...UNIVERSITY OF INFORMATION TECHNOLOGY & SCIENCES (UITS) Term paper on Service Marketing in “BANGLALINK” Course Title: Service Marketing Course code: MGT441 Submitted To: Nazia Nabi Lecturer of school of Business Faculty Member of (UITS ) Date of Submission: August 08, 2010 Letter of Transmittal August 08, 2010 Mrs Nazia Nabi Senior Lecturer School of Business University of Information Technology and science Subject: Request for Approving the Term Paper Dear Sir, With due respect, we would like to inform you that it is a great pleasure for me to submit my term paper titled “BANGLALINK™. We have prepared this report as a requirement of Service Marketing course. With the help of your guidance, we have completed our term paper and we are grateful to you for giving me such an opportunity. We have tried our level best to fulfill the requirements of the term paper. Therefore, we hope that you would kind enough to accept my term paper and oblige thereby. We believe that our term paper will be able to satisfy your expectation and your requirements. Sincerely, Sharif Md Rabiul AkbarID: 09510379 Clement Samir GomesID: 09510296 MD. Saiful IslamID: 09510274 MD. Masud Rana`ID: 09510297 …………………………… Acknowledgement Many people have contributed in a variety of ways in the preparation of this term paper. Without the help of them, it was impossible to finish our term paper. At first, all praise to almighty Allah. We are thankful to our almighty Allah who gives us strength to complete...
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...Banglalink is a newly emerged Govt. mobile service operator in country’s cell phone service market with nation wide coverage. Within a very short period of time, it has covered 61 dist. HQ, 158 thana and the main national highways and developed 11 full-fledged customer care centers. Over 200 outlets are being working to distribute Sims and Scratch cards in the country. Banglalink has gone into interconnection agreement with all four private cell phone service providers named City cell (PBTL), AKTEL (TMIB), Grameen Phone (GP) and Banglalink for providing more superior services to banglalink’s consumers. Recognizing its tremendous success (introducing web based lottery, self employed virtual dealership, fastest coverage progress and price-cut), BANGLALINK has been emerged a trend setter in mobile phone sector of Bangladesh. It got unique position for its special features that other players are not offering right now, such as, born out of commitment. To make profit but not at the cost of customer, nationwide transmission backbone support, professional excellence, transparent financial transaction, all transaction through Bank, fewer Packages, no tricks: customer Confidence, no incoming Charge, all Package has BTTB incoming and outgoing, 100% ISD and EISD facility. The most remarkable success of Banglalink is the slump in Tariff Structure. As soon as Banglalink announced its tariff the long-lasting oligopoly between other private mobile operators were shattered. Healthy competition...
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...Chapter-1 INTRODUCTION 1.0 Introduction 17 May marks the anniversary of the signature of the first International Telegraph Convention and the creation of the International Telecommunication Union. Since 1973, the occasion has been recognized as World Telecommunication Day. So the significance is clear here that Telecommunication Sector has a particular acknowledgement in the world and the result is the creation of World Telecommunication Day. In fact, Telecommunication is one of the talks of the world at present. Tele density of Bangladesh is still the lowest in South Asia, according to the statistics of the International Telecommunication Union (ITU). About 1.56% among 100 people has access to telecom facility. It shows the high potential in the telecommunication sector in Bangladesh. The existing telecommunication companies operating in Bangladesh have been enjoying competitive advantage because of less global competition but this scenario is soon to be changed as global giants are focusing on Bangladeshi markets with differentiated service and competitive advantages. With the advancement of science and technology, we wonder regularly. Today’s world is the world of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service...
