Premium Essay

Barnes & Nobles Refoucses

In: Business and Management

Submitted By blondii8989
Words 487
Pages 2
Barnes & Noble Refocuses
To which environmental force is Barnes & Noble responding? Barnes & Noble is responding to direct external forces. The social environment began to change rapidly for Barnes & Noble before it started to make adjustments in its business strategy. When Barnes & Noble first opened its doors it did so well because it was a one of a kind experience. It wasn’t jsut a bookstore it was a social place to relax and get together.As technology started to develop and become more a part of daily living, it gave way for a major competitor to enter;Amazon was born. More people began catching on to the online shopping trend. This changed the way Barnes & Noble was viewed with its customers. Competition from Amazon became another direct external force affecting Barnes & Noble. Amazon is an internet company with little expenses compared to Barnes & Noble making it easier for them to be more efficient, faster, and more popular with the changing market. Barnes & Noble is keeping up with current trends by offering an E-reader to keep a competitive edge.
2. What is appealing to customers about online ordering? Online ordering is appealing to customers because of its convenience and user friendly elements. Online ordering gives customers the convenience to shop whenever they’d like and wherever they’d like without having to travel anywhere. Online ordering lets customers read reviews and ratings before they make a purchase. Also another factor that makes online ordering appealing is that customers can shop around for better prices before making a purchase.
3. What is appealing to customers about electronic books? Electronic books are appealing to customers because they pull together all the factors that customers like. Electronic books appeal to customers who keep up with technology. They allow for their users to have all of their books in one

Similar Documents

Premium Essay

Liberty Media and Barnes and Nobles Merge

...The Merger of Liberty Media and Barnes and Noble, Inc. [pic] [pic] Introduction Liberty Media has chosen to try to inquire Barnes and Noble. The price that has been offered to inquire this company is $17 per share or $1 billion. In the following we are going to discuss whether or not this inquiry is one that will be good or one that will be bad. We will determine if this industry is attractive to enter/maintain business in, we will this is a smart move financially and how much this inquiry will affect the current business practices, and lastly, we will use value chain analysis to determine if this was an overall smart move for the company. Industry Attractiveness Market Size and Projected Growth: The industry of books and media is one that is quite large there are many other book and media companies out there. Barnes and Noble has been trying to expand their business opportunities, buy expanding online operations by creating the world’s largest eBook store, and by developing the NBOOK which is the worlds most advanced eBook reader. Barnes and noble also is the world’s largest seller of magazines offering more than 5,000 titles. The company has tried to expand the company as much as possible by again expanding digital operations, and by expanding there publishing operations the company has recently acquired spark notes.com and sterling publishing. If the company continues to inquire upon more...

Words: 4533 - Pages: 19

Premium Essay

Amazon - Pros and Cons

...ASSIGNMENT 1: E BUSINESS NAME: AKINOLA OGUNDIMU NAME OF INSTITUTION: STRAYER UNIVERSITY NAME OF INSTRUCTOR: DR LISA WITZIG COURSE TITLE: BUSINESS ENTERPRISE DATE: APRIL 30, 2011 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. As a company strives for growth in any industry, at some point they will face the challenge to diversify or not. Diversification is a risk management technique that allows companies to mix a wide variety of investments in a portfolio, if one investment fails then the other’s success make up the difference. Amazon is widely known to use the internet as the sole method for selling extensive selection of goods to its consumers. Amazon has grown from a book seller to a virtual Wall Mart of the Web selling diverse products. Amazon’s growth and diversification of business offers the following advantages: 1. Cost Leadership is pursued by Amazon.com by differentiating itself primarily on the basis of price. Due to this strategy, Amazon.com always makes sure that it offers the same quality products as other companies for a considerably less price. 2. Cost Savings: Amazon’s business strategy has helped it reduce costs associated with operations and staffing. A reduced cost gives increased revenue. 3. Provides current and prospective customers with different design, quality or convenience. Amazon.com always selects...

Words: 1748 - Pages: 7

Free Essay

Diagnostic Paper on Gamestop Inc.

