. * Boost second year sales by 50% in the second year. * Raise sales by 30% in the third year. * After fully repaying all our debts, we will open a second store in Brooklyn. ...
Words: 2516 - Pages: 11
...DIETER’S DELECTABLES Ltd. For many years, Mr. Dieter Bachembesser served as pastry chef at several of Toronto’s finest hotels, earning a reputation as one of the most knowledgeable people in the field of fine baking. In 1993, he used this knowledge to start Dieter’s Delicacies, a small firm that that sold fine baked goods to several of the area’s finest caterers. These products were made according to Dieter’s own specifications by Browne’s Bakery, a reputable producer of baked goods. While Dieter’s Delicacies was only a small part-time venture, it was financially successful, and Dieter’s reputation spread. In 1999, Dieter decided to quit working for hotels and to start his own business, Dieter’s Delectables Ltd., with himself as president and general manager. This new company operated in a similar manner to Dieter’s Delicacies, in that it did not produce goods, but rather operated in the distribution and wholesale business. Dieter’s purchased its entire product line from Browne’s Bakery, with whom Dieter had established a very satisfactory working relationship, and distributed and resold these to a variety of retail outlets under the company’s own private label brand of Dieter’s Delicacies. In its first year of operation, Dieter’s Delectables’ sales were $150,000. As its reputation for quality and customer service spread, sales grew rapidly, in large part due to Dieter’s knowledge and his personal selling efforts, as well as effective merchandising techniques. In 2002...
Words: 1203 - Pages: 5
...Since I have nothing to relate to this book, the experience I had while reading this book was incredible. While reading the book, I gained knowledge that can be used for a lifetime. The novel made me stop and think about my attitude and the impact it has on others. Jay Asher is a fabulous writer that explains reality in a convincing way. He uses such precise detail that I often connect with the situations included. I finished this novel in 4 days, meaning that it was almost impossible to set it down, alongside all of the things I have. The setting, plot, and characters were phenomenal. Although this book was breathtaking, I was disappointed to see that Hannah Bakers parents were not involved. I was left questioned at whether her parents were able to bear the grief and sadness. The marvelous novel of Thirteen Reasons Why is written by Jay Asher. They say dead girls don’t talk, but that’s where they’re wrong. They talk, but most people are too scared to listen. Hannah’s dead. Two weeks after Hannah Baker’s death, Clay Jensen hears her voice one last time-on a “Baker’s dozen” of cassette tapes she made. Seven double side tapes with thirteen stories of thirteen people-thirteen people who killed her. Clay was mailed Hannah’s obscure suicide note because he's one of the reasons that she died. That she killed herself, one of the reasons she gave up. On the tapes she explained that her death started with a rumor and the reputation the rumor gave her, highlighting the connections...
Words: 356 - Pages: 2
...1.What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? 1. Panera Bread's strategy involves creating fresh baked artisan breads made with special attention to quality and detail along with its many other products with an inviting dining experience. The closest generic competitive strategy approach Panera Bread is taking is the broad differentiation strategy which seeks to differentiate the company’s product or service from rivals in ways that will appeal to a broad spectrum of buyers. This can supported by Panera management’s blueprint for attracting and retaining customers as stated in the case explains “Concept Essence that underpinned Panera’s strategy and embraced several themes that, taken together, acted to differentiate Panera from its competitors by offering an appealing selection of artisan breads, bagels, and pastry products that were handcrafted and baked daily at each café location. Serving high-quality food at prices that represented a good value. Developing a menu with sufficiently diverse offerings to enable Panera to draw customers from breakfast through the dinner hours each day. Designing bakery cafés that were esthetically pleasing and inviting. Offering patrons such a sufficiently satisfying dining experience that they were induced to return again and again.” From this...
Words: 256 - Pages: 2
...St. Honoré Bakery Marketing Plan I - Business Mission Statement: Our commitment to excellence in the craft and artistry of baking enables us to deliver high quality products that look superb, delight the customer and make celebration a moment to cherish. Our goal is to generate satisfaction so that at least 60% of our customer base is repeat business and to provide quality product at reasonable prices with exemplary services. Our business offer best quality assortment of great-tasting bread and pastry and related beverages products. We also want to become the favorite bakery shop in the town in which we operates. This will be accomplished by serving a variety of delicious and generously portioned our products at moderate prices. Our customer will be served by friendly & knowledgeable people that are dedicated to provide excellent-customer service. II- Situation Analysis Industry Analysis - baking industry Baking has grown over the last century in the Philippines, from a relatively small industry to a large, popular industry. Initially, the island featured mainly independent bakeries that serviced cities and towns and provided employment to the local people. Nowadays, chain bakeries have increased the number of bakeries in the Philippines and have also lowered the prices of bakery products. Due to the increased demand for bakery products from the population in the Philippines, the baking industry has grown, leading to it providing greater employment opportunities...
Words: 1674 - Pages: 7
