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Baskin Robin Marketing Mix

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BASKIN ROBBINS
Marketing Mix
The marketing mix of a company consists of the various elements as follow which form the core of a company’s marketing system and hence helps to achieve marketing objectives. The marketing mix of Baskin Robbins’s is as follows:-
5.1 Product
Baskin Robbins places considerable emphasis on developing a menu which customer want .Market research establishes exactly what this is. However, customer’s requirements change over time .In order to meet these changes, Baskin Robbins has introduced new products and phased out old ones, and will continue to do so.
Baskin Robbins has unique range of flavors and they have variety of products like ice-cream, candy, sundae, shake etc. They have more than thousand flavors in library & thirty one different flavors in every store.

• Product Attributes
Baskin-Robbins mainly produced different flavors of ice-cream. To full-filled customer’s satisfaction , Baskin-Robbins introduced variety of products. Baskin-Robbins’s products attributes is as a desserts which is bringing joy and surprise with their unique range of flavor to the customers.

• Branding

31 Flavours For Every Day Of The Month
One of the unique brand elements used by Baskin-Robbins is the number ‘31’. The number refers to 31 flavours for every day of the month, and hence its brand slogan: “what’s your flavour?”. The history behind the number dates back 57 years ago to 1953. In that year, the ice cream company decided to drop its separate brand identities of Snowbird and Burton’s to become Baskin-Robbins. In a branding strategy, an advertising agency Carson/Roberts suggested for a uniform brand identity and brand image under the name Baskin-Robbins 31 Ice Cream. Their suggestion also included incorporation of the number ‘31’ into the brand logo. Since then, the number ‘31’, together with the iconic pink spoon have become a strong

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