...Course Project Diagnostic Paper On GameStop, Inc. Keller Graduate School Of Management 1. Executive Summary GameStop Corporation is the world’s largest software, and accessories retailers in the world. GameStop, formally known as Babbage’s was a small retailer that started in Dallas, Texas. Babbage’s brought out a small electronic retailer called Software Etc., a deal in which Leonard Riggio, created Babbage’s Etc. LLC. This began a series of mergers. Babbage’s Etc. was sold to a well known company called Barnes & Noble in 1999. Next was a merger with Funcoland, Inc., which was also purchased by Barnes & Noble in June of 2000. Babbage’s Etc. became a wholly-owned subsidiary of Funcoland. Funcoland changed their name to GameStop by the end of 2000. I was a sales associated before the merger with GameStop, and eventually was promoted to General Sales Manager, which lead me to run 4 different stores during this transition, because a few of the old managers were let go during the mergers. I will focus my research on the merger and how it affected the employees of the companies that were taking over by GameStop. 2. Literature Review * My observation of Babbage’s was there were no benefits for full-time employees, no incentives if the employees sold beyond the company’s expectations, long work hours for non-management employees, and low morale. * During the merger into GameStop there was a lot of resistance from employees all over the country...

Words: 678 - Pages: 3

Premium Essay

Barnes and Noble

...Kera Cleary Business-127 Case Study- Barnes & Noble To which environmental forces is Barnes & Noble responding? Barnes & Noble are responding to external environment. When Leonard Riggio opened Barnes & Nobles he wanted it to be more of a social gathering verses just a bookstore. It was a BIG HIT, one of a kind. 1995 Amazon.com emerged. In 1997 Mr. Riggio launched the barnesandnoble.com in order to keep up with the customers wants. This is a continual battle Barnes & Nobles is fighting, constantly changing their company to fit the world around it. What is appealing to customers about ordering online? Online ordering is appealing to customers because the convenience! Convenience of not leaving your house. I can shop in my PJ's, if I wish and nobody will see to judge. No other shoppers to get in your way, always happens when you're in a hurry. If you live in a small town, your shopping may be limited to a few stores. Online shopping gives you access to all stores or sites that distribute product online. What is appealing to customers about electronic books? Electronic books are appealing to customers for a few reasons. No books cluttering your space. Environmentally friendly. You can shop for books at home and have them instantly. No books to tote around. I feel convenience plays hand in hand with e-books as well. Cleary 2 Interview ten other students using the survey that follows. Total your response and prepare a...

Words: 1042 - Pages: 5

Free Essay

Barnes & Noble

...Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 650 superstores throughout 49 states and the District of Columbia under the banners Barnes & Noble, Bookstop, and Bookstar, as well as about 200 mall stores using the names B. Dalton, Doubleday, and Scribner's. The company's GameStop subsidiary is the #1 US video game retailer with about 1,500 stores under the names Babbage's Etc., GameStop, and FuncoLand. Barnes & Noble owned about 75% of online book seller barnesandnoble.com after purchasing Bertelsmann's interest in 2003; Barnes & Noble then purchased all remaining shares and took the company private in May 2004. Barnes & Noble dates back to 1873 when Charles Barnes went into the used-book business in Wheaton, Illinois. By the turn of the century, he was operating a thriving bookselling operation in Chicago. His son William took over as president in 1902. William sold his share in the firm in 1917, to C. W. Follett, who later built Follett Corp, and moved to New York City, where he bought an interest in established textbook wholesalers Noble & Noble. The company was soon renamed Barnes & Noble. It first sold mainly to colleges and libraries, providing textbooks and opening a large Fifth Avenue shop. Over the next three decades, Barnes & Noble became one of the leading booksellers in the New York region. Freshman Leonard Riggio, who worked at a New York University bookstore to help pay for night school. He studied...

Words: 1017 - Pages: 5

Free Essay

Organizing Functions of Management

...2010 Organizing Functions of Management Relating to Knowledge and Technology as Organizational Resources Barnes and Noble was recently cited as the nation’s top bookseller brand for the seventh year in a row and is also rated number two in trust among retailers for the second year in a row. It has also earned a 100% rating in the 2009 Corporate Equality Index, an annual survey administered by the Human Rights Campaign Foundation. Barnes and Noble hosts to 200,000 community events every year (Barnes & Noble, 2010). According to Thomas S. Bateman, organizing is assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals Organizing include attracting people to the organization, specifying job responsibilities, grouping jobs into working units, allocating necessary resources, and creating conditions so that people and work together to achieve maximum success (Thomas S. Bateman, 2009). Leonard Riggio, the company's chairman, knew that to arrive at where he wanted to go with his growing company, technology would have to play a role in getting to the point he wanted to go. Barnes and Noble superstores have become the information piazzas of America. Riggio has become known for his innovative ideas using technology as a major tool to build his company in what it is today. The Barnes and Noble operation is a fully operational multi-channel business that has embraced technology. The company has a national retail...

Words: 1374 - Pages: 6