Barbara Kruger is one big frustrated feminist. Much of her text questions about feminism, consumerism, and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing. Kruger juxtaposes her imagery and text containing criticism of the circulation of power within the cultures is a recurring in Kruger's work.

Pride becomes contempt means that as Americans you should be proud but have contempt at the same time for the injustice that still takes place within that same America. Barbara Kruger is an artist most famously known for her statement pieces. Specially in her art work that resembles the American flag.

Kruger makes use of the juxtaposition of image and text in her work