...market share in today’s market. The first issue is that Barnes & Noble is facing a reduction when it comes to their profit margins and this is because there is an increase in their competition such as their major competitor which is Amazon. Another issue that B&N is facing is its decline in their physical book sales because with the new technology many customers would rather purchase digital books instead of physical books. Identify the root problem components The first issue with the profit margin, Barnes & Noble needs to increase the way they distribute their products. Currently, Barnes & Noble is facing major competition from Amazon.com both with physical book sales and digital book sales and this is due to the similarity in products and the increasing popularity of online commerce. Barnes and Noble needs to try and utilize their current assets to be able to keep their consumers interested. One of the main...
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...The Merger of Liberty Media and Barnes and Noble, Inc. [pic] [pic] Introduction Liberty Media has chosen to try to inquire Barnes and Noble. The price that has been offered to inquire this company is $17 per share or $1 billion. In the following we are going to discuss whether or not this inquiry is one that will be good or one that will be bad. We will determine if this industry is attractive to enter/maintain business in, we will this is a smart move financially and how much this inquiry will affect the current business practices, and lastly, we will use value chain analysis to determine if this was an overall smart move for the company. Industry Attractiveness Market Size and Projected Growth: The industry of books and media is one that is quite large there are many other book and media companies out there. Barnes and Noble has been trying to expand their business opportunities, buy expanding online operations by creating the world’s largest eBook store, and by developing the NBOOK which is the worlds most advanced eBook reader. Barnes and noble also is the world’s largest seller of magazines offering more than 5,000 titles. The company has tried to expand the company as much as possible by again expanding digital operations, and by expanding there publishing operations the company has recently acquired spark notes.com and sterling publishing. If the company continues to inquire upon more...
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...plan into an organization can be challenging. Barnes and Noble, like a number of corporations are seeking ways to improve productivity and profitability. This essay will identify business alternatives for the bookseller which will enable them to diversify their product offerings. The development of a strategic plan consists of many steps. One important step is identifying the best strategic alternatives. These alternatives include value discipline, generic strategy, and grand strategy. These three areas are especially important for Barnes and Noble. In recent years, the bookseller has experienced a slide in market share. While Barnes and Noble has been able to rebound over the past year, the company must identify ways to remain competitive. A generic strategy is very important for Barnes and Noble. A generic strategy is a basic approach to strategic planning that can be adopted by an organization in any industry to improve competitive advantage. Generic strategy is composed of three elements, differentiation, focus and low cost strategies. Differentiation strategy is the ideal strategy for Barnes and Noble. Over the past decade Barnes and Noble has faced stiff competition from Amazon and other non-traditional retailers such as Walmart and Costco. The bookseller must identify ways in which to set itself apart from competitors. According to DataMonitor (2010) Value pricing strategy adopted by Barnes & Noble is a key competitive advantage in a market where...
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...“The Booksellers” MKTG6200 Creating/Sustain Customer Markets Final Project Executive Summary Barnes & Noble (B&N), Inc., is a Fortune 500 company, the largest retail brick and mortar bookseller in the United States, and a leading retailer of content, digital media and educational products in the country.1 Over the years, we have been faced with decreasing profits due to a shrinking market for print books, competition from Amazon.com Inc., and the costs of investing in our own e-reader.2 Barnes & Noble Education, Inc., one of the largest contract operators of bookstores on college and university campuses, legally separated from Barnes & Noble on August 2nd of 2015.3 Therefore, the college student market segment that purchases their books from a Barnes & Noble Education-owned bookstore will not be discussed. Barnes & Noble Education did contribute to increase the brand name of Barnes & Noble, “The Bookseller”. B&N first store opened in 1917 as a bookstore.4 Since then our company has expanded its store offerings to include toys, games, music selection, coffee, and food. With less than 2 years to the anniversary of the opening of our first store, we recommend returning our focus back to books; our marquee product. Therefore, we will provide a detailed marketing strategy to increase the overall sales of books. We will offer solutions to increase purchases of current customers, address customer price concerns by promoting our loyalty...
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...Recommendation for Barnes & Noble MBA-FP6004 Strategy Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background While...
