...Some people have the view that the events of Dunkirk in 1940 deserve to be remembered as a triumph for Britain and its people. How far do these sources support or contradict this interpretation Dunkirk was an important event during WWll. By 10th May 1940 the German troops had advanced through the parts of France and had advanced the beaches and ports of Dunkirk causing the Allies to retreat and to be trapped. Due to hesitation Hitler did not order the Germans to attack. This allowed Operation Dynamo to take place. This gave the Allies 10 days to be evacuated back to Britain. A variety of boats and ships, which were mostly privately owned, allowed the evacuation to take place. This meant that 140,000 French and 200,000 British troops were rescued. However the consequence of this made France surrender and over 100,000 pieces of ammunition left for the Germans to take or destroy. In addition to the 220,000 troops that were left behind. This essay would be considering both arguments through the evaluation and analysis of a range of sources. B3 taken from a GCSE textbook and supports this statement. It is portraying the fact that Dunkirk should be considered a triumph by stating that 340,000 men, 71 heavy guns and 595 vehicles were rescued. Furthermore it shows that the RAF fighter planes shot down 3 German planes for every RAF plane lost. The evidence from the source also shows that Dunkirk was a triumph and was emphasised by Churchill. However the source lacks detail by...
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...AU/ACSC/0609H/97-03 A MILITARY LEADERSHIP ANALYSIS OF ADOLF HITLER A Research Paper Presented To Dr. Richard Muller Air Command and Staff College In Partial Fulfillment of the Graduation Requirements of ACSC by Major Paul A. Braunbeck, Jr. March 1997 Distribution A: Approved for public release; distribution is unlimited Disclaimer The views expressed in this academic research paper are those of the author and do not reflect the official policy or position of the US government or the Department of Defense. ii Contents Page DISCLAIMER ................................................................................................................ ii PREFACE ...................................................................................................................... iv ABSTRACT.................................................................................................................... v HITLER’S POLITICAL DECISION MAKING PROCESS.............................................1 Personality and Goals..................................................................................................1 Hitler’s Grand Strategy?..............................................................................................3 HITLER AS A MILITARY LEADER.............................................................................9 Strengths........................................................................................
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...AU/ACSC/0609H/97-03 A MILITARY LEADERSHIP ANALYSIS OF ADOLF HITLER A Research Paper Presented To Dr. Richard Muller Air Command and Staff College In Partial Fulfillment of the Graduation Requirements of ACSC by Major Paul A. Braunbeck, Jr. March 1997 Distribution A: Approved for public release; distribution is unlimited Disclaimer The views expressed in this academic research paper are those of the author and do not reflect the official policy or position of the US government or the Department of Defense. ii Contents Page DISCLAIMER ................................................................................................................ ii PREFACE ...................................................................................................................... iv ABSTRACT.................................................................................................................... v HITLER’S POLITICAL DECISION MAKING PROCESS.............................................1 Personality and Goals..................................................................................................1 Hitler’s Grand Strategy?..............................................................................................3 HITLER AS A MILITARY LEADER.............................................................................9 Strengths........................................................................................
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...can’t cover six years of global warfare in fifteen pages of text. Let’s see...I’m more interested in the War in Europe than in the Pacific, so that narrows that down some, but I need something tighter. I like airplanes, so something about the air war would be interesting, and there was this documentary on the History Channel about the Battle of Britain last month...but even the Battle of Britain is too big for twelve pages. Right, have to narrow it down some more here...do a little preliminary research and reading. Ah, here it is: the German Air Force started out trying to destroy the Royal Air Force by bombing RAF airfields, but then switched to targeting British cities. This decision cost them the battle, because it let the RAF rebuild its fighter strength and shoot down enough German bombers to force the Germans to call off the offensive. Wait a minute. That would just be a report. Got it! WHY did the Germans decide to change targets? There’s a thesis. And so you would write your paper on “Why did the Germans decide to change targets during the Battle of Britain and what effect did this decision have on the outcome of the battle?” II. Writing an Abstract: Once you have a topic and a thesis, you need to work that question into a...
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...Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis that threatened the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. On August 5th, The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (See Exhibit 1). According to tests conducted by the Pollution Monitoring Laboratory (PML) of the CSE from April to August, three samples of twelve PepsiCo and Coca-Cola brands from across the city were found to contain pesticide residues surpassing global standards by 30-36 times including lindane, DDT, malathion and chlorpyrifos (See Exhibit 2). These four pesticides were known to cause cancer, damage to the nervous and reproductive systems, birth defects, and severe disruption of the immune system.4 In reaction...
