Premium Essay

Bangladesh in a View

In: Business and Management

Submitted By felixbenno
Words 4612
Pages 19
The importance of corporate brand personality traits to a successful 21st century business
Received (in revised form): 22nd April, 2006

KEVIN LANE KELLER is the EB Osborn Professor of Marketing at Tuck School of Business, Dartmouth College. Keller has served as brand confidant to marketers for some of the world’s most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Accenture and Starbucks. He wrote the textbook Strategic Brand Management: Building, Measuring and Managing Brand Equity and co-authored with Philip Kotler the textbook Marketing Management.

KEITH RICHEY is an independent consultant working in New York. He holds a joint Master’s degree in Global Media and Communication from the University of Southern California and the London School of Economics.

Keywords corporate branding; corporate image; corporate values; brand personality; brand personality traits; corporate brand personality

Abstract
Brand personality has been defined as the human characteristics or traits that can be attributed to a brand. Corporate brand personality is a form of brand personality specific to a corporate brand. Unlike a product brand personality that typically relates to consumers and user imagery for a specific product brand, a corporate brand personality can be defined in terms of the human characteristics or traits of the employees of the corporation as a whole. A corporate brand personality will reflect the values, words, and actions of all employees of the corporation. A successful 21st century firm must carefully manage its corporate brand personality. The three core dimensions of corporate brand personality and two traits for each dimension that are crucial for marketplace success are outlined as Passionate and Compassionate (Heart), Creative and Disciplined (Mind) and Agile and Collaborative (Body). These traits have an interactive effect such...

Similar Documents

Premium Essay

Growth Policies of Bangladesh

...Bangladesh began implementing structural policy reforms to increase the market orientation of its economy in the late 1970s. The authorities adopted significant reforms in agriculture, industry, and trade, and also pursued reforms in the financial and infrastructure sectors. These reforms helped accelerate growth from an annual average of 3 percent in the 1970s to 4 percent in the 1980s and to 5 percent in the 1990s. Sound and sustained macroeconomic management ensured macroeconomic stability, contributing to Bangladesh’s ability to maintain one of the lowest growth volatilities in the world. Major Policy Reforms Contributed to Growth Acceleration: * Agricultural policy * Industrial policy * Trade policy * Infrastructure policy * Financial policy * Macroeconomic policies * Human Development policies Macroeconomic policies Following the initial debacle of the 1972–75 periods, Bangladesh was able to maintain a broad degree of stability of macroeconomic policies, as reflected in relatively low inflation and a stable real exchange rate. Fiscal, monetary and exchange rate management was broadly on track for most of the period until around the end of the 1990s. This long-term good macroeconomic management served Bangladesh well, contributing to incentives for private investment and exports. Inflation has now been reduced to 3–4 percent annually (Chart 7)....

Words: 1323 - Pages: 6

Premium Essay

Raedy Made Garments

...Initially production was concentrated in the East Asian countries like Korea, Hong Kong, Singapore, and Taiwan, but by the middle of the 1980s others Asians countries become major producers like Bangladesh, Cambodia, Nepal, Haiti, Laos Madagascan and Myanmar emerge as major exporters of garments manufactures. Bangladesh is a good example of a country who was benefited from quota restriction on the countries export under MFA & General System of preferences (GSP) introduced in 1971 gave Bangladesh general access to European Union (EU), Canada and USA markets. BGMEA members export all kinds of woven, knit and sweaters items for men, ladies, boy’s girls and infants. Bangladeshi manufacturers export apparels to go countries of the world. But the major destinations of the country’s RMG products are USA, Canada, Germany, France, Italy, UK, Spain, Belgium, Sweden, Holland, Denmark, Greece, Portugal, and Austria etc. Thus export of USA and EU countries constitute about 93% of total RMG export. With in ten years RMG...

Words: 4568 - Pages: 19

Premium Essay

‘Removing Ten Barriers to Implementing Csr in Bangladesh’

...These proprietors are also of the view that their companies should concentrate on making money for their shareholders and focus on giving the investors a good return on their money. Our ‘privilege’ of being granted ‘tax holidays’ and ‘tax breaks’ removes revenue from the Government so there is a moral obligation on the business sector in Bangladesh to make up some of the shortfall in the services that can be funded or provided by our Government. Investing in the community in Bangladesh is also investing in our market place. The...