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... Barnes & Noble Who and what is the bookstore? What is their mission? Barnes & Noble offers a huge selection of textbooks, newspapers, magazines, music, DVD’s, and EBooks. They are the Internet’s largest bookstore offering an easy way for customers to find precisely what they are looking for in books. Barnes & Noble offers over 100,000 unique book titles per store and customers can walk into the store at anytime looking for titles not on the bookshelf. What products do they sell? The Largest book store of all is Barnes & Noble.com. This website ships faster than any other online bookseller. Barnes & Noble has dedicated time and money to meeting business objectives successfully. Books created to include audio books, MP3 audio books, award winners, and bargain books. To offer millions of books, EBooks, Nook tablets from a network of trusted sellers. All purchased at a convenient price that’s secure. Who are their customers? Barnes & Noble is the destination for book lovers offering an array of content. B & N studio offers hundreds of video author interviews, Emmy-winning documents and features a weekly book show. Anyone looking for best children’s books, videos, music, DVD, Blue ray stores makes it a great choice for music lovers, block buster’s, Art, or kids favorites. The music store has been named the web’s best by Forbes.com. In recent years Barnes & Noble added new product lines...
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...Information Technology used in Barnes & Noble Marco Colon BIS320 March 18, 2013 Keyaan Williams Information Technology used in Barnes & Noble Thesis Statement Barnes & Noble is the nation’s largest book seller and operates one of the top online bookselling operations controlling a solid 30% of the e-book market. However, because ecommerce markets are highly competitive, Barnes & Noble needs to develop a more effective strategy in order to gain customer’s loyalty and maintain the company’s image. As more people turn to e-books, Barnes & Noble needs new IT tools that access and process information faster and provide internal and external information reports that can help the company track processes with more detail. Because the internet has now surpassed all other communication methods, Barnes & Noble has implemented different platforms and collaboration tools to help improve the way they interact with retailers and customers. Introduction Barnes & Noble utilizes information technology to develop and use databases to keep track of the products that it sells as well as to track information related to customer loyalty and customer information. The databases are used to extract customer information to communicate with customers via various means of communication technologies via the internet. Barnes & Noble also uses databases to track internal information and internal processes as they relate to tracking sales statistics and product...
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...In 1996, Barnes and Noble (B&N) has become the largest bookstore chain in the world with sales of $2.45 billion. It acquired and operated mall based bookstore such as B. Dalton Bookseller, Doubleday Book shops and Scribner’s bookstores. Essentially, the company derived most of its profits from the superstores it developed. It has also ventured into publishing, direct marketing and catalog operations. In 1997, it has expanded its business to include BarnesandNoble.com, an online bookstore retailer as a response to the growing competition in the book selling industry. Based on B&N’s income statement, it is a profitable business. However, it should not discount the fact that there are other competitors in the market who are seeking a large chunk of the market by becoming the leader in book selling by using another platform which is online. To continue B&N’s growth and profitability, it should treat the online business as another superstore location where it needs to expand in. Barnes and Noble should capitalize on the recognized B&N brand and the outstanding service it provides that it is known for. A synergy between the traditional and online book selling is recommended. Superstores should be used as a marketing tool to advertise B&N’s website. B&N should extend the same pricing and customer service it provides whether it’s in physical stores or online – this way it will keep its traditional book buyers and it will not alienate customers interested in...
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...Tuesday, March 15, 2016 CASE STUDY QUESTIONS 1. Use the value chain and competitive forces models to evaluate the impact of the Internet on book publishers and book retail stores such as B&N. Value chain and competitive five forces model was provided by Michael porter and explains how to edge over rival firms in the industry. Value chain helps in identifying ways to create the best value for the customers and it’s a 3 step process: activity analysis, value analysis and lastly evaluating and planning. Five forces of competition according to Michael porter are: threat of substitutes, rivalry, supplier power, buyer power, and barriers to entry. B&N Company, publishers and other book retailers thrive to survive in the current competitive environment and with the internet posing all this challenges. Threat of Subtitute In the industry there are some of substitute that the customers might use if our product have a problem. With the new technology it can create new substitute all the time. Internet has enhanced development of e-books and e-learn which have become substitutes to physical books. As e-books are getting popular, the demand for traditional books have declined, and demand and supply more substitute products are getting dominant. This has threatened existence of both publishers and book retailers since people have adapted to using the current means which is of low cost and easy to access. Rivalry Amazon Company has been using e-book and e-learn to which...
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...Barnes and Noble Problem Identification & Analysis: Barnes and Noble have major issues of concern they need to address immediately to ensure their survival as a company. First issue of concern is that profit margins are decreasing for Barnes and Noble at their brick and mortar stores and their online sales are decreasing. Competitors such as Amazon are currently stealing market share causing all their profits to fall. Barnes and Noble needs to evaluate “key determinants of success in an industry may be used to identify a firm’s internal strengths and weaknesses. By scrutinizing industry competitors as well as customer needs, vertical industry structure, channels of distribution, costs, barriers to entry, availability, of substitutes suppliers, a strategist seeks to determine whether a firm’s current internal capabilities represent strengths or weakness in new competitive areas” (Pearce 180). Barnes and Nobles should reach out to consumers at their brick and mortar stores to help market its eBook to consumers. All employees need to be thoroughly trained with their most popular eReader the Nook to provide customers with a clear understanding of the products capabilities. By marketing these products inside current stores, Barnes and Noble will reach a diverse customer group. Ultimately this will allow the company to gain a competitive advantage over rivals such as Amazon. This competitive advantage will most likely stabilize or even increase...
