Premium Essay

Bangladesh Garments

In:

Submitted By sojib
Words 5615
Pages 23
Abstract

This article presents the role of communication research in the clothing industry in Bangladesh. The aim of our research was to show how these clothing and textile companies use a marketing communication mix for the promotion of products and brands. Our findings suggest that a properly used marketing communication mix is a factor for success in the Bangladeshi clothing industry. The research results address three groups of companies. Companies with a more developed brand name place more importance on advertising in the marketing communications mix, while the second and third groups of companies give more importance to personal selling. Differences between the groups are obvious, and these correlate to the development of a brand name.

The ready-made garment (RMG) industry of Bangladesh started in the late 1970s and became a prominent player in the economy within a short Period of time. The industry has contributed to export earnings, foreign exchange, employment creation, poverty alleviation and the empowerment of women. The export-quota system and the availability of cheap labor are the two main reasons behind the success of the industry. In the 1980s, the RMG industry of Bangladesh was concentrated mainly in manufacturing and exporting woven products. Since the early 1990s, the knit section of the industry has started to expand. Shirts, T-shirts, sweaters and jackets are the main products manufactured and exported by the industry.

Bangladesh exports its RMG products mainly to the United States of America and the European Union. These two destinations account for more than a 90 per cent share of the country’s total earnings from garment exports. The country has achieved Some product diversification in both the United States and the European Union. Recently, the country has achieved some level of product upgrading in the European Union, but

Similar Documents

Premium Essay

Garments Business in Bangladesh

...1. Introduction After independence in 1971, Bangladesh moved to a private sector led export oriented economy in late 1970’s from a highly protected government led economy in search of prosperity and growth. Even though there was little growth and development in the country as a whole; one particular sector, the Readymade Garment (RMG) industry was the beneficiary of privatization. From 0.2 percent in 1980’s, it came to 75 percent in 2004-05 of country’s total export. This industry employs 1.8 million people of whom 90 percent are women. Trade liberalization as a form of globalization followed by the imposition of quotas by US was the key input while entrepreneurs played the anchor role to take advantage of these conditions. Government also came forward with favourable policies for further growth. However, the quota oriented worldwide apparel trade came to an end on December 2004. What is going to happen in the Bangladesh apparel industry, which was predicted to lose its stake in an open market? This dissertation aims to discover the condition of the apparel industry as a whole at present and how the firms adjust to the situation with their internal rearrangement. Additionally, issues considered as vital for industry’s growth, such as infrastructure, information technology in the form of database, internet and software, and capacity building will be discussed. The dissertation starts with the global picture of apparel trade, and with a brief description how this trade...

Words: 21242 - Pages: 85

Free Essay

Bangladesh Garments Export

...Bangladesh garment exports boom despite disasters Published July 09, 2013 AFP * In this photograph taken on June 23, 2010, Bangladeshi women sew clothes in a garment factory in Ashulia. Output from Bangladesh's accident-prone garment sector has increased in June, with demand from foreign retailers still growing despite the country's factory disaster in April. (AFP/File) DHAKA (AFP) –  Output from Bangladesh's accident-prone garment sector increased in June, data showed Tuesday, with demand from foreign retailers still growing despite the country's factory disaster in April. At least 1,129 people were killed when the Rana Plaza factory complex collapsed outside the capital Dhaka in April, sparking demonstrations against Western brands and prompting some retailers to threaten to cancel orders. Government data released on Tuesday showed that the country's total exports -- 80 percent of which come from the garment sector -- soared by 16 percent year-on-year in June to $2.7 billion, following an increase of 15 percent in May. "The disasters didn't have much impact. They are scattered incidents," head of the government's Export Promotion Bureau (EPB) Shuvhashish Bose told AFP, referring to the Rana Plaza tragedy and other factory fires that have killed another 130 workers since November. Total exports from Bangladesh, the second-biggest clothing manufacturer in the world after China, grew by 11 percent to a record $27.02 billion in the 2012-13 financial year to June. ...