Words: 1628 - Pages: 7

Premium Essay

Automation of Bangladesh

...Vision The Bangladesh Bank (BB), through ensuring the quality of services and the competence of its staff, shall operate as a modern, dynamic, effective, and forward-looking central bank to manage the country's monetary and financial system with a view to stabilizing the internal and external value of Bangladesh Taka conducive to rapid growth and development of the economy. ICT in Bangladesh Bank Bangladesh Bank started its ICT journey in 1980 with IBM 370 Mainframe computer and also started in-house software development. Since then Bangladesh Bank along with its own automations assisted different government offices, banks such as President Secretariat, National Board of Revenue, Sonali Bank, Agrani Bank, Janata Bank, Rupali Bank, House Building Finance Corporation etc. for automation of their specific activities. Bangladesh Bank automated several activities in its policy areas, operational areas, prudential supervision areas, enterprise resources management areas and communication areas. So far Eighty different in-house applications have been developed and are in operation. Under networking program, all the departments of Bangladesh Bank Head Office and its nine branch offices have already been brought under a computer network (LAN/WAN) connecting almost 3500 PCs. Now, any official sitting elsewhere in Bangladesh Bank has access to the same kind of resources; sharing knowledge and information; ensure knowledge based management....

Words: 3492 - Pages: 14

Premium Essay

E-Banking in Bangladesh: an Exploratory Study on How the Banks Are Adopting with E-Banking

...E-banking in Bangladesh: An exploratory study on how the banks are adopting with e-banking E-banking in Bangladesh: An exploratory study on how the banks are adopting with e-banking Prepared for: Mr. Shubhankar Shil Assistant Professor School of Business Administration University of Liberal Arts Bangladesh Course Teacher Insurance and Leasing Prepared by: Muntasir Rashid Khan Student ID. 1268 BBA Program (1st Batch) Department of Finance & Banking JahangirnagarUniversity Savar, Dhaka-1342 March 08, 2012 Letter of Transmittal March 08, 2012 Mr. Shubhankar Shil Assistant Professor School of Business Administration University of Liberal Arts Bangladesh Subject: Submission of Term Paper Dear Sir: I have great pleasure to submit my required term paper on E-banking in Bangladesh: An exploratory study on how the banks are adopting with e-banking. I have provided my best effort to conduct this report. Now I am presenting my report for kind assessment and hope that it will fulfill your satisfaction. Any kind of suggestion or recommendation from your side will be highly appreciated. Thank you. Sincerely yours, |........................

Words: 6509 - Pages: 27

Premium Essay

Globalization

...Globalization and Bangladesh According to Oxford Dictionary “Globalization is the fact that different cultures and economic systems around the world are becoming connected and similar to each other because, of the influence of large multinational companies and of improved communication”. According to Wikipedia (an web encyclopedia) Globalization refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political, and ecological spheres.    Shahzaman Mozumdar (IT Professional and Freedom Figher) says, "Globalization evokes different feelings to different people. Some look at globalization as "the panacea,"-the elixir that will eradicate all poverty, remove disparity, and enable the global citizens to enjoy a decent lifestyle-the lure of globalization. Others view globalization as "the evil" that will further enslave them to the rich” In the broadest sense, Globalization implies integration of economies and societies across the globe through flows of technology, trade and capital. Integration of production, accelerated cross-border investments and more trade are the logical outcomes of this process. It is a phenomenon of 21st century.    When I think of globalization in the context of Bangladesh, I think of a person like Hosne Ara Begum, a 40-year-old garments worker at Dekko Apparels Ltd....

Words: 935 - Pages: 4

Free Essay

Stock Market Development & Economic Growth

...Stock Market Development & Economic Growth in Bangladesh –Rabita Sabah Abstract This paper examines the state of relationship between the stock market development & economic growth in Bangladesh. As a third world country, the economic development of Bangladesh is still dependent on the ups & downs of some macroeconomic as well as capital market factors , like, GDP, real GDP, GDP growth, market capitalization, volatility of stocks, Financial Statement information and other financial factors. This paper has been prepared & presented to have a clear view about contribution of capital market to the economic growth of Bangladesh. So far I know, no analytical study regarding this issue still has not been conducted in Bangladesh. So that I’ve desired to study on this topic in a deeper detail to focus on the relationship of capital market & economic growth from both economic & accounting point of view. I also have focused on how the reporting of the Financial Statements of different institutions according to various local & international standards can have an impact in accelerating the economic advancement in Bangladesh. In assessing the impact of stock market on our country’s economy, I have used some statistical techniques & finance issues as correlation & regression analysis, measurement of cost of capital, index method etc based on the data obtained from the main stock exchange of the country DSE....