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...expansion of electronic commerce technologies across the world. In order for organizations to benefit from these new systems and tools it is necessary for them to adapt and implement these new technological advancements. Overall, the role of e commerce is to enable companies to transform the way that they deal with internal information and customer service. The purpose of this case study is to analyze the survival of Barnes and Noble in the inevitable era of e books. Research of this analysis will be drawn form primary sources such as academic journals, articles and books. Introduction Barnes and Noble, is one of the leading retail distributers of books in the U.S, with over, 1300 bookstore all across the United States. The company is comprised of three segments, which include, retail segment, which includes its 661 brick and mortar stores as well as the official company website (bn.com), e book segment which focuses on selling “The Nook,” Barnes and Nobles e book reader and the college bookstore segment. (IBISWorld, 2015). Since its inception, Barnes and Noble helped to put many independent booksellers out of business, and now finds itself fighting fierce battles in the wake of the e book era. The book industry went has gone through drastic changes, which have resulted from the advancement of technology, there has been a radical change from actual print to digital. Recent studies have shown that more and more individuals are inclined to purchase e books over print, for...
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...thus bringing into question the value of the Toys-R-Us and NBA brands. Some analysts question the wisdom of Amazon.com selling products that are typically sold in the business-to-business markets. For example, you can now purchase industrial, laboratory, and scientific supplies from Amazon.com. (See Appendix – comparison and contrast chart of Amazon.com, Barnes and Noble, and Borders.) Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. The study comprises of Amazon.com which started its history by selling books and now one of the online market leaders globally not only for books but products from various categories. Company started with a mission to be Earth’s most customer centric company. In order to become the largest and convenience online store for all, there are major problems or threat being faced by Amazon.com in succeeding its mission. The major problems are Amazon facing are and may be some of Amazon.com recommended solutions such as; technology integration and R&D, strategic cost analysis, differentiation, inventory,...
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...according to the APA guidelines. Signature: ______________________________________ Date: _____________________ Abstract This report examines Café modernization. Based upon historical business models, and ebusiness strategies, the Broadway Café has the potential to be competitive once modernized. Barnes and Nobles has had great success with the incorporation of its Café‘s into their bookstores. Michael Porter’s Five Forces Module and implementation of technology resources can give the Broadway Café a means for success. Table of Contents Abstract 3 Table of Contents 4 Introduction 5 Problem Statement 7 Competitive Advantage : Porter’s Five Forces Analysis 7 e-Business : Create an ebusiness Strategy 8 Supply Chain Management 8 Customer Relationship Management: YouTube Customers 9 Systems Development : Collaboration 9 Prior research 10 Competitive Advantage : Porter’s Five Forces Analysis 11 e-Business : Create an ebusiness Strategy 12 Supply Chain Management 13 Customer Relationship Management: YouTube Customers 15 Systems Development : Collaboration 16 Conclusion and future research 18 Competitive Advantage : Porter’s Five Forces Analysis 19 e-Business : Create an ebusiness Strategy 19 Supply Chain Management 19 Customer Relationship Management: YouTube Customers 20 Systems Development : Collaboration 20...
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...Situation you Analysis Industry Analysis Demographic | The Demographic of e-reader consumers is between the ages of 25-65. The Demographic group ranging from Male and Female although it is shown that most of the dedicated e-reader owners tend to be women. Also their education background varies, since the device can be used for various reasons and not just reading. Study also shows e-reader owners have higher household income than average comparing to the US population. | Ethical Background | As of May 2011, 15% of Hispanic population own an e-reader, followed by 11% of Caucasian and 8% of African American. Consumer who has a college degree and high house-hold income are also more likely to own an e-reader. (Yarter, 2011). Overall, the highest rate of tablet device and e-reader ownership are Hispanic Adult with the house hold income of $75,000 a year. (Yarter, 2011). | Economic | The Nook book has prices, which vary from the Nook first edition that is $119.00 and the Nook Color that is $249.00. The costs of the devices do affect the consumer because the United States is going through financial issues and jobs are limited to some Americans. About 14% of adults response that $199 is the highest price that they would pay for an e-readers without internet access. | Legislative | The Nook has the Android software, which has a licensing agreement with Microsoft. Microsoft is actually suing Barnes and Noble for not having a licensing agreement with Microsoft. Microsoft claims...
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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