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Balanced Score Card

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BALANCED SCORE CARD

FINANCIAL PERSPECTIVE To drive revenue growth Sip-n-Sweet objectives concentrate on diversifying into new markets locally within North Luzon. As well as branching out into new customer markets and increasing the number of stores owned by Sip-n-Sweet. Each of these objectives chosen all tie in with Sip-n-Sweet’s overall strategy of expansion of the business in the near future.
The key performance indicators incorporated into this perspective help to measure each objective for the business. The main similar measure here is percentage of increase in revenue growth in the overall business and individual store-level. To achieve these objectives they would have to be based upon implementing bonus and incentive schemes for employees so that they are motivated to achieve their task. They would also need to target larger segments of new customer markets by advertising in new locations such as near to universities to appeal to students or offices to appeal to the working customers.
Another important objective within the financial section is improvement of operational efficiency, which is reducing wastage costs for the business. It is important to achieve this objective as it saves the company money and better for the environment.

CUSTOMER PERSPECTIVE
It is important to measure this objective, as it involves the public with collating feedback and results in reference to how the general public perceives Sip-n-Sweet as a business. This objective also gives the company an opportunity with participating in charity and environmental work that will help several organizations as well as portraying a better image for the business. This is with the intention to increase in revenue and customer satisfaction, as customers like to be involved in supporting good causes.
Customer retention, customer satisfaction and customer profitability are the main

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