Words: 308 - Pages: 2

Premium Essay

Business

...RMG Sector in Bangladesh booming recent times with competitive advantage and profitability through exports. Now a days this sector facing challenge to achieve management efficiency because lack of managerial skills in the organizations of RMG sector in Bangladesh. If this sector remains competitive in the global market they need improve their managerial skills. This case based on the managerial skills of management levels in the RMG sector in Bangladesh. In this case discusses about seven managerial skills what are the impact in the RMG sector in Bangladesh. In this case already mention that RMG Sector in Bangladesh is booming and most of the manufacturing companies in Bangladesh are labour intensive specially in Ready Made Garments. In recent years labour productivity in RMG sector remains relatively low, the per unit production cost of output trends to be high regardless of low wages. In this case writer tell that a managers need to have balanced skill on technical human and conceptual aspects of management because business performance depends on relationship between workers and managers. Manager plays key role in the organization to motivate their employee achieving their goal & change worker attitude and also productivity and performance depend on manager’s ability skill and quality. In this case seven skills are 1) Goal Setting Ability of Manager and Strategy Strength under this skill what are the impact in the sector if the manager has not this skill....

Words: 667 - Pages: 3

Premium Essay

Report

...CHAPTER 1: INTRODUCTION At present real estate sector (RES) is one of the booming sectors in Bangladesh. Day by day as time passes on, this sector is becoming healthier since the substantialgrowth of population is creating a tremendous housing problem and due to theincrease in demand of commercial spaces this sector has come into being. This sector provides an integrated and planned package to resolve these problems. 1.1 Purpose This report briefly reviews on the RES in Bangladesh in recent years and recommendsfor both the real estate developers and the government policy of Bangladesh on RES. 1.2 Scope The RES has so far spread its wings over Dhaka, Chittagong, Khulna, Rajshahi andSylhet. This report focuses only on the flourishing of real estate business in Dhakaand the real estate developers which are members of Real Estate & HousingAssociation of Bangladesh (REHAB) especially the prominent ones. 1.3 Limitations This report has been prepared based on secondary data....

Words: 7705 - Pages: 31

Free Essay

Bangladesh and 15th Amendment

...The 15th amendment has denied the status of indigenous people to 3 million of the people of Bangladesh who do not speak Bengali and are not part...

Words: 2923 - Pages: 12

Free Essay

Stock Market Development & Economic Growth in Bangladesh

...This paper examines the state of relationship between the stock market development & economic growth in Bangladesh. As a third world country, the economic development of Bangladesh is still dependent on the ups & downs of some macroeconomic as well as capital market factors , like, GDP, real GDP, GDP growth, market capitalization, volatility of stocks, Financial Statement information and other financial factors. This paper has been prepared & presented to have a clear view about contribution of capital market to the economic growth of Bangladesh. So far I know, no analytical study regarding this issue still has not been conducted in Bangladesh. So that I’ve desired to study on this topic in a deeper detail to focus on the relationship of capital market & economic growth from both economic & accounting point of view. I also have focused on how the reporting of the Financial Statements of different institutions according to various local & international standards can have an impact in accelerating the economic advancement in Bangladesh. In assessing the impact of stock market on our country’s economy, I have used some statistical techniques & finance issues as correlation & regression analysis, measurement of cost of capital, index method etc based on the data obtained from the main stock exchange of the country DSE. The study reveals that there is a very close & positive relationship of stock market development of Bangladesh with this country’s economic growth....

Words: 294 - Pages: 2

Premium Essay

Madrasa Education

...BANGLADESH EDUCATIONAL ASSESSMENT Pre-primary and Primary Madrasah Education in Bangladesh Prepared by: Amr Abdalla, Ph.D. A. N. M. Raisuddin, Ph.D. Suleiman Hussein, M.A. With the assistance of Dhaka Ahsania Mission Photo Credit: Seth Spaulding, Ph.D. Prepared for: Basic Education and Policy Support (BEPS) Activity United States Agency for International Development Contract Number: HNE-I-00-00-0038-00 Creative Associates International, Inc. Prime Contractor July 2004 The content and conclusions of this report are those of the authors and do not reflect the policies and opinions of the United States Agency for International Development (USAID). Pre-primary and Primary Madrasah Education in Bangladesh TABLE OF CONTENTS List of Tables………………………………………………………………………………...…..iii Glossary of Terms……………………………………………………………………………….iv List of Acronyms ........................................................................................................................... v Executive Summary ..................................................................................................................... vi I. Background ........................................................................................................................... 1 A. Alia Madrasahs ................................................................................................................ 2 B....

