...He was not interested in priesthood and the only reason for joining was his financial situation. That was was the only possible way for his poor family to receive free schooling. Nevertheless, very soon, in 1704, he was pardoned from celebrating the Holy Mass because of his bad health. Later, he became a violin teacher at an orphanage for girls called Ospedale della Pietà in Venice. The orphans soon started to gain appreciation and esteem as Vivaldi wrote most of his concertos, cantata, and sacred music for them. In 1705 the first collection of his works was published. He was a prolific composer producing over 500 concertos, 46 Operas, symphonies, 73 sonatas, chamber music, and sacred music. His most famous work is believed to be the Four Seasons (Wikipedia). Vivaldi's music is especially innovative since he added brightness to the very formal and rhythmic structure of concertos. He constantly searched for harmonic contrasts, creating innovative melodies and themes. Vivaldi’ ultimate goal was to create music that could be understood and appreciated not only by an intellectual minority but also, and especially by the wide public. He loved composing and that joy gives his music the joyful appearance (Halliwell). Those factors were the main reasons for his music becoming vastly popular. This popularity soon made him famous in Italy and other countries, even...
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...[pic] Marketing MK 201 Marketing of Four Seasons Hotel Shanghai [pic] Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th , 2012 Acknowledgement For the successful completion of our report, we would like to express our deep gratitude to all the people who give us help and advise. First and foremost, we are going to give our appreciation to Mr. Wang, the Assistant Sales Director of the Four Seasons Hotel Shanghai. He spent his personal time replying our email to answer our questions and gave us a lot of valuable information and instructions which keep our report going in the right direction. Secondly, we would like to thank our Marketing lecturer, Miss Medico, she provided us with many useful resources and guidance at every stage of writing the report. Clearly, we cannot finish this report smoothly without her help. Last but not least, we would like to thank all our friends for their suggestions and inspiring. Contents Aknowledgement 2 Introduction 4 Background of Four Seasons Hotel Shanghai 4 The Lifecycle Stages of Four Seasons Hotel Shanghai 5 Target Market 6 The Promotion Mix of Four Seasons Hotel Shanghai 7 Advertising 7 Publishing pamphlets and magazines 7 Online advertising 8 Public Relations 8 Communicating with public by Internet 8 Participate in public service 9 Sales Promotion 9 Hotel packages promotion 9 Discount 10 Conclusion 10 Reference...
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...critically analyse the implications of human resource practices in the Four Seasons brand. Unless diversity is supported, discrimination can appear in some cases, having a negative effect on the running of the business. Also, working in groups makes a great contribution to the company’s performance, allowing creativity to be put into practice. Leadership is the greatest issue, as it can make the difference. Following a vision of his own, the leader can influence each department and also control staff’s and customer’s emotions as they represent the key to a better reputation of the brand. Lastly, a personal reflection upon the workshops was written, illustrating the fact that they represent a better command of the subject. 2. Diversity and Groups Nowadays, managing a hotel brand is done with the help on diversity management (Mor Barak, 2005). There exist four magnitudes of diversity: tenancy, age, sex and race. After a study conducted by Ely (2004), race and sex are not irrelevant to performance, as opposed to tenancy and age which are judged by experienced staff who believe that wisdom comes with age. Cooperation and teamwork represent the key to the issue. Banks in the USA developed diversity education programs where employees were stimulated to work with the ones they did not accept, results being highly positive and thus leading to a better collaboration in the at near future (Ely, 2004). For the Four Seasons brand, extensive research needs to be carried out, starting with the...
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...BOWEN op yo CARIN-ISABEL KNOOP Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy” Europe is different from North America, and Paris is very different. I did not say difficult. I said different. — A senior Four Seasons manager In 2002, Four Seasons Hotels and Resorts was arguably the world’s leading operator of luxury hotels, managing 53 properties in 24 countries and delivering what observers called “consistently exceptional service.” For Four Seasons, that meant providing high-quality, truly personalized service to enable guests to maximize the value of their time, however the guest defined doing so. No tC In 1999, Four Seasons opened the Four Seasons Hotel George V Paris (hereafter, “F. S. George V”), its first French property, by renovating and operating the Hotel George V, a historic Parisian landmark. Doing so was, according to John Young, executive vice president, human resources, “one of our great challenges and triumphs.” Young mused on what Four Seasons had learned from opening a hotel in France, wondering what lessons would be applicable to other openings given the firm’s growth plans, which suggested that new opportunities would be largely outside North America. (Exhibit 1 illustrates property locations in 2002.) Performance Do Four Seasons generally operated (as opposed to owned) midsized luxury hotels and resorts. From 1996 through 2000 (inclusive), Four Seasons revenues increased at a compound rate of...