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...Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40% 1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30% 2 year-to-date growth. Many leading clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola 3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis that threatened the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. On August 5th, The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (See Exhibit 1). According to tests conducted by the Pollution Monitoring Laboratory (PML) of the CSE from April to August, three samples of twelve PepsiCo and Coca-Cola brands from across the city were found to contain pesticide residues surpassing global standards by 30-36 times including lindane, DDT, malathion and chlorpyrifos (See Exhibit 2). These four pesticides were known to cause cancer, damage to the nervous and reproductive systems, birth defects, and severe disruption of the immune system. 4 In reaction...
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...Changing views of the contribution of popular Spanish resistance to victory in the Peninsular War. The guerrillas have been viewed in a variety of different ways in the historiographical record of the Peninsular War. Until relatively recently, according to Tone, “historians have paid them scant attention” putting the focus on, according to Esdaile “great men, great armies and great battles”. This essay will explore some aspects of the guerrillas that have been the subject of debate in the historiography, focussing first on exploring who the guerrillas were and what their impact was on the war. Tone, in a study of the English language historiography and that of France and Spain identified that there was a difference in the way each treated the guerrillas. He summarised that while the British ignored the guerrillas’ role, the French overplayed the role of the church and the Spanish tended to portray the popular resistance as comprising the whole of the population. It could be argued that this reduction of three historiographic traditions to just three simple ideas is an oversimplification, but there is some justification for at least one of these ideas. To illustrate, and explain the British view, Tone cites Napier’s 1882 history of the Peninsular War as discussing the guerrillas, or partidas (the name given to guerrilla bands by the Spanish themselves) in less than glowing language. Reading the rest of the Napier, it is true that there are very few mentions of the guerrillas...
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...THEME The def of Tobruk proved that even in a terrain as the desert a skilful comd could hold his en in defensive operations. Wavell had applied the concept of offensive def to meet the German onslaught. On the other hand Rommel has been criticised for his reckless push, little car-ing for the requisite log sp which becomes even more crucial in the inhospitable desert terrain. Carry out an analysis of the battle of Tobruk bringing out the strs and weaknesses of Wavell's concept of def and causes of Rommel's failure. AIM To analyse the Battle of Tobruk (April - may 1941) highlighting the strs and weaknesses of Wavell's concept of def and reasons for Rommel’s failure. SCHEME OF PRESENTATION a. Background b. Imp of Tobruk c. Opposing forces d. Wavell's concept of def e. Strs and weaknesses of Wavell's concept. f. Cause of Rommel's failure. BATTLE OF TOBRUK (1941) Background 1. Between the summer of 1941 and that of 1942 the field of battle in the Libyan desert shifted to and fro with almost the regularity of a pendulum, or so it seemed. The extremes of the swing were from Mersa Brega in the west and Buq Buq to the east, except for the small stretch of Egyptian territory east of Sollum, the area between these two places covered the whole of Cyrenaica, the eastern province of Libya. 2. Although Tobruk itself, seventy miles west of the Egyptian frontier, is well to the east of the centre of this area, it remained the fulcrum about which the pendulum swung for...
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...O.K.H. 5. THE OPERATION PLAN CONTROVERSY 6. COMMANDING GENERAL, 38 ARMY CORPS 7. BETWEEN TWO CAMPAIGNS Part III. War in the East 8. PANZER DRIVE 9. THE CRIMEAN CAMPAIGN 10. LENINGRAD - VITEBSK 11. HITLER AS SUPREME COMMANDER 12. THE TRAGEDY OF STALINGRAD 13. THE 1942-3 WINTER CAMPAIGN IN SOUTH RUSSIA 14. OPERATION 'CITADEL' 15. THE DEFENSIVE BATTLES OF 1943-4 APPENDIX I APPENDIX II APPENDIX III APPENDIX IV MILITARY CAREER GLOSSARY OF MILITARY TERMS ILLUSTRATIONS MAPS Key to Symbols used in Maps 1. German and Polish Deployment, and Execution of German Offensive. 2. Southern Army Group's Operations in Polish Campaign. 3. The O.K.H. plan of Operations for German Offensive in the West. 4. Army Group A's Proposals for German Operations in the West. 5. 38 Corps' Advance from the Somme to the Loire. 6. 56 Panzer Corps' Drive into Russia. 7. Situation of Northern Army Group on 26th June 1941 after 56 Panzer Corps' Capture of Dvinsk. 8. Encirclement of 56 Panzer Corps at Zoltsy (15th-18th July 1941). 9. 56 Panzer Corps' Drive into Flank of Thirty-Eighth Soviet Army on 19th August 1941. 10. Battle on the Sea of Azov and Breakthrough at the Isthmus of Perekop (Autumn 1941). 11. Breakthrough at Ishun and Conquest of the Crimea...