Words: 15734 - Pages: 63

Premium Essay

Termpaper on Roll of Capital Market on the Economic Development of Bangladesh

...A Term Paper On “The Role of Capital Market on The Economic Development of Bangladesh” GOVT. SUHRAWARDY COLLEGE, PIROJPUR Department of Accounting Term Paper On “The Role of Capital Market on The Economic Development of Bangladesh” Submitted To: Md. Faruk Hosain Assistant Professor Department of Accounting Govt. Suhrawardy College, Pirojpur Submitted By: Alamgir Hossain Roll No- 9792874 Reg. No-1727384 Session-2010-2011 BBA (Hons) 4th Year Department of Accounting Govt. Suhrawardy College, Pirojpur Date of Submission: February 12, 2014 Letter of Transmittal Date : Md. Faruk Hosain Assistant Professor Govt. Suhrawardy College, Pirojpur Subject: Submission of Term Paper on “The role of capital market on the economic development of Bangladesh”. Sir, As a part of BBA program a term paper is enclosed herewith. The report was prepared on “The role of capital market on the economic development of Bangladesh.” In the course of preparation the report, I tried with the best of my capacity to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. In the time of preparation the report, relevant documents, data, information were studied and practical knowledge had been gathered. I tried my best to make this report as much informative as possible. I sincerely believe that it will satisfy your requirements....

Words: 7483 - Pages: 30

Free Essay

This Report Focuses on the Entrepreneurial Challenges and the Process of Overcoming

...The report presents both the entrepreneur and financial institution’s view on financing opportunities for SME institutions. As a financial organization the report shed light on BSRS and its BCC/BASIS/ICT Incubator and its adjacent financing modules. From entrepreneur’s point of view a number of incubator listed firms were selected and their financing process has been introduced. This report exclusively focused its view toward ICT SMEs. The fact that ICT Incubator is only accessible to IT companies and the importance of ICT in Bangladesh economy growth has an implicit importance in this regard. The report took this issue further by listing the bars that remains in today’s financial market for an ICT SME. The report also contains critical analysis of the whole financing process and its pro/cons. The submitters took the liberty of comparing BSRS normal SME financing schemes and its past data with BSRS/BCC/ICT Incubator financing schemes. This report also showed the Requirements, Paper works, Validation process, Other payment options & Follow through of the whole financing process. Past data of BSRS financial investments and loan disbursements as well as data on participation in ICT incubator has also been included. Recent times have seen an encouraging up rise of women participation in SME institutions. This fact has not been ignored and an analysis with relevant data on women participation in BSRS and ICT Incubator scenario has been introduced....

Words: 9970 - Pages: 40

Free Essay

Compensation Management

...Synopsis of mobile operator in BD Robi Banglalink Citycell Findings Recommendation Q/A Mobile Phone Subscribers in Bangladesh Operators Grameen Phone Ltd. (GP) Active Subscribers(Million) 39.293 Orascom Telecom Bangladesh Limited (Banglalink) 25.490 Robi Axiata Limited (Robi) Airtel Bangladesh Limited (Airtel) Pacific Bangladesh Telecom Limited (Citycell) Teletalk Bangladesh Ltd. (Teletalk) Total 19.211 6.734 1.699 1.358 93.788 Source: BRTA Website Company Overview ROBI…  Axiata (Bangladesh) Limited is a dynamic and leading countrywide GSM communication solution provider  It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Company Overview ROBI Cont.  On 28th March, 2010 the company started its new journey with the brand name Robi.  It has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Compensation plan of ROBI  Salary & Benefit  Monthly salary is transferred to employees bank account on 25th of each month Employee receives a monthly pay statement which shows the deductions as; income tax and provident fund   Allowances : includes    House rent Medical Conveyance  Festival Bonus:   Eid/ Cristmas equal to basic salary  Salary Review : Periodically with consistent with the living standard and competitive salary...

Words: 484 - Pages: 2