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...' Academy ol Management Executive, 2002, Vol. 16, No. 4 Four Seasons goes to Paris floger HalloweU, David Bowen, and Carin-Isabel Knoop Europe is different from North America, and Paris is very different. I did not say difficult. I said diffeient. —A senior Four Seasons manager Executive Summary Four Seasons Hotels and Resorts opened its first French property in 1999. This article presents that opening as a case study to illustrate a perspective on how a company with a strong and highly successful organizational culture might approach a new national culture when that cuhure is both distinct and intense, as is the case in France. Managers can henefit from the case by understanding this approach to organizational and national culture, which the authors believe represents a useful framework for global management. The article begins with a discussion of the linkage between corporate cuifure and competitive advantage for service organizafions. It then describes the corporate support structure and the philosophy that Four Seasons developed over two decades to support its international expansion and to manage the type of challenges its French property posed. Finally, it describes how the firm went about transforming that property into one of its crown jewels. The Linkage Between Service Culture and Competitive Advantage The enduring success of service organizations such as Southwest Airlines, The Walt Disney Company, Wal-Mart, and USAA (among others) is frequently ...
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...samples of many different kinds of nests and presented them to the Imperial Court. Dr. Kong believes that the supply in China had been exhausted before foreign nests were imported. In the late 17th century, four million nests (125,000 pounds) passed through the port of Batavia, now Jakarta. Nest-harvesting isn't an easy job for anyone. It takes skills and experience. During the peak season between February and May each year, gatherers clamber up trellises of bamboo and vines at sunrise, only descending at sundown. To keep their hands firmly on the trellises or bamboo scaffoldings, some times as high as 200-300 feet from the cave floor, they balance torchlight between their teeth to look for what they call “White Gold.” Their only tool is the three-pronged instrument called rada, which they believe that gods of the cave approved of and anointed. No harvesters would attempt to touch nests without rada. One harvester can collect as many as 50 or 60 nests a day. Sometimes, like mountain climbers, the harvesters hammer metal poles into rocks and boulders to attach themselves to the cave walls. Many have died when a rotted bamboo pole or a boulder gave in under their weight, but such accidents never discouraged the surviving harvesters. Swiftlets lose their homes three times a season. When their first nests are stolen, they rebuild them quickly on the same spots, only to lose them again even before they can produce their eggs. But when the third nests are built, most harvesters wait...
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...flowers, rivers, and rain fall. Among all the different species of animals that share the jungle, one in particular stands out: the giant panda. The pandas live a peaceful and harmless life high in the remote mountainous regions of central China. The bamboo forests grow high, and are cool and wet—just the way the pandas prefer them to be. Pandas will climb upwards to 13,000 feet (3,962 meters) to feed on the bamboo that grows in their habitat; during the summer seasons, they will venture even higher. Pandas mainly feed on bamboo, but will eat birds or rodents as well. It is in this peaceful bamboo jungle habitat that the giant panda gives birth to and nurtures its young. The Giant Panda is one of the rarest and most exotic animals this world has given birth to. Pandas are mammals; they’re omnivores. The average lifespan in the wild for a healthy Panda is twenty years. The sizes they grow to are four to five feet (one to one and a half meters) tall and weigh upwards to 300 pounds (136 kilograms). In the past few decades the Chinese Giant Pandas have been added to the endangered species list because of their decreasing numbers. The Pandas made the list due to false pregnancies, poachers, poor nurturing, and lack of bamboo growth. First, pandas are slowly decreasing in numbers because of lack of reproduction. Pandas in the wild and zoos (artificial habitats) are losing interest in one another because of loss of habitat, food, and freedom. Over the decades there has been...
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...The population of indigenous communities are mostly in East Malaysia, which is in the Sabah and Sarawak. Basically, the indigenous group in Sarawak is mostly the Iban, Bidayuh, Malanau, Kenyah, Kelabit, Penan. However, the indigenous group in Sabah is consists of the Kadazan Dusun, Bajau, Murut, Rungu, Lotud, Brunei, Orang Sungai, Kadayan, Bisaya and many others sub-groups. Furthermore, this report is mainly focusing on the ethics group of Ibans and Bidayuhs. Sarawak is located on the island of Borneo with Kuching is its capital. It is the largest State among 13 States in Malaysia. The State of Sarawak cover an area of 124,449.51 sq. km, it is about 37% of the Malaysia total land area. Sarawak is known as the Land of Hornbills. It was naturally blessed with vast areas of both lowland and highland rainforest. Sarawak’s forests are the State’s most important resource and asset, producing timber and a multitude of forest products. The rainforest is home to an incredible variety of more than 8,000 species of flora and over 20,000 fauna, the majority of which are insects. Sarawak is also rich in its’ cultural, history and heritage; natural and adventure. Additionally, Sarawak is the state with the most districts in Malaysia, home to Batang Rajang, the country’s longest river, the world’s biggest flower the Rafflesia, and the Brooke Birdwing, the world’s largest butterfly. Sarawak also boasts the world’s most extensive cave system, the world’s oldest rainforest the size of Austria and...