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...for OTH’s [Orascom Telecom Holding] ongoing expansion into emerging markets, and our preparation for the challenges of providing top quality services nationwide is solid. We are confident that Banglalink™ will repeat the success story of Mobilink in Pakistan.”1 –Mr. Naguib Sawiris, Chairman and CEO Banglalink™ is the latest addition to the GSM family of OTH. Naguib Sawiris, Chairman and CEO of OTH, announced the acquisition of Sheba Telecom (Pvt.) Limited with a cost of US$60m in September of 2004. As Sheba Telecom, the worst performing network operator in the industry, the company had only 30,000 subscribers. To dispel this image, OTH had re-branded Sheba as Banglalink™ in an attempt to give it a completely new image. With that kind of a reputation at its disposition, the Banglalink™ management has placed one of the highest priorities on improving its network. In this respect, they have installed state-of-the-art equipment from Siemens and Huawei and brought in over 1,000 people, including experts, from 15 countries around the world to set up the required infrastructure. The system took a record of four months (less than half the normal time) to build. In 2005 alone, Orascom plans to invest $120 million, earmarking close to another $300 million for future investments. While Banglalink™ started out quite small, it has increased its coverage from 9 to 23 districts in just over three months. The company plans to provide mobile communication coverage to all the 61 districts of...
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...about banglalink banglalink digital communications limited is fully owned by telecom ventures ltd. (previously orascom telecom ventures limited) of malta, which is a fully owned subsidiary of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.) (www.orascomtelecom.com). following business combination in april 2011 between vimpelcom ltd and wind telecom s.p.a, vimpelcom owns 51.92% shares of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.). vimpelcom (www.vimpelcom.com) is one of the world’s largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in russia, italy, ukraine, kazakhstan, uzbekistan, tajikistan, armenia, georgia, kyrgyzstan, laos, algeria, pakistan, burundi, zimbabwe, central african republic, canada and bangladesh. vimpelcom is headquartered in amsterdam, the netherlands and listed as an ads on the new york stock exchange under the symbol "vip". since banglalink’s launch in February 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments. banglalink’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity and brought mobile telephone to the...
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...manufacturing based economy to service economy. Telecommunication industry is playing an important role in the communication system that has become an obvious for this modern world. ‘Orascom Telecom Holdings’ which was established in 1998 is one of those dynamic telecom companies of the world. Till date, this Egyptian Telecom company is facilitating cellular phone service to the people of 9 countries. Banglalink™ is the new member of the esteemed GSM family of Orascom Telecom Holdings. The scenario of the telecom industry has totally changed as BanglalinkTM entered in the industry with the aim of serving mobile phone services to the mass population of the country so that the entire communication system of Bangladesh develop dramatically. If we compare the present situation of ‘BanglalinkTM’ with Sheba Telecom Company, we find the emerging growth and cordial consumer acceptance of ‘BanglalinkTM’ which was never been seen and even thought during the operational period of Sheba Telecom Company. Brand preference and consumer acceptance of Banglalink TM has created this immense growth rate. Banglalink™ is the new member of the GSM family of Orascom Telecom Holdings. Orascom Telecom Holdings is operating in 9 countries of the world. The subsidiaries include Egypt, Algeria, Pakistan, Tunisia, Iraq, Bangladesh, Congo Brazzaville, Zimbabwe, and Democratic Republic of Congo. The operational performance in 2004 was driven by a robust subscriber growth with a marked rise in commercial activities...
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...receiving & transferring not needed. In case of telephone it is set up one place which is not transferable, so problem occurs. In this situation mobile phone takes the place of telephone to overcome the problem. “Mobile Phone Service” is another name of silent revolution in Bangladesh. Mobile phone service is keeping important role in removing the digital divide. Mobile phone is contributing active role in receiving and sending information in the villages. Bangladesh enters the mobile world through the City Cell Company in 1993. In that time the cost of a connected mobile phone required more than one lack Tk for a mobile holder. Mobile phone was like a dream among the normal or middle income group from 1993-1996. Later Banglalink, Robi ( Former Name Aktel ), Banglalink (Former Sheba World) and Airtel ( Former Name Warid ) got license from government. There are some barriers working to regulate the mobile service rapidly in Bangladesh. Mainly high import duty. The mobile companies are to pay tax at the high rate in...