Words: 18334 - Pages: 74

Premium Essay

Internship Report on Garments Industry of Bangladesh the Challenging Ahead

...EXECUTIVE SUMMARY Readymade Garments Industry is the leading foreign currency earning sectors of Bangladesh. Now-a-days Bangladesh financial sector is very much dependent upon this sector. The annual export income of garments sector is driven from two sources one is woven garments and others is knit wear. Redimet garments is a 100% export oriented garments. Redimet garments exports various garments product in foreign market. The company makes shirts, ladies dress, shorts, trousers, and others for U.S.A, U.K, Europian countries countries. They use high tech machineries to produce a quality garments product. They also add new machineries to increase their production line. They have a mission and the vision is profit maximization. The merchandising philosophy of Redimet garments is to keep good relation with their buyers. The garments Industry maintains a good relationship with every buyer. Hard working and commitment maintenance is their main strategy. They always try to satisfy their buyers. In this perspective the merchandiser always try to do their merchandising activities in due time. The merchandiser of this company is not very much skilled person. More over him has no assistant. For this reason Sometimes the company face problem. So, here Redimet garments can recruit high skilled people with giving high salary. The Redimet garments should improve their product quality, packing system, internal environment, and other merchandising activities to satisfy their foreign buyers...

Words: 11571 - Pages: 47

Premium Essay

Bangladesh Garment

...Bangladesh Garment It seems to be a simple answer on its face; do US companies have a responsibility for the welfare of the workers who manufacture their clothing? The immediate humanitarian response is “Of course!” But, deeper questions then have to be raised and considered; does a private company have purview over a manufacturing plant overseas to begin with? Would enhancing work conditions damage the profit margin of clothing produced there? How responsible is the company to stockholders? Consumers who buy their low-priced goods? If a plant is shut down on the name of worker welfare, what paying jobs are there to replace the ones lost? How do you balance profits against treating workers fairly and with safety? The capitalist says; profits are the bottom line, selling product at a competitive price, and no one is forcing the workers to work in plants. The opposing view is; why should foreign workers labor in sweatshop conditions so Americans can have cheap clothes and CEOs can cash big, fat paychecks? First, we must recognize that the purpose of business is to provide a good or service, and to make money while doing so. That is the nature of the beast; it always has been and I suspect always will be. The main variable in question what responsibility does the company have to the workers? While the workers are foreign, they are, in a de facto manner, working for (often) American companies, stock shares for American investors, and affordable clothing for American consumers....

Words: 1130 - Pages: 5

Free Essay

Behind the Scenes of the Garment Industry in Bangladesh.

...Behind the scenes of the garment industry in Bangladesh. And the challenge of making even a modest change In the fashion industry, a company selling a T-shirt in the UK for EUR 4.95 may spend only 95 cents on production in Bangladesh, yet it will still see to it that ‘corporate responsibility’ is written large in the headlines of its sustainability reports. How can this be? From a feminist perspective, it is curious how in order to perform idealised gender/class identities women and men must buy cheap fashion items from primark and H&M, which are produced by low-paid factory female workers exploited by working on less than minimum wage.. This I believe is a fair starting point for any gender/class analysis of the power relations through which global commodity chains are structured. Not to mention elements of race and imperialist (as well as neo-imperialist) attempts to control and manipulate international trade links and destroy industrial sectors of poorer countries. The rise of the export-oriented Garment industry has been a major result of trade liberalisation in Bangladesh. Major Oxford street retailers including Wal-Mart, Tesco, Sainsbury’s, H&M, Zara, Carrefour, Gap, Primark, Marks & Spencer, you name it, all import clothes in bulk from Bangladesh, in return for some of the lowest labour costs in the world, often below minimum wage, if they are paid at all. The pressure to supply mass produced garments to foreign buyers via cheap labour is even higher during times of global...

Words: 1824 - Pages: 8

Premium Essay

Overall Operations Analysis of a Garments Factory in Bangladesh

...Introduction: Bangladesh is still a developing country but the tremendous growth prospect that this country has shown and still showing on for some time now signals the bright future that Bangladesh possesses. There are some industries and sectors which have provided the country with the phenomenal start and necessary speed that is required for an annual 6-7% growth over the past few years. Readymade garments industry is one of those sectors. After the emergence of Bangladesh, radical change has come to our garments sector. At present there are about 3000 garments industries in the country and 75 percent of them are in Dhaka. This industry has employed fifty lacks of people and 85 percent of them are illiterate rural women. About 76 percent of our export earning comes from this sector. The tremendous success of readymade garments exports from Bangladesh over the last two decades has surpassed the most optimistic expectations. Today the apparel export sector is a multi-billion-dollar manufacturing and export industry in the country. The overall impact of the readymade garments exports is certainly one of the most significant social and economic developments in contemporary Bangladesh. Azim Group of Bangladesh was one of the very pioneers of the garments sector in this country. The group itself was founded on 1975 although the readymade garments division of Azim Group started at 1982.That division was the third garments factory in Bangladesh and the first sweater and woven cloths...

