Bank of America Corporation is an American multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is the second largest bank holding company in the United States by assets. As of 2010, Bank of America is the fifth-largest company in the United States by total revenue, and the third-largest non-oil company in the U.S. (after Walmart and General Electric). In 2010, Forbes listed Bank of America as the third biggest company in the world. Despite its success Bank of America is facing some issues with entering the Chinese credit card market. Some problems Bank of America is facing is, the strong sense of values to cultural beliefs among the Chinese customers, some card issuers show little loyalty to their primary cards, and are unprofitable to the market. There are various steps Bank of America should take in order to remain a segment leader. The first step Bank of America should take is to gain the support of the government by getting the Chinese people to understand the benefits of having credit a card. They should do surveys showing why Chinese customers not interested in credit card usage. They should also become very well acquainted with other banks that have already entered China to see how they became successful. The second process is to develop an infrastructure to have more atm’s and banks so they are easily accessible for the Chinese customers. Have more atm’s in place where Chinese customers can access them for example, in convenient stores, grocery stores or other major stores Chinese customers may use. They should also build more banks, so the Chinese customers not traveling long distances for a bank. The third step is to make a market niche for citizens that attract younger citizens through advertising. Bank of America should also go to school and business to share information on credit cards. They should also look to offer online shopping. This would be beneficial to the customers as well as Bank of America. The fourth and final recommendation is to have workshops on personal money management and use that to expand in the Chinese market. This would give Chinese individuals the necessary knowledge they need and use it to take advantage of the benefits of using credit card.