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...Chapter-1 INTRODUCTION 1.0 Introduction 17 May marks the anniversary of the signature of the first International Telegraph Convention and the creation of the International Telecommunication Union. Since 1973, the occasion has been recognized as World Telecommunication Day. So the significance is clear here that Telecommunication Sector has a particular acknowledgement in the world and the result is the creation of World Telecommunication Day. In fact, Telecommunication is one of the talks of the world at present. Tele density of Bangladesh is still the lowest in South Asia, according to the statistics of the International Telecommunication Union (ITU). About 1.56% among 100 people has access to telecom facility. It shows the high potential in the telecommunication sector in Bangladesh. The existing telecommunication companies operating in Bangladesh have been enjoying competitive advantage because of less global competition but this scenario is soon to be changed as global giants are focusing on Bangladeshi markets with differentiated service and competitive advantages. With the advancement of science and technology, we wonder regularly. Today’s world is the world of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service...
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...Banglalink ‘kotha dilam’ is a persuasive advertisement where it is trying to constitute a connection between actual customers and their mobile service through their wide range connection. The creativity and Idea of the advertisement has tried to create differentiation of their service and successfully established the image of the brand. I liked that advertisement because it is actually successful to make me understand the combination of commitment, promising standard service through the advertisement. Kotha dilam: ‘Kotha Dilam’ is an advertisement from Banglalink where it is making an effort to accomplish the validity of the Banglalink network through the models, sequences, and interactions to encourage such connections between customer and service at anywhere any place in the Bangladesh. In this advertisement brand team, concept development, and creative agency of Banglalink tried to observe different locations and they tried to test every location for their advertisement. The Magical look on the different scenario on the advertisement creates a sentiment and positive result towards the viewers. This is why I like that advertisement. The main concept here is to establish an image of the customer service which ensures whatever consumers want or desire Banglalink is able to reach that on their hand. The process they used: Location is the sole objective here. The advertisement team used huge locations and different type of locations. Through the different locations they are...
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...The role of Information Technology on Banglalink Submitted by Mahmud Hasan Ghani ID NO: 09535046 Program: EMBA Batch: 52 Group: F [pic] Submitted to Md. Shahadat Hossain Lecturer, School of Business, University of Information Technology & Science Letter of Submission 13th August, 2010 Md. Shahadat Hossain Lecturer, School Of Business, University of Information Technology & Science. Sub: Submission of term paper Dear Sir, It is my great pleasure to submit my term paper on the topic “The role of Information Technology on BANGLALINK “ as a part of my course code MBA-501 under the MBA program. I have prepared this term paper, as a fulfillment of the course requirement of my EMBA program. To make the term paper up to the standard, I have tried my level best to fulfill the requirements. I hope that this will help me in my future practical life. I believe that you will accept my work and it would be great pleasure that if you review my work cordially. I also believe that this report will be able to fulfill your expectation. Sincerely Yours, Mahmud Hasan Ghani ID NO: 09535046 Batch: 52 Group: F Contents Letter of Submission …………………………………………………………………………1 Table of Contents …………………………………………………………………………….2 Acknowledgement ……………………………………………………………………………3 Abstract ……………………………………………………………………………………….4 1. Introduction.………………………………………………………………………………5-7 ...
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...brings immense opportunities to the country's telecom service providers.Banglalink is standing far away| |from Grameenphone in terms of subscriber base. The key reasons behind this are - Grameenphone's greater focus on quality, the | |network coverage, strong equity structure and superior resource allocation. These unique competencies of Grameenphone have | |established a stronger brand image for the company while Banglalink is yet to achieve these crucial qualities and difficult to | |achieve them instantly.The Industry Analysis section of this study shows that, both companies are yet to exploit the potentials | |that include – banking service solution, order-purchase platform, remittance services & many more and Banglalink made the first | |effort with the award winning services like - M-banking, M-remittance and Krishi Bazar. These services requires improvement. | |Moreover, popularizing and educating - are the mandatory necessities. Once the people start to accept the services, the brand | |preference for Banglalink over its competitors is inevitable.s share and make...