Words: 2142 - Pages: 9

Free Essay

History of Garments Industry in Bd

...History of Garments Industry in Bangladesh Arif Hasan April 1 2014 Department of Management University of Dhaka Table of Contents History of Garment industry in Bangladesh ........................................................................................................2 Pre-liberation period ....................................................................................................................................................3 Post-liberation period ...................................................................................................................................................4 Early 80’s ...........................................................................................................................................................................4 Present condition: ...........................................................................................................................................................5 At present Bangladesh is: ........................................................................................................................................5 Concluding Remarks .................................................................................................................................................. 10 History of Garment industry in Bangladesh Recently J P Morgan made a list of which “Frontier Five” emerging 5 countries which are worth investing among the five country...

Words: 2487 - Pages: 10

Free Essay

Business

... | A leading garments manufacturing company | A Leading Garments/Textiles Manufacturing Company | A leading Group of Company | | A Leading Group of Manufacturing Companies | | A leading Multinational Buying Agent | A Leading Multinational Telecommunication Company | A Leading Telecom Company | A Local Buying House | A Multinational Bank | | A Multinational Garments Industry | A Multinational Garments Industry | A N TEXTILE SERVICES | A new AMC | | | A reputed composite Knit project requires a Dyeing | | A reputed group of companies | A Reputed Group of Companies | | | | | | A well reputed garments fectory | | | | Abdul Monem Limited | Airtel Bangladesh Limited | | Akij Group | Alltex Spinning Limited | Amin Mohammad Group | Amtranet Group | | An Independent UK Clothing Company | | | ASA | | | | | | | Bashundhara Group | BASIC Bank Limited | Beximco Textiles Division | | BGMEA Institute of Fashion & Technology (BIFT) | Bio-Xin (Pvt) Limited | BRAC | Brandix Casualwear Bangladesh Limited | British American Tobacco Bangladesh. | BSRM Group of Companies | | | | | | DBL GROUP | | | | DEKKO Group | Delta Brac Housing Finance Corporation Ltd. | DOM-INNO Developments Ltd. | Eastern Housing Limited (EHL) | Fortnightly Ekpokkho | Fortuna Bangladesh | Greengroup...

Words: 268 - Pages: 2

Premium Essay

Anda

...Bangladesh Garment Manufacturers and Exporters Association (BGMEA)   Introduction:   The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) is the apex trade body that represents the export oriented woven, knit and sweater garment manufacturers and exporters of the country. Readymade Garment (RMG) is the leading sector of Bangladesh in terms of employment, production and foreign exchange earning. Readymade garment (RMG) alone earned about 78% of the yearly foreign exchange earning of the country. About 3.6 million people are employed in the garment sector. The growth rate of RMG export was over 20% per over the last two decades.   A Success Story of RMG Sector:   The importance of RMG sector can hardly be over emphasized. There has been a steady growth in the field of RMG during last two decades. The RMG industry enjoyed a meteoric rise from 30 enterprises in 1980 increased to about 5150 in 2010-11 fiscal year. The growth of the industry in terms of number of units and employment generation is shown in table - 1 below:   Table 1: Growth of the industry and Employment   |Year |Number of Garment Factories |Employment in Million Workers | |1983-84 |134 |0.040 | |1984-85 |384 |0.115 ...

Words: 1233 - Pages: 5

Free Essay

Industrial Police of Bangladesh

...question in today’s business organizations. As Bangladesh is a developing country. Its economy is highly dependent on current and potential industries. But some industrial disputes and collusion had taken these industries to the border of destruction. In October 31, 2011 government has declared the journey of industrial police. Its main duty is to maintain peace in the industry. But it has some special duties and special authorities, which are different from other polices of our country. This paramilitary force is a very useful gift to the Bangladesh industry. So from different aspect, industrial police plays a very important role for our country. So we prepared this report on “Industrial Police of Bangladesh”. ------------------------------------------------- Origin of the Report In accordance with business organizations business educations has taken a new form. In here every education is meaningless if it is not implemented in practical field. That is why, at the end of the course a report is given to us to enrich our experience and practical knowledge about that course. That is why report on “Industrial Police of Bangladesh” was given to us in respect of our course “Business and Industrial Law”. ------------------------------------------------- Introduction Polices devoted to maintain the environment of the industry and enforce the law regarding industrial sector is called Industrial Police. For a developing country like Bangladesh industries are playing a very important...

