Banglalink is a newly emerged Govt. mobile service operator in country’s cell phone service market with nation wide coverage. Within a very short period of time, it has covered 61 dist. HQ, 158 thana and the main national highways and developed 11 full-fledged customer care centers. Over 200 outlets are being working to distribute Sims and Scratch cards in the country. Banglalink has gone into interconnection agreement with all four private cell phone service providers named City cell (PBTL), AKTEL (TMIB), Grameen Phone (GP) and Banglalink for providing more superior services to banglalink’s consumers. Recognizing its tremendous success (introducing web based lottery, self employed virtual dealership, fastest coverage progress and price-cut), BANGLALINK has been emerged a trend setter in mobile phone sector of Bangladesh. It got unique position for its special features that other players are not offering right now, such as, born out of commitment. To make profit but not at the cost of customer, nationwide transmission backbone support, professional excellence, transparent financial transaction, all transaction through Bank, fewer Packages, no tricks: customer Confidence, no incoming Charge, all Package has BTTB incoming and outgoing, 100% ISD and EISD facility. The most remarkable success of Banglalink is the slump in Tariff Structure. As soon as Banglalink announced its tariff the long-lasting oligopoly between other private mobile operators were shattered. Healthy competition came into the mobile market causing almost 50%, if not more, reduction in price both in terms of SIM price and usage rate. The slump in price made mobile phone affordable even for the low-income group of people. Using a mobile phone soon became a necessity; it's no more a luxury.
The strength of Banglalink was the confidence of the subscribers in the government institution. On the other