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...While entering problems faced by Banglalink 4 Industry analysis 5 Operational obstacles faced by the company 8 Entry Strategy 8 Internationalization strategy pursued by the company 10 Possible Strategy Overview 10 Current Environment 11 Conclusion 12 Reference 12 Introduction Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. Currently there are 6 mobile operators in Bangladesh and Banglalink is one of them. With a slogan of “making it difference”- banglalink started operations in February 2005. Previously, it was known as Sheba Telecom Pvt. Ltd that had been providing GSM (global system of mobile communication) services in Bangladesh since 1998. Orascom Telecom bought 100% share of Sheba Telecom in 2004 and gave its new name as Banglalink. Banglalink, is the second largest cellular service provider in Bangladesh. As of August, 2008, Banglalink has a subscriber base of more than...
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...[pic]International Islamic University Chittagong (Dhaka Campus) Assignment On “Telecommunication Operator Banglalink™’s Operation in Bangladesh as MNE” Course Title: International Business Course Code: MKTG-5602 Assignment Submitted To Mr. Amir Ahmed International Islamic University Chittagong (Dhaka Campus) Assignment Submitted by, |Name |Metric No. | |Fuad Bin Mostafiz |M 091662 | |Md. Shahkwat Hossain |M091661 | |Md. Momenul Islam Khan |M 091651 | |Md. Zakir Hossain |M 091659 | |Khandkar Md. Zahiruddin |M091660 | ORIGIN OF THE REPORT This report is prepared for fulfilling the International Business, MKTG-5602; course requirement of Department Of DBA, International Islamic University Chittagong. This report mostly covers a research report on “Telecommunication Operator Banglalink™’s Operation in Bangladesh as MNE”. OBJECTIVE: Primary Objective: - Primary objective of the report is fulfilling the course requirement for Completion of MBA program under department of DBA, International Islamic University...
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...at Different Levels of Organizational Hierarchy in Banglalink GSM Telecom Co TERM PAPER ON Roles and Responsibilities of Manager at Different Levels of Organizational Hierarchy in Banglalink GSM Telecom Co Submitted To Professor Dr. Quazi Abdus Samad Course Instructor Faculty of Business & Economics Submitted By Md. Yeaqub Ali 041-18-253 B.com (Hon’s) 3rd Batch Submission Date: December 26, 2006 Daffodil International University Sukrabad, Dhaka 1207 Md. Yeaqub Ali Daffodil International University 102 Sukrabad, Dhanmondi Dhaka 1205 December 26, 2006 Professor Dr. Quazi Abdus Samad Course Instructor, fall semister 2006 Faculty of Business & Economics Daffodil International University Dear Sir: Subject: Submission of Report on “Roles and Responsibilities of Manager at Different Levels of Organizational Hierarchy in Banglalink GSM Telecom Co” This is informing that I completed of “Term paper...
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...of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service, SMS, video telephony, teleconference, video conference etc. along with other communicating ways, have emerged. ABOUT THE BANGLALINK * Banglalink is the second largest cellular service provider in Bangladesh. As of August, 2008, Banglalink has a subscriber base of more than 10 million. It is a wholly owned subsidiary of Orascom Telecom. * Banglalink had 1.03 million connections until December, 2005. The number of Banglalink users increased by more than 253 per cent and stood at 3.64 million at the end of 2006, making it the fastest growing operator in the world of that year.In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections. History of Banglalink * Sheba Telecom (Pvt.) Ltd. was granted license in 1989 to operate in the rural areas of 199 upazilas and later they were also allowed to extend to cellular mobile radio-telephone services.In July, 2004, it was...
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