Words: 2837 - Pages: 12

Premium Essay

Computer Literacy

...| Exotic Bangladesh: | The Miracle of beauty | | | | | PAPERCUT Serial | Name | | Rolo. | 01 | Md. Asadul Islam | Shuvo | 01 | 02 | Md. Sahadat hossain | Hossain | 255 | 03 | Md. Alauddin Tarek | Tarek | 127 | 04 | Nazma Islam | Nazma | 23 | 05 | Samina Chowduri | Risha | 83 | Introduction: Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, bad investment climate and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. To remove all the negative aspect and image surrounding Bangladesh and to make Bangladesh as a beautiful and prospective country it highly recommended to rebranding Bangladesh. Nation Branding: The concept of nation branding was elaborated by Simon Anholt in 1998 through his article “Nation Brands of...

Words: 3891 - Pages: 16

Free Essay

Ethical Fashion

...The garments for the label is produced in Thanpara Village of Rajshahi, Bangladesh by Thanapara Swallows Development Society’s handicraft section that runs independently and consists majority of women staffs that were affected by war during the liberation period in 1971 (Bhalo, 2014). The village is located in north western Bangladesh. When the conflicting unanticipated army of opposed party invaded the village during the liberation period hundred innocent men were killed. The peaceful village was transformed into a bloody battleground. With assassination of male counterparts of households; the families lost hope and were shattered. During the aftermath of the war, a handicraft program was introduced in the village by Swedish charity group (Swallows Development Society) for the women who were affected by the war that inspired them with self sustainability. With Bhalo’s partnership with Swallows Development Society since the establishment, it has provided job opportunities to the suffering village women during recent times. (Bhalo, 2014). With the increasing shift in garment industry to use modern machineries in mass production of the materials, people of rural Bangladesh are lately migrating to more industrialized cities like Dhaka where there are infrastructure available and much more job opportunities. This results in population of Dhaka growing exponentially where more than 500,000 people migrate annually from rural areas seeking employment or education opportunities...

Words: 307 - Pages: 2

Premium Essay

Bd View

...[pic] |Bangladesh at a Glance|[pi|[pi|[pic| | |c] |c] |] | |Introduction | |General information | |Geography | |People | |Economy | |Key indicators | |Transportation | |Communication | |Health and education | | | |Introduction ...

Words: 1192 - Pages: 5

Premium Essay

Business Methods

...degree and Dr.M.Khairul Hossain, Professor of Finance Department at Faculty of Business Studies, University of Dhaka, who is also the Honorable course teacher of this course. He has asked us to make a term paper regarding to our course. Our topic is to prepare a report on “Trend of export of commodities from Bangladesh: An Analysis of sector wise contribution to GDP.” provided by the honorable course teacher. This is a group task. Objectives The objectives of this report are: * To fulfill the partial requirement of MBA degree. * To be able to use theoretical knowledge into practice to know the practical aspect in Bangladesh. * To develop our skill in using analytical tools and techniques. * To develop our interpersonal views and concept through sharing among every member of the group that is reflected in this report. The main objective of the study is to pinpoint the major aspects of export of Bangladesh and also examining the ways and means to overcome problems, thereby highlighting the prospects of on this issue. To achieve the main objective, the study highlights the following specific objectives. 1. To examine the trend of export of Bangladesh over years. 2. To examine the sector wise export’s trend. 3. To find out the major problems hindering in exports. 4. To highlight the prospects of removing the problems involved therein. Methodology Research type: This is basically an explanatory/descriptive research because it will try going insight...

Words: 3028 - Pages: 13

Free Essay

Business Combination

...2/8/2016 Problems and Prospects for Modern Business Enterprises of Bangladesh Submitted to: Dr. Sabnam Jahan Associate Professor Department of Management University of Dhaka. Submitted by: Abul Kalam Azad EMBA Student code: 3-16-32-063 Course code & Title: EM: 501 Introduction to Business Abul Kalam Azad BANGLADESH POLICE Table of Contents Introduction ................................................................................................................................................................. 2 Business Background of Bangladesh ....................................................................................................................... 2 Problems and Prospects for Modern Enterprises ............................................................................................... 4 Poverty and inequality ........................................................................................................................................... 4 Social development ................................................................................................................................................ 4 Political affairs, good governance and human rights ...................................................................................... 4 Security matters ..................................................................................................................................................... 5 Indigenous...

Words: 3333 - Pages: 14