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Barista Lavazza

In: Business and Management

Submitted By justaabhas
Words 1265
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BARISTA LAVAZZA
Corporate Profile
Background, Market Entry & Growth:
Barista coffee was established in 2000 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment.
More significantly, they believe they have been quick to spot a latent need waiting to be trapped: Coffee lovers seek a complete experience. Aim was to combine intelligent positioning with the right product mix and carefully designed cafés. In other words, customers seek an “experiential lifestyle brand”. The Barista Café Logo
A 34.3% equity stake was sold to Tata Coffee in 2001. C Sivasankaran bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out Tata Coffee's stake later. In 2007, the Sterling Group sold Barista to Lavazza. Barista Lavazza is currently owned by Lavazza. The coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai, which is also owned by Lavazza. As of 2009, the chain has 200 stores in India, with an estimated annual revenue of 200 crores. As of today, Barista exists in over 22 cities, and operates over 140 outlets nationally.
In the last 2 years, Barista has opened over 100 outlets in the country and with a new outlet opening nationally every 14 dates, Barista is currently experiencing phenomenal growth. With outlets opening in Sri Lanka and Dubai, Barista is looking at potential growth opportunities in Asia, making it highly competitive international brand.
MISSION STATEMENT:
At Barista Lavazza our objective is to provide an authentic Italian coffee drinking experience in a warm, friendly, no pressure environment.
VISION STATEMENT:
Our aim is to passionately deliver the highest levels

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