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...Camels Camels are herbivores; they eat desert vegetation, such as grasses, herbs, and leaves. How do camels adapt to their environment? Camels have many adaptations that allow them to live successfully in desert conditions. Deserts are hot and dry. Winds blow sand all around, so a camel has long eyelashes. It has nostrils that can open and close. Why do camels have long eyelashes? The long eyelashes keep sand out of the camel's eyes. Thick eyebrows shield the eyes from the desert sun. Why does a camel have nostrils which can close? A camels nostrils can close so it doesn't get sand up its nose. Other Adaptations: 1. A camel can go a week or more without water, and they can last for several months without food. They can drink up to 32 gallons (46 litres) of water at one drinking session! 2. Camels store fat in the hump, not water. The fat can be metabolised for energy. 3. Unlike most mammals, a healthy camel's body temperature fluctuates (changes) throughout the day from 34°C to 41.7°C (93°F-107°F.) This allows the camel to conserve water by not sweating as the environmental temperature rises. 4. Camels feet are wide so they can walk on sand more easily. Their huge feet help them to walk on sand without sinking into it. 5. Camels have thick lips so they can eat the prickly desert plants with out feeling pain. 6. The colour of their bodies helps them to blend into their environment. 7. Camel's ears are covered with hair, even on the inside. The hair helps keep...
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...of 7096 km (2740 sq mi), Sikkim adorns the colourful Buddhist monasteries in the West, the lush green valleys in the North, the religious stupas in the South and the urban hustle in its East. Gangtok is the state capital. The state shares its boundaries with Nepal in its West, China to its North and East and Bhutan to the East. With a population of just close to 6 lakh, Sikkim is the country’s second lowest populous state. Geographically, Sikkim has 28 mountain peaks, 227 high altitude lakes, 21 glaciers and five hot springs. The ‘Teesta’ river commonly referred to as the ‘Lifeline of Sikkim’ is one amongst the 100 water bodies. Sikkim has an agrarian economy. The major crops include rice, tea, cardamom and oranges. Sikkim is divided into four districts. While the East district is the administration hub, the West boasts about the state’s historical importance. Gyalshing is the headquarter and the town in the West district. Don’t underestimate the tourist attractions in the smallest district towards the South. The 135 feet tall statue of Guru Padmasambhava, the Tending Hill and the Meenam Hill are to name a few. Namchi is the district headquarter of South Sikkim and 78 kms from the state capital, Gangtok. And in the North district, Yumthang gives a panaromic view of the Valley of flowers. Sikkim has several names attached to itself. Lepchas, the original inhabitants called it ’Nye- mae- el’ which means ‘paradise’, Limbus referred her as ‘Su Khim’ or the ‘new house’ and the Bhutias...
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...objective is to present on subject “Hotel Accounting” about Four Seasons Hotel and Resort. The goal of creating this report is to study on the structure of hotels. This report presented guideline to Four Seasons hotel and Resort. Each resort and hotel in Four Seasons has different uniqueness and variation, so we provided only best branch from overall branches around the world. The branches that we bring in the project are mostly in Thailand, because the writer comes from Thailand and we want to promote the traveling industry in Thailand. Most of our research comes from internet sources and some in magazine and journals. We also appreciate Four Seasons Hotel and Resort that provided us useful information and advice. So, we hope that you will find a lot of useful information and trivia from our report and use those information in the future. History of Four Seasons Hotel 1961, The first Four Seasons hotel on an unlikely downtown site in Toronto, Canada. 1963, Four Seasons opened its second hotel, Toronto’s Inn on the Park. 1970, Inn on the Park London (later renamed Four Seasons Hotel London) opened, right at the start of the transatlantic jet-travel boom. 1972, Over its history, Four Seasons would make four strategic decisions that formed the pillars of its business platform. The first was about quality. 1976, The second key strategic decision that formed the business platform was about service. 1976, Four Seasons entered the US market with its first management contract...
