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Be Our Guest Case Summary

In: Business and Management

Submitted By sanjim24
Words 754
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Be Our Guest Inc. is a Boston based company that rents party equipment to caterers, event planning firms, hotels, etc. for various events. The company was founded in 1983 by Stephen Lizio, a man with prior experience in the wine and food industry. When the firm first started operations, it only provided wait staff and other services to catering companies. However, in the mid-1980s the company began renting tables, chairs, and equipment as well and eventually became a full service company.
Al Lovata, a former banker who started out as a part time financial consultant for Be Our Guest Inc. in 1987, was eventually promoted to Chief Executive Officer. Simone Williamson was also brought into the company in 1989 because of her extensive network among the Boston area caterers, and by 1996 she was appointed President of the firm.
The company was growing rapidly from the early to late 1990’s, producing revenues of about $1 million in 1991 and reaching $2.7 million in 1997. They went from being a secondary firm who provided help to caterers when they had a bigger than usual event or needed some special service that regular suppliers could not provide, to a primary provider of party equipment. CEO Al Lovata claimed that the firm's emphasis on excellent service is to key to their success. As an example of the quality of Be Our Guest's service, they always make sure to wash, press and deliver their linens to clients on hangers, and even if the client requests for linens from another company who delivers their linens in boxes, Be Our Guest makes a point to iron those linens themselves and deliver them on hangers.
According to the Director of Operations, Dan Young, the company's drivers play one of the most crucial roles in maintaining premium service to clients. When an order comes, the list of equipment ordered is divided between the different departments. It is the drivers

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