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...the National Defence College. He is the author of A Perspective on Infantry republished in paperback as On Infantry (Praeger, 1984), The Canadian Army and the Normandy Campaign: A Study of Failure in High Command (Praeger, 1991), Marching through Chaos: The Descent of Armies in Theory and Practice (Praeger, 1996), Lament for an Army: The Decline of Canadian Military Professionalism (Irwin, 1998), Patton’s Peers: The Forgotten Allied Field Army Commanders of the Western Front 1944-45 (Stackpole, 2009), and Surrender Invites Death: Fighting the Waffen SS in Normandy (Stackpole, 2011). He is also co-author of On Infantry: Revised Edition (Praeger, 1994)[translated into Chinese] and principal editor of The Mechanized Battlefield: A Tactical Analysis (Pergamon, 1984). In 1992 he received a Social Sciences and Humanities Research Council fellowship and a professorship at Queen’s University. In 1994 he was awarded a SSHRC research grant and between 1997 and 2002 served as a Professor of Strategy with the...
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...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should...
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...www.pwc.com/pharma2020 Pharma 2020: Supplying the future Which path will you take? Pharmaceuticals and Life Sciences Previous publications in this series include: Pharmaceuticals Pharma 2020: The vision Which path will you take?* Published in June 2007, this paper highlights a number of issues that will have a major bearing on the industry by 2020. The publication outlines the changes we believe will best help pharmaceutical companies realise the potential the future holds to enhance the value they provide to shareholders and society alike. Pharmaceuticals and Life Sciences Pharma 2020: Challenging business models Which path will you take? Fourth in the Pharma 2020 series and published in April 2009, this report highlights how Pharma’s fully integrated business models may not be the best option for the pharma industry in 2020; more creative collaboration models may be more attractive. This paper also evaluates the advantages and disadvantages of the alternative business models and how each stands up against the challenges facing the industry. *connectedthinking Pharma 2020: The vision # Pharmaceuticals and Life Sciences Pharma 2020: Virtual R&D Which path will you take? This report, published in June 2008, explores opportunities to improve the R&D process. It proposes that new technologies will enable the adoption of virtual R&D; and by operating in a more connected world the industry, in collaboration with researchers, governments, healthcare payers and providers...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by ...
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...PART I INTRODUCTION 6 I. GENERAL NOTES ON STYLE AND Stylistics 6 2. EXPRESSIVE MEANS (EM) AND STYLISTIC DEVICES (SD) 21 3. GENERAL NOTES ON FUNCTIONAL STYLES OF LANGUAGE 28 4. VARIETIES OF LANGUAGE 30 5. A BRIEF OUTLINE OF THE DEVELOPMENT OF THE ENGLISH LITERARY (STANDARD) LANGUAGE 36 6. MEANING FROM A STYLISTIC POINT OF VIEW 51 PART II STYLISTIC CLASSIFICATION OF THE ENGLISH VOCABULARY 63 I. GENERAL CONSIDERATIONS 63 2. NEUTRAL, COMMON LITERARY AND COMMON COLLOQUIAL VOCABULARY 64 3. SPECIAL LITERARY VOCABULARY 68 a) Terms 68 b) Poetic and Highly Literary Words 71 c) Archaic, Obsolescent and Obsolete Words 74 d) Barbarisms and Foreignisms 78 e) Literary Coinages (Including Nonce-Words) 83 4. SPECIAL COLLOQUIAL VOCABULARY 95 a) Slang 95 b) Jargonisms 100 c) Professionalisms 103 d) Dialectal words 106 e) Vulgar words or vulgarisms 108 f) Colloquial coinages (words and meanings) 109 PART Ш PHONETIC EXPRESSIVE MEANS AND STYLISTIC DEVICES 112 GENERAL NOTES 112 Onomatopoeia 113 Alliteration 114 Rhyme 116 Rhythm 117 PART IV LEXICAL EXPRESSIVE MEANS AND STYLISTIC DEVICES 123 A. INTENTIONAL MIXING OF THE STYLISTIC ASPECT OF WORDS 123 B. INTERACTION OF DIFFERENT TYPES OF LEXICAL MEANING 125 1. INTERACTION OF PRIMARY DICTIONARY AND CONTEXTUALLY IMPOSED MEANINGS 126 Metaphor 126 Metonymy 131 Irony 133 3. INTERACTION OF LOGICAL AND EMOTIVE...
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