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...Technology change the world In China, we have a saying that “Science and technology is the first productive force”. Technology affects people’s daily life, with the innovation of technology, the world developed rapidly in recent centuries. Image that if our forefathers do not create new technology, how our life will be today; we will not have lots kind of food like today; we will not have vehicles such as car, train, aircraft, and we will not have so many high buildings to live. In this class, we learnt a lot of historical events before 1500 AD. In ancient time, there is no advanced technology in the world; our ancestors can merely use their hands to change the nature. Gradually, they find some regularity in the world, such as round objects can move much easier than other shape; then they use their intelligence create lots of new technologies, and innovate the technologies as needed. In this paper, I will talk about five great inventions which affect the world significantly; they are wheel, water wheel, compass, paper, and plow. The invention of the wheel is one of the most important inventions in the ancient time. Without the wheel, the world would not develop so fast. According to the existing data, the wheel is invented by the Mesopotamian in about 2500 BC ("The invention of," 2010). The development of wheel has 6 stages, starting from rolling cylinder, moving to two wheels connect with axles by spokes (Bellis, 2012). At the beginning, people realized that round objects...
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...to many of the Chinese people of modern day just as much as they did then. People all over the globe have found many of the inventions to be quite useful, fulfilling several purposes and aiding a number of causes. Although Ancient China is credited for the creation of a large number of inventions, there are eight that are I feel are some of the most identifiable. The inventions are paper making, the woodblock printing technique, gun powder, the compass, porcelain, the spinning wheel, the mechanical clock, and the seismograph. Early on in Ancient China, around 2700 B.C., the Chinese had created a written based language. This language was initially composed on strips of wood and bamboo. They would use wooden blocks and flatten out the bamboo so that they could write on them, but wood and bamboo often used up too much space and them difficult to store up. As a result, a better and more economical alternative had to be made. It wasn't until 105 A.D. that the use of paper was introduced by Ts’ ai Lun. He had devised a way of making paper from tree bark, old rags, and fish nets. His method was adapted quickly and many of the Chinese people would use paper making for ornamental uses in homes and temples. By 610 A.D., the art of paper making had spread throughout Japan and helped provide poor villages with a major source of income. It continued to...
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...nutritious food such as the sprouted grams and fruits during worship. Bamboo shoots and banana leaves are incorporated in several functions. The major festival of Assam is Bihu in three forms, viz.Bohag Bihu or Rongali Bihu in April,Magh Bihu or Bhogali Bihu in January and Kati Bihu or Kongali Bihu in October/ November. Bihu- The most famous and greatly enjoyed festival of the state Bihu, is celebrated with songs and dance. Bihu is a farming festival. Three kinds of Bihu are celebrated: the Bohag Bihu (Rongali Bihu), the Kati Bihu(Kangali Bihu), and the Magh Bihu (Bhogali Bihu). Bihu, has genesis to the language of Dimasa people from Assam. The first crop of the season is offered to their supreme god, Brai Shibrai or the Father Shibrai to bring in peace and prosperity. Bi means to ask and Shu means peace and prosperity to the world. This month long festival is a symbol to mark the beginning of the farming season in the state. The Rongali/ Bohag Bihu festival is celebrated during spring around mid April Ambu basi mela/ festival (Haat loga)- Maa Kamakhya Devi temple is one of the strongest Shakti Peeth among 9 shakti Peethas Peethas of hindu goddesses Durga, according to hindu mythology. Shakti Peethas are the places of worship consecrated to the goddess Shakti or Goddess Sati or the wife of Lord Shiva. Kamakhya Devi temple in Nilachal hills of Guwahati, Assam anually celebrated Ambubasi Mela during the monsoon season to celebrate menstruation course of goddess Kamakhya. Karam puja-...
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...The ceremony takes place in a very specially designed area exclusive for the ceremony. it's precisely four and a mats of an area the area itself is unbroken simplistic to change the guests to focus on the essence of the ceremony and tea. within the winter season, a Hindu deity (iron kettle) is placed in a very tiny gap within the floor of the tea area that is heated by charcoals. In earlier times, these utensils were a real work of art. The host seats facing the tea bowl, tea instrumentality, a Matcha whisk and a bamboo scoop. The arrangement additionally varies in season. Even the wood for the charcoal is purposeful as a result of picket charcoal maintains the perfect temperature for Matcha as it provides its own aroma. The age of the wood is a component of the center in the ceremony. The Ceremony But the foremost fascinating a part of the chanoyu is so the philosophy behind it all. If you translate it, this means the method of tea. Even the dignified previous tea masters still think about themselves as students. For they assert that sixty years of experience in "The method...
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